Raluca vlad crm zilele biz final
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Transcript of Raluca vlad crm zilele biz final
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CAMPANIA DORNA ‘’GRIJA PENTRU COPII’’
Parteneriat cu Organizatia‘’Salvati Copiii Romania’’ pentrusustinerea copiilor nascutiprematur
Plan integrat de marketing
Cea mai mare campanie de CRM a sistemului Coca-Cola in Romania
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DE CE SUSTINEM ACEASTA CAUZA?
Romania - primul loc in Europa - mortalitatea infantila (10 din 1000 copii inceteaza din viata pana la varsta de 1 an)*
Principala cauza a mortalitatii - nasterea prematura
In Romania, nasterea prematura > 25% decat media europeana
‘’IMPREUNA PUTEM AVEA GRIJA DE EI!’’
* Conform datelor INS 2011
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DE CE DORNA?
DORNA - al 2 lea cel mai puternic BRAND romanescin top 50 (revista BIZ)*
Brandul DORNA - cea mai mare asociere cu “good for babies” pepiata romaneasca**
DORNA construieste mai departe pe acest capital de imagine puternic si doreste sa extinda acest bine catre comunitate
* Bazat pe un studiu realizat de compania de cercetare Unlock Market Research pentru revista Biz, Septembrie 2013** Consumer Tracker, Sept 2013 data
‘’We make a living by what we get.
We make a life by what we give’’.Winston Churchill
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IN-STOREPLAN INTEGRAT DE MARKETING
PACKAGING
IN-STORE
TV TESTIMONIAL
PR EVENTS
DIGITAL PLATFORM
PARTNERSHIP WITH NGO
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