Valentine's Day - Sărbătoarea Marketingului
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Transcript of Valentine's Day - Sărbătoarea Marketingului
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VALENTINE’S DAY - SĂRBĂTOAREA MARKETINGULUI
Radu Lisita - www.radu.lisita.md1
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SCURT ISTORIC
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Valentine's Day genereaza in SUA vanzari estimate la peste 17,6 miliarde $.
The average U.S. consumer spent around $102 on Valentine's Day gifts, meals and entertainment.
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Aproape 200 mln. de trandafiri sunt produsi pentru ziua de 14 februarie.
Cei mai multi vin din Columbia, tara care trimite in SUA 12% din productia de flori in mai putin de doua saptamani inainte de Valentine's Day.
Valoarea florilor vandute = PIB-ul Islandei
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Vanzarile de prezervative Durex cresc cu aproximativ 20%, echivalent cu circa 180.000 de prezervative, in perioada de doua saptamani din preajma Valentine's Day.
However, a whopping70% of men just want some
SEX.
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SPOTUL SCHWARZKOPF
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MY M&MS VALENTINES
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IN R. MOLDOVA
Nu sarbatoresc34 %
Ambele15 %Dragobete
3 %
14 februarie49 %
Cele mai populare cadouri:- felicitari cu mesaj romantic- trandafiri rosii- ciocolata- bijuterii- cina la restaurant- seara romantica la hotel
Sursa: Magenta Consulting
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GOOGLE TRENDS
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MK. DE VALENTINE’S #1
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MK. DE VALENTINE’S #2
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MK. DE VALENTINE’S #3
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MK. DE VALENTINE’S #4
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MK. DE VALENTINE’S #5
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MK. DE VALENTINE’S #6
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CONCLUZII
Valentine’s Day e o sarbatoare pe care marketerii NU trebuie s-o scape din vedere
Asadar, ce planificati sa vindeti de 14 februarie 2015?!
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SURSE
http://shine.yahoo.com/love-sex/10-fun-valentine-8217-day-facts-220000190.html
http://www.incont.ro/credite-si-economii/valentine-s-day-in-cifre-in-sua-vanzarile-de-prezervative-cresc-cu-20-cheltuielile-cu-bijuteriile-ajung.html
Google Trends
Studiu Magenta Consulting
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