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Bibliografie curs Introducere in Publicitate/Strategii publicitare
Nivelul 1:
1. Petre D., Nicola M. (2004), Introducere in Publicitate, Bucuresti: comunicare.ro.
Nivelul 2:
2. Petre D., Iliescu D. (2005), Psihologia Reclamei, Bucuresti: comunicare.ro.3. Iliescu D., Petre D. (2004), Psihologia Consumatorului, Bucuresti: comunicare.ro.
Nivelul 3:
4. Russel J. T., Lane, R. W. (2002), Manual de Publicitate, Bucuresti: Teora.5. Kotler P. (1998), Managementul marketingului, Bucuresti: Teora.6. Kotler P. (1999), Principiile marketingului, Bucuresti: Teora.
Nivelul 4:
7. Ogilvy D. (1999), Ogilvy despre publicitate, Bucuresti: Ogilvy&Mather.8. Marcenac L., Milon A., Saint Michel S.H., Strategii publicitare. De la studiul de
marketing la alegerea diferitelor media, Bucuresti: Polirom.9. Ries A., Trout J. (2004), Pozitionarea, Bucuresti: Brandbuilders Grup.10. Ries A., Ries L. (2006), Cele 22 de legi imuabile ale brandingului, Bucuresti:
Brandbuilders Grup.11. Schultz D.E, Robinson W.A., Petrison L.A. (2006), Esentialul despre promotii,
Bucuresti: Brandbuilders Grup.12. John Steel J. (2005), Adevar, minciuni si advertising, Bucuresti: Brandbuilders Grup.13. Newman N. (2006), Salturi creative, Bucuresti: Brandbuilders Grup.14. Aaker D. (2005), Managementul capitalului unui brand, Bucuresti: Brandbuilders Grup.15. Aaker D. (2006), Strategia portofoliului de brand, Bucuresti: Brandbuilders Grup.16. Sullivan L. (2004), Hei, Whipple, incearca asta!, Bucuresti: Brandbuilders Grup.17. Ollins W. (2004), Noul ghid de identitate, Bucuresti: comunicare.ro.18. Ollins W. (2006), despre brand, Bucuresti: comunicare.ro.19. Heilbrunn B. (2002), Logo, Bucuresti: comunicare.ro.20. Atkinson J. (2006), Inovatie in advertising, Bucuresti: comunicare.ro.21. Kapferer J. N. (2002), Caile Persuasiunii, Bucuresti: comunicare.ro.22. Cialdini R. B. (2004), Psihologia persuasiunii, Bucuresti: Business Tech International
Press.23. Larson C. U. (2003), Persuasiunea. Receptare si responsabilitate, Iasi: Polirom.24. Brune F. (2003), Fericirea ca obligatie, Bucuresti: Trei.25. Bonnange C.; Thomas C. (1999), Don Juan sau Pavlov? Eseu despre comunicarea
publicitara, Bucuresti: Trei.26. Jefkins F. (2000), Cum sa stapânesti reclama la perfectie, Bucuresti: Rentrop&Straton.27. Levinson J.C. (2002), Guerilla Advertising, Bucuresti: All.28. Levinson J.C. (2002), Guerilla Creativity, Bucuresti: All.
29. Datculescu P. (2005), Cercetarea de marketing, Bucuresti: Brandbuilders Grup.
Nivelul 5:
30. O'Guinn T., Allen T., Semenik R. (1998), Advertising, Cincinatti: South Western College Publishing.
31. Bovée L. C., Arens F. W. (1986), Contemporary Advertising, Illinois: Irwin Homewood.
32. Baker M. J. (1998), Macmillan Dictionary of Marketing & Advertising, London: Macmillan Business.
33. Bogart L. (1996), Strategy in Advertising - Matching Media and Messages to Markets and Motivations, Lincolnwood: NTC Bussiness Books.
34. Tellis G. J. (1998), Advertising and Sales Promotion Strategy, Massechusetts: Addison-Wesley.
35. Butterfield L. (ed.) (2003), Excellence in Advertising, New York: Butterworth Heinemann.
36. Engel J. F., Warshaw M. R., Kinnear T. C. (1997), Promotional Strategy: Managing The Marketing Communications Process, Boston: Homewood.
37. Jewler J.A., Drewniany L. B. (1998), Creative Strategy in Advertising, Columbia: Wadsworth Publishing Company.
38. Keding A., Bivins T. (1996), How to produce Creative Advertising, Illinois: NTC Business Books.
39. Higgins D. (1996), The Art of Writing, Conversations with masters of the Craft,Illinois: NTC Business Books.
40. Ogilvy D. (1997), An Autobiography, USA: John Wiley & Sons Inc.41. Russel J. T., Lane, R. W. (1996), Klepner's Advertising Procedure, New Jersey: Prentice
Hall International Editions.42. Barthes R. (1997), Mitologii, Iasi: Institutul European.43. Dîncu V. S. (1999), Comunicarea Simbolica. Arhitectura discursului publicitar, Cluj
Napoca: Dacia.44. Goddard A. (2002), Limbajul publicitatii, Bucuresti: Polirom.45. Haineault R. (2004), Publicitate si Psihanaliza, Bucuresti: Trei.