Andreea bozoi danone sms-2012 cluj
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#launiaurt in social media
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Transcript of Andreea bozoi danone sms-2012 cluj
#launiaurt in social media
Andreea Bozoi
4 ani online marketing
Digital Manager@Danone
#launiaurt in social media…
…pana acum
www.LoveDebates.ro
#obiceiurisanatoase
Programul Activia de “insanatosire” a blogosferei si twittosferei romanesti.6 bloggerite ambasadoare conduc discutiile despre si pentru o viata echilibrata si
sanatoasa.
Pe scurt #obiceiurisanatoase- program pentru minte, trup si suflet -
#launiaurt in social media…
…ce am mai facut intre timp
Inca un brand a facut primul pas in SM
Un target putin diferit
“Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand.”
Confucius (551-479 BCE)
2 faze ale proiectului
- Seeing is believing: vizita in
fabrica Danone
- De la cititori, pentrucititori: discutii despre nutritie
Rezultatele dupa vizita
• 16 article scrise despre vizita
• 105 commentarii
• 38 Likes, 12 Facebook Comments, 80 Facebook Shares
• 84 Likes pt Facebook posts & 115 comments on the posts
• According to Zelist Monitor:
– Aprox. 8800 views of the posts written on their blogs
– Aprox. 3700 unique readers
De la bloguri la forumuri
#launiaurt in social media
… ce urmeaza in 2013?
Multumesc!
0727739896
http://ro.linkedin.com/in/andreeabozoi
http://facebook.com/andreeabozoi
