Modalităţi de Creştere a Eficienţei Activităţii Personalului

8/11/2019 Modaliti de Cretere a Eficienei Activitii Personalului

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PROIECTDE CERTIFICARE A COMPETENELOR PROFESIONALE

TEMA LUCRRIIMODALITI DE CRETERE A EFICIENEI ACTIVITII

PERSONALULUI N VEDEREA MBUNTIRII CONTINUEA CALITII PRODUSELOR DE PANIFICAIE LA S.C.

PANMINADA S.R.L.

Profil- comr! - Ni"l#l $C%lific%r%& T'(ici%( )( %c*i"i*+!i , comr!

A( , %ol"ir /012


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CUPRINS

ARGUMENTUL LUCRRII.................................................................... $Capitolul I. PREZENTAREA SOCIETTII COMERCIALE

S.C.PANMINADA.S.R.L..........................................................................

3

I.1 Pree!tarea "o#ietatii....................................................................... 3 I.$ S#urt i"tori#.......................................................................................Capitolul II. CARACTERIZAREA MERCEOLOGICA APRODUSELOR DE PANIFICATIE.......................................................

34

Capitolul III. MEDIUL DE MAR%ETING AL FIRMEI................. 10 III.1 Fa#tori &e "u##e" i! #re"terea e'i#ie!tei a#ti(itatii 'ir)ei.Cara#teri"ti#ile u!ei i!o(atii.....................................................................

11

Capitolul I*. ADAPTAREA STRATEGICA A MI+ULUI DE

MAR%ETING LA E*OLUTIA PIETEI ..........................................

1/

I*.1. Pro&u"ul ,i pro)o(area. Strate-ii &e pro&u" ,i "trate-iipro)oio!ale..............................................................................

1/

I*.$. Pretul "i &i"tri/utia..................................................................... 1$I*.0. For)area "i per'e#tio!area a!-aatilor...................................... 15I*.2. Moti(area per"o!alului ............................................................... 15I*.3. Mo&er!iarea te4!olo-iei "i )a"uri &e re&u#ere a #o"turilor.. 13

Co!#luii.......................................................................................... 165i/lio-ra'ie..................................................................................... 17

A!e6e................................................................................................ /0

/


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ARGUMENT

SCOP: Cr *r% fici( i %c*i"i*+ ii 8ro(%l#l#i )( ",r% )m#(+*+ irii co(*i(# % c%li*+ ii

8ro,#lor , 8%(ific% i l% #(i*%*% 9SC PANMINADA SRL.: co(form cri*riilor , 8rform%(!+ )(co(,i!iil , %8lic%ili*%* ,%* , SPP.

OBIECTIVETitlul u!it7ii8 11. Pla!i'i#area operaio!al7Com8*(!% (r / & Or;%(i


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8ro,#c frm(*%!i% %lcoolic+ %


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Co(c#r(!ii #(* %(%li


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,ori(! =ci" , 8rofi* m%=im%l 8 *rm( c#r* .C# o %c*i"i*%* mo(,i%l+ , #( fo%r* m%r#cc @8 8rim#l loc i( E#ro8% i %l ,oil% i( l#m@;r#8#l , ,i*ri#!i #ro8%( C%rrfo#r % fo* cl,i(*?i c%r % =8or*%* co(c8*#l , 'i8rm%rG* i( Rom%(i%.C%rrfo#r * cl m%i m%r r*%ilr#ro8%( i %l ,oil% ,i( l#m@,#8+ %l-M%r*. C# 253.000 , %(;%>%!i i( $0 , !+ri. Ar (#mro%,i"i


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Capitolul II. CARACTERIZAREA MERCEOLOGICA A PRODUSELOR DEPANIFICATIE

Mrcolo;i%@ c% (o!i#(@ * #( *rm( form%* ,i( =8ri% l%*i(+ mrci %l m+rfii i =8ri%;rc%c+ lo;o *ii(!+@ c#(o%*r.P(*r# 8rim% ,%*+@ mrcolo;i% % fo* ,limi*%*+ c% *ii(!+ , c#(o%*r % m+rf#rilor , 8rofor#l ,ori;i( ;rm%(+ Jo'%( BcGm%( . El % m%rc%* *rcr% , l% 8r%c*ic% im8l+ l% o ,ici8li(+ *ii(!ific+,c'i+ i("*i;%!iilor i 8o*ri"i*+ 8(*r# *#,i# 8ri( *r%*%*#l +# ,i*%* )(*r %(ii 167$ 1400 - i(*i*#l%*Vorr*#(;


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Capitolul III. MEDIUL DE MAR%ETING AL FIRMEI

M%rG*i(;#l * o %*i*#,i( co(omic+ 8r cli(*. Co(#m#l r8r


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( c%*;ori% mi>loci*orilor #(* i(cl#i f#r(i


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Capitolul I*. ADAPTAREA STRATEGIC A MI+ULUI DE MAR%ETINGLA E*OLUIA PIEEI

( i*m#l rl%!iilor c# m,i#l co(omico oci%l@ c# 8i%!%@ for*#ril , m%rG*i(; %l)(*r8ri(,rii mo,r( (# 8o* limi*% l% 8ro,#cr% i ,i*ri#!i% , #(#ri i r"icii@ l im8lic+@*o*o,%*+@ o 8rm%((*+ com8l=+ com#(ic%r c# m,i#l =*r(@ c# 8i%!%@ c%r 8r#8#( o i(form%r%*(*+ % co(#m%*orilor 8o*(!i%li i % i(*rm,i%rilor@ %c!i#(i 8cific , i(fl#(*%r %com8or*%m(*#l#i , c#m8+r%r i , co(#m@ , 8ri>i(ir% % 8roc#l#i , "?(lo%c , %c!i#( =*rm , "%ri%*@ %lc+*#ic 8oli*ic% 8romo!io(%l+@com8o((*+ im8or*%(*+ % 8oli*icii , m%rG*i(; )(*r8ri(,rii mo,r(.

IV.1 Produsul ! "ro#o$%r&%. S'r%'&(!! d& "rodus ! s'r%'&(!! "ro#o)!o*%l&( co(,i!iil co(omii co(*m8or%(@ %l 8oririi i ,i"ific+rii ()(*rr#8* % #(#rilor i

r"iciilor ,*i(%* %*if%crii ("oilor m%*ri%l i 8iri*#%l %l oci*+*ii@ %l cr*rii c'im#rilorco(omic i(*r(%!io(%l i )( co(*=*#l ;lo%li


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fl#l )( c%r co,ific+ m%>#l , c+*r rc8*or@ , *r%(mi*r% m%>#l#i 8ri( i(*rm,i#l #(or#8or*#ri %,%8*%* %*?* m%>#l#i c?* i ,*i(%*%r#l#i@ c% i , %i;#r%r% #8or*#rilor , f,%cG c%r+ ;%r%(*#l#i.

Pu+l!,!'%'&%M#l* or;%(i rfri*o%r l%

l )(l@ l% 8ro,#l i r"iciil lor %# mo,#l lor , com8or*%m(*@ c# co8#l , % ,*rmi(% #(r+8#( ,i( 8%r* %c*#i%. R+8#(#l 8o%* fi , (%*#r% 8rc8*#%l+& , =m8l#@ co(#m%*or#l )i

form%


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El%+or%r&% s'r%'&(!&! d& "r&) l% S.C. P%*#!*%d% S.R.L.Proc#l l%or+rii #(i *r%*;ii , 8r! fici(* *r#i + 8%rc#r;+ m%i m#l*

*%8&

S'%+!l!r&% o+!&,'!$&lor d& "r&)(%i(* , % ,*rmi(% 8r!#l 8o*ri"i* 8(*r# #( 8ro,#@ o )(*r8ri(,r *r#i + ,*rmi( rol#l

8 c%r 8r!#l )l >o%c+ )( *r%*;i% % , m%rG*i(;. Oic*i"#l , 8r! * co8#l 8 c%r )(*r8ri(,r%#rm+r* + )l %*i(;+ 8ri( *r%*;i% % , 8r!@ oic*i" c%r *r#i + %rmo(i


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IV.0 For#%r&% ! "&r&,)!o*%r&% %*(%%)!lor

Form%r% i 8rfc!io(%r% %(;%>%!ilor %r ,r8* co8 i,(*ific%r%@ %8rcir% i f%cili*%r%,


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- S%l%ri#l * #( 8r! 8l+*i* 8(*r# f%c*or#l , m#(c+ i * (c%r + *%il%c+ 8ri(mc%(iml 8i!i

- Pri(ci8i#l (;ocirii %l%riilor- Pri(ci8i#l %l%riilor mi(im- Pri(ci8i#l l% m#(c% ;%l%@ %l%ri# ;%l- Pri(ci8i#l lir%li%!ilor- Elimi(%r% %rirlor irocr%*ic@ or;%(i+.

r%*#i*+!il #(* ofri* ,o%r #(or% ,i(*r %(%;%>%!i. Ac*% rfr+ )( ;(r%l l%& %cc#l l%8%rc+ri r% m#(c% %(%;%>%!ilor. U(ori #(* i )(%(i@ ,%r cl m%i %,% #(* imol#ri , ;(#l %(;%>%*#l l#(ii:.

Si*m#l , 8%r*ici8%r l% )m8%r!ir% 8rofi*#l#i cl m%i c#(oc#* *i8#ri %l %c*#i i*m(#m+r+& 8l%*% 8 #(i*+!i , 8ro,#@ 8l%*% 8 cr*r% , 8ro,#c*i"i*%*@ comiio%(l@ *c.

I*.3 Mo&er!iarea te4!olo-iei ,i )7"uri &e re&u#ere a #o"turilor

P 8i!l c%r%c*ri


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P#lici*%*% f+c#*+ , firm% 8ro,#c+*o%r.

CONCLUZII

A(%li#r#l S.C. PANMINADA 8(*r# % 8ri>i(i

,lor (# * l%r; r+8?(,i*+ l% (oi )( !%r+Sco8#l firmi * , % 8ro,#c i comrci%li


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i(o"%*o%r i 8rofi*%il. a.8ro,#c!i%@ i(cl#i" %8ro"i


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5I5LIOGRAFIE

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ANEE

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ANE4A NR.1 FISA DE POST @ DIRECTOR COMERCIAL

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COMPARTIMENTUL COMERCIAL/. D(#mir% 8o*#l#i&DIRECTOR COMERCIAL$. N#ml i 8r(#ml %l%ri%*#l#i&B%,% Ali(2. S #or,o(%


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ANE4A NR.0

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C2&s'!o*%r "r!$!*d s%'!s%,&r&% ,&r!*)&lor ,l!&*)!lor

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M%>ori*%*% cli(!ilor %# com8l*%* c'*i(o%r#l i %# co(i,r%*c%li%*%*% r"iciilor #(% )( com8%r%!i c# 8ro,#l co(c#r(!i.

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i(*r"i"%!i 33 %# ,cl%r%* cZ8r!#ril #(* %cc8*%il.


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ANE4A NR.9

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ANE4A NR.

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ANE+A NR.

ORGANIGRAM

Modalităţi de Creştere a Eficienţei Activităţii Personalului

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