Mihai gongu prezentarea gmp zilele biz 2 2
26
Hijackvertising.
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Transcript of Mihai gongu prezentarea gmp zilele biz 2 2
Hijackvertising.
Hijacking is:
Why does hijacking take place?
Advertising is:
Good to know.
How about people.
How are they?
Few people
are like this:
Most people
are like this:
They follow rather than lead. Feel
rather than analyze.
They mostly pay attention to what
what makes them happy or
scared.
They rarely change behavior.
Why does hijacking take place?
Which content gives
people more excitement?
or
It’s also true in the US. Meet McKayla. She’s unimpressed.
And the face caught.
Until a brand stepped in
and impressed her.
Why does hijacking take place?
Which news
people rush to read?
or
Ballsy brand,
ballsy hijack.
Witty brand,
witty hijack.
You can even hijack
another brand.
Especially when one asks for it.
Like Audi did.
So BMW went for
it.
But Audi
came back.
And then BMW closed it.
But the best
hijacking material
remains
The Public Agenda.
Here’s a little story
you may already know.
And one you probably don’t.
News is the ultimate human need.
News travels at the speed of a tweet.
People already pay attention to it.
There’s only one thing to do:
Hijack it!
