f is a Disciplina
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1. Date despre program,QVWLWXLDGHvQYPkQW ACADEMIA DE STUDII ECONOMICE
1.2. Facultatea (&2120,(7(25(7,&,$3/,&$7
1.3. Departamente (Departament) COMUNICARE SI DOCTRINE ECONOMICE1.4. Domeniul de studii Economie
1.5. Ciclul de studii MASTERAT
)RUPDGHvQYPkQW &8)5(&9(1
1.7. Programul de studii Comunicare n Afaceri
1.8. Limba de studiu 5RPkQ
1.9. Anul universitar 2014-2015
2. Date despre disciplina2.1. Denumire 3UDFWLFGHVSHFLDOLWDWH
2.2. Cod 14.0197ZI2.2-0003
2.3. Anul de studii 2 2.4. Semestrul 2 2.5. Forma de evaluare
Colocviu 2.6. Regimul disciplinei
O(Obligatoriu)
2.7. Nr. credite ECTS
15
2.8. Titulari L/P(L/P) lect.univ.dr. FRANCU Laurentiu Gabriel [email protected]/P(L/P) conf.univ.dr. HRISTACHE Diana Andreia [email protected]
3. Timp total estimat1XPUGHVSWPkQL 14.001XPUGHRUHSHVSWPkQ 20.00 din care
L/P(L/P) 20.007RWDORUHGLQSODQXOGHvQYPkQW 280.00 din care
L/P(L/P) 280.007RWDORUHGHVWXGLXSHVHPHVWUXQXPU(&76RUH 375.003.5. Total ore studiu individual 95.00
'LVWULEXLDIRQGXOXLGHWLPSSHQWUXVWXGLXLQGLYLGXDO6WXGLXGXSPDQXDOVXSRUWGHFXUVELEOLRJUDILHLQRWLH 10.00'RFXPHQWDUHVXSOLPHQWDUvQELEOLRWHFSHSODWIRUPHOHHOHFWURQLFHGHVSHFLDOLWDWHLSHWHUHQ 10.003UHJWLUHVHPLQDULLODERUDWRDUHWHPHUHIHUDWHSRUWRIROLLLHVHXUL 63.00Tutoriat 10.00([DPLQUL 2.00$OWHDFWLYLWL
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4.1. De curriculum Comunicare si limbaj economic, Economie antreprenoriala, Deontologia comunicarii, Tehnici de comunicare'HFRPSHWHQH Aplicarea notiunilor teoretice specifice domeniului economiei si comunicarii economice aprofundate pe parcursul
celor doi ani de studiu
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economicePROFESIONALE C4 (ODERUDUHDIXQGDPHQWDUHDLLPSOHPHQWDUHDQRUPHORUPHWRGRORJLFHDPVXULORUPROFESIONALE C5 )XQGDPHQWDUHDLGH]YROWDUHDWHKQLFLORUGHFRPXQLFDUHSURIHVLRQDOvQGRPHQLXOHFRQRPLFLDO
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complexe de colaborare cu antreprenorii din domeniu
7. Obiectivele disciplinei7.1. Obiectivul general (YLGHQLHUHDPRGXOvQFDUHVHSRWDSOLFDvQDFWLYLWLOHILUPHLFHIDFHRELHFWXOSUDFWLFLLSURFHGHHOHLFXQRWLQHOH
WHRUHWLFHDVLPLODWHGHFWUHFXUVDQLvQFDGUXOSURFHVXOXLGHvQYPkQW7.2. Obiective specifice &XQRDWHUHDFRQFUHWGHFWUHFXUVDQLDPHGLXOXLHFRQRPLFLGHDIDFHUL
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5HFRPDQGULMetode de predare/ lucru8.1. L/P(L/P)
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Bibliografie
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-Argenti, P. A., , Corporate Communication, Irwin McGraw-Hill, Boston, 1998
-***, Writing a Business Plan: The Basics, Harvard Business School Press, 2004
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-Argenti, P. A., , Corporate Communication, Irwin McGraw-Hill, Boston, 1998
-***, Writing a Business Plan: The Basics, Harvard Business School Press, 2004
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10.3. Modalitatea de notare Note ntregi 1-106WDQGDUGPLQLPGHSHUIRUPDQ - participarea la stagiul de practica si intocmirea proiectului
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04/05/2015
Director departament,'DWDDYL]ULLvQGHSDUWDPHQW
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(YDOXDUHILQDO DFWLYLWLDSOLFDWLYHDVLVWDWH verificare orala si proiect 50.00
10. Evaluare
Activitatea Criterii de evaluare Metode de evaluare Pondere n QRWDILQDO10.1. L/P(L/P) UVSXQVXULODYHULILFDUHSHSDUFXUV verificare orala 50.00
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