Analiza Interdepend Dintre Reprezentarile Soc Si Mass-media
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25 AN AL IZ A IN TE RD EP EN DE NŢEI DINTRE REPREZENT ĂRILE SOCIALE Ş I MASS-MEDIA Ră zvan M. CHERECHE Ş Alina Ioana BABA Olimpia MOŞTEANU Abstract In this paper we want to examine the correlations between social representations and ma ss-media. Bearing in mind that the aforementioned concepts are highly dependent on the process of communication we consider that, in broad terms, this analysis is tryining to study how human language leads to the cons truction of realit y. The study of the interdependence between social representations and mass- media desc ribe s, ana lyze s and uses two soc ial cons truc ts - social repr esen tati ons and mass-media - in order to appraise their interactions and the their effects on Ră zvan M. CHER ECHE Ş , asistent de cercetare Centrul de Să nătate Publică ş i Po litici de Să nătate, Institutul de Ce rcet ă ri Sociale, FSP AC, Univers itatea Babeş- Bolyai Cluj , doctorand Să nătate Publică ş i Manageme nt Sanitar , Universitatea „Lucian Blaga”, Sibiu Alina Ioana BABA , cadru didactic asociat, FSPAC, Universitatea Babeş-Bolyai Olimpia MOŞTEANU, student FSPAC, Specializarea Comunicare ş i Rela ţ ii Publice human va lues, att itude s and behavi our. Taking into consideration the importance of an accurate examination, we use a case study for assessing the validity and consistency of our hypotheses and metho dolo gy. The study’s findings confirm our hypotheses and also state that, using the analysis of the interdependence between social representations and mass- media, we can determine the system of values that is shared within a society. Furthermore, our study explains that it is appropriate to establish that an increase of the efficiency of mass-media messages’ conveyance, in a specific society, can be obtained when using an accurate knowledge of the social representations system existent into that society.
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