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    presentao edio brasilerU ........................................Prefcio , ... .................................1 As caractersticas do rdio como meio de comunicao ...............................................................

    O rdio forma imagens .., ....................................................O rdio fala para milhes ...............................................................................O rdio fala para cada indivduo .................A velocidade do rdio .......................................................................................................................O rdio no tem fronteiras ................................................................................A simplicidade do rdic O rdio barato A natureza efmera de rdio ....................O rdio como pano de fundo ............................O rdio sel~e ..............................................................................................................................Falta espao no rdieLo\.personalidade do rdio ........................................................................................................O rdio ensina ,.........................................................................................................O rdio toca msica ........................................................................................................O rdio pode surpreender ....................................O rdie pode sofrer intelferncia .. .................................................O rdio para o indivduo ............................................................O rdio para a sociedade Servio ao pblico ...... .. .. .. .. ... .. .. .. .. .. .. .. .. ... .. .. .. .. .. .. .. .. ... .. .. .. .. .. .. .. .. ... .. .. .. .. .. .. .. .. ... .. .. .. .. .. .TIpos de enrissoras , .............................................................................Presses externas ,Motivaes pessoais , ... .: .....................

    2 o estdio de rdio .................................ayout do estdio .......................................................................................A mesa de estdio (mesa de controle, mesa de mixagem) ,.........ComputadoresWorkstation de udio digital , ............Reproduo de fitas magnticas ........Princpios de edioPrtica de edioCDs, lbuns e outros discos ...................................................................................Microfones ;..............................Estreo , ..........................................................................................Estreo binaural ...Falhas de equipamento... ..............................

    3 Entrevistas.... ..................... .. .... .. ... .... .................. .........Mtodobsico ...........

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    6 Produo de rdio

    Tipos de entrevista .......Preparativos que antecedem a entrevista ...........A discusso antes da entrevista.......................................................................................................Como fazer perguntas.......................................................................................................................A amplitude da pergunta... ...........Advogado do diabo .....Mltiplas perguntas ...Perguntas condutoras ........................................................................................................................Antiperguntas ....................................................................................................................................Comunicao no-verbal..................................................................................................................Durante a entrevista , , .........Concluso ...................Depois da entrevista ....Estilo ..................Entrevista fria ..Entrevistas em locao ,................................................................................................Entrevista com intermediao de um tradutor ................................................................................4 o entrevistado ...................................................................................................................................Objetivos e atitudes ...,O que o entrevistado deve saber ,Serei entrevistado? , , ,Os preparativos ,Preparando-se para a entrevista.......................................................................................................Os nervos ..................Causando impresso .. , .7;-; W

    Anti-respostas ,O tringulo da confiana ........5 o texto................................................................................................................................................6 Material de .sinalizao .....................................................................................................................Informaes para o radialista ......Informaes para o ouvinte ,.......................................................................................7 Notcias - procedimentos e prtica................................................................................................

    Objetividade , ,Os valores das notcias.....................................................................................................................Reportagem investigativa..................................................................................................................Jornalismo de campanha ...............................A notcia como reportagem ...........................Reportagens sobre perturbaes na ordem civil ou guerras ...........................................................Preciso .....................Inteligibilidade .Legalidade ..............Imparcialidade e eqidade. ... ; ... ...Bom gosto , :.....Resumo , ... ...A sala de redao..............................................................................................................................Manual da redao...........................................................................................................................Unidade mvel, telefonia mvel e ISDN, ,......................................................................................Equipamento de campo , ,., , , .............................Entrevista coletiva e press rele se ...................................................................................................

    8 Leitura de notcias e apresentao .......................................Leitura de notcias , ......Pronncia , , , , , .....................nfase vocal ..............

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    ndice

    Inflexo ....................................................................................................Citaes .........................................................................................Alteraes .........................................................................................Correes ... ....................................................................................Listas e nmeros ..........................................................................................O estilo da emissora ..........................................................................................Continuidade .............................................................................................Falhas e emergncias ...............................................................................Fones de ouvido ...................................................................................Chamadas e promoes ....................................................................................................................

    9 Comerciais .....................................................................................................................Normas para os comerciais , .......Pblico-alvoO produto ou premissa do servio .......A redao do texto publicitrio .......Expresso vocal e preparao .............................................................................Msica e efeitos ..............................................................Estreo . ..............................................................................O humor na publicidade ,

    10 Programas de debateFormatos ............................................................................................................................................A escolha dos participantes .. ... ........O mediador ~...................................................................................................................Preparativos ... ..........................................................................O incio do pnJgI

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    Abordando as pessoas ......Edio .....

    13 Cartas dos ouvintes .........Leitura no arCorrespondncia fora do ar ..............................................................................................................

    14 Programao musical .......................Posturas em relao msica..........................................................................................................Formato relgio.................................................................................................................................Seleo informatizada ,........................................................................................Pedidos e dedicatrias .A escolha das msicas. ........................................Ordem de apresentao....................................................................................................................Retrocronometragem .............................................................Preparando as cartas.........................................................................................................................Tcnica de programao..................................................................................................................Programas de convidados .......Programas de DJs...............................................................................................................................

    15 Variedades e seqncias ;..............Ttulo do programa...........................................................................................................................Assinatura musical ... ........Tempo de transmisso......................................................................................................................O apresentador .....Estilos de l n ....................................................................................................................................Contedo das informaes...............................................................................................................Elaborao do programa...................................................................................................................Variedade .....................Idias ............Voz unilateralEntrevista.. .. .. ... , ... ......Debates .......................Msica .......................Efeitos sonoros .........Participao do ouvinte....................................................................................................................Especiais...... .. .... .. ....... .Pea radiofnica .Seqncia das matrias .........Exemplos .....Mtodo de produo ....................................................Como lidar com emergncias ............................................

    16 Transmisses externas (remotas) ,Planejamento Visitando o local................................................................................................................................Comunicaes com a base... ,... ........Nmero de pessoas .........................................................................................Avaliao de riscosEquipamento ...............Acomodao ............Pesquisa .................Conexo com a base.........................................................................................................................Divulgao .....................SeguranaMtodos conflitantes .........................................................................................................................Ordem ..................Gratificao..

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    17 Comentrios ......................................................................................................................................Atitude perante o ouvinte Preparativos ......Contato com o estdio da base .............Esportes ......................................................................................Comunicando o clima ............................................................................................Coordenao das imagens ... .......Contedo e estilo .......................................................................................Ao esportiva .............................................................................................Realidade e silncio .. ......................................................................................Finalizao ,...........................................................................Um exemplo .................................................................................Enfrentando reveses ....................................................................

    18 Gravaes musicais - ......Reproduo do balano interna .....Criao de um balano sintetizado Layout do estdio ....................................................................Microfones para msica , . ......Controle de freqncia ...........................................................................................Controle dinmico u .........................................................................Eco , . . ... .,....................................................................................................Tcnica de nrixage:a:. -.....Tcnica de gravaoDetalhes de prodna ...

    ,................................................................................................. .............................................................................. ... ...........................................................................

    19 Pea radiofnica - lIounnsprincpios .............................................................................................A idia ou .....Construo da histriaO cenria . ... 0Camcterizaa ..u ... oDiloga..

    .. ... .. ... . .. .. .. .. ... .. .. . . . . ... .. ... . . .. . .. . . . . .. . .. .. .. . .. .. ... .. ... ............................................................................................................., ..................... .. ................... ....... ................................. .............

    ... ... .. .. . . .. .. .. ... .. . .. . .. . . ... .. .. . .. . . .. .. . .. .. . . ... ... .. .~ ;~t do sdpt o ..u..u ...................Os atores.. ...............................................................................4,.acstica ..,.. .......................................................................................................................Efeitos sonoros ......................................................................................................................1I.Isica ..., .. ... .. .. .. .. .. .. ... .. .. .. .. .. ... .. .. .. .. .. ... .. .. .. .. .. ... .. .. .. .. .. .. ..Tcnica de produo ......................................................................20 Documentrios e programas esp eciais ......................................................................................O documentrio ...........................................................................................Planejamento. .....................................................................................................................Pesquisa ...........................................................................................

    Estrutura ..........................................................................................Coleta do material.............................................................................................................................Impresses e verdade ...Msica .....................Compilao ................Seqncia do programa....................................................................................................................A finalizao .......ColaboradoresProgramas em tempo real .....................................O especial ....................21 o trabalho do produtor.....................................................................................................................

    Idias .........................AudinciaPlanejamento de recursos

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    Preparao do material.....................................................................................................................A sesso de estdio .............Bom gosto ................Trmino da sesso ......................Ps-produoAdministrao do programa.............................................................................................................Tcnico, editor, administrador e gerente ...........

    o produtor executivoHorrio da programa ..Mudanas no horrio da programao . . .....Planejamento estratgico ........Terceirizao de programas... ..............Queixas ......................Cdigos de conduta ....Envolvendo o pblico ... ...Site na web ..........Poltica de arquivamento ........

    3 Avaliao do programaAvaliao da produo.....................................................................................................................Qualidade do programa....................................................................................................................Avaliao da audincia.....................................................................................................................Equipes de pesquisa ..Questionrios .................Respondendo a cartas.......................................................................................................................Avaliao de custo ..

    24 Treinamento .Motivadores de treinamento.............................................................................................................Aprendendo objetivos .....Organizao do curso.......................................................................................................................Exercitando a imaginao .....................A escolha do editorial .................Propriedades nas notcias .................Exerccios com notcias....................................................................................................................Locuo ......................Motivao pessoal ... ...Enquete ; ................Comentrios ...................Pea radiofnica ..Novos desafios para velhos produtores ......................O produto final .................Avaliao de qualidade ..............Avaliao do treinamento.................................................................................................................

    5 Retrolocuolossrio ..............................

    eituras selecionadas .

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    Robert c eish l

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    Trabalhou para a BBCdurante 33 anos. Comeou como tcnico em Opera-es de Controle, passando posteriormente a Diretor de Estdio nas sees deServio Internacional, Noticirio e Atualidades, Entretenimento, Teatro e pro-gramao geral. Isso lhe permitiu aprender a utilizar uma vasta gama de recur-sos de estdio, desde efeitos sonoros, gravao e mixagem de orquestras, attrabalhos de alta velocidade com fitas e discos. Foi um dos responsveis pelotreinamento no Departamento de Operaes e Programas da BBC.

    Passou dois anos nas Ilhas Solomon, no Pacfico, como gerente e produtorsnior do Servio de Radiodifuso, preparando-o para a independncia. Aovoltar ao Reino Unido foi encarregado de montar o Departamento de Treina-mento Especial da BBCpara toda a rede de rdios locais. Isso inclua treinamen-to editorial e de recursos para centenas de apresentadores, produtores, Drs,jornalistas, operadores e colaboradores necessrios para as novas estaes detransmisso.

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    1

    Durante essa poca atuou tambm como gerente de estao e foi indicadotutor e avaliador externo para os numerosos novos cursos acadmicos na reade mdia.Nos ltimos seis anos, na BBC,foi chefe do Departamento de Treinamentoem Administrao Corporativa da emissora.Ao se aposentar, McLeish passou a atuar como consultor independente,participando de treinamento para estaes de rdio em muitas partes do mun-do, do Haiti Rssia, do Qunia Austrlia.Vive em Rickmansworth, nos arredores de Londres, casado e tem trs fi-lhos adultos.

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