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TRUST by DANONE

- detalii pentru prezentarea CODI

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Intrebarile voastre:

1. Care este formula explicita aDanone Way Ahead?

2. Care este harta Danone Luvenia?

3. Detalii despre concurenta market share?

4. Cine sunt concurentii cu produseme too?

5. Care este structura manageriala aDanone Luvenia?

6. Care este structura populatiei dinfabrici?

7. Cum se desfasoara distributia pecanale?

8. La ce se refera programul pilotcu privire la ferme cooperative?

9. Detalii despre populatia Luveniei;

10. Preferinte de consum in Luvenia;

11. Transportul si depozitarea suntoutsourced?

12. Cum se desfasoara Danone Cup?

13. Cui ii este adresat BY 6/36 ?

14. Care sunt costurile operationale?

15. Care sunt problemele de la fabricaArdajan?

16.Bilant initial al Danone Luvenia;17.Ce inseamna SMAKS?

18.Alta forma de prezentare decat .ppt?

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Danone Way Ahead = Business benefits +Social benefits +PeopleEngagement

Dumoi Dumoi ranks as one of Luveniastop firms and has very strong ties withthe government. Its me-too strategy has been very successful in many foodcategories (cola, chocolate) including dairy and Dumoi has been able to consistentlylaunch strong copy-cat products.

The Board of Directors includes five members: The ManagingDirector is a Luvenian woman with considerable experience within Group Danone.Has past experience in marketing and sales. The Marketing and Sales Director is oneof the two foreigners working in Luvenia. He is one of the Groups internationalmanagers, with an impressive track record. The Operations Director was hired 5years ago as a plant director. He graduated as an engineer from one of Luveniastopuniversities, and rapidly became director of a plant in a major international foodcompany. The Finance Director is a newcomer to DDL, as her predecessor was asked

to fill an unexpected vacancy in a key South-American market. The Human ResourceDirector has been with DDL since its establishment in 1998, albeit in a differentposition (logistics). As such, he is probably one of the most knowledgeable peopleabout the Luvenian subsidiary.

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:

Danone Luvenia Employees- A total of 650 people currently work atDDL, including 140 managers. The average age is 33. The male/femalesplit is still 80/20, but improving. 45% of employees have at least auniversity degree, and the average seniority is about 7 years.

Distribution channels- More than 115,000 small shops (under 50 m2)still carry the majority of the trade (75%). However, their number is

going down (-25% in the past 10 years), and the number ofsupermarkets (> 400m2) has tripled in ten years, to reach a record highof 7000 stores. Milk and yoghurt are both among the top ten productgroups in both channels.

Farm cooperatives - The creation of farm cooperatives in NorthLuvenia has several advantages: it helps increase milk quality, it reduces

collection cost and it provides an impetus to local economicdevelopment. The idea is backed by the Northern state, who insists thatDanone should become an active investor. The investment is substantial,but achievable. An economic calculation shows that the project will notbe making money soon (15 year payback period, with high risk). Theagricultural ministry is asking for a rapid response.

Which option do you choose?

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SMAKS- Danone Support for Mother And Kid Sites:In each Luveniandistrict, DDL has established a medical and information centre, togetherwith a major NGO. These centres give free nutritious and health-relatedadvices to mothers and their children.

Luveniais a federal country in central Asia of 710,000 km2, with a

population of more than 65 million inhabitants. 70% of the populationlives in cities this includes the capital, Ardajan (more than 4 millioninhabitants), Kustana (2 million inhabitants) and six other major cities(each one well over 1 million inhabitants). Overall, Luvenias population isquite evenly spread over the country.

Consumption attitudes

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Transportation - Both transportation and warehousing are completelyoutsourced, and the cost is substantial, given the distances involved (bytruck, there is more than 2000 kms between the warehouse and the northregion, and freight seldom uses railroads in Luvenia) and the fact that thetrucks have to return empty.

Danone Nations Cup:This event takes place in 40 countries worldwideand 2.5 million children participated in the last edition. In Luvenia, thecompetition is now informally known as The Danone, it actively involvesLuvenias Ministry of Education and more than 80,000 children took part inlast years event.

BY/6-36is the name code for a yoghurt targeted at babiesaged 6-36

months, i.e. when most of the mothers have given up breastfeeding, andbefore babies switch to standard nutrition. The formula is especiallydeveloped to fit the exact nutritious needs of this age group; the babyyoghurt has the right level of fat, protein and sugar content while beingenriched with vitamins and minerals. A two-year research protocol carefullyconducted in several countries has established the scientific validity of theproduct claim.

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Operations cost

Danone Luvenia Previous Profit and Loss Account

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Ardajan plant - The main weak points that have been identified are thesituation in the Ardajan plant, which was found less satisfactory and the gapbetween managers (this includes young graduates, middle and top-levelmanagers) and non-managers (administrative staff, technicians,supervisors and operators). The latter seem particularly dissatisfied

regarding their access to information, training and developmentopportunities.

Prezentarea .ppt poate fi inlocuita cu o prezentare in oricealt format insa, care respecta structura unei prezentariformale si totusi atractive!

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