proiect mad engleza.doc

7/25/2019 proiect mad engleza.doc

1/20

PRESENT ATION OF GROUP OF COMPANIES

Name InterproiectConsultingLTD. and Dana ConsultingLTD.Adresthe Mrs. Elena str., no. 55, Sector 2, BucharestPh

oneFax

+ 4 2! 2! " !!+ 4 2! #" $ 22%

Email o&&ice ' ipconsulting.Cod C(E)* %22+consultingacti,ities&or -usinessand

Area ofactivit anageent.

The ain -ranches o& the ser,iceso&&eredare the &ollo/ing*

+conducting &easi-ilit0 studiesin industr0and not onl01

+preparationo& aluationreports

enterprises,realestateand

chattels1+eecutiono& ci,il and industrialconstructionpro3ects.

T!rnover at"ro!# level in

$%&'

N!m(er ofem#loeesPosition onthe mar)et

45, lei

5

4 ! 5

(erage &or the t0pe o& -usinessthe0 represent 6consulting

ser,ices71 8o/eer the seaa/a0&rothe largecopaniesinthe&ield.

Relevant

elementsof

the

Or"ani*ation+s,or)

#erformance

The copan0 hasresistedthe

ipacto& the &inancialcrisisin the

period 2"+2!# and although

turnoer hasdecreased

su-stantiall0 during the period

2!+2!! toda0 isa return to the

alueso& turnoer in 29.

The ser,iceso&&ered-0 the group

or diersi&iedand the nu-er o&

clientshasincreased inthe

contet o& the &inancial crisis

through /hich/e pass. Through

thishe /as a-leto return to the

29 turnoer /ithoutlarge

nu-erso& eplo0ees oroperatingependiture.

)ote that inthe contet o& a

re:uest &or consultingser,ices

liitedprice assessent

reports hae -een do/nsi;ed


2/20

- 0

a-out &ietiesin the last4 0ears.

Ta(leOfContents

-I./GROUP 0ESCRIPTION '

II/1ISION and O23ECTI1ES 4

III/ EN1IRONMENTA5 ANA56SIS 7

I1/CUSTOM ER ANA56SIS 8

1/ANA569E COMPETITORS:

1I/POTENTIA5 COMPETITI1E ANA56SIS &&

1II/ MAR;ETING STRATEG6 &:

2I25I

OGRAP


3/20

I. The Group

The Group is represented by Interproiect Consulting LTD. and

Dimand Consulting,two companieswiththe sameshareholders who are

individuals, organizedas limited liability companies, both of which are

IMMs. They opted for this organization because of economic

considerationsrelatedto the profit ta!ation for romaniancompaniesin.

The Group is essentially a family business her success being

based on the "# years of e!perience the founders have in the $eld of

consultingservices,technicalauditand technologicalengineering.

%ithall the di&icultiesof the current period the Group hasmanaged

to maintaina positivedynamicbalance, result'oriented being constantly

preoccupied to resolve in due time the problems her clients have.

Servicesoffered

The serviceso&eredby the two companiesinthe group are thefollowing(

feasibility studiesfor financingnew investments or developments)

determination of guarantees*feasibility studiesto obtainban+ loans)

privatisation*sellingof stoc+ companies,inaccordance withthemethodologylaiddown bygovernmentalbodies)

fi!ing the amount of the contributionin +ind to capitalor increase

the socialcapital)valuation for financialreporting)

determine thevalueof realestateand movablesto selling throughauction,fuzionari, liuidations,spin'o&s,lease, partition, etc.)

determine thevalueof the property( +now'how, licenses,patents

design of industrialand civil constructions)

geotechnicalstudies)

preparingdocumentation of environment protectionand -I

The mainareasof structure technicale!pertiseand evaluation

includes(constructions)

industry)

agriculture and forestry)

Commerceand services)

Personal

The /roup hasa number of permanent employees(# 0 accredited

assessors123415, an architectand an accountant accredited

67I23 M121/3M32T

To fill the need for the realizationof wor+s contracted the Group collaborateswithspecialistsfromseveralfields, engineersand

architects,aswellas members of the followingprofessionalassociati

ons(

6ody 1uthorized1ccountants of 5omania)

2ational1ssessors1sotiatiain5omania)


4/20

The 2ational7nionof Insolvency-ractitionersin 5omania)

/eneral1ssociationof engineersin5omania)

/eneral1ssociationof Constructors of 5omania)

5esearch institutes and design.

3!pert 6ody techniues


5/20

Scheme 1. Group

OrganizationChart

Amenities

Companiesin

the /roup also ownsan 8&ice,which accomodates allpermanent

employeeswith adeuatecomputers and a number of car trips

reuired0.

Evolution of turnover

Turnover fellconsiderablyinthe lastfiveyearsin the conte!t of the

internationalfinancialcrisiswhich hasledto the decreaseinthe

number of permanent employees.

Chart 1. The financial crisishasmade their presencefelt in

our countr in the past five ear shas!een felt at the level

of the group. Source"!alance at #1 $ecem!ereachear .

II.4isionand

ob9ectives

The vision whichledto the formationof the /roup wasinspired by the

imageconsultantbusinessthat, at the reuest of a client,legalornatural person may through hise!pertiseor peopleyou +now to come up

withthe best advice and innovative solutions for every kind of problem

occurred in the operation of a business.

Short-term goals are to maintainupward trend turnover as well asmaintainingand e!pandingcustomer base.


6/20

Medium-term objectives are e!pandingthe typesof serviceso&ered

to clientsby adding a by assessoraccreditationof financialassetsto

the personnelstructure, whichwill allowfor a new mar+et, that of

evaluationof shareslistedon stoc+ e!changes. It alsowantsto

increasethe number of permanent employeeswhichwill allowfor the

involvementof more easilyinlargescale pro9ects.

Long term isintendedto recognizea part of the /roup:semployees

as3uropean1ssessorrecognized 3uropean 5ecognised4aluer'534.In thisway you will be able to access the mar+et of the 3uropean

7nionand will be ableto access a new customer segment, that of mul

tinationals


7/20

I

I

I

.EnvironmentalAnalsisGroup

1ny enterpri seisa comple!system, whichisincloseinteraction

withthe e!ternalenvironment or environment inwhichit operates.1t

the sametimethe contemporary economy and watched the whole

environment ischaracterizedby a ;turbulent;,forcingsuch high

companiesto adopt fle!ible management, ableto react uic+lyto

changes. It has been shown in practicethat, over time,firmshave been

ableto preintampineor to anticipatema9orchanges inthe

environment, so they can capitalize on emerging opportunitiesand to

avoidnegative influenceshave survived or have even managed to

create a number of competitive advantages, whichallowedthem to

uic+ly develop.

6ased on theseconsiderations,beforeyou proceed to the

elaborationof any strategicplan, the company:s management to identi

fy and analyse the factorscarefully inthe e!ternalenvironment that

influences or may influence the activitiesand resultsof the company.The most important factorsthat can influence the developmentof theGroup are(

economic

lawyers

policies

The economic factors the most importantaspectisrepresented by

the home mar+et of consultingservices. Thismar+et hase!peri enced a

significantcontractionof the financialcrisisat the beginning of "oreign direct investmentfell drastically,foreign investorsprefertoturn to other mar+ets safer.Mar+et contraction can be deduced easilyfrom

the evolutionof foreigndirectinvestmentin5omaniae!tracted fromdataprovided by the 2ational6an+ of 5omania


8/20

Chart %. The evolution of foreign direct investment in&omania.Source"'(ational )an* of &omania'

Legal and policy Factors are relatedin 5omania,a country

characterizedby the multiplicityof normativeactsamendingthe ta!

code changes dictated by the needsof the tatewithrespect to the

collectionof ta!esto the budget, be it localor strengthened. This

resultedin the removalof potentialforeigninvestorsand even someof

thoseinterns. 1l l thishasledto an increaseindemand but consulting

servicesby settingup obligativitatii forrevaluation of tangiblefinancial

reportingof companiesunder the sanctionof substantialenlargement

of localta!es. >or e!ample recentlywas introduced mandating the

constructionof specialvaluesdeclarii ?pole ta!@ for ta!ation by the

5oman tate

Manageriali Factors are very important and the /roup choseto investin trainingstaffor to respond more easily to mar+et turbulences.

I+.CustomerAnalsis


9/20

The Group :s clientsare in general5omanian legalpersonsownedand*or strain.

8ur most important clientsare represented by legalentities

withforeigncapitalor mi!edappro!i matelyA


10/20

the dn of the group.

Old Clients they have been lostare represented mainlyby

companiesthat have entered ban+ruptcy and budgetary institutions

that were oriented to companiesthat practicevery lowpricescannot

be sustainedunder the increasingpricesof oil and other commoditi

esthat have a large share in the e!pensesof the group.

(e0 customersthey have been drawn are represented mainlyby

companieswithforeigncapitaland 9oint that had switchedover to theprices average, ditchingthe consultingservicesindustry,large

companiesthat have prohibitivepricesincertainsituations.

To establisha positive growth rate in the number of clients indivi

dualswishingto be better informedabout the evolutionof realestate

pricesin the conte!t of realestatemar+et of buyers that registersince

the beginningof "


11/20

' Large companiesand*or multinational?3rnst and Goung, -wC, H-M/,Deloitte,Daintyetc.@

' Medium'sized companies

' mall companiesor individualsauthorized

The size of the mar+et value of the consultancyishard to estimate,

but it isestimated that it wassituatedin"


12/20

Chart . Consultancmar*et in &omania2 %-1%.ource( statisticaldata for the1MC85

+I.Analsisof thepotential competitive


13/20

,inancial competitiveness

Companieswithinthe group have been characterized inthe past"

years of good economicperformance.6elow we present the main

economic indicatorsregistered by 0 December " T3


14/20

CO&&ECTE$ /9%. #

Dana Consultin LTD.

T7528435 ?C1@


15/20

T3 58T1TI82 8> T3


16/20

Chart 9. The share of total

e:penditure and net profit onturnover. Source"internal

documents

Trade competitiveness

1lthoughthe financialhealth of the companiesisa good one it

must be saidthat the turnover of the /roup il process inthe compani

eswith average turnover for consulting servicesmar+et at great di

stancefromthe ma9or players.

3volution of turnover isone stable witha slightuptrend for the pasttwoyears.

The number of serviceso&eredisa big one witha good demandamong potentialcustomers.

The company isvery good among the /roup:s clientsbut su&ers

fromChapter /eneralnotoriety because the promotion of services

and the name or ismadewitha budget through the channelsof

networ+ing client managersand staffof the group.The /roup had no choice and had to reducepricesfor the services

provided inorder to +eep the attentionof traditionalclientsand winnewclients.

Chart . Price evolution of the assessmentreports.Sour ce"


17/20

internal documents

Technicalcompetitiveness

The techniue used inconsulting isa modern and adapted to

the needsof the group. owever, greater emphasisshouldbe

placedon involvementand promotion inthe online environment.

5anagerialcompetitiveness

-rofile leadersismi!ed(the one witha rich e!peri enceand a verygood networ+ and young with a great capacityfor synthesisand anal

ysis, well trained but witha personalnetwor+ lessdeveloped.

>rom the organizationalpointofview, the company hasopted for

a structurewitha minimumpermanent staffgoingon outsourcing

non' essentialinthe wor+ of the /roup:spromotionand negotiation

of contracts.

The most important assetof a company isconsultingthe human

component asat a rate greater than F


18/20

Strengths ;ea* pointsfinancialgood healththe absence of the onlineenvironmentfle!iblestructurevery littleadvertisingbudget

widerangeofservices

the inability to dealwithbig pro9ectsdueto lac+of permanentstaff

managers with e!perienceand dynamic

the relativelysmallnumber of clients not

compromisinguality

observanceof deadlines

Oppor tunities &is*s

the slight increase economicinstability

8pen the 37 mar+et

the di

sappearanceof a

largenumber of

consulting

companieson the

mar+et

+II. Mar +etingst rategy

To meet the ob9ectivesof the /roup and ta+ing intoaccount the

resultsof the %8T analysisthere are the followingconclusions

regardingthe mar+etingstrategiesto be followed.

. theshort and medium term it aimsto establisha department of onli

ne promotion.It will be a company separatefromthe present lawand will providea number of standard servicesat very lowprices.

Gour target mar+et will be thosewho are see+ingthe lowestpricesforvaluation reports ?e.g.( ban+s, other financialinstitutions@.

The promotioncampaignwill be done in the onlineenvironment


19/20

by launchingviralmessages ?such as;ratingsat the lowest

prices;@and by placingin the top three resultsof the search engi

ne ;/oogle;.

". it will continue to invest in the training of permanent staffby

attendingcourses and specializedseminarsfor acuiring

thosecredentials whichare missing fromthe o&erof services

to the group.

0. inorder to be ableto engagein far'reaching pro9ectsit hasinmindinthe firstphaseof collaborationagreements in the formof

partnership agreements withother companiesasa consultant

A. lastbut not leastto be thought a system intergationcenturi es?possiblyby o&eringdiscounts@

)i!liograph

. annualreports of the 2ational6an+ of 5omania

". documents and internalstatistics123415 ?2ational1ssociationof4aluersin5omania@

0. tatistics1MC85 ?1ssociationof ManagementConsultingCompaniesin5omania@

A. internaldocuments ?reports and balancesheets@InterproiectConsulting5L and Dana ConsultingLTD.


20/20

#. The mar+etingof -rof.Dr. 2icholas-op

NO

The gross turnover "

proiect mad engleza.doc

Documents

Transcript of proiect mad engleza.doc