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    Answer

    key

    I

    The economy

    I

    drves 2 dereguation

    slbsidies 4

    qlotas

    5triffs

    6 conslraned

    7 iqudq/ 8 bubbles

    9 underlying

    l0 different

    s

    11

    prosperty

    12 lieracy

    I

    consumerpendng 2 lreemovemenl

    f capita

    3 grow,lhndcontraction 4 | te expeclancy 5 openbo.de6

    6 standard

    i

    livinq

    7 env onmentaldamage

    8

    goods

    nd

    stuces 9 intest ates l0

    cheap redit

    11 socialmobi

    y

    12

    ufderlyingtrength

    I

    corsumerpending 2

    chap edt 3 standardi iving

    4

    gro\4th

    ndcontra.tion 5 nlerestales

    6 unde.lyinqrenglh

    I on heverge t slall g

    2 sump 3 boostng 4 theFed

    5

    rouqhy

    2 The business

    cycle

    a 1anlpiLrrn 2 expansion 3 adownturn 4 contaclion

    b

    Ia(ove-

    2

    pealr

    I r rdow.

    ,

    borrom\

    r b

    2 d 3 c 4 a

    5 e 6 h 7 f 8 9 9 j t 0 i

    I ow/pcksup

    2 end 1urningown 3

    bond/ l ixed

    4 rnore xpensve/coos

    5 contract/Gcession 6 antcpate

    7

    beiore 8 b l/ bul sh

    1

    polcymake6

    2 newbonowing 3

    side,effeds

    4laxcurs

    5

    govefnment

    ebl 6 abourmarket

    3 International

    trade

    Exerclse

    .1

    1

    ecofomes r scale 2 on

    your

    behal 3 wa.ranty

    4 warehouse

    5 expertise 6 trademark 7 fee

    8

    royalb/

    9

    invoce

    10 bi

    of ladi fg

    Erer.lse

    .2

    I t;ke

    adlantagef anyunderused

    apacty

    2 rcy on

    ust

    your

    omenkmarket

    4 acton somebodys

    eh.lf

    5 estab ha

    presence

    n. fore

    n

    marker

    6

    keep

    our

    own ega denlity

    7 hande

    heexchanqef doclments

    8

    pay

    c.ordng

    o the erms f thecontract

    1 Cash-in-advan.e Letter f credit 3 Do.lmeniaryoll{tion

    4 Open

    ccount 5 Consignment

    urchase

    1 customs 2 handlng

    3

    premiset

    4 truck 5 oading

    6 treiqht 7 documentaton

    8 transit 9 ierminal

    4

    Sefting up

    and

    growing

    a business

    Exercise4.l

    '

    edg" 2 bacLers

    r roilderd 4

    Fg:lenrry

    5 Involc6

    6

    pilng

    Lp 7 tornover

    8 a

    qoing

    oncern 9 acquisitions

    10

    horouqhy 11 nickngwith

    12 a*economy

    13 reghbourhood

    14 seedmoney

    15 oyalty 16 complacency

    1

    achievec ll.almass 2 wait or

    nvoi.esto e

    paid

    3

    grow

    or shink

    year

    by

    year

    4

    mpoy morenaff

    5 spota

    gap

    n hemarket 6

    take . the risk f thebusne$ a

    ing

    / bnT In

    arruqe mour ol Torey 8

    elLe c

    arow11

    rse

    9 enend ine

    oi credit l0

    90

    pubic

    ll

    grow

    organicalyr

    by acquisitns

    12

    sllthe usinesssa

    going

    oncern

    1 overcxpard 2 undercut 3 LndeDerfo rm 4 overtake

    5 overupend 6

    u.dercharge 7 overde 8 understimate

    1

    outlet 2 fee 3 fulli 4

    nandards 5 running

    5 Company

    ttrpeg and corporate

    governance

    1 debl/liabilities

    2 owner

    proprielor

    3

    share/dvd

    shdeholde

    ,loc\rcber

    5tdlenolder 5 rd,vden.l/^

    1'I

    1 lully

    2 legaly

    3

    pe6onaly

    4

    potentially

    5 hord

    1 oveuee

    2 aud ols 3 dvdeid 4

    nake 5

    inigrq

    I lmited

    iabiliry 2 det led egslation

    3 leqalentity

    4 non-profit

    rganiz;l n

    I

    CheIExecutile

    fflcef 2 AnnuaGeneralMeelg

    I

    Publc

    imiled ompany 4 Limited

    iabilly ompany

    6

    Global is5ues

    or lh 21st century

    1 geopolitical

    llue.ce

    2 dmatech.ige 3

    gobalwarmng

    4 suslainaberoMh 5 pe.koi 5 gfeen criv ts

    7 m.jor

    bartlelield I living

    andards 9

    pfklig powe.

    10

    d.lining inh..re 11 knowledge

    orke.

    12 environmentalpact

    1

    beshodol resources

    2 be

    hungrylor

    esources

    3

    be

    .

    short upply 4 have

    common sian ufiency

    s

    ceoilindollaE 6 .ccose meon

    of

    hypocrisy

    7 in hecom,ng

    ecades 8 tor he orseeabJ 1ure

    t holda virlualmeelinq

    10 have ccessoword markets

    I valLe-lormorey

    7 loyahy

    I aea. e,

    4

    Frdi- r

    qerdr

    6 sLslalnable

    7 bad ash 8 sourcing

    1 waming destrlclion

    threatenq

    2

    act sts lnfluential/nvnonmenla

    I engineering

    .ontroversll

    gbu4h prcduction

    4 economic/indun

    lizarionstrengths

    weaknesses

    I sia.dards 2p.cpies

    3

    povedy

    4 access 5

    gender

    6

    plemium

    7 sobsidy

    I oveprodlction

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    7 Management

    styles and

    qualities

    1 authortarian 2 demandig 3 .onsensual 4 co.chinq

    5 mentoring 6 lason 7 hierarchcal 8

    pro.ctive

    9 consclentiols 0 thorough 11 detemined

    12

    serba.k

    1 bLreauoatic 2 decenrfaized unco{perativeunhelp{ul

    4 uncoordated 5 ndKt 6 infexible/ rigid 7 handron

    8 dislron-"n 9 rationa l0 careless 1l diso.gan ized

    messy

    12 rcaxed/calm 13 unsupportive14 bottom p 15 unclear

    1 exceed n 1a 2 fa short fl annual 3 implemenltheyear

    4 sheve/onqterm s rasedcompex

    Exercise

    .5

    objectvera schedulerc

    budget3b

    1 set overal 2 si.kto/tight 3 submii/draft

    I stressed 2 nflex le handson 4 messy 5 bureauoatic

    1 lack

    isonaid falto show

    eadeEhip

    2 know

    where

    ou

    stand

    3 work

    on

    your

    ownaid besell'moivated

    4 iake he nitiallve

    5 keep p o datewithdevelopmentsthe ield 6

    give

    eedback

    n

    an approprate ay 7 re.over

    uick

    aftera setback 8 ranslate

    genera

    ratesyntospecifk bjectives

    1 issling 2

    9u

    ding 3

    pogresr

    4 run.ing 5 carryoul

    6 breathing 7 report ack 8 ledback

    8 Organizing time and work

    1

    ahead wofflow / chad sl ckers

    guidel

    es

    prioritize

    chal

    nges

    lace meet

    stimLrting

    rewarding

    snse

    achrevement

    2 workoad

    papeMo*

    time{onsumg

    behiid

    deadline

    stressedut short-cutsc rcumstanceseyondi.me

    qu

    ck didy

    Exerciee

    .2

    I

    spnd 2

    find

    3

    run

    outof 4 alow 5

    put

    n 6 waste

    1 budgel 2 compelencies

    I

    constraints 2 tacke 3 brief

    4

    be

    nlhe

    oop

    5 snaq

    6 i

    guring

    ll

    Ercrdse .5

    t should e'the

    p6on

    esponsibLe'

    9 Planning

    and selting obiectives

    I

    ncleholdea 2 Lor 'rgency

    a1

    3 ds rrpLron

    4 lrends 5

    leqislation

    6 hqhllghts 7

    pldnl

    8 largetr

    9

    going

    o^rard

    l0 lorecasl

    1 mplemeni 2 acheve 3 met 4 make 5 .ea.h

    Exerdse

    .3

    target:b plan3a ss e:2c

    10

    Leading and motivating

    1 troms.rat.h 2 rheb9

    pictore

    3

    role

    5 intution 6 empowering 7 trustworthy

    2 /

    1

    positive

    edback roh

    your

    boss 2

    negat e

    experiences

    ith

    colleagles 3 sense f achivement

    4 lack

    f

    recogniton

    5 company

    olitics

    6

    physica

    nvirorment 7 task-orentd

    busine$ odd 8 financialeward

    1

    a)

    leading

    )

    leader

    )

    leadelship

    2 a) motiv:iing ) demotivated

    I .) managing ) unmanageable

    4 a) elsfacton b) lnrtirfactory

    5 a) analrtical ) analyss

    I

    achieve 2 assertveness acknowledged

    4 buzz 5 moan

    1l Insuran(e

    and risk

    management

    1

    prudenl

    2 liabiily 3 sue 4 ndemnity 5

    vandalsm

    6 awards anrages 7 exclusonlauss 8 renwalnotice

    9

    pay

    out

    10

    compensaln

    11 bad

    debi

    12 complance

    1 be ega lly bled 0dosomething 2 tryto

    prove

    eglgnce

    3 awad damages 4 be iableor hedifiere.ce

    5 takeoutan nsurance

    oicy

    6 takeon roomuch

    sk

    7

    be senr

    renewalnotice

    8 chckhesmalplnt

    '

    drspute 2 rc,ecr I oorer c

    4

    dod 5

    mrlr- 7e

    1

    on 2

    ior

    3 lakolt

    4

    againn/up10

    5 tor

    6 oi 7 made/tor 8 to/ f rom 9 at lof berg

    Ercr.iie 1i.5

    ANSWER

    KEY

    1

    exposureo

    risk

    2 risk ssessments contingenry

    lan

    4

    escalation

    rocedure

    5

    remeda

    cton 6 dam.ge

    mitation

    12 Manufacturing and engineering

    r rawh.leras

    2

    rusl

    3 ble-co ar 4 unions 5 oltdated

    6

    inveniory 7

    (ope

    8 bcakdown 9 dams

    l0 devices

    11

    dEposal

    r2

    embeddd

    I maspoducron

    2 well-paidlob 3 heavy

    ndunry

    4

    core oncepls 5 continuousmprovement6

    wde

    scope

    7 residenUa

    uildings 8 consnenlqually

    1 machineryequipmenr 2

    processpro.edure

    analyze/ xami.egoover

    construciassemble

    plr

    iogether

    determineestablishfindoui

    implement/

    ul

    .to operaton/car ryut

    monnor/

    uperuEekeep n eye n

    eLiminate/

    enove

    get

    dof

    evallate asessweighup

    manage/runbe n chargei

    rep.irl ix

    pLr

    backnioworking rder

    simu te replicatemodel

    fhe

    vefts in the thid colunn are nare infornal.

    1 morld 2 liabiity 3 slm 4 upgrade 5 worklorce

    6 upandrunning7 economiesof(ae r5k

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    ANSWERKEY

    13

    Inside a factory

    I

    plart

    2 fitt6

    3

    -wise

    4

    shilt 5 dir.repancier

    6

    lacitily

    7 ta ored

    A throughput

    9 rolrngoif

    tO idte ii wearand

    I long

    2 wide

    3

    hiqh

    4length

    5 width 6 hetght

    7 cross-section

    sqlare 9 weighs

    tO rounded p

    1 runout 2 snap fl blln 4 work oose s beiammed

    l4

    Procurerrent

    and

    purchasing

    I

    qLotalon

    2 track ecord

    3tas

    4 delvery 5 backhander

    6 colluloi

    7 tendering

    8 nvoices

    9 back-office

    10

    undertake1r

    synergy 12

    drawbacks

    I

    qlolatron

    quote

    2 eimar

    3

    proposa

    4 tender

    proc reme.r

    sourc 9+

    p rcharng

    1 oiishore 2 onshore 3 nearshore

    I

    i " group

    pple,)

    Ne/prep&

    provde/subm,r

    2".9rolp(cusromenai

    or lgel /accept

    2 1

    grolp

    Glpp

    ed

    drawup make

    pur

    oMard

    oult

    ne

    submir

    2'r

    group costomer)

    cceplconsider

    reje.t

    3 l

    "

    group

    GLrpplier)

    d

    for

    submir

    put

    n win

    2dd

    foup customer)

    vite/put

    omeihinq

    ul o/annou.ce/

    4 l"

    group

    ey

    arge ead'.g major

    pnnc a

    2_c

    oLp

    en"ra

    / 'o

    ergr oLlrde

    oreaea\/

    ot ts lore

    5 l"

    group

    engrhy/prctr.ded/protofged

    2"0

    group

    ns ccesrful

    fruitlessunproducrive

    15 Supply chain management and logistics

    1 lpnrearn

    2 dowfsteam

    3

    batches 4 warehouses

    5 distribltion

    entres

    6 rhird

    arry

    ogistics

    rdtdeB

    7 flag

    up

    8 boitlenecks

    9 nbound

    t0 merchandise

    l uitoading

    i2

    hubandspoke

    13

    pal lets

    t4 fork l r r rucks

    t5 r fack

    16

    stackedp 17

    raie6 18

    pick-and-pack

    I cargo

    2

    lreqht

    I

    slpply hain

    2

    finishedoods

    3 final

    unomer

    4 ogncs

    provider

    5 dnributon

    ch.nnel 6 foMarding

    qent

    1 Ensuring 2 fore.astng 3 handling 4 batancnq 5 Lrnkrng

    6 Seectng 7

    Neqotating

    8 Wareholsing

    16

    Lan

    production

    1 delime

    2 flow

    3 defecis 4

    .ework 5 eriofproofinq

    6 delvered

    7 eadume

    8 manpower

    9 .oementa

    l0 shine

    11 tools 12

    storaqe oxes

    1 add

    va e 2 be

    wllinq io

    pay

    or

    someihing

    3 deliver

    arts

    4

    pl-trare

    rdnp

    5

    -c.4

    tr6.omelhrlo

    doa.n- rppen

    dqdin

    6

    perform

    a task 7 aitach

    a kanban

    ard o an iiem

    8 cean up the

    equipmeni o

    thar r shines

    9 erotspDof a sysiem

    10

    hande mateials

    1t minimize

    nventory

    12 optmize he Jlowof marertals

    I indunrial

    economy/

    roductve

    2 anatys

    mp.ovemenrs

    3 waneful/

    exceeded 4

    de very/assembty

    I bon'er,

    |

    2

    shcpe

    r

    nr:Bhr

    4 ro ar.emote,

    5 synchronlzation

    bran.h 7 custom

    ed

    '17

    Quality

    1 features 2 durabillly 3 conformanceo reqLrremnis

    4 sampling

    5

    spot hecks 6 wane

    7 framework

    8 resllts

    rienlanon

    9

    iad

    10 cyceimes

    ll designjoFmanufactlre

    2 rlpp ier

    capabity suryeys

    13

    scrap 14

    podocr

    ecats

    I outslanding

    2

    vdiable

    3 iferor

    4

    poor

    5 ensure

    6 enhance

    7 specit

    8 moiitor

    1 random

    amplinq

    2 spot

    hecks 3 zro

    eiecrs

    4 rght16ltme

    5 resultsriental

    n 6 contnuous

    mprovemenr

    7 employee

    nvovmnr

    8 .ycte

    me 9 wairanryt.ims

    I pedormance/besl

    class

    2

    parameter

    vary

    rom henorm

    3 compance

    cenitied 4 mark/spois

    he

    appearance

    s metodology

    elininaling elecrs

    6 mear .s

    rhroughout

    business

    7

    predct/lewer

    murakt

    8 waiianly taims

    mprove

    18

    Sales

    1 fancy

    2 laio.made

    3 rappo(

    4 competirve

    dvanlage

    5 ript

    6

    jargon

    7

    knocking 8

    acknowtedge

    Exer

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    Al'lsWEB

    EY

    20 Markets and marketihg

    Exercire0.1

    1 segmenls 2

    gender

    3

    peeu

    4

    purchasinq

    5

    patterns

    f demaid

    6 reps 7 target I

    feasible

    9

    price oinis

    10 nchemarket 11 catalyst

    12 eatures

    13

    aber

    14 elanci9of demand

    Exercise0.2

    1 marketnq 2

    promotion

    3 advertising

    4

    plbliciv

    market orces ieader price sector share

    ma.ketinggeng campaiqnmix strategy

    tool

    1 markelorces 2

    markeingmx 3 market hare

    1 e 2 b 3 c 4 h 5 9 6 a

    7 d 8 t

    brea( nior enler

    open up

    penetrare

    tato . captLre

    corne. dominale

    be

    orced ut of be driven ul oflwithdraw

    iom

    2t Produd

    1 compimentary

    2

    nhanced

    3 catchy

    4

    swit.h

    Exerdse 1.2

    1 image 2 manager 3 leader

    4 loya

    y

    5 equity

    6 sl.etching 7 assocation 8 awareness

    Exrcbe 1.3

    1 brand warenes

    2 brod tretching

    I exclusiveuxury/upmarkel/ pscale

    2 economyvalueJor-money

    tradtional

    4 ben-sel 9/favourte/

    eadlig 5 wellknown

    Exercisel.s

    1 nnovative 2lulyaulomatc 3 blilt-in

    4

    podable

    5 compact 6 rechargeable wefmade 8 state'ot_the -6rt

    9 nregrated 10 adjust le

    rl easytocean

    12 oplDnal

    13 energy-efficint

    4 economka 15

    reqc

    ed

    16 environmntaly

    rendly t7 reliabl

    18

    availabLe

    n a

    range

    19 hgh-pedo.mance20 waterprool

    21 highrech

    22 shock-absode ,rt 3 hard'weaing

    24 nandard

    2s stylish

    26 imited 27 user-frendly

    28 ong-lanng

    29 expafdable

    30 one-touch

    Exercire

    1.6

    l d

    2 c 3 b 4 a

    22

    Distribution

    (pla.e)

    Exercise2.1

    1 fee

    2

    retalloltets 3 mass overage

    4

    settle

    or 5layout

    6 decor 7 keep gpace ith 8 ddves owi

    I convennce tore

    2 corner hop 3 E-tailer

    4

    $&ality

    store

    5 supermarket

    6 departmenttore 7 cash nd

    carry

    Exer.ise 2,3

    1 mark p 2 margn

    1 siqnaqe 2 tag

    3 medandse 4

    qarment

    5 dwice

    6 checkoui

    7 fornshings 8 mxand math

    23 Promotion

    ExercB 3.1

    1 billboads 2 sponso6hip

    3 coverage

    4

    pre$

    kit 5 stlnts

    6

    goodwill

    7

    philanthopy

    8 convergence

    tracking

    ]O

    GPS

    1 bujld warenessl

    a new

    produa(

    2 n

    muate mand y

    ofieinqai.eet al

    3 t.ke an ntia concept

    hrouqho th

    ra

    advertisement

    place

    r ad

    n

    h

    media 5 issue

    news elease

    6 kep in contact irhcunome6 7 monitor owconsume6

    respondoadvertisements

    push

    argetedds o

    a mobile evice

    ExeRite23.3

    1

    placedpubLished

    put/ ranltookoui

    2

    caried

    pubished

    ran

    1 conlgt 2 coupon 3 dscolnl

    4 fre ample

    5 f ree rial

    6 free

    poduct

    7

    loyalty

    rogram

    8

    perona

    appearance

    1

    advertising

    2 sales

    romotions

    3 PR 4

    peEona

    elLng

    24 Pri.e

    1 adjunable 2 relenue 3 mBs ri on 4 cove6

    5

    gain

    hold 6 consistency lrck

    8 charge

    orem

    m

    9

    ma

    L,p

    10 oundnumber

    1l b lnde 12

    ncnlves

    1 lose alesand alkel hae

    2 take everaliacloru

    nto

    consideration

    requre minimumetLrrnn

    y

    4

    coverlhe otts

    withsalesevenue 5

    9a

    n a hod n a

    newma(et

    6

    positionouGelf

    r hehighnd

    ol themarket

    7

    set

    he ra

    p.ice

    hai heenduser

    ays

    8 selbeow cost o altra.t .uslomer

    r

    prompl

    2

    scae/passed

    n 3 chani

    4 sacksaes

    increaseraise

    put

    up

    lowe,/cut/bing own

    sel nablsh delermine

    ngotrate

    a.i e.i

    / settle n

    calculare

    figure ul

    wo.k

    out

    r

    high

    excessivexorbitant

    inl aled 2

    low/bargain budget

    /

    reduced

    3

    good

    .ttractive

    lair reasonable4 retaiL/lisl

    1 set 2 helddown

    3 were orced o

    raise

    4 Eceivedomplainls;bout

    5 matched

    6 uodercut

    7

    re-thought 8 dop 9 freeze

    10 agreedo

    25 Marketing

    managemenl

    1 coc competencies

    2 threals 3 suruey

    4

    questionnae

    5

    qualitalive

    6 focus

    roups

    7 competitive

    dvantages

    8 screening

    9 breakeven

    oint

    l0 beta eninq 11

    prototype

    1 .ost structu.e 2

    produ.t

    ine 3 corecornpetenoes

    4 bargaining

    ower

    5

    quantitative

    esearch

    6 locus

    roup

    7 customer ase

    a competitive dvantage

    9 concept

    @elopment l0 breakeven

    oint

    11 beta

    en

    12 technicalmplementation

    1 competitivedvantage

    2 barqairrng

    ower

    3 coe competencies .oncept eve pment

    5

    locusgroup 6 te.hnical

    mplementain

    t6

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    ANSWEB

    KEY

    1

    ook owards

    2

    gain

    3

    trealwirh 4 crry oul

    I

    de5ior

    mdrlLaue LaJlCh

    4 .el

    5 rogrddF

    I

    suggenheneed

    or 2

    put

    money

    to 3 ca.ry ot

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    ANSWERXEY

    38 Your

    ,ob

    Exercise8.1

    1 tra.k ecord

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    4 13 5 hold

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    40 Telephoning

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    12 or 13

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    17 on

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    41 Telephoning

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  • 7/25/2019 Raspunsuri f

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    44 Telephoning

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    1 B 2 C 3 D 4 B 5 C 6 A 7 B 8 B 9 A

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    45

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    46 Emails

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    ANsWERKEY

    47 Emails

    -

    commercial

    1 stand

    2 bDchlre specificationsr:ng

    3

    particllarls

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    4 draw/attenton

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    1 P D

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    48 Emails

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