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    Proiect Auditul i Certificarea Calit ii

    Rglie Marian-Viorel

    ACA, anul II ,Zi

    1

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    Cuprins

    I. Politica promotionala a companiei IKA pe piataromaneasca!!!!!!!!!!!.pag. "

    I.1 Principalele coordonate ale acti#itatiicompaniei

    I.$ Pre%entarea politicii de mar&eting a companiei

    II. 'e(nici de comunicare utili%ate de compania

    IKA!!!!!!!!!pag. 1)

    $.1. 'e(nici de comunicare de natura promotionala$.$. 'e(nici de comunicare de natura continua

    III. Conclu%ii si propuneri!!!!!!pag. $)

    IV. *i+liografie!!!!!!!!!!pag. $

    $

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    Capitolul 1

    Politica promotionala a companiei IKA pe piataromaneasca

    1.1. Pre%entarea intreprinderii

    IKA este o companie pri#at care comerciali%ea% mo+ilier casnic. Compania a fostfondat n uedia, dar este de inut de ctre o funda ie olande%, controlat de ctre familia Kamprad. Inter IKA /stems *.V. este proprietarul i franci%orul mrciicomerciale IKA. ste o companie olande% cu +irouri n 0landa, uedia i *elgia.

    Marca IKA a fost nregistrat n anul 12" n uedia. Ma3usculele din denumireaIKA pro#in din ini ialele numelui fondatorului4 Ing#ar Kamprad, numelui fermei unde acrescut4 lmtar/d, i numelui satului n care se gsea ferm4 Agunnar/d.

    Compania i distri+uie +unurile prin intermediul depo%itelor cu #5n%are, care con in

    mo+il contemporan6 IKA urmre te ie irea din con#en ional, c5t 7i legtura sufleteasc cu produsele, de aceea ma3oritatea pieselor de mo+ilier sunt asam+late dectre cumprtor.

    8an ul are """ de maga%ine n 29 de ri, ma3oritate n uropa, iar restul n tatele :nite, Canada, Asia i Australia. Peste $9 de maga%ine au fost dec(ise n fiecare anncep5nd cu anul $99;. IKA este unul dintre pu inele lan uri comerciale care are puncte de desfacere n Israel, c5t i n alte ri din 0rientul Mi3lociu.

    Ideea de +a% de la care a pornit compania a fost c, pentru a putea fi competiti# 7i asurclasa concuren

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    >arta rilor cu maga%ine IKA

    Compania i distri+uie +unurile prin intermediul depo%itelor cu #5n%are, care con in mo+il contemporan6 IKA urmre te ie irea din con#en ional, dar cel mai larg nt5lnit atri+ut este acela c cele mai multe piese de mo+ilier i accesorii sunt asam+late de ctre

    cumprtor. 8an ul are """ de maga%ine n 29 de ri , ma3oritate n uropa, iar restul n tatele:nite, Canada, Asia i Australia. Peste $9 de maga%ine au fost dec(ise n anul $99;.IKA este unul dintre pu inele lan uri comerciale care are puncte de desfacere n Israelc5t i n alte ri din 0rientul Mi3lociu.

    Catalogul ?IKA Catalog?, care con ine apro=imati# 1$.999 de produse este tiprit n19 de milioane de e=emplare @$99B n toat lumea, i este distri+uit gratuit prinintermediul po tei i maga%inelor. $D

    En pre%ent, singurul maga%in IKA din Rom5niase afl n *ucure ti . Acesta a fostinaugurat pe $1 martie$99), fiind al $;"-lea desc(is n a ";-a ar 1D.Maga%inul are ;1;anga3a i i dispune de un restaurant cu 1;99 de locuri. Acesta se ntinde pe o suprafa de $.999 m$ i dispune de 1;99 de locuri de parcare. "D

    8a fel ca i celelalte maga%ine IKA din lume, p5n n martie $919, maga%inul dinRom5nia a fost operat prin sistem de franci%1D. Compania care de inea franci%amaga%inului IKA n Rom5nia era Moaro 'rading .R.8.1D En martie $919, IKA aac(i%i ionat drepturile de operare i franci%a maga%inului din *ucure ti de la omul de afaceri Puiu Popo#iciu2D.

    Maga%inul este situat n Zona Comercial *neasa i a #5ndut n anul $99 circa 19

    milioane de produse, cu o #aloare total de "2,$2 milioane lei, i a a#ut un numr de$,;$ milioane de #i%itatori1D. En anul $99, maga%inul a a#ut #5n%ri totale de 192,)milioane euro;D.

    Retailerul suede% de mo+il IKA e#aluea% propriul +rand la nou miliarde de euro,cifr la care a a3uns folosind date interne 7i anali%e e=terne, potri#it unor informa

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    pre%entate de companie n cadrul unei modificri a structurii corporatiste, scrie FG.com,potri#it Mediafa=.

    IKA, companie nelistat la +urs, cunoscut pentru discre

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    comparati# cu perioada similara din $99). eptem+rie a fost, de altfel, luna cu cele maimari #an%ari la ni#elul intregului an, acestea depasind 11 mil. euro.

    1.$. Pre%entarea politicii de mar&eting a companiei

    trategia de piata a companiei IKA

    Misiunea IKA este de a oferi o gama larga de produse de mo+ilier, sin u numai, cuun design modern, de o calitate e=celenta si dura+ilitate mare, la preturi cat mai sca%ute.Ma3oritatea marilor producatori de mo+ile si accesorii decorati#e de pe piata reali%ea%aproduse de calitate doar pentru o parte a consumatorilor, si anume pentru cei care isipermit din punt de #eered financier, de aceea pretrial sent mai ridicate. Conceptul IKAis doreste sa satisfaca dorintele si ne#oile tuturor consumatorilor, astfel incat pretul sa numai fie un o+stacol in calea lor. Vi%iunea IKA este de a crea o #iata mai +una %i de %ipentru cat mai multe persoane. Acti#itati fundamentale, cum ar fi (ranirea, dormitul,stocarea lucrurilor, sociali%area si asa mai departe, crea%a o cerere mare de mo+ilier siproduse practice care sa resol#e ne#oile umane esentiale. Lama de produse IKAindeplineste aceste ne#oi, oferind o paleta larga de produse +ine concepute, functionaleacasa, la preturi sca%ute. Compania IKA ofera o gama larga de produse pentru fiecareparte a casei.

    Piata tinta a companiei IKA o repre%inta clientii care sunt in cautarea unor piesemoderne la preturi cat mai +une. Pentru un pret cat mai +un acestia tre+uie sa fie dispusi sa faca unpic de munca, adica sa transporte produsele acasa si sa ansam+le%e singuri mo+ila. aptul caprodusele IKA sent #andute intr-un am+ala3 compact inseamna ca pot fi transportate cu o maimare eficienta si usurinta. I&ea, distri+uitorul glo+al de mo+ila cu sediul central n uedia are o po%itiestrategica clara. e poate spune ca, clientul tipic I&ea este repre%entat de tanarul care is doreste stil la unpret cat mai sca%ut dar si de consumatorii adulti din mediul ur+an, cu #enit mediu spre superior,familisti, cu copii, orientati spre calitate si confort.

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    Brandul IKEAeste unanim acceptat ca a#and una din cele mai originale po%itionari, lani#el mondial. Magnus *re(mer, autorul manualului de mar&eting IKA, sustine casuccesul conceptului care sta in spatele gigantului suede% nu are aproape deloc de a facecu ad#ertising-ul, dar are multe de impartit cu mar&eting-ul. Cunoasterea intima a pieteisi re%umarea la cei patru "P"din manualele clasice de mar&eting sunt doar cate#a din

    ingredientele unui mi= sa#uros.

    ?*una, sunt un se=agenar din uedia, m-am mutat de curand aici, sunt foarte umil,#reau sa cunosc pe toata lumea si sunt interesat de sta+ilirea unor relatii de lunga durata?.Asa s-ar pre%enta +randul IKA in fata romanilor, sustine Magnus *re(mer, pre%ent inRomania cu oca%ia e#enimentului Inspire $99, organi%at ieri de #ens/s.

    pecialistul suede% a e=plicat ca succesul IKEA se +a%ea%a pe cati#a piloni simpli,dar soli%i. Potri#it acestuia, in urma cu mai +ine de cinci decenii, producatorul de mo+ila

    si-a sta+ilit o misiune4 sa a3ute la crearea unei #ieti de %i cu %i cat mai +una pentru cat maimulti oameni. Ideea de +usiness a IKA este oferirea unei game #ariate de produse cudesign simplu, dar personali%at, la preturi accesi+ile.

    ?Imi amintesc de primul manual de mar&eting pe care l-am citit si care #or+ea desprecei patru P. Intre timp, au mai aparut #reo doi-trei, dar primii patru sunt singurii carecontea%a4 produs, pret, plasare, promovare?, a spus *re(mer. *usiness-ul IKAfunctionea%a si acum dupa aceasta regula de +a%a. Astfel, primul "P", produsul,repre%inta ;9 din afacere. Mo+ila IKA are un design simplu, uni#ersal dar +ineindi#iduali%at si este reali%ata din materiale de calitate superioara. In acelasi procent ar fiinclus si al doilea "P"N pretul. Pe langa design-ul si calitatea produselor, mar&eterii de

    la IKA se folosesc si de pretul acestora, pe care se straduiesc sa il pastre%e cat mai mic.Al treilea "P", plasarea, repre%inta $9 din resursele producatorului de mo+ila.

    IKA detine, in pre%ent, sase milioane de metri patrati de maga%ine, in care intra ;99 demilioane de oameni pe an. 'oate maga%inele IKA sunt construite dupa acelasi sistem,care permite #i%uali%area tuturor produselor, dar si cumpararea lor ulterioara.

    :ltimii "9 din afacerea IKA ii re#in promo#arii, cel de-al patrulea "P". Jin acestprocent, 1; sunt in#estiti in reali%area si distri+uirea cataloagelor IKA si doar 1;sunt reparti%ati ad#ertising-ului. ?Altii au ;9 ad#ertising, +a c(iar mai +ine. Ooi suntemun +rand cu 1; ad#ertising, dar 199 mar&eting?, a spus Magnus *re(mer.

    Primul pas pe care tre+uie sa il faca un mar&eter de succes, potri#it lui *re(mer, esteintelegerea intima a pietei pe care functionea%a. Jincolo de statisticile demografice sisociale, dincolo de c(estionare si inter#iuri, piata tre+uie simtita. ?Oe#oile si capacitateaunei piete sunt un lucru. Jorintele si sentimentele sale sunt cu totul altce#a. Aici tre+uie

    )

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    sa ne concentram, si pentru a le afla, tre+uie sa traim, sa participam, sa fim o parte dinpiata?, a spus *re(mer.

    Strategia IKEAeste aflarea asa-numitelor su+iecte depillow talkN dorintele ascunsesi puternice ale oamenilor, pe care le discuta intre ei seara, inainte de culcare. Acest tip dedorinte alimentea%a deci%iile ce #or a#ea efecte pe termen lung si ar tre+ui sa de#ina tintaoricarui mar&eter. Magnus *re(mer mai crede ca segmentarea pietelor nu este neaparatnecesara, iar atunci cand are loc, nu tre+uie facuta pentru a e=clude categorii de pu+lic-tinta, ci pentru a de#eni mai rele#anti pentru pu+lic.

    Intai pretul si apoi produsul. In asta ar consta originalitatea strategiei IKA.*re(mer a e=plicat ca inainte de lansarea unui nou produs, are loc un studiu de piata, caredescopera ce isi doresc oamenii si in ce +uget se incadrea%a ei. In functie de suma de +anipe care inter#ie#atii sunt pregatiti sa o c(eltuie, se #a proiecta produsul, #or fi alese

    materialele si design-ul.0 alta strategie IKA este aceea de a promite mai putin decat poate oferi, in

    incercarea de a depasi asteptarile consumatorilor. Je asemenea, compania incearca sapastre%e ec(ili+rul intre promisiunile facute pietei si capacitatea ec(ipei de productie.

    ?Romania este, in pre%ent, una din cele mai interesante piete din luime?, credestrategul IKA, adaugand ca $99) a fost anul ideal pentru a intra pe aceasta piata. In treipana la cinci ani, gigantul suede% planuieste sa se e=tinda in tara, prin inaugurarea a noimaga%ine.

    istemul logistic IKA se +a%ea% pe urmtoarele tipuri de acti#it

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    1$.999 de produse este tiprit n 19 de milioane de e=emplare n toat lumea, i estedistri+uit gratuit prin intermediul po tei i maga%inelor.

    Pentru a putea asigura acelea7i produse n fiecare maga%in, IKA 7i creea% facilit

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    $. %epo#itarea mr&urilor

    Jepo%itarea inteligent a mrfurilor este de asemenea o component important astrategiei IKA de a men

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    1.". Politica de pret

    Pentru cei care au intrat de3a in maga%inul IKA din *aneasa sau au rasfoit catalogul,lista depreturi pe care o #om afisa nu este o noutate. In comparatie cu celelalte maga%ineale grupului suede% din lume,preturile sunt insa pe alocuri diferite.

    0ficialii IKA aprecia%a ca diferenta de prete data de costurile mai ridicate cutransportul. ?A#em in Romania aceiasi furni%ori ca si in celelalte tari.preturile difera dela o tara la alta din cau%a componentei logistice, dar #ariatia este de cate#a procente?,e=plica Mi(aela Muresan, directorul de mar&eting al IKA, citata de ?Capital?.

    Pe de alta parte, se pare ca mai e=ista inca o e=plicatie. urse din piata de profil audeclarat, pentru VZ, ca nu doar costurile logistice au urcat pretul pentru anumiteproduse in maga%inul din *aneasa. =plicatia ar fi legata mai degra+a de o po%itionarediferita in piata.

    ?Jaca ar fi mentinut preturile la fel de 3os ca in 0ccident, IKA ar fi intrat inRomania pe un segment de piata cu prea putini3ucatori. Cupreturi putin mai ridicate,retailerul ataca si ?felia? unor3ucatori precum Mo+e=pertsau l#ila. In tatele unite, pesegmentul de preturi sca%ute sunt foarte multi 3ucatori, in timpce la noi, in afara demo+iladin depo%ite sau cea din (ipermar&eturi, IKA nu ar fi a#ut concurenta?.

    %i&erente intre maga#ine

    In principiu, datorita #olumelor mari, a economiilor la transportsi a faptului ca toticlientii sunt o+ligati sa-si asam+le%e singuri produsele acasa, conceptul IKA are la +a%ao politica de preturi reduse. In aceeasi idee, IKA nu practica reduceri si ofertepromotionale la desc(iderea maga%inelor, strategie care a fost aplicata si in ca%ulmaga%inului din *ucuresti, potri#it Mi(aelei Muresan.

    Cu toate acestea, preturile la noi sunt mai ?piperate? decat in alte tari. :n +alansoarmma+o, de e=emplu,costa in *aneasa ; de lei @$ euroB, in timp ce in ranta acelasiprodus este ; de lei @$; de euroB. In Austria, +alansoarul este putin mai scump - $ deeuro.In ca%ul +i+liotecii =pedit,pretul din Romania este de $ lei @11 dolari B fata de $99de lei @9 de dolariB in :A.

    0 masa ca *3ursta din lemn masi# de ste3ar costa in Romania )9 lei, in Marea*ritanie putand sa fie ac(i%itionata cu )21 lei @adica 1;9 lire sterlineB, iar in Canada si

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  • 7/25/2019 About Ikea

    12/27

    tatele unite cu )" lei @$ de dolariB. 0 canapea &torp are la noi pretul de ;" de eurosi su+ ;99 de euro in Vest. i clasica masuta 8ac&, creata la sfarsitul anilor 1)9, este maiscumpa in Romania4 " de lei fatade "$ de lei @1" dolariB in :A.

    8a accesorii, situatia este diferita, la noipreturile fiind mai mici. Je e=emplu, o rama

    foto din gamaRi++a costa in maga%inul din *aneasa ;,"1 de euro. Acelasi produs costa;, de euro in pania si ,"$ euro in uedia.

    In omania/ prin &ranci#a

    Pe de alta parte, si intre maga%inele din 0ccident sunt diferente mari depreturi, celemai ieftine maga%ine fiind cele din tatele unite si Canada. Cei de la IKA Romania auincercat sa optimi%e%e costurile cat mai multor produse, astfel ca, de la tiparireacatalogului si pana la data desc(iderii maga%inului, 9 de produse au a#utpretul mai mic

    decat cel initial.Asemenea celorlalte maga%ine IKA din lume, si cel din Romania este operat prin

    sistem de franci%a, de firma Moaro 'rading, in+a%aacordului cu Inter IKA /stems*.V., detinatoarea conceptului ?IKA? si singura care poate acorda dreptul de franci%a.

    Catalogul are apro=imati# "99 de pagini, pre%inta cele mai importante ".999 deproduse din gama de )999 de articole care #or fi disponi+ile in maga%in si #a fi distri+uitgratuit, direct la usa locuintei.

    IKA a anga3at o firma de distri+utie speciali%ata, Cas( Lroup, care se #a ocupa deoferirea acestora direct la usa locuintelor.

    1$

    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  • 7/25/2019 About Ikea

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    1.2. Politica de promo#are

    Cel mai #i%i+il 7i eficient e=emplu al mar&etingului direct de pe pia

  • 7/25/2019 About Ikea

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    Jac IKA 7i-a a=at ntreaga promo#are pe catalog nc de la intrarea pe pia

  • 7/25/2019 About Ikea

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    Capitolul $

    'e(nici de comunicare utili%ate de IKA

    $.1. 'e(nici de comunicare de natura promotionala

    Pentru promo#area noului sau catalog, IKA a desc(is usa teatrului organi%and scenetec(iar in maga%in. Ideea ii apartine agentiei '(e Practice si este menita sa puna inlumina structura inedita a catalogului IKA $91".

    Ooua editie a catalogului #ine cu multe noutati, produse si solutii ispirate, structura safiind astfel modificata incat propunerile sa se aplice fiecarei persoane care detine olocuinta, indiferent de dimensiune sau caracteristicile ei.

    Reorgani%area catalogului are la +a%a acti#itati casnice precum4 ?Lasesti usorS?,?omn usorS?, ?Ou uita de tineS?, ?Lateste cu placereS?, ?Pofta +unaS?, ?por la trea+aS?,?8asa gri3iile deoparteS?, iar fiecare categorie din catalog a fost repre%entata de cate osceneta de teatru 3ucata c(iar in maga%in.Pe rand, in mai multe camere amena3ate cadormitoare, camere de %i sau +ucatarii, un cuplu de tineri a interpretat scenetele.'otul s-a petrecut in maga%inul IKA din *ucuresti, in perioada - septem+rie $91$.cenetele #or fi insa repetate si in Hee&end-ul 1;-1 septem+rie, intre orele 1".99 si1).99.

    IKA este unul dintre +randurile care adopta un stil de mar&eting necon#entional siaparte. Compania suede%a si-a scos la propriu mo+ila in strada si a defilatdeseori cu ea te miri pe unde4 de la statii de auto+u%, la aeroporturi, metrou panala trotuare si parcuri. patiul ur+an pare sa fie astfel un imens spatiu de e=punerenumai +un pentru produsele sale.

    1;

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    tatie de auto+us OeH or&

    anca stradala 5e6 7or8

    1

  • 7/25/2019 About Ikea

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    anca stradala 9aponia8

    1)

  • 7/25/2019 About Ikea

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    Statie de metrou "aris8

    Trepte:ra&t in maga#in

    1

  • 7/25/2019 About Ikea

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    Tren 9aponia8

    Ikea construieste un apartament in metrou. Vezi poze!am+ata, 12 Ianuarie $91$, ora 1"41

    1

  • 7/25/2019 About Ikea

    20/27

    I&ea a construit un apartament intr-o statie de metrou pari%iana

    I&ea, retailerul suede% de mo+ila si decoratiuni interioare, a uimit pietele cu ostrategie de mar&eting neo+isnuita. I&ea a construit un apartament intreg, pe care l-amo+ilat, intr-o statie de metrou pari%iana.

    I&ea a construit, intr-o statie de metrou un apartament cu mai multe camere, printre

    care o sufragerie, dormitor, +ucatarie, spatiu de depo%itare si +aie, scrie *usiness Insider.Pentru a fi si mai autentic, in apartament e=ista aproape in fiecare moment al %ilei

    cine#a.

    $9

    http://www.businessinsider.com/ikea-apartment-paris-subway-2012-1#behold-an-apartment-in-the-middle-of-a-metro-station-1http://www.businessinsider.com/ikea-apartment-paris-subway-2012-1#behold-an-apartment-in-the-middle-of-a-metro-station-1
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    Pasagerii care circula cu metroul pari%ian pot #edea apartamentul doar din e=terior,

    pentru ca la intrare e=ista o usa inc(isa, iar accesul nu este permis decat celor anga3ati deI&ea.

    $1

    http://s1.bizwiz.ro/?mmid=dd806fa7f280d1fbd
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    *ucataria este complet mo+iliata si sufficient de incapatoare, in timp ce li#ingul se

    transforma noaptea in dormitor. Je asemenea, in apartament e=ista si un dormitor de sinestatator, cu mai multe paturi suprapuse.

    $$

    http://s2.bizwiz.ro/?mmid=fb936fa7f308c6b6a
  • 7/25/2019 About Ikea

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    IKEA continua campania "Jucariile de plus" prin intermediul

    careia sustine programele UNICEF si alati Copiii

    Pentru al treilea an consecuti#, IKA Romania se alatura campaniei internationaleanuale ?Gucariile de plus? in cadrul careia, pentru fiecare 3ucarie de plus cumparata, IKAoundation doneata 1 :R pentru educatia copiilor prin programe sustinute de :OICsi al#ati Copiii, informea%a un comunicat emis de '(e Practice.Campania, care se #aderula pana pe $ decem+rie, il are ca mascota pe iepurasul K8APPAR. Anul trecutcumparaturile reali%ate de romani in cadrul maga%inului IKA au dus la strangerea aapro=imati# ;.;99 :R. Jatorita donatiilor IKA oundation, organi%atia al#atiCopiii #a derula timp de trei ani actiuni pentru a raspunde in mod concret unora din celemai stringente pro+leme cu care se confrunta copiii, din cau%a stigmati%arii si a

    stereotipurilor. In cadrul proiectului Wanse egale pentru toti copiii intr-o societate faradiscriminareW se #a asigura acces la educatie pentru copiii de etnie roma, prin infiintarea a"9 de gradinite esti#ale6 de asemenea, 999 de copiii cu dificultati psi(o-emotionale,precum si familiile acestora #or +eneficia de programe de spri3in si ser#icii gratuite deconsiliere?, a declarat La+riela Ale=andrescu @Presedinte =ecuti#, al#ati CopiiiRomaniaB.

    $"

    http://www.iqads.ro/a_20105http://s2.bizwiz.ro/?mmid=38f70fa7f3901a6bahttp://www.iqads.ro/a_20105
  • 7/25/2019 About Ikea

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    0+iecti#ul IKA oundation este sa im+unatateasca oportunitatile pentru copii sitineri din tarile in curs de de%#oltare finantand programe pe termen lung. Repe%entantiicompaniei estimea%a ca in pre%ent 199 de milioane de copii +eneficia%a de programelefinantate de fundatie. Joi dintre partenerii principali ai IKA oundation sunt :OICsi al#ati Copiii, pentru care, IKA, prin intermediul IKA oundation, este cel mai

    mare donator la ni#el mondial.

    Compania IKA Rom5nia a ales, n urma unei licita

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    $;

  • 7/25/2019 About Ikea

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    Capitolul "

    Conclu%ii si propuneri

    Jupa ce am strans si anali%at informatiile despre IKA, putem afirma cu usurintafaptul ca aceasta companie se +ucura de un success international, atragand pri#irile sireactiile de uimire a milioane de oameni. Pe parcursul acti#itatii sale, IKA a castigatincrederea, respectul si admiratia pu+licului tinta, prin serio%itate, calitate ridicata aproduselor si prin ino#atia si inclinatia constata spre mai +un. Cu o politica de promo#area produselor ino#ati#a si total diferita fata de a celorlalte companii din domeniu, IKA areusit sa atinga Tpunctual sensi+ilQ al pu+licului tinta, prin afisarea si reali%area unor ideiindra%nete, menite sa capti#e%e atentia si interesul oamenilor.

    *a%andu-se pe unul dintre cele mai performante 7i eficiente sisteme logisticee=istente si a#and in spate o indelungata si infloritoare istorie, cu a3utorul celor 2 P-uri@ prXt, produs, plasare si promo#are B care stau la +a%a companiei, IKA a reusit inRomania, in doar 2 ani de la desc(idere, sa ai+a #an%ari record de $.) de miliarde :J,cu aproape " milioane de clienti care i-au calcat pragul si 11," milioane de produse#andute. Aceste re%ultate urca IKA pe locul " in topul primilor " 3ucatori din industriamo+iliera din Romania, industria TcondusaQ de Mo+e=pert si l#ila, care detin si unitatide productie.

    $

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    Capitolul 2

    *i+liografie

    HHH.Hi&ipedia.ro

    HHH.mediafa=.roHHH.studentsonmar&eting.Hordpress.com

    HHH.stiri.ro

    HHH.mone/.ro

    HHH.Hall-street.ro

    HHH.i&ea.com

    HHH.iYads.ro

    http://www.wikipedia.ro/http://www.mediafax.ro/http://www.studentsonmarketing.wordpress.com/http://www.stiri.ro/http://www.money.ro/http://www.wall-street.ro/http://www.ikea.com/http://www.iqads.ro/http://www.wikipedia.ro/http://www.mediafax.ro/http://www.studentsonmarketing.wordpress.com/http://www.stiri.ro/http://www.money.ro/http://www.wall-street.ro/http://www.ikea.com/http://www.iqads.ro/