marketing ASE - STUDIEREA IMAGINII MAGAZINULUI ON-LINE.doc

7/26/2019 marketing ASE - STUDIEREA IMAGINII MAGAZINULUI ON-LINE.doc

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CUPRINSCUPRINS

INTRODUCEREINTRODUCERE

CAPITOLUL I ASPECTE TEORETICE PRIVIND STUDIEREA IMAGINIICAPITOLUL I ASPECTE TEORETICE PRIVIND STUDIEREA IMAGINII

1. 1. Cercetri de marketing c!nce"t# eta"e# ti"!$!gie

1.%. Partic&$arit'i a$e cercetri$!r de marketing (n )ect!r&$ )er*icii$!r

CAPITOLUL II PRE+ENTAREA MAGA+INULUI ON,LINECAPITOLUL II PRE+ENTAREA MAGA+INULUI ON,LINE

CAPITOLUL III STUDIEREA IMAGINII MAGA+INULUI ON LINECAPITOLUL III STUDIEREA IMAGINII MAGA+INULUI ON LINE

CAPITOLUL IV RAPORTUL ORGANI+ARII CERCETARIICAPITOLUL IV RAPORTUL ORGANI+ARII CERCETARII

CONCLU+II SI PROPUNERICONCLU+II SI PROPUNERI

-I-LIOGRAIE-I-LIOGRAIE

"agina/ 1


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CAPITOLUL I ASPECTE TEORETICE PRIVIND STUDIEREACAPITOLUL I ASPECTE TEORETICE PRIVIND STUDIEREA

IMAGINIIIMAGINII

1. 1. Cercetri de marketing c!nce"t# eta"e# ti"!$!gie

Cercetarea de marketing e)te de0init ca 0iind acti*itatea "rin intermedi&$ creia# c&a2&t!r&$ &n!r c!nce"te# met!de 3i te4nici 3tiin'i0ice de in*e)tigare )e rea$i5ea5 )"eci0icarea#m)&rarea# c&$egerea# ana$i5a 3i inter"retarea in0!rma'ii$!r de marketing de)tinate c!nd&cerii&nit'ii ec!n!mice "entr& c&n!a3terea medi&$&i (n care 0&nc'i!nea5# identi0icarea !"!rt&nit'i$!r#e*a$&area a$ternati*e$!r ac'i&ni$!r de marketing 3i a e0ecte$!r ace)t!ra.1

Cercetarea de marketing (nde"$ine3te &n r!$ e)en'ia$ (n acti*itatea de marketing "entr& c#a3a c&m a0irma A)!cia'ia American de Marketing cercetarea de marketing e)te 0&nc'ia care$eag c&m"rt!r&$# c!n)&mat!r&$ 3i "&6$ic&$ $arg c& )"ecia$i)t&$ de marketing "rin intermedi&$in0!rma'ii$!r.

Cercetarea de marketing c&"rinde &n an)am6$& de acti*it'i )"eci0ice 7*e5i 0ig&ra 89 ce "!t0i (ncadrate (n &rmt!are$e eta"e/

c!n%&$tarea "$an&ri$!r de marketing3i a %i%tem&$&i in'!rma(i!na$ de marketing.Acea)t acti*itate * *a 0&rni5a in0!rma'ii re0erit!are $a )it&a'ia c!m"aniei "e "ia'# grad&$ de(nde"$inire a !6iecti*e$!r "r!"&)e# m!d&$ c!ncret de "&nere (n a"$icare a )trategii$!r "r!"&)e#"rec&m 3i ca$itatea 3i cantitatea de in0!rma'ii$!r de care di)"&ne c!m"ania.

1$!re)c& C. 7c!!rd!nat!r9# op.cit.,"g.:;

"agina/ %


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'!rm&$area !"(i&nii de e'ect&are a &nei cercetri de marketing# (n 0&nc'ie denece)it'i$e c!m"aniei# (n *ederea !6'inerii in0!rma'ii$!r re$e*ante 0&ndamentrii &n!r )trategii)a& "entr& "&nerea (n "ractic a a$t!r )trategii.

P$ani'icarea de Marketing Si%tem&$ In'!rma(i!na$de Marketing

"$an&ri )trategice , 6a5e de date"$an&ri tactice , )i)tem&$ de ge)ti&ne a$

6a5ei de date

1 E)a$&area !"(i&nii *e'ect&area &nei cercetri demarketing+

e*a$&area !"!rt&nit'i$!r 3i "r!6$eme$!r e?i)tentee*a$&area deci5ii$!r a$ternati*eidenti0icarea 6ene0iciari$!r cercetrii

,. Sta-i$irea !-iecti)e$!r cercetrii)ta6i$irea d!meni&$&i (n care )e *a e0ect&a cercetareaidenti0icarea in0!rma'ii$!r ce &rmea5 a 0i c&$e)e0!rm&$area i"!te5e$!r

E)timarea *a$!riiin0!rma'ii$!r!6'in&te (n &rmacercetrii

ene'ici&$ /C!%t&$ 0

N& %e e'ect&ea! cercetare de

marketing

2 Pr!iectarea cercetrii@ a$egerea ti"&$&i de cercetare @ )"eci0icarea met!dei

de e3anti!nare@ "r!iectarea e?"eriment&$&i @ e$a6!rareac4e)ti!nar&$&i

3. C&$egerea date$!r

. Ra"!rtarea re5&$tate$!r cercetrii 3i 0!rm&$are de rec!mandri

N&

4. Pregtirea 5iana$ia date$!r


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S&r)a/ B&mar V# Aacker D.A# Da G.S#Essentials of Marketing Research, !4n i$e FS!n)# Ne H!rk#1:::

%ta-i$irea !-iecti)e$!r cercetrii# eta" (n care c!m"ania *a decide (n ce d!meni& )e*a e0ect&a cercetarea# *a decide ce in0!rma'ii (i )&nt nece)are (n &rma ace)tei cercetri 3i *a0!rm&$a i"!te5e$e cercetrii.

e%timarea )a$!rii in'!rma(ii$!r !-(in&te 6n &rma cercetrii# eta" (n care )eana$i5ea5 c!m"arati* c!)t&ri$e 3i 6ene0icii$e generate de e0ect&area cercetrii# 3i (n &rma &n&ira"!rt 0a*!ra6i$ c!m"aniei (n care 6ene0icii$e )&nt )&"eri!are c!)t&ri$!r )e decide e0ect&areacercetrii.


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&n!r in)tr&mente de marketing c&m )&nt/ )ca$e# c4e)ti!nare# met!de )tati)tice de ana$i5 3i"re*i5i&ne.

cercetrile descriptivea& ca )c!" de)crierea deta$iat a &n&i 0en!men de marketing. Une?em"$& de cercetare de)cri"ti* e)te de)crierea "ie'ei &n&i "r!d&).

cercetrile explicative (cauzale)a& ca )c!" n& d!ar de)crierea deta$iat a &n&i 0en!mende marketing ci 3i a m!d&$&i (n care ),a "r!d&)# a re$a'ii$!r ca&5,e0ect. Un e?em"$& de cercetare

e?"$icati* e)te )t&di&$ de e0icien' a &nei cam"anii "&6$icitare. cercetrile predictive a& ca )c!" rea$i5area &n!r "re*i5i&ni "entr& 0en!mene$e de marketing.

E?em"$&/ "re*i5i&nea *=n5ri$!r de 0rigidere marca Arctic (n &rmt!r&$ an.

d&" )c!"&$ cercetrii/ cercetrile fundamentale/ a& ca )c!" )t&dierea &n!r a)"ecte $egate de te!ria

marketing&$&i. cercetrile aplicativea& ca )c!" )t&dierea &n!r a)"ecte $egate de acti*itatea agen'i$!r

ec!n!mici.

d&" $!c&$ de de)03&rare/ cercetri de irou"re)&"&n !6'inerea in0!rma'ii$!r din )&r)e de date )tati)tice.

cercetri de teren"re)&"&n !6'inerea in0!rma'ii$!r "rin c!ntact&$ direct c& 0en!men&$ demarketing )t&diat.

d&" 0rec*en'a de)03&rrii/ cercetrile permanente)&nt ace$e cercetri de marketing "entr& care in0!rma'ii$e )&nt

rece"tate )i)tematic de $a "&rtt!rii $!r 7e?./ di0erite$e "ane$&ri# 6&gete$e de 0ami$ie9. cercetrile periodice )&nt ace$e cercetri de marketing "entr& care in0!rma'ii$e )&nt

rece"tate $a an&mite inter*a$e de tim" 7e?./ cercetri$e de marketing e0ect&ate c& !ca5iae?"!5i'ii$!r 3i t=rg&ri$!r9.

cercetrile ocazionale)&nt ace$e cercetri de marketing (n care in0!rma'ii$e )&nt rece"tate(n m!d &nic c& !ca5ia )t&dierii 0en!men&$&i de marketing 7e?./ )t&dierea inten'ii$!r de c&m"rarea "!"&$a'iei "entr& "r!d&)e$e c!m"aniei AA9.

d&" ti"&$ de in0!rma'ii !6'in&te/ cercetrile calitativere"re5int# ce$ mai ade)ea# "remi)a "entr& rea$i5area cercetri$!r

cantitati*e.


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- e?"eriment&$ de marketingK- )im&$area 0en!mene$!r de marketing.A7 In)e%tigarea %&r%e$!r de date %tati%ticere"re5int "&nct&$ de "!rnire "entr& !rice cercetarede marketing. Met!da c!n)t (n !6'inerea de date directe 7re0erit!are $a 0en!men&$ cercetat9 3iindirecte 7re0erit!are $a 0en!mene c!ne?e ce$&i cercetat9.

Date$e !6'in&te "rin intermedi&$ ace)tei met!de de in*e)tigare )e n&me)c date %ec&ndare.

S&r)e$e de date )ec&ndare )e c$a)i0ic (n/ )&r)e de date interne c!m"aniei 3i )&r)e de date e?ternec!m"aniei.

!ursele interne c!m"aniei c!n)ta& (n/ 6a5a de date a c!m"aniei# *=n5ri# ra"!arte a$edi)tri6&it!ri$!r# 0eed,6ack &$ c$ien'i$!r etc.

!ursele externec!m"aniei c!n)ta& (n /- "&6$ica'ii# (n *arianta e$ectr!nic )a& ti"rit# a$e g&*ern&$&i# a$e a)!cia'ii$!r de c!mer'#"eri!dice# 5iare# ra"!arte an&a$e# cr'i# cercetri anteri!are etc.K- )&r)e )tandardi5ate de marketing c&m )&nt/ "ane$&ri$e de c!n)&mat!ri# )i)teme$e dem)&rare a a&dien'ei radi!, T* etc.K- Internet,&$.Dintre a*anta2e$e &ti$i5rii ace)tei met!de de !6'inere a in0!rma'ii$!r )e "!t en&mera/

c!)t&ri$e red&)e# tim"&$ red&) de "r!c&rare a in0!rma'ii$!r# e?i)ten'a &n&i mare n&mr de date#

"!)i6i$itatea !6'inerii &n!r in0!rma'ii n&mai "rin intermedi&$ )&r)e$!r de date )ec&ndare.Ca "rinci"a$e de5a*anta2e )e "!t en&mera !6'inerea de date care n& )&nt recente#*eridicitatea date$!r "!ate 0i "&) $a (nd!ia$ "rec&m 3i "r!c&rarea de date in)&0icient adec*ate)c!"&$&i cercetrii .

7 Cercetarea direct c!n)t (n !6'inerea in0!rma'ii$!r direct de $a "&rtt!rii cererii "rinintermedi&$ &n!r in)tr&mente 3i met!de )"eci0ice.

Date$e !6'in&te "rin intermedi&$ ace)tei met!de de in*e)tigare )e n&me)c date "rimare.Dintre a*anta2e$e cercetrii directe men'i!nm/ grad&$ ridicat de "r!)"e'ime a in0!rma'iei

7in0!rma'ia e)te recent 0iind c&$ea) direct de $a "&rtt!rii ei9# "!)i6i$itatea !6'inerii &n!rin0!rma'ii de nat&r ca$itati*. Princi"a$&$ de5a*anta2 c!n)t (n c!)t&ri$e ridicate.

D&" m!d&$ de antrenare a "&rtt!r&$&i de in0!rma'ie# cercetarea direct "!ate $&a 0!rma!6)er*rii )a& a anc4etei.

17O-%er)area"ermite !6'inerea de in0!rma'ii 0r antrenarea "&rtt!ri$!r ace)t!ra.O6)er*area "!ate 0i mecanic(n )it&a'ia (n care )e 0!$!)e)c a"arate "entr& (nregi)trarea

a)"ecte$!r *i5ate de cercetare )a&personal at&nci c=nd e)te rea$i5at direct de ctre cercett!r.Dintre a*anta2e$e !6)er*rii men'i!nm 0a"t&$ c "!ate 0i &ti$i5at (n c!m6ina'ie c& a$t ti"

de cercetare "ermi'=nd !6)er*area c!m"!rtament&$&i rea$ 73i n& a ce$&i dec$arat9.,7Anc8eta direct"re)&"&ne c&$egerea in0!rma'ii$!r "rin c!ntact direct c& 0en!men&$ de

marketing )t&diat. Ace)t ti" de cercetare )e "!ate de)03&ra/ "e teren# "rin "!3t# "rin te$e0!n# "rinc!m"&ter.

Princi"a$e$e met!de de !-(inere a date$!r "rimare

Anc4et de

teren

Anc4et

"rin "!3t

Anc4et

"rinte$e0!n

Anc4et "rin

c!m"&ter

1.C&$egerea date$!ra9 *!$&m , 69 )&"$e'e , c9 dinamica c4e)ti!nar , d9 ra"iditate , e9 c!)t , 09 in0!rma'ie )&"$imentar ,

"agina/


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%. E3anti!nIdenti0icare )&6iect

, ,

>. -a5a de )!nda2a9 n!nr)"&n)&ri , 69 c!ntr!$&$ acti*it'ii!"erat!r&$&i

,

c9 di)"er)ia ge!gra0ic , &nde/ NICI,NICI ASPECTAVORA-IL# PO+ITIV7PUTERNIC9, ASPECTNEAVORA-IL#NEGATIV7SLA-9

S&r)a/ C.Le0ter#"ercetarea de marketing# Ed.L&? Li6ri)# -ra3!*# 1::8

Anc4eta direct (m6rac ! )erie de 0!rme )"ecia$e dintre care / anc4ete$e 6a5ate "e "ane$&ri#anc4ete$e ind&)tria$e 3i anc4ete$e "ri*ind "!"&$a'ii$e rare

C7 E9"eriment&$ de marketing re"re5int ! met!d "rin intermedi&$ creia )e "!t !6'inein0!rma'ii re0erit!are $a in01&en'e$e e?ercitate de an&mi'i 0act!ri# intr!d&3i (ntr,&n )i)tem# 3i)&"&3i &nei *aria'ii )i)tematice# (ntr,! am6ian' c!ntr!$at 3i )t&diat (n *ederea cercetrii

e0ecte$!r "r!d&)e de *aria'ia ace)t&ia a)&"ra 0en!men&$&i de marketing )t&diat.

E9"eriment&$ de marketing

E?"eriment&$ de marketing "re)&"&ne &ti$i5area a minim&m d!& $!t&ri &n&$ "e care )ee0ect&ea5 e?"eriment&$ "rin ac'i&nea &n!r )tim&$i e?terni ce *aria5 ca inten)itate 3i a cr&ireac'ie e)te m)&rat# "rec&m 3i &n $!t mart!r cr&ia n& i )e a"$ic *aria'ii a$e )tim&$i$!r 3i acr&i reac'ie e)te# de a)emenea# m)&rat. Di0eren'e$e (ntre m)&rt!ri indic grad&$ de in0$&en' a*aria'iei re)"ecti*i$!r 7)tim&$i9 0act!ri ca&5a$i.

E?"erimente$e "!t 0i de $a6!rat!r )a& de "ia' 7de teren9.

D7Sim&$area 'en!mene$!r 6n cercetarea de marketing"re)&"&ne c!n)tr&irea &n&i m!de$care ) re"re5inte &n 0en!men )a& "r!ce) de marketing# "e 6a5a $&i &rm=nd a )e de)03&raan&mite e?"erimente# "rin &ti$i5area ana$!gii$!r (n $!c&$ 0en!mene$!r rea$e .

Prin 0!$!)irea &n&i )i)tem ana$!g ce$&i )t&diat# )e "!t !6'ine in0!rma'ii &ti$e de)"re )i)tem&$ce 0ace !6iect&$ cercetrii de marketing. Tre6&ie# (n)# men'i!nat di0ic&$tatea c!nce"erii &n!rm!de$e care ) re"r!d&c c& 0ide$itate "r!ce)e$e rea$e.

Dintre a*anta2e$e )im&$rii# im"!rtante )&nt/ mane*rarea &n&i n&mr mare de *aria6i$e#ec!n!mii de tim"# e*itarea &n!r di0ic&$t'i ce a"ar (n ca5&$ cercetri$!r de teren# c!)t&ri mai micidec=t (n ca5&$ a$t!r met!de de !6'inere a in0!rma'ii$!r etc.

S"ecia$i3tii de marketing "r!"&n &ti$i5area &rmt!are$!r met!de de cercetare (n d!meni&$

)er*icii$!r/

Met!de de cercetare &ti$iate 6n marketing&$ %er)icii$!r2:

%-err Le!nard L.# Para)&raman A.##istening to the "ustomer $he "oncept of %uilding a !ervice &ualit' nformation !'stem# S$!an Management Re*ie# S"ring# 1::# "g. 8

"agina/

STIMUL

SISTEMSTUDIAT

EECT ASUPRAENOMENULUI


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;e$&$cercetrii

De%criere Sc!"&$ ;rec)en(a Limite

Cercetri)e$ecti*e

"!)tran5ac'ie

Cercetarea grad&$&i de)ati)0ac'ie a$c!n)&mat!ri$!r (n &rma

"re)trii )er*ici&$&i

O6'inerea &n!rin0!rma'ii de $ac!n)&mat!ri at=t tim"c=t e?"erien'a

"re)trii )er*ici&$&ie)te (nc recentK"!)i6i$itatea de are"ara ! "re)ta'ie)$a6 (n tim" &ti$.

C!ntin&& Se c!ncentrea5n&mai "e &$tima

"re)ta'ie de care a6ene0iciat

c!n)&mat!r&$ 3in& !0er !"erce"ere t!ta$ a)er*icii$!rc!m"aniei.

Cercetri)e$ecti*et!ta$e

E*a$&ea5 !"iniac!n)&mat!ri$!rre0erit!are $a (ntreg&$

"ac4et de )er*icii !0eritde c!m"anie.Cercetarea inc$&dec!n)&mat!rii e?terni 3ic!n)&mat!riic!nc&ren'ei.

M)&rarea"er0!rman'e$!rc!m"aniei c!m"arati*c& a$e c!nc&ren'eiKIdenti0icarea

"ri!rit'i$!r de(m6&nt'ire a)er*icii$!r.

De d!&)a& de

"atr& !ri "ean.

E*a$&ea5imagineag$!6a$ a)er*icii$!rc!m"aniei darn& )&r"rindea)"ecte$e

"artic&$are a$e&n&i an&mit)er*ici&.

Re*edereagrad&$&i de)ati)0ac'ie a$c!n)&mat!ri,$!r


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;e$&$cercetrii

De%criere Sc!"&$ ;rec)en(a Limite

Pane$e dec!n)&mat!ri

!rmarea &n&i gr&" dec!n)&mat!ri care )&nt

"eri!dic inter*ie*a'i c&"ri*ire $a

"er0!rman'e$e)er*ici&$&i 3iJ)a& a$te"r!6$eme.Inter*ie*area "!atea*ea $!c (n tim"&$ &n!r(nt=$niri# "rin te$e0!n#)a& "rinc!re)"!nden'. Dea)emenea# "!t 0i0!rmate "ane$e deanga2a'i ai c!m"aniei.

O6'inerea &n!rc!nc$&5ii (n $egt&rc& "re)tarea)er*icii$!r (n &rma

e?"erien'eic!n)&mat!ri$!r carec!!"erea5 mai )tr=n)dat!rit "!5i'iei demem6r&Q "e care $e,! !0er "ane$&$.

De "atr&!ri "e an.

Re5&$tate$e n& "!t0i e?tin)e a)&"ra(ntregiic!$ecti*it'iK )e

e?c$&dn!nc!n)&mat!rii.Mem6rii "ane$&$&i(3i "!t a)&ma r!$&$de e?"er'iQ 3ide*in mai "&'inre"re5entati*i.

Ra"!arte a$eanga2a'i$!r

Pr!ce) de rec!$tare ain0!rma'ii$!r (n

$egt&r c& di0erite$ea)"ecte a$e "re)trii)er*ici&$&i de $a

"er)!na$&$ c!m"aniei.

C&n!a3terea de ctremanageri a m!d&$&i

de "erce"ere a$"er)!na$&$&i (n$egt&r c&

"artici"area 3i $i*rarea)er*ici&$&i.

Permanent. Unii anga2a'i "!t0i mai

c!n3tiinci!3i 3imai ana$i3ti dec=ta$'ii. Unii anga2a'ie*it ) 0!rm&$e5ea)"ecte negati*ea$e acti*it'ii $!r.

Cercetri)e$ecti*e (nr=nd&$anga2a'i$!r

Cercetri c& "ri*ire $am!d&$ (n care anga2a'ii

"erce" de)03&rarea)er*ici&$&i 3i ca$itateam&ncii $!r.

E*a$&area ca$it'iiinterne a )er*ici&$&iKidenti0icarea!6)tac!$e$!r (n ca$ea&n!r re5&$tate mai

6&neK te)tareaatit&dinii 3i m!ra$&$&i

anga2a'i$!r.

De "atr&!ri "e an.

Anga2a'ii !6)er*)er*ici&$ n&maidin "&nct&$ $!r de*edere# ade)ea)&6iecti*. P!t !0erie?"$ica'ii "entr&a)"ecte$e negati*e

a$e "re)trii# dar"&nct&$ $!r de*edere n& e)te(nt!tdea&na!6iecti* )a&c!rect.

Met!de de cercetare a ca$it(ii

Un )i)tem in0!rma'i!na$ a$ ca$it'ii )er*ici&$&i &ti$i5ea5 a6!rdri m&$ti"$e (n cercetareaca$it'ii )er*ici&$&i 3i a$ re5&$tate$!r e?"erimentrii $&i de ctre 6ene0iciar. Uti$i5area &n!r a6!rdrim&$ti"$e e)te nece)ar de!arece 0iecare met!d are $imite$e 3i a*anta2e$e )a$e. Un )i)tem e0icient

de in0!rma'ii "re5int management&$&i caracteri)tici$e 3i atri6&te$e )er*icii$!r ce$e mai im"!rtante"entr& c!n)&mat!ri# a)"ecte$e acti*it'ii din cadr&$ c!m"aniei care 0&nc'i!nea5 6ine 3i care n&.De a)emenea# "!ate !0eri date "entr& &n )i)tem c!rect de rec!m"en)are# ce$ "&'in "entr& anga2a'iidin "rima $inie# identi0ic=nd (n &rma cercetrii# cine "re)tea5 &n )er*ici& de ca$itate 3i cine n&.

"ermite manageri$!r ) 'in c!nt de"reri$e c!n)&mat!ri$!rK

identi0ic "ri!rit'i$e "e care $e a&

"agina/ :


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c!n)&mat!riiK

Si)tem in0!rma'i!na$a$ ca$it'ii )er*ici&$&i identi0ic )!$&'ii "entr& (m6&nt'irea

)er*icii$!r 3i a$!carea e0icient are)&r)e$!rK

!0er ! 6a5 de date "entr&rec!m"en)area "re)ta'ii$!r e?ce$ente 3i"entr& a $e c!recta "e ce$e medi!cre.

De reg&$# cercetri$e re0erit!are $a ca$itatea )er*icii$!r "re)tate de ! c!m"anie c&"rind/ Cercetri )e$ecti*e "!)t,tran5ac'ieK Cercetri )e$ecti*e t!ta$eK Re*ederea grad&$&i de )ati)0acere a$ c!n)&mat!ri$!rK Pane$e de c!n)&mat!riK Inter*i&ri de gr&" 0!ca$i5ateK

Ra"!arte a$e anga2a'i$!rK Cercetri )e$ecti*e (n r=nd&$ anga2a'i$!r.

De !6icei# ! c!m"anie n& a6!rdea5 t!ate met!de$e en&n'ate mai )&)K )t&dii di0erite "eaceea3i tem d&c $a c!nc$&5ii c!ntradict!rii. Pe de a$t "arte# &na )a& d!& met!de "!t 0iin)&0iciente. Trei din ace)te met!de )&nt c!n)iderate e)en'ia$e "entr& &n )i)tem in0!rma'i!na$ (ntr,! c!m"anie de )er*icii/ cercetri )e$ecti*e "!)t,tran5ac'ii# cercetri )e$ecti*e t!ta$e 3i cercetri)e$ecti*e (n r=nd&$ anga2a'i$!r.

"agina/ 1

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