B Y R O M I N A S T A N

2 1 F E B R U A R I E 2 0 1 2

B U C H A R E S T M A S H A B L E M E E T U P ( S )

Content

Origine Ce e Pinterest? o Elemente Pining Continut

Business model Stats, Facts & Demographics Cum este folosit Indivizi

Top useri Ce poti face pe Pinterest

Branduri Top Brands Best Practices

Altele Monitorizare Protectie impotriva Pinterest Altele din altele

Jenie Holland http://www.flickr.com/photos/jeniholland02/6625851305/

Pinterest?

-pe scurt-

Cum a inceput totul…

o Evan Sharp, Pinterest Designer si Co-Founder

o A lucrat inainte la Facebook

o Au inceput in decembire 2009

o Au dat drumul in martie 2010

Ce este Pinterest

O platforma pe care userii isi pot crea pinboard-uri virtuale cu lucruri gasite online sau uploadate, grupate in functie de interese/pasiuni.

" Organize and share things you love. "

E ca un bookmarking site asumat (tot ce faci este vizibil) si axat pe partea vizuala.

Mai este: o retea sociala, o platforma de colaborare, un CV bulider, un gift finder, o sursa de inspiratie, etc.

"connect everyone in the world through the things' they find interesting. "

Elemente

Inscriere

Invite based only

Highly connected with Facebook and Twitter (adica nu te poti inscrie daca nu ai un cont pe una dintre aceste platforme)

Profil

Boards (individual sau collaborative)

Pins/Re-pins

Likes

Follow (un user sau un board)

Newsfeed

Platforma

Pinners you follow

Everything (categorii)

Videos

Popular

Gifts

Boards (individual sau collaborative) | Pins/Re-pins |Likes |Follow (un user sau un board) |Newsfeed

Profil

Pinners you follow | Everything (categorii) | Videos | Popular | Gifts

Platforma s-a modificat in timp

Pinning

Pin, repin or upload your content

Site content vs. Member content

Pinning

Site content = Pins Materialul este adus pe site de pe alte site-uri.

Nimeni nu are drepturi comerciale asupra lui.

Member content = Upload a pin

Materialul este urcat de useri

Acestia renunta la orice drept de proprietate in favoarea platformei.

Business model

“Right now, we are focused on growing Pinterest and making it more valuable. To fund these efforts, we have taken outside investment from entrepreneurs and venture capitalists. In the past, we've tested a few different approaches to making money such as affiliate links. We might also try adding advertisements, but we haven't done this yet.

Even though making money isn't our top priority right now, it is a long term goal. After all, we want Pinterest to be here to stay!”

Pinterest.com

Other conspiracy theories on my board “About Pinterest”! pinterest.com/rominastan/about-pinterest/

Stats

Stats, Facts & Demographics

Primul website care a ajuns la 10 mil de utilizatori zilnici intr-un timp atat de scurt.

…si creste.

Facts

“Pinterest drives more referral traffic than Google Plus, LinkedIn and YouTube combined”

Facts - continuare

“According to comScore, the average Pinterest user spend 88.3 minutes per month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook. ” 2011

Demographics: US vs UK age and education

Visual.ly

Cum este folosit

Indivizi

Ce poti face pe Pinterest

Top Useri

Branduri

Ce poti face pe Pinterest

Exemple

Auras isi doreste sa calatoreasca “nice places”

Yes, there is no

such a thing as

privacy!

Nu am gasit-o pe Oana, in schimb am gasit o alta Oana… pe care o cunosteam. Ce nu stiam insa este ca e pasionata de gatit!

Bogdan e fan “Internet & Social media”…. noi am spune INFOGRAFICE

Pandutzu vine cu un board mai “muzical”

Andreea zice ca e de test, noi le spunem QUOTES

Insa Andra s-a prins ca “there is more to it” si m-a inviat la un collective enthusiasm

Oricine poate face un

collaborative board. Odata

membru, poti adauga si

scoate useri. Nu exista un

admin al board-ului

Iar altii au luat-o ceva mai in serios si si-au facut un CV

sau uhm well.. unii au gasit diferite intrebuintari

TOP USERS

Top followed

Jane Wang – 2 450 830 - general

Christine Martinez – 986 300 – cute things

Ben Silbermann – 883 755 - home deco, DIY http://www.zoomsphere.com/charts/pinterest/all/profiles/#!0|10

Must follow @mashable

Focus: Photography/Art

Focus: Gifts/Gadgets

Focus: Color Inspiration

List: http://mashable.com/2012/01/29/pinterest-users-to-follow/#4530921-Joy-Cho--Oh-Joy

Jane Wang

Este mama unuia

dintre co-founders!

Mark Zuckerberg

Facebook + Pinterest =

LOVE

Facebook + Pinterest = LOVE

Pe Facebook, poza frumoasa de pe Pinterest

genereaza discutii si poate trimite oamenii

inapoi pe Pinterest

Pe Pinterest gasesc din nou continut si il share-uiesc

pe Facebook

Oamenii se inregistreaza pe

Pinterest cu contul lor de Facebook. Dau “Pin”/“Repin”/ “Like”/”Follow” la ceva.

Totul pe Pinterest este vizibil. By default, apare postat pe

pagina lor de Facebook

There’s some love with twitter, but not as much. Really now, on Facebook you can have your own

“Pinterest timeline”!

Brand USAGE

Sell your products

Hold a contest

Get personal

Inspire your customers

Offer exclusive discounts

Raise awareness

Get the customer involved

Invite customers to your events

Follow other brands

+ alte 56 de posibilitati: http://www.copyblogger.com/pinterest-marketing/

Inspire your customers/ Get them involved WHOLE FOODS MARKET

Get Personal Better Homes and Gardens

Behind the scenes TODAY

Sell products ASOS.com

Raise Awareness MOEW – adopt a cat

Altele Monitorizare

http://pinterest.com/source/yoursite.com

Protectie impotriva Pinterest

Special codes

Report form

Ce e aiurea

• Search function • Pinurile se repeta • Not really a social

platform (mesaje) • Board-urile sunt

publice, there’s no way around it!

Take away:

Multumesc!

Resurse

MY PINBOARD ON PINTEREST

pinterest.com/rominastan/about-pinterest/

Romina Stan

Connecting dots online on

facebook.com/Romina.Stan

twitter.com/RominaStan

pinterest.com/RominaStan

www.RominaStan.wordpress.com

Follow me!