Plan de Afaceri Mambo Cafe

7/23/2019 Plan de Afaceri Mambo Cafe

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UNIVERSITATEA OVIDIUS CONSTANTAFACULTATEA DE STIINTE ECONOMICE

MANAGEMENT

PLAN DE AFACERI AL CAFFE-BARULUIMAMBO

Coordonator: Student:Lect. Univ. dr. ec. Nancu Dumitru Anu: I !ru"a: II

#$%#


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CUPRINS

%. Date !enerae#. &i'iune( )trate*ie

+. I)toric( mana*ement( re)ur)e umane( activitate curenta+.%. I)toric+.#. Mana*ement( re)ur)e umane+.+. Activitate curent,

+.+.%. "rodu)e )i )ervicii actuae+.+.#. "rinci"aii urni'ori de materii "rime )i materiae+.+.+. "roce)u tenoo*ic+.+./. mi0oace i1e+.+.2. imo3ie

/. Anai'a "ie4ei

/.%. Piata actua,/.%.%. "rinci"aii cienti/.%.#. "rinci"aii concurenti/.%.+. "o'itia "rodu)eor5)erviciior "e "iata

/.#. Piat, )i "romovarea nouui "rodu)5)erviciu/.#.%. "rodu)u nou/.#.#. )e*mentu de "iata/.#.+. ri)curi/.#./. cienti "otentiai/.#.2. concurenti "otentiai/.#.6. "rinci"aee avanta0e ae noior "rodu)e5)ervicii/.#.7. reactia "revi'i3ia a concurentei/.#.8. Strate*ia de comerciai'are

a. "oitica "rodu)uui3. "oitica de "returic. "oitica de di)tri3utied. modait,ti de van'aree. activit,ti de "romovare a van'arior

2. Anai'a co)turior de o"erare2.%. Modu de or*ani'are a aacerii

2.#. Or*ani'area u1uui de "roductie2.+. Produ)e noi2./. Princi"aii urni'ori de materii "rime2.2. Proce)u tenoo*ic2.6. Im"actu a)u"ra mediuui2.7. Cetuiei de "roductie2.8. &enituri anuae "reconi'ate2.9. Ri)curi ce inuentea', "ro*no'a

6. Inve)titii nece)are6.%. De)crierea inve)titiei6.#. Modu de a)i*urare cu utiit,ti

6.+. !raicu de reai'are a inve)titiei6./. Modiicari nece)are "entru eci"amente( cadiri e1i)tente


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6.2. Modiicari nece)are n )tructura "er)onauui

7. Proiectii inanciare7.%. Indicatori economici ai )ituatiei trecute7.#. Pan de inantare a activit,tii

7.+. Ca) Fo;7./. Biant Sim"iicat7.2. Cont de Proit )i Pierdere7.6. Situatie )im"iicata a Fu1uui de Numerar


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%. DA? Privat

Rom&! 1004S%r&i!

'. V&lo&re& "&i%&lului: +0.000RON

). V&lo&re "ifr5 e &f&"eri $i rofi% 6&"& e$%e "&7ul8:

. Are$&9 %elefo!f&9 e;m&il :S%r.L&lelelor9Nr.2(9Tel.0'*+)+-(219 F&.02-1 )+-(219e;

m&il m&m3ooo."om

10. ?er$o&!& e "o!%&"%:D&! Mo!i"& 11. Co!%uri 3&!"&re e$">i$e l&: BCR

12. A$o"i&%i9 &"%io!&ri ri!"i&li 6m&.+4 i! "&i%&lul $o"i&l8:

Numee )i "renumee Adre)a =)ediu? )ocietatii Pondere in Ca"ita )ocia >

2. &i'iune( )trate*ie

C&re e$%e e$e!%& &f&"erii @ Ce &!ume & #e!er& 3&!i $i rofi% @

S.C. MAMBO S.R.L $e ore$%e & fi o firm5 "&re ri! $eri"iile e "&re le & oferi$5 $">im3e imi!e& e$re "&ffe;3&rurile i! Me#ii&9 ri! &&ri%i& u!ui& m&i&l%fel e"% "elel&l%e. ?ri!"i&lul $"o &l &f&"erii e$%e e & reu$i &%rere& u!ei"lie!%ele fiele9 $i m&i &le$ eo$e3i%e9 ">i&r &"5 &"e&$%& !e"e$i%5 %im $i i!e$%i%ii

rii"&%e.


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?rou$ul 1929( Ofer%& "&ffe;3&rului e$%e "e!%r&%& e "&fe&: e l& "&fele "l&$i"e 6e$re$$o9"&u""i!o9 "&fe l&%%e9m&ro"">i!o9 e%"89 &!& l& "o"%&iluri ori#i!&le9 re"umComfor% Coffee9 Fro7e! Iri$> Coffee9o% D=l&!9 S"rum Coffee9 Bo$%o! C&rri3e&!Coffee e%". Ofer%& e$%e "omle%&%& e u! me!iu "uri!7&%or e "e&iuri &rom&%e"&le $i re"i9 e 3&u%uri &l"ooli"e $i !o!;&l"ooli"e.

Seri"iile 1929(9 O &l%5 "&r&"%eri$%i"5 rorie &f&"erii & fi er$o!&lul e e$erire9 &"e$%&eie!%ii!u;$e ri! "omor%&me!%9 %i!u%5 $ie%i">e%5.

A"%ii%&%e& 1929(

?e l&!#& &"e$%e rou$e9 "&fe!e&u& & oferi &""e$ #r&%ui% l& i!%er!e%irele$$ $i l& &!umi%e 7i&re $i rei$%e mo!e!e. I! lu$9 i! ee;e!9 "&fe!e&u&

& or#&!i7& $eri %em&%i"e6&r&oe9 mu7i"& lie9 e%".8. S&%iul "&fe!elei & u%e&fi i!">iri&% e!%ru e%re"eri ri&%e9 &r%i&l $&u i! i!%re#ime.

Ci!e or fi "lie!%ii %5i @

?er$o&!e

?i&%& rom&!e&$"& & "&ffe;3&rurilor%i!e $& %r&!$forme "o! $um&%orul i!%r;u! "lie!% %o% m&i re%e!%io$.Gu$%urile $i referi!%ele rom&!ilor &u eolu&% &%&% i! er$e"%i& rou$elor

e 3&7& e "&fe& "o!$um&%e9 "&% $i i! er$e"%i& &re"ierii $eri"iului

rimi% $i & lo"&%iei fre"e!%&%e. Co!$um&%orii &u i!"eu% $& fie m&i $ele"%ii9$& %re&"& e l& "&fe&u& l& fil%ru $i "&u""i!o l& li" "&%re re&r&%e re#&%i%e

rofe$io!i$%9 $& re"u!o&$"& o "&fe& 3u!& $i ">i&r $& e7ol%e referi!%e e!%ru u!&!umi% 3r&!. De$i#!ul i!%erior $i $eri"iile "o!ee &u i!"eu%$& "o!%e7e e&$eme!e& i! &l#ere& u!ei "&fe!ele.Clie!%ii "&ffee;3&rului M&m3o $u!% lo"ui%ori &iMe#iiei9 f&" &r%e i! "&%e#ori& mile "l&$$9 "u &r$%& "uri!$& i!%re 1) $i -+e &!i9 $u!% eu"&%i9 le l&"e $& $o"i&li7e7e $i &re"i&7& u! $eri"iu e "&li%&%e.Di!%re &"e$%i&9 )04 $u!% fum&%ori.

U!e rei $& &,u!#i H!%r;u! i!%er&l e + &!i. Fie&75;%i o3ie"%ie "u&!%ifi"&3ile

L& "e "ifr& e &f&"erirofi% @

Vre&u $& &,u!# l& o "ifr& e &f&"eri e (*0 000 $i u! rofi% e 120 000.

L& "e !um&r e &!#&,&%i @

Vre&u $& &,u!# l& u! !um&r e ) &!#&,&%i.


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O3iective =Indicatori tint,? UM Anu % Anu # Anu +

Cifr& e &f&"eri: LEI +1000 *0000 '2000

Di! "&re Eor% LEI

?rofi% LEI 1'000 20000 2-000

Num5r e $&l&ri&%i Num&rer$o&!e

- * )

C&re $u!% Ju!"%ele %&ri "&re %e e%ermi!& $& "re7i "& ei &e& $u""e$ @

Cu!o$%i!%e %e>!olo#i"e

A3$olire& u!ei f&"ul%&%i e m&!eme!%.

Cu!o$%i!%e e i&%&

I! or&$ul Me#ii& !u ei$%& &"e$% #e! e "&ffe;3&r.

C&i%&lC&i%&lul e$%e u!ul er$o!&l.

Rel&%ii

C&&"i%&%e e mu!"5

C&&"i%&%e& e mu!"& e$%e m&im&

Flei3ili%&%e

A"%iu!i re"o!i7&%e u5 "o!%r&"%&re& "rei%ului $i & AFN 6e e. &$i#ur&re& $&%iuluirou"%i"omer"i&l9 &roi7io!&re "u m&%erii rime9 m&%eri&le9 rou$e fi!i%e9 m&rfuri9&">i7i%io!&re& e u%il&,e9 e">i&me!%9 mo3ilier9 &$i#ur&re& "o!i%iilor %e>!i"o;e"o!omi"e9 $&!i%&re e%"8

+. I)toric( mana*ement( re)ur)e umane( activitatea curenta:

+.%. I)toric

K! &"e&$%5 $e"%iu!e H!"er"&%i $5 r5$u!e%i $u""i!% l& i!%re35ri e #e!ul: Cum & &&ru% iee& D$. e &f&"ere @

Iee& e &f&"ere & &&ru% i!%r;o $iml& i$"u%ie "u rie%e!ii "&re $e l&!#e&u e li$&!ui lo"&l "u re%uri re7o!&3ile $i e%re"eri "u %em&%i"e iferi%e.

C&re &u fo$% ri!"i&lele e%&e e e7ol%&re &!& H! re7e!% @ A"%iu!i i!%reri!$e &!&l& $oli"i%&re& "rei%ului $i & AFN 6&"& e$%e "&7ul8:

?ri!"i&lele e%&e e e7ol%&re &!& i! re7e!% &u fo$%:

;i!i%iere& roie"%ului

;l&!ifi"&re& roie"%ului

;imleme!%&re& roie"%ului


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;fi!&li7&re& roie"%ului.

Ce &"%ii%5%i #e!ere&75 &$%&7i rofi%ul firmei $i $ur$ele e e7ol%&re @

V&!7&re& rou$elor i! $%o"9 i!">iriere& $&%iului e!%ru e%re"eri ri&%e.

+.#. Mana*ement( Re)ur)e umaneMana*ement:

Nume )i "renume Functia Studii5S"eciai',ri

D&! Mo!i"& M&!er A3$ole!%& & U!ie$ri%&%iiOiiu$9 M&!eme!%

V&$ile$"u O&!& B&rm&!;o$&%&r A3$ole!%& & li"euluii!u$ri&l Dromir

urmu7e$"uCur$uri e

B&rm&!;o$&%&rFlore$"u Cri$%i!& Cur&%e!ie A3$ole!%& & $"olii #e!er&le

Lu"i&! Gri#ore$"uLu"e$"u Io!u% B&rm&!;o$&%&r A3$ole!%& & li"eului

i!u$ri&l Dromirurmu7e$"u Cur$uri e

B&rm&!;o$&%&rA%&$&%i u! Curri"ulum Vi%&e e!%ru fie"&re er$o&!5 rele&!%&.

M&!eme!%ul u!ei or#&!i7&%ii e$%e e%ermi!&!% e!%ru eolu%i& &"e$%ei&.K!"er"&%i $5 eie!%i&%i felul H! "&re "u!o$%i!%ele$e"i&li7&rileeerie!%& fie"&rui& i!%rem&!eri & i!flue!%& i! mo o7i%i eolu%i& firmei.

M&!erul "&ffe;3&rului & i!flue!%& i! mo o7i%i eolu%i& firmei eo&re"e &re $%uii$uerio&re $i &!ume e$%e &3$ole!% &l U!ier$i%&%ii Oiiu$9 $e"il&i7&re& M&!eme!% $i& $%ui&% "o!"ure!%& i! erime%rul or&$ului e!%ru & e!i "u "e& !ou9 e &i"i re7ul%&!u! rofi% 3u!.

C&re $u!%or fi re$o!$&3ili%&%ile "o!u"&%orilor 6re$o!$&3ili%&%ile fie"&rui "o!u"&%ore!%ru !ou& &"%ii%&%e!oul rou$8@

M&!erul & fi re$o!$&3il e &"%ii%&%e& "ure!%& & lo"&lului 9e rel&%i& "u fur!i7orii$i "lie!%ii 9 &r & lu"r& $i i! mo ire"% "u m&!eme!%ul $o"ie%&%ii e!%ru &$%&3ili $i re$e"%& me%oele e romo&re &le "&ffee;3&rului $i 3o!$urilee erform&!%& &"or&%e $&l&ri&%ilor

Per)ona:De%&liere e &"%ii%5i:

Activitatea Numar de )aariati Pre*atirea "roe)iona,

M&!er 1 U!ier$i%&%e& Oiiu$9M&!eme!%

B&rm&!;o$&%&r 2 Cur$uri e B&rm&!;o$&%&r Cur&%e!ie 1 Nu !e"e$i%&


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TOTAL -6Or#&!i#r&m& o&%e fi &%&$&%&9 &"& e "&7ul8

Ci!e e$%e an*a0atu @ceie9 &i"& er$o&!& "&re ri! "u!o$%i!%ele e "&re le e%i!eo&%e i!flue!%& !oul mer$ &l &f&"erii 6&"& e$%e "&7ul8@

Cum $e re&li7e&7&$e & re&li7& mo!i%ori7&re& er$o!&lului 6mo&li%&%i e $ur&e#>ere &er$o!&lului &!#&,&%8@ A!#&,&%ii or fi i!$%rui%i e "&%re m&!er $i e "&%re fur!i7orii e"&fe& $i 3&u%uri& l"ool i"e "u r i i re l& moul e u % i l i7& re & l &&r& %e lor 9 & r $ i r i i!mo&li%&%e& e $erire & iferi%elor 3&u%uri. Tr&i!i!#ul rii! "omor%&me!ul i!rel&%i& "u "lie!%ii & fi re&li7&% e "&%re m&!erul lo"&lului.C&re e$%e& fi moul e $&l&ri7&re & er$o!&lului 6e$"rie%i moul e $&l&ri7&rel&%&9

remiere9 e!&li7&re8@M&!eme!%ul !u ore$%e o ro%&%ie m&re & er$o!&lului. ?e l&!#& $&l&riile fie9 $&l&ri&%ii

or 3e!efi"i& $i e 3o!u$uri i! fu!"%ie e erform&!%& $&u ee!ime!%e $e"i&le. M&!erul

& "re& ro#r&me e mo%i&re 6imli"&re& %u%uror $&l&ri&%ilor i! &"%ii%&%e&firmei9re$o!$&3ili7&re& lor9 3o!u$&re& lor8.

Cum e$%e &$i#ur&%& $e"uri%&%e& mu!"ii 6me%oele folo$i%e e!%ru ro%e"%i& mu!"ii8@ M&!eme!%ul & >o%&r&% i!">eiere& u!ei oli%e e &$i#ur&re imo%ri& i!"e!iilor9

re"um $i i!$%&l&re& u!ui $i$%em e &l&rm& $i & u!or "&mere e $ur&e#>ere.

+.+. Activitatea curenta:

+.+.%. Produ)ee5)erviciie actuae 6&"& e$%e "&7ul8:6u%e%i e$"rie %iul e rou$e$eri"ii9 "&r&"%eri$%i"ile &"e$%or&9 ro"e!%ul i! "ifr& e&f&"eri9 !ielurile e re%uri8

Produ) Pondere n van'arie totae

C&fe& $i &l%e eri&%e -04B&u%uri r&"ori%o&re -04B&u%uri &l"ooli"e 204

+.+.#. Princi"aii urni'ori actuai de materii "rime )i materiae:Furni'ori Forma de

"ro"rietate

&aoarea anuaa a

aci'itiior =LEI?

C&fe& $i &l%eeri&%e

S%r&u$$ Rom&!i& ?ri&% 1200Ne$%le Rom&!i& ?ri&% 1+00?ro Br&!$Di$%ri3u%io!

?ri&% 1)00

B&u%uri r&"ori%o&reCo"&;Col& ?ri&% '000Ameri"&! ?e$i ?ri&% '000

B&u%uri &l"ooli"e ei!ee! Rom&!i& ?ri&% *000Ur$u$ Breerie$ ?ri&% +*00


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?o!ere m&%erii rime imor%&%e 648 H! %o%&l m&%erii rime:

+.+.+. De)crierea )umara a "roce)uui tenoo*ic actua:

+.+./. Date tenice cu "rivire a "rinci"aee ma)ini( utia0e )i mi0oace de tran)"ort=mi0oacee i1e? aate n "ro"rietatea a*entuui economic:

Mi0oc i1 Caracteri)tici tenice An a3ricatie &aoare de "iatae)timata

+.+.2. Imo3ie e1i)tente:Denumire De)tinatie Pro"rietate inciriate

&aoare I"oteci &aoare

cirie

Perioada

deinciriere

Cl&ire C&ffee;3&r +0 000

NOT:Pot fi anexate, in copie, acte de proprietate/contracte de inchiriere, liste de inventar,facturi de achizitie, etc.

?re7e!%&%i lo"ul u!e firm& i$i e$f&$o&r& &"%ii%&%e& $i "um $u!% &$i#ur&%e u%ili%&%ile!e"e$&re 6e!er#ie ele"%ri"&9 &&9 "&!&l8:

C&ffee;3&rul M&m3o $e &fl& e S%r.L&lelelor9Nr.2(9 i! &roiere& ie%e "e!%r&leMe#ii&. Lo"&lul e$%e r&"or&% l& $eri"iile e e!er#eie ele"%ri"&9 && $i "&!&l9

%elei7iu!e ri! "&3lu9 i!%er!e%.

/. Anai'a "ietei

/.%. Piaaa actua,/.%.%.Princi"aii cienti 6&"5 e$%e "&7ul8:C&re e$%e %iul "lie!%ilor um!e&o&$%r5 6i!iiu&li9 "omer"i&!%i9 "u rii"&%&9 "u&m&!u!%ul9 $o"ie%&%i "omer"i&le9 ri"ul%ori e%"8 P &"& e$%e "&7ul:I!iiu&li/.%.#.Princi"aii concurenti =daca e)te ca'u?:

Produ)5)erviciu oerit "ietei Firm, concurenta

Denumirea irmei5 irmeor Ponderea "e"iata= >?

1 Sreire e 3&u%uri SC G&l&= S.R.L *042 Serire e 3&u%uri SC T&!%& $i Co$%el S.R.L. 204

/.%.+. Po'itia "rodu)eor5)erviciior )ocietatii "e "iata com"arativ cu ceeae concurentei 6De$"rie%i ri!"i&lele &&!%&,ee7&&!%&,e &le

rou$elor$eri"iilor ;o&$%r& "om&r&%i "u "ele oferi%e e "o!"ure!%&8.

Com&r&%i "u $eri"iile oferi%e e "o!"ure!%& &&!%&,ele !o&$%re or fi:;$erire ime"&3il& f&r& & %re3ui $& &$%e%i "&%e 10;1+ mi!.

;or#&!i7&re& e e%re"eri %em&%i"e i! fie"&re ee;e!.


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/.#.Date "rivind "iata )i "romovarea nouui "rodu)5)erviciu:

/.#.%.Produ)u nou:

De)crierea e1acta a "rodu)uui:- H! "&7ul $eri"iilor9 e$"rie%i %r&$&%urile "&r&"%eri$%i"e &le &"e$%or&9 i! &$& fel i!"&% $&

$e i!%ele& l& "e $ere$" $eri"iile re$%&%e e $.

Nou& #&m& e $eri"ii & firmei e$%e &"ee& e or#&!i7&re e e%re"eri%em&%i"e.Tr&$&%urile &"e$%ei #&me e $eri"ii $u!%: ier$ifi"&re& felului e & e%re"e %imulli3er &%rere& "lie!%ilor e %o&%e &r$%ele.

/.#.#.Se*mentu de "iata:

Deiniti "iata dumneavoa)tra 6re7e!%&%i "&r&"%eri$%i"ile $e"ifi"e &le $e#me!%uluium!e&o&$%r& e i&%&9 "&ror !eoi $e &re$e&7&: e e. &lime!%&%ie9 e$%ime!%&%ie9ele"%ro;"&$!i"e9 3iro%i"&9 %uri$m e%"8

Clie!%ii C&ffee;3&rului M&m3o $u!% lo"ui%ori &i Me#ii&9 f&" &r%e i! "&%e#ori&mile "l&$$9 "u &r$%& "uri!$& i!%re 1) $i -+ e &!i9 $u!% eu"&%i9 le l&"e $& $o"i&li7e7e$i &re"i&7& u! $eri"iu e "&li%&%e. Di!%re &"e$%i&9 )04 $u!% fum&%ori.Cel m&i m&re %r&fi" e "lie!%i $e & i!re#i$%r& i! eee!. I! "ur$ul $&%&m&!ii "ele m&im&re &!7&ri $e or re&li7& i!%re orele 1' P 2-9 i!$& or ei$%& fo&r%e mul%i "lie!%i "&re i$ior "um&r& "&fe& l& rimele ore &le imi!e%ii. C&fe!e&u& !u & fi o&r u! mo erel&&re u& $eri"iu9 "i $i u! lo" e u!e $e o&%e ro"ur& "&fe&u& e imi!e&%&.

Locai'area "ietei dumneavoa)tra 6 $e & re"i7& &ml&$&re& ie%ei P lo"&l&9 re#io!&l&9!&%io!&l59 i!%er!&%io!&l5 e%" P "u e%&lii9 &"& $u!%e%i i! o$e$i& lor8: Lo"&l&


11/24

/.#.+.#. ri)curi inanciare Cri7& e"o!omi"& &"%u&l& & u"e "el m&i ro3&3il l& o $"&ere & &lorii !o%ei e l&%& "u104;1+4 $i m&i u%i! & !um&rului e "lie!%i. Fo"u$ul u!i%&%ilor e rofil & fi &%rere&

$i m&i &le$ &$%r&re& "lie!%ilor ei$%e!%i ri! rou$e $i $eri"ii e "&li%&%e oferi%e i!%r;o&%mo$fer& l&"u%&"&re $& ii f&"& $& ui%e e $%re$ul "o%ii&!./.#.+.+. ri)curi e*i)ative

Moifi"&re& i!fl&%iei.R&%& o3&!7ii.

Modaitati de minimi'are a "rimeor trei ri)curi( dintre cee mai )erioa)e/.#./. Cienti "otentiai:

6De$"rie%i "e $%r&%e#ie e m&re%i!# &%i #&!i% $& &li"&%i9 "um &%i ie!%ifi"&% "lie!%ii o%e!%i&li9"um e%i e%i!e i&%& $&u ie!%ifi"& !oi ie%e9 e%".8

Clie!%ii i7&%i e &f&"ere &u r$%& e e$%e 1) &!i9 o o!ere rii"&%5 e%i!!;o "ei "u

r$%& "uri!$5 H!%re (0;-0 e &!i.Si "ei e 20;(0 &!i forme&75 o &r%e imor%&!&%59 &rm&i &le$ e %erme! lu!# &"e$%i& f5"! &r%e i!%r;u! $e#me!% e "o!$um&%ori H! form&re9"&re H! ii%or o% ee!i fieli. Co!$um&%orii i7&%i e &f&"ere $e eo$e3e$" ri! "omor%&me!% $i o"u&%ie6o&me!i e&f&"eri9 i!%ele"%u&li9 fu!"%io!&ri8. C&li%&%e& &"e$%or "lie!%i o%e!%i&li e$%e &%5 e

o$i3ili%5%ile lor fi!&!"i&re $i e i$o!i3ili%&%e& lor e & ">el%ui e!%ru &;$i oferi u!$eri"iu e 3u!5 "&li%&%e. Mo%i&%iile "um5r5rii $eri"iului;rou$ oferi% e "&ffee;3&rul M&m3o &r u%e& fiurm5%o&rele: ?e%re"ere& u!ei $eri l5"u%e H! "om&!i& er$o&!eier$o&!elor "&re Hi H!$o%e$"Serire& u!ei me$e 3u!e H!%r;o &%mo$fer5 li!i%%i%5Di$"u%iiH!%l!iri H!%re o&me!i e &f&"eriOferire& u!ei $eri rom&!%i"e er$o&!ei iu3i%e.

C&re & fi %iul "lie!%ilor um!e&o&$%r& 6i!iiu&li9 "omer"i&!%i9 "u rii"&%&9 "u &m&!u!%ul9$o"ie%&%i "omer"i&le9 ri"ul%ori e%"8:I!iiu&liAnu curent =N?

&an'ari "e ="rinci"aii?cientiLEI

=!ru"e de? "rodu)e5)ervicii( LEI


12/24

Clie!%ii!%er!i

2(To%&l i&%& i!%er!&

Clie!%i

e%er!i

12

(To%&l eor%To%&l i!%er! Q eor%

Anu N#&an'ari "e

="rinci"aii? cientiLEI


Clie!%ii!%er!i

12(To%&l i&%& i!%er!&

Clie!%ie%er!i

12(To%&l eor%

To%&l i!%er! Q eor%

Anu N+&an'ari "e

="rinci"aii? cientiLEI


Clie!%ii!%er!i

12(To%&l i&%& i!%er!&

Clie!%ie%er!i

12(To%&l eor%

To%&l i!%er! Q eor%

Ce "ree%i "5 ii & e%ermi!& e o%e!%i&lii "lie!%i $& "umere rou$ul$eri"iulum!e&o&$%r&@

?e!%ru & &$i#ur& "&li%&%e& rou$elor fi!&le9 "om&!i& $e 3&7e&7& e "&li%&%e& i!u%;urilor $i & ro"e$elor. A$%fel9 fur!i7orii "om&!iei $u!% re"u!o$"u%i e l&! !&%io!&l 6$i">i&r i!%er!&%io!&l8 e!%ru "&li%&%e& rou$elor oferi%e. ?ro"e$ul e re&r&re &l

rou$elor e 3&7& e "&fe& $i "e&i $i &l "o"%&ilurilor & re$e"%& i!%o"m&i &r&me%rii$%&3ili%i9 e!%ru & o3%i!e "&li%&%e m&im&.A$%fel9 "&fe!e&u& & re$e"%& "u $%ri"%e%e $%&!&rele e "&li%&%e9 "er&! &"ee&$i&%i%ui!e $i i! &r%e& fur!i7orilor $i "ol&3or&%orilor $&i.De &$eme!&9 $o"ie%&%e& & ermi%e o "omu!i"&re ire"%& "u "lie!%ii9 ri! i!%ermeiul

u!ei "u%ii e $u#e$%ii re"l&m&%ii ei$%e!%e i! "&fe!e& &r $i ri! u3li"&re& !um&ruluie %elefo! &l re$o!$&3ilului e "&fe!e& i!%r;u! lo" i7i3il. Cu%i& e $u#e$%iire"l&m&%


13/24

& fi "o!$ul%&%& i! mo erioi"9 !emul%umirile $i $u#e$%iile "lie!%ilor fii! &%e!%&!&li7&%e $i $olu%io!&%e.

%#/.#.2. Concurenti "otentiai:

Produ)5)erviciu oerit "ietei Firma concurenta

Denumirea irmei5 irmeor Ponderea "e"iata= >?

1 A"%ii%&%i e $erire &3&u%urilor

SC G&l&= S.R.L *04

2 A"%ii%&%i e $erire &3&u%urilor

SC T&!%& $i Co$%el S.R.L. 204

C&re $u!% "&r&"%eri$%i"ile e "&re le "u!o&$%e%i &le &"e$%or& 6m&rime& "&!%i%&%i;&lori"9!um&r er$o!&l9 "&r&"%eri$%i"ile rou$ului$eri"iului lor9 reu%&%i&9 mo&li%&%i e&lorifi"&re9 m&rime& $e#me!%ului lor e i&%& e%"8:

%/.#.6. Princi"aee avanta0e ae noior "rodu)e5)ervicii oerite =de e1.# "ret( caitate( caracteri)tici noi( )ervicii "o)t-van'are?:+Al%e &&!%&,e :;?re%uri "o!e!&3ile9 m&i mi"i e"&% "ele r&"%i"&%e e "o!"ure!%&;C&li%&%e $uerio&r& e $erire & rou$elor;Oferire& e 3o!u$uri e!%ru "lie!%ii fieli.

/.#.7. Reactia "revi'i3ia a concurentei a a"aritia de noi oerte "e "iata:

;?relu&re& l&!ului e m&!eme!% &l firmei.

/.#.8. Cum )e va reai'a de)acerea "rodu)eor:Produ)e5*ru"e de "rodu)e Pondere in cira de

aaceri= > ?Forme de de)acere=>?

/.#.9. Strate*ia de comerciai'are:

a. Poitica "rodu)uui6e$"rie%i moul e re7e!%&re & rou$ului$eri"iului9 &$e"%ul"omer"i&l9 &m3&l&,9 %i e #&r&!%ii $i $eri"ii re$%&%e9 &"& &e%i u! $i!#ur rou$$eri"iu$&u m&i mul%e %iuri e rou$e$eri"ii e%"8:

3. Poitica de "returi6re"i7&%i moul H! "&re $e & $%&3ili re%ul rou$ului$eri"iului9&"& i "&! e%i oferi reu"eri e re%uri9 "um & $i%u&%i f&%& e "o!"ure!%i9 eli"&%i e"e8:

?re%urile r&"%i"&%e or i!"&r& "&ffe;3&rul M&m3o i! "&%e#ori& meie. I! fu!"%ie erou$9 C&fe!e&u& & r&"%i"& u! &o$ "omer"i&l e l& (04 63&u%urile &l"ooli"e $i !o!;&l"ooli"e8 &!& l& (004 6rou$ele e 3&7& e "&fe& $i "e&iurile8. A$%fel9 o "&fe& & "o$%&i!%re + $i 1+ lei9 o "io"ol&%& "&l& i!%re ' $i 10 lei9 3&u%urile !o!;&l"ooli"e i!%re + $i ) lei9

3ere& i!%re * $i 12 lei. I! "ur$ul $&%&m&!ii9 i!%re orele 1+.00 $i 1).009 M&m3o & r&"%i"&re%uri reu$e "u 204 e!%ru & &%re "lie!%el&. Clie!%ii fieli or fi r&$l&%i%i erioi" ri!


14/24

oferire& u!or 3&u%uri $&u ">i&r & i!%re#ii "o!$um&%ii i! &r%e& "&$ei 6i! fu!"%ie e fre"e!%&$i olumul lor e "o!$um8.

c. Poitica de di)tri3utie6me!%io!&%i "&re $u!% "&!&lele um!e&o&$%r& e i$%ri3u%ie P

&!7&ri ire"%e9 "u rii"&%&9 i!%ermei&ri9 ri! e!%i9 l& "om&!& e%"8:V&!7&ri ire"%e

d. Modaitati de van'are6re"i7&%i "&re $u!% mo&li%&%ile um!e&o&$%r& e &!7&re &rou$elor um!e&o&$%r&: "u rii"&%&9 "u &m&!u!%ul9 ri! m&7i!e rorii9 re&e& em&7i!e $e"i&li7&%e9 l& omi"iliul "lie!%ului9 &"& e%i &!#&,& &!7&%ori $&u e%i folo$i"omer"i&!%i i!ee!e!%i9 &"& e%i f&"e eor% e%"8:?rou$ele $e or i!e o&r i! i!"i!%&"&ffe;3&rului. e. Activitati de "romovare a van'arior 6e e.: u3li"i%&%e9 l&!$&re ofi"i&l&9 li&!%e9

3ro$uri9 l&%& H! r&%e8:

6De$"rie%i "&re e$%e $%r&%e#i& e romo&re e!%ru l&!$&re& rou$elor$eri"iilor $i u&

&"ee& e$%im&%i "o$%urile &!u&le e romo&re8M&!eme!%ul ore$%e "& me"&!i$mul "el m&i u%er!i" e romo&re &l "&fe!elei $& fiere"om&!&re& "lie!%ilor mul%umi%i. C&fe!e&u& & fi romo&%& "o!$%&!% ri! #>iurile e

e%re"ere & %imului li3er &%&% i! form&% >&r%ie9 "&% $i i! form&% o!;li!e 6e..lo"&luri.ro9 ."&fe!ele.ro8. ?ri! &"e$%e "&!&le9 $e & re7e!%& o $"ur%& e$"riere &"&fe!elei9 & $eri"iilor oferi%e $i & $erilor %em&%i"e9 rori& i!& e i!%er!e% $i u! !um&re %elefo! e!%ru re7er&ri. M&!eme!%ul "&fe!elei & o%& $i e!%ru o i!& rorie ei!%er!e% ri! "&re $& ofere i!form&%ii e$re rou$ele oferi%e $i o$i3ili%&%e& e & f&"ere7er&ri o!;li!e $&u ri! %elefo!.D&%& i!&u#ur5rii lo"&lului & fi $i e& &%e!% &le&$5. E$%e re"om&!&3il5 erio&&

roi"e u!or &$%fel e &"%iu!i $i H! "&re olumul ">el%uielilor oul&%iei e!%ru3u!uri e l&r# "o!$um $&u e lu!#5 ur&%5 e$%e "e& rii"&%5. A"e&$%& "ore$u!erimului %rime$%ru &l &!ului9 re$e"%i $fr$i%ul lu!ii fe3ru&rie $i H!"eu%ul lu!iim&r%ie. D&%ori%5 &"umul5rii H! &"e&$%5 erio&5 & u!or $5r35%ori%r&i%io!&le6M5r%i$or9 ) M&r%ie89 i!&u#ur&re& "&ffee;3&rului M&m3o &r u%e& fire"e%io!&%5 e "5%re "o!$um&%ori re% u! "&ou "u o"&7i& &"e$%or ee!ime!%e i&r!ou%&%e& ofer%ei &r u%e& fi u! mo%i e & i7i%& lo"&lul.

Cetuiei "entru "romovarea "rodu)eor5)erviciior "ecate*orii de cetuiei =LEI?

Anu % Anu # Anu +

Ti&rire e li&!%e $i 3ro$uri 200 2+0 (00?u3li"i%&%e ri! r&io 100 '0 *+

2.Anai'a co)turior de o"erare =du", im"ementarea inve)titiei?:2.%. Modu de unctionare )i or*ani'are a aacerii 6e$"rie%i ro"e$ul e rou"%ie9e%&ele e 3&7&9 me!%io!&! e!%ru fie"&re %imul $i fo!urile !e"e$&re8:

?rou$e e "&fe& $i "e&i 6-048 +0 rou$e9 i!%re "&re 10"e&iuri 2200 RON

- Co$% "&fe&: 1* # 100 RON 1*00 RON

- Co$% "e&i: 1000 0.* RON *00 RON


15/24

L&%e "o!e!$&%9 7&>&r9 li"ule%e e miere (00 RON

B&u%uri r&"ori%o&re 6(+48: 112+ rou$e lu!&r 2 RON 22+0 RON

B&u%uri &l"ooli"e 62+48: 1)'+ rou$e lu!&r ( RON +*2+ RON

2.#. Or*ani'area u1uui de "roductie6e$"rie%i fluul e rou"%ie P m&7i!ul3iroul9me!%io!&! e%&ele9 i&r e fie"&re e%&&: "o$%urile9 ifi"ul%&%ile9 ri$"urile9 "eri!%ele

ro"e$ului e rou"%ie P er$o!&l9 $ur&fe%e rou"%ie9 e">i&me!%e9 mi,lo&"e e%r&!$or%9 m&%eri&le e%"8:

Ame!&,&rile or fi re&li7&%e e M&m3o "o!form ei7ului e ">el%uieli &!%e"&l"ul&% "uo"&7i& i!%o"mirii l&!ului e &f&"eri. A$%fel:

i!$%&l&%i& ele"%ri"& : e!%ru ilumi!&% $i fu!"%io!&re& u!or u%il&,e : (000RON

i!$%&l&%iile $&!i%&re9 "&re "uri! &lime!%&re& "u && "&l&9 re"e $i "&!&li7&re&e!%ru e&"u&re& &ei me!&,ere : 2000 RON

i!$%&l&%i& e i!"&l7ire r&"ire : &$i#ur& "o!for%ul ri! %emer&%ur&9 umii%&%e"o!$%&!%& $i &er urifi"&% : 1+00RON

i!$%&l&%i& e!%ru "ure!%ii $l&3i : %elefo!9 "&l"ul&%or9"&mere $ur&e#>ere9 &l&rm&9"&$& e m&r"&%9 $o!ori7&re e%". : 2000 RON

&me!&,&ri i!%erio&re :

o l&fo! $i ere%i ri#i$ : 2000 EUR

o #re$ie 20m : 2000RON

or#&!i7&re& i!%erio&r& & "&fe!elei :

o 3&rul P - m :

"o$% &">i7i%ie 3&r: (+00 RON

ofi"iu e!%ru $&l&re& $i &$%r&re& &>&relor $i & e$elei

m&"i!&%or e "&fe& P &$i#ur&% #r&%i$ e "&%re fur!i7orul e "&fe&

ere$$or P &$i#ur&% #r&%i$ e "&%re fur!i7orul e "&fe&

euri7&%or P &$i#ur&% #r&%i$ e "&%re fur!i7orul e "&fe&

3le!er P &$i#ur&% #r&%i$ e "&%re fur!i7orul e "&fe&

1 fri#ier e!%ru 3&u%uri r&"ori%o&re P &$i#ur&% #r&%i$ e "&%refur!i7orul e 3&u%uri r&"ori%o&re

1 fri#ier e!%ru 3ere P &$i#ur&% #r&%i$ e "&%re fur!i7orul e 3&u%uri&l"ooli"e

fri#ier"o!#el&%or e!%ru i!#>e%&%& P &$i#ur&% #r&%i$ e fur!i7orul ei!#>e%&%&

o7&%or e!%ru 3ere P &$i#ur&% #r&%i$ e fur!i7orul e 3ere

"&$& e m&r"&% $e"i&l& e!%ru "&fe!ele 1000RON


16/24

m&$i!& e f&"u% #>e&%&: -00RON

mo3ilier %e>!olo#i": 3&rul9 me$e e lu"ru9 ul&uri9 e%&,ere: 1000RON.

o S&%ii e rimire $i $erire: )0 m 6-0 P (+ e lo"uri8:

me$e &%r&%e 600 "m8: 10 3u" 100RON 3u" 1000RON

fo%olii: (0 3u" )0RON 3u" 2-00RON

%elei7or 6l"8: 2 3u" 1+00RON 3u" (000 RON

e"or&%iu!i i!%erio&re 6&7e flori9 l&!%e e i!%erior9 %&3louri9 erele9e"or&%iu!i9 $uor%uri9 e%".8: (000 RON

$i$%em ieo e $ur&e#>ere9 mo!i%ori7&re $i i!re#i$%r&re:1+00RON

$i$%em $o!ori7&re: 2000 RON

o I!e!%&rul e!%ru $erire 6e$el&8:

%&"&muri 6li!#uri%e8: -0 1 RON $e% -0RON

!o%e e l&%&: 1+ +RON 3u" *+RON

"e$%i "u f&rfurio&r& e!%ru "&fe& $i "e&i9 &>&re e!%ru 3&u%uri&l"ooli"e $i r&"ori%o&re9 $"rumiere9 $ere%ele9 %&i9 $uor%uri e!%rume!iuri P &$i#ur&%e i! mo #r&%ui% e "&%re fur!i7orii e "&fe&9 "e&i9

3&u%uri &l"ooli"e $i r&"ori%o&re $i %i#&ri.

o C&mer& e!%ru eo7i%&re: r&f%uri P 200RON

2.+. Produ)ee noi 6e$"rie%i %iul e rou$e$eri"ii $i "&r&"%eri$%i"i9 ro"e!%ul i! %o%&l&!7&ri9 re& &!7&re8:

Produ) Pondere in van'arie totaeCAFEA (04BAUTURI RACORITOARE 2+4BERE 2+4

CAFEA CU FRISCA 104?E?SI LEMON 104%#+/22./. Princi"aii urni'ori de materii "rime :

Furni'ori Forma de"ro"rietate

&aoarea anuaa aaci'itiior =ei?

C&fe& $i &l%e

eri&%e

S%r&u$$ Rom&!i& ?ri&% 1200Ne$%le Rom&!i& ?ri&% 1+00

?ro Br&!$Di$%ri3u%io!

?ri&% 1)00


17/24

B&u%uri r&"ori%o&reCo"&;Col& ?ri&% '000Ameri"&! ?e$i ?ri&% '000

B&u%uri &l"ooli"e ei!ee! Rom&!i& ?ri&% *000Ur$u$ Breerie$ ?ri&% +*00

6De$"rie%i "um ;&%i rou$ $& f&"e%i &roi7io!&re&9 "i!e & &$i#ur& %r&!$or%ul9 e%".8

Puteti ane1a oerte de a urni'orii de materii "rime "rinci"ae.Tr&!$or%ul & fi &$i#ur&% e "&%re fur!i7ori #r&%ui%.

%2.2. De)crierea "e )curt a "roce)uui tenoo*ic:

2.6. Im"actu a)u"ra mediuui:6De$"rie%i "um o&%e roie"%ul &fe"%& meiul9 $i "e $olu%ii &%i #&!i% e!%ru elimi!&re&&"e$%or efe"%e8

?roie"%ul &re u! im&"% reu$ &$ur& meiului eo&re"e $e & folo$i re"i"l&re& e$urilor.

6D&"& & fo$% el&3or&% $e o&%e &%&$& u! S%uiu e Im&"%8

2.7. Cetuiei anuae de "roductie:6De%&li&%i ">el%uielile ire"%e $i i!ire"%e&!u&le &le &"%ii%&%ii "e $e & e$f&$ur& i! urm& imleme!%&rii roie"%ului l& "&&"i%&%e&m&im&8

Cetuiei de "roductie Suma - Lei >

M&%erii rime 1+000 2+4

M&%eri&le &uili&re +00 09)(4M&!oer5 ire"%5 6$&l&rii Q %&e i "o!%ri3uii $o"i&le8 (2-00 +-4

E!er#ie9 &l%e u%ili%5i *000 104

Ami!i$%r&ie M&!eme!% (000 +4

C>el%uieli e ?&75 (000 +4

i&me!%elor8

&an'ari a ca"acitatea ma1ima Suma =ei?

C&fe& 1)0000

B&u%uri r&"ori%o&re )*-00Bere )*-00

+00

+2#8$$


18/24

eiere "o!%r&"%e "u fur!i7ori 6e "&fe&9 3&u%urir&"ori%o&re9 3&u%uri &l"ooli"e9 3ere9 %i#&ri8

A">i7i%ie mo3ilier $i &&r&%e e 3u"&%&rie.


19/24

Tr&!$or%ul9 mo!%&re& i ro3& &&r&%elor

Re"ru%&re $i &!#&,&re er$o!&l

I!$%ruire $i erifi"&re er$o!&l

A">i7i%i& u!ui $%o" i!i%i&l e m&%erii rime

I!&u#ur&re& "&fe!elei

6./. Modiic,rie nece)are a i eectuate a eci"amentee( cadirie e1i)tente:

Se & f&"e i!%re%i!er& e">i&me!%elor erioi"9 i! "&7 e e%erior&re &"e$%e $e or i!lo"ui.

6.2. Modiicarie nece)are a i o"erate n )tructura )i numaru "er)onauui an*a0at:6?re7e!%&%i !um&rul e o$%uri "re&%e9 %iul o$%ului9 "&lifi"&re& !e"e$&r&9 $&l&riul lu!&rrou$9 i!"lu$i "o$%urile referi%o&re l& imo7i%e $i "o!%ri3u%ii $o"i&le. ?u%e%i e$"rie "umi!%e!%io!&%i $5 re"ru%&%i er$o!&lul !e"e$&r $i "um il e%i i!$%rui e!%ru o$%ul re$e"%i9

re"um i "e ro#r&m e re#&%ire #&!i%i i! ii%or $i "um & rou!e%i $& mo%i&%ier$o!&lul8.

?er$o!&lul "&fe!elei & fi form&% i!: u! m&!er9 2 3&rm&!i $i 1 er$o&!& re$o!$&3il& "u"ur&%e!i&. Cu e"e%i& m&!erului "&re & &e& o eerie!%& "o!$ier&3il& i! ome!iu9re"ru%&re& "elorl&l%e er$o&!e & %i!e "o!% i! rimul r&! e "&r&"%eri$%i"ile er$o!&le $iori!%& e & i!&%& $i m&i u%i! e eerie!%& &"umul&%& i! ome!iu.A"e$%i& or fi i!$u3ori!e& m&!erului. Seful e "&fe!e& & fi re$o!$&3il e &"%ii%&%e& "ure!%& &"&fe!elei9e rel&%i& "u fur!i7orii $i "lie!%ii &r%e!eri9 &r & lu"r& $i i! mo ire"% "um&!eme!%ul $o"ie%&%ii e!%ru & $%&3ili $i re$e"%& me%oele e romo&re &le "&fe!elei $i

3o!$urile e erform&!%& &"or&%e.

Activitatea Num,r de )aaria4i Pre*,tirea "roe)iona, Saariuindividu

M&!er:D&! Mo!i"& 1 U!ier$i%&%e& Oiiu$9M&!eme!%

2000

B&rm&!;o$&%&r:V&$ile$"uO&!&Lu"e$"u Io!u% 2 Cur$uri e B&rm&!;o$&%&r 1+00

Cur&%e!ie:Flore$"u Cri$%i!& 1 Nu !e"e$i%& '00TOTAL - -200

6Nou& or#&!i#r&m& o&%e fi &%&$&%&9 &"& e "&7ul8

7.Proiectii inanciare7.%. Indicatori economici ai )ituatiei trecute =daca e)te ca'u?:

Anu

N-# N-% N


20/24

R&%& "ure!%& & li">ii%&%ii A"%ie "ure!%e?&$ie"ure!%eR&%& r&i& & li">ii%&%ii A"%ie "ure!%e ; S%o"uriD&%orii "ure!%eR&%& e re"uer&re & "re&!%elor V&!7&ri 6Cre&!%e "lie!%iQAl%e "re&!%e8R&%& rofi%ului ?rofi% !e% Cifr& e &f&"eri

R&%& $ol&3ili%&%ii C&i%&luri roriiD&%orii "ure!%e

6Bil&!%urile "o!%&3ile e ul%imii oi &!i $i e ul%imul $eme$%ru re"um $i ul%im& 3&l&!%& eerifi"&re "o!%&3il& o% fi &%&$&%e8.

Nu e "&7ul

7.#. Pan de inantare a inve)titiei:

Suma% >

Crei%e 3&!"&reAFNAl%e $ur$e


21/24

-


22/24

7./. BILAN< SIMPLIFICA

Plan de Afaceri Mambo Cafe

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