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  • BIBLIOGRAFIE

    Aaker, David, Managementul capitalului unui brand,

    Editura Brandbuilders, Bucureti, 2005. Baker, James, Marketing, Editura Tehnic, Bucureti, 1997. Barbu, Mihail Ctlin, Globalizare i cretere economic,

    Editura Universitaria, Craiova, 2010. Bird, Drayton, ,Marketing direct pe nelesul tuturor, Editura

    Publica, Bucureti, 2007. Bocean, Claudiu, Tehnici de negociere n afaceri, Editura

    Universitaria, Craiova 2008. Bradley, Frank, Marketing internaional, Editura Teora,

    Bucureti, 2001. Budic, Ilie, Logistica mrfurilor, Editura Universitaria,

    Craiova, 2008. De Burca, Sean, Fletcher, Richard, Brown, Linden,

    International Marketing, a SME perspective, Prentice Hall, 2004.

    Constantinescu Dumitru (coord.), Managementul ntreprinderii, Editura Sitech, Craiova, 2005.

    Crciun, Liviu, Challenges and opportunities in the new paradigm of marketing, Analele Universitii din Craiova, Seria tiine Economice, Nr. 33, Vol. 1, 2005.

    Curry, Jeffrey Edmund, Elemente de marketing internaional, Editura Teora, Bucureti, 2001.

    Danciu, Victor, Marketing internaional, Editura Economic, Bucureti, 2001.

  • Danciu, Victor, Marketing internaional, Editura Economic, Bucureti, 2008.

    Deresky, Helen, International Management, Fifth edition, Prentice Hall, 2006.

    Donaldson, Bill, Managementul vnzrilor, Editura Codecs, Bucureti, 2001.

    Dumitrescu, Sterian, Bal, Ana, Economie mondial, Editura Economic, Bucureti, 2002.

    Florescu, Constantin, Mlcomete, Petre, Pop Nicolae Al. (coordonatori), Marketing. Dicionar Explicativ, Editura Economic, Bucureti, 2003.

    Fota, Constantin, Comer internaional si politici comerciale internaionale, Ed. Universitaria,Craiova, 2004.

    Fota, Constantin, Economie internaional, Editura Sitech, Craiova, 2003.

    Fota, Constantin, Degeratu, Luminia, Ni, Loredana, Contracte comerciale internaionale, Repografia Universitii din Craiova, 2001.

    Fisk, Peter, Geniu n marketing, Editura Meteor Press, Bucureti, 2008.

    Gilpin, Robert, Economia mondial n secolul XXI Provocarea capitalismului global, Editura Polirom, Iai, 2004.

    Grboveanu Sorina, Comunicare i negociere i afaceri, Editura Universitaria, Craiova, 2005.

    Grboveanu Sorina, Crciun Liviu, Meghian Flaviu, Barbu Ctlin, Marketing internaional, Editura Universitaria, Craiova, 2009.

    Jugnaru, Mariana, Marketing internaional, Editura Expert, Bucureti, 2007.

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  • Keller, Kevin, Strategic brand management, Prentice Hall, 2008.

    Kotler, Philip, 10 pcate de marketing. Semne i soluii, Editura Codecs, Bucureti, 2004.

    Kotler, Philip, Conform lui Kotler, Editura Brandbuilders, Bucureti, 2006.

    Kotler, Philip, Managementul marketingului, Editura Teora, Bucureti, 1997.

    Marcenac, Luc, Milon, Alain, Saint-Michel, Serge-Henri, Strategii publicitare. De la studiul de marketing la alegerea diferitelor media, Editura Polirom, Iai, 2006.

    Ogarc, Radu, The influence of culture on decision-making, Revista Tinerilor Economiti, nr. 9/2007, pp. 73-80.

    Phatak, Arvind V., International Dimensions of Management, Fourth Edition, South-Western College Publishing, Cincinnati, 1995.

    Sasu, Constantin, Marketing internaional, Editura Polirom, Iai, 2005.

    Scrioteanu, Adriana, Logistica i marketingul, Conferina economic internaional, Binomul srcie - bogie i integrarea Romniei in Uniunea European, Sibiu, 2005, ISBN 973-739-101-2 , pp. 347-350.

    Todaro, Michael, Economic Development, 6th Edition, Addison Wesley Longman, 2000.

    Usunier, Jean-Claude, Lee Ann, Marketing across cultures, Prentice Hall, 2009.

    Vrnceanu, Maria, Diana, Politici de pre, Editura Uranus, Bucureti, 2006.

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