ZileleBiz 2010: Fabryo / Stefan Teodorescu

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Marketing fara limite Zilele Biz 2010 Stefan Teodorescu Marketing Director Fabryo Corporation - Savana

Transcript of ZileleBiz 2010: Fabryo / Stefan Teodorescu

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Marketing fara limiteZilele Biz 2010

Stefan TeodorescuMarketing Director Fabryo Corporation - Savana

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Ingredientul secret al unei campanii de succes:

Bunul simt

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din experienta proprie

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Moment de consum: renovarea locuintei

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Culoarea

Brand values:

emotie

inspiratie

trend seter

Business:

volume mari

loializare

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Constructie de campanie:

Savana color trends

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Standard vizibilitate

SC PORALEX SA

Caseta amplasare perpendiculara / perete

Fatada amplasare pe perete

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Coltul Culorii

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Coltul Culorii

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in concluzie

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