Model Plan de Afaceri

Model plan de afaceriRosemari FUICA

Investeşte în oameni !FONDUL SOCIAL EUROPEAN

Programul Operaţional Sectorial pentru Dezvoltarea Resurselor Umane 2007 – 2013Axa prioritară 3. „Creşterea adaptabilităţii lucrătorilor şi a întreprinderilor”Domeniul major de intervenţie 3.1. „Promovarea culturii antreprenoriale”

ELANPromovarea Culturii Antreprenoriale: Adaptabilitate, Dinamism,

Iniţiativă în Industria Electronică

1. SUMARUL PLANULUI DE AFACERI

1.1. PREZENTAREA OPORTUNITATII DE AFACERI

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1.2. ASPECTE DE MARKETING

Caracteristici distinctive ale produsului / serviciului

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Prezentare sumara a pietei tinta

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Analiza concurentei

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Strategii principale de marketig

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1.3. PROBLEME OPERATIONALE

Probleme legale legate de afacere

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Sumarul furnizorilor

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Echipa de management – roluri si abilitati critice

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1.4. FINANTARE

Sumar al cerintelor financiare – previziuni

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Investitia de capital a proprietarilor

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2. PROFILUL COMPANIEI

Tipul de firma

societatea in nume colectiv ( S.N.C.)

societatea in comandita simpla (S.C.S.)

societatea in comandita pe actiuni (S.C.A.)

societatea cu raspundere limitata (S.R.L.)

societatea pe actiuni (S.A.)

Proprietari

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Numele firmei

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Data de inceput a activitatii

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Activitatile firmei

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Descrierea firmei

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Locatia

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Informatii de contact

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Consultantii firmei

Juridic

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Financiar

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3. ANALIZA INDUSTRIEI .....

3.1. TENDINTELE GENERALE ALE AFACERILOR SI CONSUMATORILOR

REZULTATE DIN:

Schimbari sociale

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Schimbari economice

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Schimbari demografice

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Schimbari climatice

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Schimbari de mediu

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Schimbari tehnologice

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Schimbari politice

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3.2. O INVESTIGARE A TRENDURILOR INDUSTRIEI ..........

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FACTORI CHEIE AI SUCCESULUI IN INDUSTRIA .......

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BARIERE DE INTRARE, MARIMEA INDUSTRIEI....

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4. SERVICIU SAU PRODUS

Care sunt caracteristicile unice ale produsului tau ?

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Care sunt caracteristicile care îi confera valoare

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Care sunt beneficiile aduse de aceste caracteristici ?

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5. PIATA TINTA

Ce includ?

Caracteristici demografice ale consumatorilor:

Categorii de varsta

Gen

Stare civila

Numar de copii

Granite teritoriale

Valoarea medie

cumparata

Frecventa cumpararii

Caracteristici psihografice ale consumatorilor:

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Stil de viata

Ce citesc?

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Ce nevoie satisface produsul tau?

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Ce/cine influenteaza decizia de cumparare

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Cum este poziţionat produsul /serviciul fata de competitie ?

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Ce faci diferit ?

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Care a fost istoria acestui produs in piata ?

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6. ANALIZA COMPETITIVA

Descrierea competitorilor

Orar de functionare

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Ani de functionare in afacere

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Descrierea produsului/serviciului

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Diferentierea serviciului/produsului

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Profilul consumatorului

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Pretul

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Marketing/publicitate

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Puncte tari/puncte slabe-de ce cumpara clientii de la ei?

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Oportunitati/amenintari pentru afacerea ta

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8. MIXUL DE MARKETING - LOCATIA

Ce includ?

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Unde este situata?

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Ce costuri sunt asociate cu locatia?

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Care este importanta pentru marketing a locatiei?

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Locatie rezidentiala sau comerciala?

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Exista potential de crestere viitoare a locatiei?

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Ce probleme de trafic ridica pozitia locatiei potentiale?

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Cum va afecta metoda ta de distributie:

1. Vanzarile

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2. Service-ul

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Promotia

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3. Termene

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9. MIXUL DE MARKETING - STRATEGIA DE PRET

Ce includ?

Pretul pentru un serviciu

Munca

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Cheltuieli fixe

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Adaos

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Pretul unui produs

Munca

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Cheltuieli fixe

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Materiale

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Adaos

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Tipul de pret

Redus, mediu, ridicat

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Perceptia valorii de catre client

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Vei face discount de pret in mod regulat?

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Vei folosi discount de volum?

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Analiza volumului minim de productie necesar pentru acoperirea cheltuielilor

Identificarea valorii necesare a vanzarilor

Necesarul petru acoperirea cheltuielilor fixe, pe baza unui pret de vanzare si a unui adaos.

Volumul minim necesar pt acoperire cheltuieli= costuri fixe/ (pretul de vanzare unitar-

costuri variabile unitare)

10. FURNIZORI

Nume furnizor

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Termeni si conditii

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Linia de produse

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Preturi

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Discount-uri comerciale

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Restrictii de livrare

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Drepturi exclusive asupra produselor

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Referinte

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Furnizori de rezerva

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11. PLANUL DE PRODUCTIE

Metodologia de productie

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Cerinte de cercetare si dezvoltare

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Analiza de cost ( costuri directe si indirecte)

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Cerinte de timp

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Cerinte - locatie si echipamente

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Descrierea capacitatilor proprii

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Capacitati in leasing

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Cerinte de depozitare

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Aranjamente de sub-contractare

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12. Resurse umane

Structura organizationala/Plan de angajari

Full-time

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Part-time

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Sezonier

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Probleme legale

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Nivel salarii

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Beneficii

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Costuri salariale

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Descrierea detaliata a job-urilor

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Roluri si responsabilitati

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Contracte de munca, contracte de servicii

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Planuri de viitor pentru resurse umane

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Evaluarea expertizie proprii

Experienta tehnica

Experienta de marketing

Experienta financiara

Experienta management

Administratie

Daca nu am toate aceste calificari pot sa angajez pe cineva care are?

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13. Situatia financiara

Informatii importante din balanta contabila si bilantul contabil

Total active:

din care

Total datorii curente

din care

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Fonduri fixe: Datorii pe termen lung:

Alte active: Parti sociale actionari:

Declaratiile de venit

Vanzari/venituri:

Cheltuieli totale din care:

Variabile:

Fixe:

Profit/pierderi:

Taxe datorate:

14. Cash flow

Ce includ?

Surse de bani:

Vanzari

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Imprumuturi

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Investitii de capital

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Utilizarea banilor

Cheltuieli de platit

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Costuri de start

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Sold balanta venituri/cheltuieli

Factori de luat in considerare

Sezonalitate

Venituri din promotii

Termene de plata

Cash-flow

Venituri din:Luna

1Luna

2Luna

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vanzari imprumuturi investitii Total venituri Cheltuieli cu: salarii marketing asigurari etc Total cheltuieli total venituri minus total cheltuieli

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Model Plan de Afaceri

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