Odata Ce Inscrierile La Facultate Au Atins Un Record de 17 (1)

8/10/2019 Odata Ce Inscrierile La Facultate Au Atins Un Record de 17 (1)

1/7

INTERNATIONAL JOURNAL OF TOURISM RESEARCHInt. J. Tourism Res. 12, 4964 (2010)Publi!"# $%li%" 21 Ju%" 2009 i% &il"' I%"S*i"%*"(+++i%"*i"%*"+il"'*$-) DOI. 101002/6

S3%+$% P351 3%# 3"78$u% i-2,:

O comparatie a diferitelor tehnici de segmentare ainformatiei referitoare la calatoriile studentilor in USA:Experienta, Cunoastere,Implicare si Deniti!are"

#e$%ords: ;"*i3li3i$% *$%*";;"*3i=3 #"*""" #" 01 -ili$3%" ;" 3%,u#"%ii 3u #"="%i $ 3#"=333 ;i33 i%#$-"%iul uii*,i% USAP" #"3u;3 " 3%i*i;"3@3 *3 i%*i"il" l3?3*ul3" 3 *"3*3 *u 1 #i% 2006 i ;3%3 i% 201D (C"%ul N3i$%3l 3lS3ii*ii E#u*3i$%3l",2006 ) P$i=i 3;$ului F"#"3i"i I%"%3i$%3l"3l C3l3$iil$ O3%i@3" i%" Ti%"i (200) , ;$ul -"#iu 3l u%"i*3l3$ii 3 u#"%il$ i% SUA "" #" 1200G, -ul -3i *"*u #"*3 *"l

$bi%u i% u-3 uiil$ "@$%i"i

Ceorcan Oana

9ucur a*riel


2/7

P" l3%3 33 ,#3" ub3%i3l" "l"=3 $ *""" 3 u#"%il$ i 3l*$ului *3l3$iil$ ,*""3 *" i%"3-%3 *3 u#"%ii 3u #"="%i $ ;3"

-3$3 ;" ;i33 ui-ului

C$%?$- 3*"$ 3ii*i,;"" D000 #" $3%i@3ii uii*" #i%3;$>i-3i= 100 #" 3i ;$-$="3@3 #"i%3ii *" 3u i% ="#"" %"*"i3il"

u#"%il$ *3" *3l3$"*

5he research for understanding college students; tourism *eha!iour has*een in!estigated %ith regard to acti!it$ preferences for *oth internationaland domestic students 0Sung and #im and ?ogaratnam, 2))-,tra!el *eha!iours 0 3ield,1===, tra!elmoti!ations 0#im et al., 2))/, tourism attri*ute selection 0#lenos$,2))2>@ichael et al., 2))-, tourism in!ol!ement0?osiam et al., 1===,tourism destination image0Siraa$a et al., 2))1, and the selection criteriaof fast food restaurant 09ae et al., 2))/"

Some researchers ha!e examined the perspecti!es of college students %ithregard to tra!el sites;In a stud$ focusing on online information channels, 9ai et al. 02))explored college students;online *eha!iour in !acation planning through astud$ of selected %e*sites"As reported, due to the intangi*le nature of tourism products, a criticalaspect of tra!ellers; a%areness is suBcient information a*out the productsand ser!ices the$ %ill purchase" 5hus,information search *eha!iour is asignicant factor in uencing tourism *eha!iour such as selectingdestinations, spending mone$, !isiting duration, experiencing attractions,and so on03odness and @urra$, 1===> urso$ and Chen,2)))> urso$ and @cClear$, 2))"

5he research eorts to understand students; information search*eha!iours, particularl$ related to theusefulness of information contents and preferences for informationchannels, are parsimonious"Due to the lac of understanding of college student tra!ellers; informationsearch *eha!iours,destination mareting organisations0D@Os ha!ediBcult$ designing contents and utilising appropriate informationchannels"

Su#iil" ?3*u" i% ="#""3 i%"l""ii *33*"ului ui-ului ;i%"u#"%i, 3u i%*lu 33 u#"%ii i%"%3i$%3li *3 i ;" *"i $ii%3i #i%@$%"l" ";"*i=" A*"" u#ii 3u i% ="#"" *$-;$3-"%uluiu#"%il$,;"?"i%"l" l$,-$i=3i3 l$, ?"lul i% *3" "" ;i=i3 #"i%3i3";"*i=3,*3 i *i"iil" #" 3l""" 3 "3u3%"l$ "* U%ii *"*"3$i3u ">3-i%3 ;";"*i=3 u#"%il$ i% l"3u3 *u i"7uil" *u *33*"uii*, i3 *$%?$- 3*"$ u#ii u#"%ii " i%"""3@3 #"

$;$u%i3il" #"i%3iil$ ;i% i%"-"#iul 3*"$ i"7ui


3/7

u;3 *u- " *u%$3", #33 i%# %3u3 i%3%ibil3 3 ;$#uului uii*,u% 3;"* i-;$3% ;"%u $i*" ui il ";"@i%3 3-3l3-uli%?$-3i$%3l #";" @$%3 ";"*i=3A?"l,*3u3"3 #" i%?$-3ii "" u%?3*$ i-;$3% *3" i%u"%"3@ *$-;$3-"%ul uiului, *u- 3

"l"*3"3 #"i%3i", b3%ii #" *!"lui3l, #u3 *3l3$i"i, Bi 3B3 -3i#";3"

E?$uil" *"*"ii ;"%u 3 K%"l"" *$-;$3-"%ul #" *u3" 3l"u#"%il$, K% ;"*i3l l"3" #" uili3"3 *$%i%uului #" i%?$-3ii Bi;"?"i%"l" ;"%u *3%3l"l" #" i%?$-3", u% "i*i$%3"i% *3u@3#i*ul3il$ #" K%"l""" 3l *$-;$3-"%ul #" *u3" #" i%?$-3ii ;"*3" u#"%ii il ;"?"3,O3%i@3iil" #" -35"i% 3u #i*ul3i i%*$%ui"3 design-ul perfect, 3;$;i3 #" #$i%"l" i 3";3il" i%"il$

&ith the emergence of the Internet, people rel$ a great deal on it to o*taininformation, and college students are an ardent user group" According tothe e% Feport a*out college student;s Internet use 0e% Fesearch Center,2))2, (=. of all US adults access online %e*sites to o*taininformation>ho%e!er, G/. of college students use online sources for theiro%n purposes" In addition,apparentl$, a*out 2). of college students*eganusing the Internet *et%een !e and eight $ears ago> '. of them*egan utilising the Internet the rst time at home *efore attending college,and G(. possess their o%n computers 0Aien et al., 2))-" In case oftourism, the stud$ conducted *$ 9ai et al. 02)) re!ealed that a*out G).of college students ans%ered that the$ prefer online tra!el agencies %henmaing trip plans, and G/"'. of students ha!e experience in purchasingonline products" All the statistics indicate that college students are signi

cantl$ in!ol!ed in the Internet as an information channel, and the degreesand eorts to%ards searching online information are su*stantiall$ higherthan those of other age groups"

O#33 *u #"@=$l3"3 i%"%"ului, $3-"%ii " b3@"3@3 ?$3" -ul ;"3*"3 ;"%u 3 $bi%" i%?$-3iil" %"*"3" u#"%ii %# i "i uili@3$iK%?$*3iC$%?$- P"+ R";$ #";" u#"%i i ?"lul i% *3" uili@"3@33*"i3 i%"%"ul, D9 #i% ;$;ul3i3 3#ul3 #i% USA 3**""3@3 i%"%"ul;"%u 3 $bi%" #"3lii i i%?$-3ii, i3 6 #i% u#"%i ?3* 3*"l3i lu*uP" #"3u;3,3;$>i-3i= 20 #i% u#"%i 3u i%*";u 3 ?$l$"3*3i%"%"ul #" 3*u- 710 3%i i3 4 #i%" 3*"i3 3u uili@3 i%"%"ul

;"%u ;i-3 #33 i%3i%" #" 3 ;l"*3 l3 ?3*ul3", D #i%" 3*"i3 3=3%#;$;iil" *$-;u"" I% *""3 *" ;i="" ui-ul, u#iul 3 "l"=3% ?3;ul*3 0 #i%" i%"i 3u 3;u% *3 ;"?"3 3"%iil" #" ui- $%li%" 3u%*i*3%# ii $3%i@"3@3 *3l3$iil" i3 6, 3u *u-;33 *"l ;ui% $ #33 u%;$#u $%li%" A*"" 3ii*i i%#i*3 ?3;ul *3 u#"%ii =3#Internetul cape principalul mod de informare,;" #"$"bi" #" 3l" *3"$ii #" =33*3" 3;"l"3@3 i l3 3l" -"$#"

In general, it has *een noted that tra!elers utilise !arious t$pes of externalinformation sources in order to mae plans for their trips:famil$ and


4/7

friends, prior !isits, destination specic literature, media, and tra!elconsultants"A num*er of studies suggested that past experience is a main factoraecting purchase intention, *eha!ior and the future destination" 5ourismresearch has considered the dierences *et%een rst8time andre!isit !isitors in terms of expenditure 0Oppermann, 1==', length of sta$

0Oppermann,1==G,demographics 0itelson and Crompton,1=G,destination perception 0@c#ercher and &ong,2)), tra!elmoti!ations 0Hau and @c#ercher, 2)), percei!ed !alue 0etric, 2)),andacti!it$ pattern 03ae$e and Crompton1==2&ith regard to information search *eha!iour, pre!ious studies re!ealed apositi!e relationship*et%een past experience of a product and eBcienc$ ofthe information search process" It also reported that rst8time !isitorstended to use commercial information sources such as *rochurestra!elguide *oos and ad!ertisements>ho%e!er, repeat !isitors are inclinedto%ards not onl$ commercial *ut also noncommercialinformation sources such as articles ne%s, *oosmo!ies and

friendsfamil$groups 09agloglu, 2))1" In a stud$ concerning onlineinformation search *eha!iour, Hehtoet al. 02))/ identi ed that tra!ellers; prior experience %ith destinationsinuenced not onl$ contents of information *ut also the degree of onlineand o8line search *eha!ior"

rior no%ledge positi!el$ aects not onl$ consumer purchase decisions

and *rand choice tactics *ut also assessment of product Jualit$ on the

assumption that no%ledge increased as a result of past experience %ith a

product"In the context of information search *eha!iour,prior no%ledge has

*een regarded as arudimentar$ determinant to understanding an

indi!idual;s information search *eha!iour

I% "%"3l, 73 $b"=3 * uiii uili@"3@3 #i="" i;ui #" i%?$-3ii">"%" 3u%*i *3%# ii ;l3%i*3 *l$iil". *" ?3ul?3-ili"i,;i""%il$,3;"l"3@3 l3 *$%ul3%i,l3 -"#i3,i% *$% #"">;"i"%"l" 3%"i$3" I%3 ">;"i"%"l" 3%"i$3" 3u $ -3"i%"-%33" i% 3%#ul uiil$ O "i" #" u#ii 3u u"3 * ">;"i"%3#i% "*u "" u% ?3*$ ;i%*i;3l *3" 3?"*"3@ i%"%i3 #" *u-;3",*$-;$3-"% Bi 3l"""3 u-3$ii #"i%3ii C"*"3il" l"3" #" Tui-3u ">3-i%3 #i?""%"l" i% *""3 *" ;i="" *!"lui"lil" #i%" ;i-3 #3 Biu-3$3" =i@i3,#u33 *3l3$i"i,-$i=3iil" #" *3l3$i",=3l$3"3;"*";u3

I% *""3 *" ;i="" *$-;$3-"%ul #" *u3",u#iil" 3%"i$3" 3u"l"=3 u% 3;$ ;$@ii= K%" ">;"i"%3 "*u3 3 u%ui ;$#u Bi "*i"%3;$*"ului #" *u3" #" i%?$-3ii


5/7

$3" 3*""3,i% *3@ul =i@i3$il$ ";"3i,3*"i3 3u ;"?"3 u"l"%"*$-"*i3l", *u- 3 3i*$l"/Bii, *i / l-" Bi ;i""%i / ?3-ili"

%7u% u#iu *u ;i=i" l3 *$-;$3-"% $%li%" #" *u3", L"!$ 3i#"%i*3 * $ ">;"i"% 3%"i$33 3 i%u"%3 %u #$3 *$%i%uul #"

i%?$-3ii, #3 Bi 3#ul #" *$-;$3-"% #" *u3" $%li%" Bi $7li%"

Cu%$3B"" ;"3l3bil 3?"*"3@ ;$@ii= %u %u-3i #"*i@iil" #" *u-;3"3l" *$%u-3$il$ i -"$#"l" #" 3l""" 3 u%"i -3*i, #3 i "=3lu3"3*3liii ;$#u"l$ ;" b3@3 i;$"@"i * i%?$-3iil" 3u *"*u *3 u-3" 3">;"i"%"i 3%"i$3" *u u% 3%u-i ;$#u

% *3#ul *$-;$3-"%ului #" *u3" 3 i%?$-3iil$,Cu%$3""3 i%;"3l3bil 3 ?$ ;i=i *3 u% #""-i%3% u#i-"%3 #" K%"l""" 3l*$-;$3-"%ului i%#i=i#u3l #" *u3" 3l i%?$-3iil$

In!ol!ement theor$, originall$ introduced in social ps$cholog$, has *eenadopted and studied extensi!el$ in the context of mareting sinceSherif and Cantril 01=' rst presented the concept" 5he in!ol!ementtheor$ has *een applied to understanding consumer *eha!iour,segmenting groups for increasing ad!ertising response producti!it$0&u,2))1, comprehending the decisionmaingprocess 09unn, 1==-> Dimanche et al.,1== and generating a%arenessof informationprocessing 0Hee et al., 1===" Of se!eral comprehensi!ein!ol!ement models, Kaicho%s$ dened in!ol!ement asLa person;s percei!ed rele!ance of the o*+ect *ased in inherent needs,

!alues, and interests; and suggested a personal in!ol!ement in!entor$"

In summar$, man$ researchers argued that past experience, prior

no%ledge and in!ol!ement are essential factors inuencing tra!ellers;

information search *eha!iour" Due to the indicated signicance, the

three !aria*les ha!e *een used as criteria to classif$ tra!el groups for

supporting ad!ertising, information and products that can meet

tra!ellers; needs" 3or the sae of contri*uting theor$ *uilding as %ell as

suggesting practical mareting methods, the current research proposes

a concept of speciali6ation to com*ine the three recogni6ed !aria*les0i"e" past experience, prior no%ledge and in!ol!ement"

A su*stantial amount of research has applied the concept of

speciali6ation in nature8*ased tourism and recreation acti!ities such as

shing 09r$an, 1=''> Ditton et al", 1==2, hunting 0@iller and raefe,

2))), *ird %atching 0Hee and Scott, 2)), %hite %ater acti!ities

09ricer and #erstetter, 2))), canoeing*oating 0Donnell et al", 1=G/,

scu*a di!ing 05hapa et al", 2))(, %ildlife %atching 0Cole and Scott,

1===> @artin, 1==', and camping 0@c3arlane, 2))" In the tourism

eld, #erstetter et al" 02))1 emplo$ed the speciali6ation concept as a

segmentation of heritage tourism"


6/7

T"$i3 #" i-;li*3" ,i%$#u3 i%i3l i% ;i!$l$i", 3 ?$ 3#$;33 iu#i33 i i% *$%">u3l -35"i%ului ;i% i%"-"#iul S!"i? i C3%il(194)T "$i3 3 ?$ 3;li*33 ; K%"l"""3 *$-;$3-"%ul*$%u-3$ului, ; i%"l"""3 #"*i@iil$ ;$*"ului #" -5 Bi ; "%"3"33#ului #" *$%Bi"%i@3" 3 i%?$-3iil$

3i*!5$+5' 3 #"%i i-;li*3"3 *3 i%#3#ul #" "l"=3% 3l u%ui $bi"*;"%u u% 3%u-i *$%u-3$ K% ?u%*i" #" %"=$il", =3l$il" Qi i%"""l"3l"P" *u, -uli *"*"$i 3u ui%u * ">;"i"%3 #i% "*u, *u%$3B"";"3l3bil Bi i-;li*3"3 u% ?3*$i ""%i3li *3" i%u"%"3@*$-;$3-"% #" *u3" 3l i%?$-3iil$ C"l" "i =3i3bil" 3u ?$uili@3" #"; *i"ii ;"%u *l3i*3"3 u;uil$ #" *l$i" ;"%u;ii%i"3 ;ubli*i3", i%?$-3iil$ Bi ;$#u"l$ *3" ;$ 3i?3*" %"=$il"*l$il$ P"%u 3 *$%ibui l3 *"3"3 u%"i "$ii, ;"*u- Bi 3 u%$-"$#" ;3*i*" #" -35"i%,*"*"3"3 3*u3l ;$;u%" u% *$%*"; #";"*i3li@3" *3" *$-bi%3 *"l" "i =3i3bil" (3#i* ">;"i"%3 #i% "*u,*u%$Bi%"l" 3%"i$3" Bi i-;li*3")Nu-"$i *"*"3$i 3u 3;li*3 *$%*";ul #" ;"*i3li@3" K% %3u,;i%ui- Bi 3*i=ii #" 3"-"% .;"*ui< =%$3" 3*i=ii 3*=3i*";"i"%3 3%"i$3,*u%$Bi%" 3%"i$3", i-;li*3"3 Bi $ *$-bi%3i" #" "i =3i3bil" 7 3u ?$"=3lu3" ;"%u *l3i*3"3 *$-;$3-"%ului #" *u3" #" i%?$-3ii i; #""-i%3"3 "%#i%"l$ i% *""3 *" ;i="" *$%i%uului i%?$-3i$%3l


7/7

R"@ul3"l" 3*"ui u#iu 3u 33 i-;li*3", i3 *$%*";ul #";"*i3li@3", *3" i%""3@ *"l" "i b3@", ;3" 3 "l3i= -3i "*3*";"%u #i?""%i""3 *$-;$3-"%ului #" *u3" 3 i%?$-3iil$

Odata Ce Inscrierile La Facultate Au Atins Un Record de 17 (1)

Documents

Transcript of Odata Ce Inscrierile La Facultate Au Atins Un Record de 17 (1)