Turismul wellness din România - avantaje și constrângeri · Turism medical Turism wellness =...
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Turismul wellness din România - avantaje și constrângeri - Ioana Marian
Transcript of Turismul wellness din România - avantaje și constrângeri · Turism medical Turism wellness =...
TurismulwellnessdinRomânia-avantajeșiconstrângeri-
IoanaMarian
Ceinseamnaturismwellness?
„Turismulwellnessestetotalitateacalatoriilorasociatecumen3nereasauimbunata3reastariidebine”
StanfordResearchIns3tute
Turismmedical Turismwellness=reac3e =preven3e
versus
• persoanecareprezintadejaanumiteafec3uni
• incautaredeserviciimedicalemaibune(instrainatate)
• tratamenteinvazive
• persoanesanatoase• cautasaprevinaboala,sasedetensionezesisacorectezeeventualeleobiceiuridaunatoare
• Tratamentenon-invazive/preven3ve
Crestereaturismuluiwellnessinterna:onal
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turismmedical(miliardeUSD)
2013=439MldUSD
2015=563MldUSD
es3mat2020=808MldUSD
Drumulsprewellness2.0.
hotel hotel+spasaladefitness,saune,piscine&hidromasaj,dusuridediverse3puri
etc.)+cameredetratament
+spagarden
des:na:espahotel+spa+sport(circuitdebicicleta,sporturideapa,golf,tenisetc.)
+spacuisine+diverseac3vita3(yoga,taichi,qigong,pilates,stretchingetc.)+lifecoaching+templede
medita3eetc.)+terapiialterna3ve
(medicinatradi3onala)
Promisiune–des:na:eSPA
“Giveusyourbodyforaweek,andwewillgiveyoubackyourmind”
TheBodyHoliday
hZps://www.youtube.com/watch?v=FwD_XKQX5t8
Drumulsprewellness2.0.
hotel hotel+spasaladefitness,saune,piscine&hidromasaj,dusuridediverse3puri
etc.)+cameredetratament
+spagarden
des:na:espahotel+spa+sport(circuitdebicicleta,sporturideapa,golf,tenisetc.)
+spacuisine+diverseac3vita3(yoga,taichi,qigong,pilates,stretchingetc.)+lifecoaching+templede
medita3eetc.)+terapiialterna3ve
(medicinatradi3onala)
wellness2.0.
Wellness2.0.–Oportunita:pentruRomania
turismwellness2,8%/an
„manas3rea”wellness HotSpringRoad
MiniKurs insidebeautyingredienteorganice
Previziuneapentruurmatorii10ani–inEuropa
trecereadelaluxlaauten3citatesinatura
obiec3vprincipal:sadevinaleaderin“hotspringwellness”
Mini-curebalneare,cuspa,ritualurisisesiunidemedita3einvariantaprescurtata
hotelurilevorcreameniuribazatepeingredienteorganice,procuratedelafermeecologice
adoptareaconceptuluisiindepartareadela„repara3ilecosme3ce”
Constrangeri
LEGISLATIVE POLITICE SOCIALE ECONOMICE
PiataSPAdinRomania–cifre:2011-2015
Business&SPA
CityTour&SPA
TurismwellnesssecundarinRomania
Leisure&SPA
Balneo&SPA
Detox&SPA
Ski&SPA
Golf&SPA
Adresăe-mail:[email protected]:0720111414Web:www.despreSpa.roFacebook:hZps://www.facebook.com/DespreSpa/TwiZer:hZps://twiZer.com/desprespaLinkedIN:hZp://www.linkedin.com/company/exclusive-about-spa
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