ISTORICUL FIRMEI 2010
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ISTORICUL FIRMEI
SC MEDIA PULS & ADVERTISING SRL a fost infiintata in anul 1998 avand a ativitat!
"#ini"ala "u$liitat!% od CAEN '11(
La in!"ut ativitat!a fi#)!i a fost d!sfasu#ata "#in ontata#!a di#!ta a li!ntilo#% u "#!*!nta#!a s!#viiilo# si "#odus!lo# di#!t la s!diul fi#)!lo#(
S!#viiil! !+!utat! au fost,
- #!la)a "#in "#odus! ti"a#it!- "liant!% a#ti d! vi*ita%)a"!%fl.!#!%
ataloa/!%!ti0!t!%afis!% son!t!% al!nda#!%autoolant!%afisa st#adal%$ann!#!%!t
- o$i!t! "#o)otional! , a/!nd! "!#sonali*at!% "i+u#i i)"#i)at!% $#i0!t! i)"#i)at!%
t#iou#i ins#i"tionat!% !asu#i % !t
R!ali*a#!a a!sto#a s-a faut "#in ola$o#a#! u fi#)! s"!iali*at!% ti"o/#afii si alt! a/!ntii d!
"u$liitat!% d!oa#!! fi#)a nu a dis"us d! utila!l! n!!sa#! % avand in dota#! doa# un
alulato#( A!st lu#u i-a "!#)is fi#)!i sa-si !+tinda ativitat!a o "!#ioada nu)ai "! $a*a
#!su#s!lo# "#o"#ii si sa !+"lo#!*! in ontinua#! noi do)!nii "ot!ntial!(
P#i)!l! lu#a#i i)"o#tant! al! soi!tatii au fost #!ali*a#!a uno# 0a#ti u )odul! "u$liita#!afisat! in int!#io#ul )iloa!lo# d! t#ans"o#t in o)un si autoolant! "t !+t!#io#ul )iloa!lo#
d! t#ans"o#t in o)un2 !+- auto$u*%t#a)vai%t#ol!i$u*3 din D! si alt! loalitati , 4ist#ita%
Ta#/u Mu#!s% 4aia Ma#!% Clu Na"oa% Al$a Iulia% 5#ad!a%A#ad(
In anul 6771 s-a a0i*itionat o )asina % n!!sa#a "t( t#ans"o#tul o)!n*ilo# atat in D! at si
in !l!lalt! loalitati % d!"lasa#!a in alt! loalitati "!nt#u in0!i!#!a ont#at!lo#% !+!uta#!a
s!#viiilo# foto/#afi! n!!sa#! "t #!ali*a#!a /#afia(
5data u la#/i#!a s!/)!ntului d! "iata a fost n!!sa#a inv!stitia in !0i"a)!nt! TIC% astf!l in
anul 677 s-au a0i*itionat ' alulatoa#! si i)"#i)ant! n!!sa#! "!nt#u #!ali*a#!a /#afia(
R!*ultat!l! finania#! au "!#)is in anul 6778 a0i*itiona#!a a"a#atul d! ti"a# di/ital 4ISUP
C:;1- <5NICA MIN5LTA a#! a dus la #!st!#!a if#!i d! afa!#i si a "#ofitului n!t(
In anul 6779 soi!tat!a noast#a a i)"l!)!ntat un "#oi!t d! Achizitie de sisteme TIC
performante si implementarea de solutii e-usiness pentru acti!itatea de productie
pulicitara"# "#in a#! s-a a0i*itionat un E0i"a)!nt "!#fo#)ant d! ins#i"tiona#! si "#inta#!
a CD-u#ilo# si DVD- u#ilo#% DISC PU4LISER PR5 =T5>ER # !0i"a)!nt n!!sa# "t
#!ali*a#!a ataloa/!lo#%)a"!lo#%#!vist!lo# %!t "! su"o#t )a/n!ti 2 CD sau DVD3 "#!u) si
a0i*itia d! !0i"a)!nt! TIC%li!nt! si a"liatii soft?a#! n!!sa#! "!nt#u #!ali*a#!a
)a0!t!lo# /#afi!(
Ga)a d! "#odus! si s!#viii a fi#)!i s-a la#/it astf!l s!)nifiativ at si "ot!ntialul si "iata%
#!*ultat!l! nota$il! al! fi#)!i s! dato#!a*a s!#io*itatii si "#o)"titudinii in #!latia u li!nti%a"aitatii d! a of!#i "#odus! si s!#viii div!#sifiat!% d! $una alitat!% u valoa#! adau/ata
)a#!% int#-un ti)" foa#t! su#t si la un ost #!*ona$il(
A!st!a s! #!fl!ta si in !volutia d"v !ono)i du"a u) u#)!a*a si din indiato#ii finania#i
ANUL CI@RA A@ACERI PR5@IT NET NR ANGAATI
R5N
677; 116:17 1:187 6
677 18911' 186:9 '
677 66';' 8;9 :
6778 '7':6 1878: :6779 ';988' 6:18
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$rincipalele produse si ser!icii ale SC ME%IA $ULS & A%'ERTISI() SRL sunt*
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- #!ali*a#! /#afia "u$liita#a "t, afis!%"liant!%ataloa/!%)a"!%#!vist!%a#ti d!
vi*ita%fl.!#!%!t
- s!#viii !+t!#n! d! i)"#i)a#! a/!nd!% "i+u#i%!asu#i%$#i0!t!%t#iou#i
- onf!tiona#! si a)"lasa#! $ann!#! "u$liita#! %"anou#i st#adal!% fi#)! lu)inoas!
- int!#)!di!#!a d! s!#viii ti"o/#afi! "#in !+!uta#!a u#)atoa#!lo# "#odus! ,
"liant!%ataloa/!% )a"!% al!nda#!% fl.!#!%#!vist!%$lo not!s%oli ant!t%!t- #!ali*a#!a un!i #!vist! d! #!la)a si "u$liitat! B PULS MAGAIN % !+!utata luna#
int#-un ti#a d! 1(777 !+ % dist#i$uita in D! si G0!#la
- s!#viii d! ti"a# di/ital 2 o"i!#!% sana#! % "#inta#! al$ n!/#u si olo#3
- s!#viii d! ins#i"tiona#! si "#inta#! "! CD si DVD
- s!#viii d! ti"a# di/ital "#in sit!-ul ???(iti(#o
$rincipalele masini si echipamente aflate in dotarea firmei ,
- "at#u alulatoa#!%i)"#i)ant!%li!nt! si a"liatii soft?a#! n!!sa#! "!nt#u #!ali*a#!a
)a0!t!lo# /#afi!(- a"a#atul d! ti"a# di/ital 4ISUP C:;1- <5NICA MIN5LTA % u auto#ul a#uia s!
#!ali*!a*a "#o"#ia "#oduti! d! "liant!%fl.!#!%a#ti d! vi*ita%)a"!%#!vist!%invitatii d!
nunta%!ti0!t!%al!nda#!%!t
- a"a#at d! "lastifiat "t finisa#!a "#odus!lo# ti"a#it!2 !ti0!t!% a#ti d! vi*ita3
- !0i"a)!nt d! ins#i"tiona#! si "#inta#! a CD-u#ilo# si DVD- u#ilo#% DISC
PU4LISER PR5=T5>ER n!!sa# "t #!ali*a#!a ataloa/!lo#%)a"!lo#%#!vist!lo# %!t
"! su"o#t )a/n!ti 2 CD sau DVD3
ANALIA DE PIATA
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S!/)!ntul "#odutiilo# ti"o/#afi! a#! "!#s"!tiv! $un! d! d!*volat#! in u#)ato#ii ani % avand
in v!d!#! n!voia d! "#odus! ti"i*at!% "#!u) si d! "#odus! d! #!la)a si "u$liitat!% la o#a
atuala #!st!#!a !fii!nt!i utili*a#ii #!su#s!lo# )at!#ial! in indust#ia ti"o/#afia si "u$liistia
!st! influ!ntata d! utili*a#!a sist!)!lo# d! )ana/!)!nt d! uloa#! "t !f!tua#!a s0i)$ului
d! info#)atii d! uloa#! int#! dif!#it!l! !0i"a)!)t! si "#o/#a)! dint#-un flu+ t!0nolo/i(
Piata d! a"#ovi*iona#! !st! fo#)ata din fu#ni*o#ii d! )at!#ii "#i)! si )at!#ial! au+ilia#!n!!sa#! "#odus!lo# ti"o/#afi! si fu#ni*o#i d! o$i!t! "#o)otional!% a!stia sunt s!l!tati din
#andul fi#)!lo# unosut! in do)!niul in a#! ativ!a*a si a#! au d!a o #!"utati! la niv!l
national d!oa#!! alitat!a "#odusului finit !st! data d! alitat!a )at!#i!i folosit!(
%E(UMIRE A%RESA $RO%US FUR(I+AT , din TOTAL
FUR(I+OR ACI+ITII
R5UMANIAN CLU 0a#ti!%a#ton 1;
PAPER
A/#!ssion! CLU 0a#ti! 1;
G#ou"
<5NICA CLU onsu)a$il! '7
MIN5LTA
I)"#i)!#ia DE 0a#ti!% a#ton 67
Vo$isu)
An!)ona Ploi!sti folii "t "lastifi!#! 17
GPV Ro)ania CLU "liu#i 17
Alti fu#ni*o#i 17
DES@ACEREA PR5DUSEL5R(
P#ini"alii li!nti si "ond!#!a lo# in if#a d! afa!#i(
%E(UMIRE A%RESA $RO%US LI'RAT , din 'A(+ARI
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MGTEC D! al!nda#!%a/!nd!%f!liita#i%"liant!%
a#ti d! vi*ita%!ti0!t!%"i+u#i%$#i0!t!
"!#sonali*a#! '7
P#i)a#ia D! D! invitatii% )a"!% f!liita#i%afis! 67
Go)a# Lu+ 4ist#ita al!nda#!% "liant!%a#ti d! vi*ita 1;
Politu$ 4ist#ita )a"!%"liant!%al!nda#!%a#ti d! vi*ita%
"i+u#i"!#sonali*at! 17
G#!n0!ad M!dia 4ist#ita a#ti d! vi*ita%"liant!%f!liita#i%invitatii 17
)a"!%afis!
P!0a#t! P!t#!sti "liant! %afis!%ataloa/!%a/!nd!%al!nda#!%
"i+u#i% $#i0!t! "!#sonali*at! 17
@lo#s.st!) 4ist#ita !ti0!t! 17
M!tali"las Dist#i$( D! ( vi*ita% "liant!%afis!%!ti0!t!%fl.!#!%a/!nd!
"i+u#i% $#i0!t! "!#sonali*at! 17
A?a 5ffi! 4ist#ita fl.!#!% )a"!%afis! ;
Lu)ina Sun!tului D! CD "!#sonali*at!%al!nda#!%"liant! ;
M!tali"las I)"!+ D! !ti0!t!%a#ti d! vi*ita 17
>int!#o) 4ist#ita a#ti d! vi*ita% fatu#i% 0itanti!#!% al!nda#! 17
a/!nd!%ataloa/!%"i+u#i "!#sonali*at!
Natu#al Plus D! !ti0!t!% ataloa/!% "liant!% a#ti d! vi*ita%
"i+u#i% $#i0!t! "!#sonali*at! 67
E+"#!ss Moto#s 4ist#ita a#ti d! vi*ita% )a"!% fatu#i% ataloa/! 17
Din "o#tofoliul d! li!nti )ai fa "a#t! , Ti/!# So)!s% Li Pa"iu Ila#ian D!% M!t#on
Consult%Mo$ifo#!st%P!0a#t!%Clu$ul Co"iilo# D!% T!#)inv!st%P#o Nut#ition% Punt M!dia%
RR Gas% Sa)us Const#utii% !t
C5NCURENTA
P#ini"alii onu#!nti a#! ativ!a*a "! a!asi "iata sunt , Elit! M!dia Adv!#tisin/% A)a
D!si/n% Info"#int% El!t#o0a#d% S5MES TVConu#!nti "ot!ntiali, Da#F M!dia% A/!ntia <!vat#on(
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AVANTAELE S5CIETATII @ATA DE C5NCURENTA
D"v o#/ani*ational- d!tin! o "o*iti! d! to" in do)!niul in a#! ativ!a*a !!a ! d!nota
o)"!t!nta )ana/!#iala dov!dita "#in !volutia fi#)!i in ti)"(D"v t!0nolo/i- d!tin! utila! si !0i"a)!nt! "!#fo#)ant!
DPv o"!#ational- dis"un! d! "!#sonal alifiat % ini an/aati% t#!i u studii su"!#ioa#!%
doi )unito#i alifiati% dis"un! d! #!su#s! finania#! a#!-i "!#)it !f!tua#!a uno# noi
inv!stitii% #!s"!ta o disi"lina finania#a "!#)an!nta% "#!*inta sta$ilitat! d"v finania#(
D"v )a#F!tin/- !+ist!nta un!i i)a/ini favo#a$il! in #andul li!ntilo#% asti/ata "#in
s!#io*itat! si alitat!a "#odus!lo#
- "o#tofoliul d! li!nti fo#)at din fi#)! d! #!nu)! din ud!t
- "olitia d! "#!tu#i o)"!titiv!
- "#o)ova#! "!#)an!nta
STRATEGIA DE PIATA- a0i*itiona#!a d! utila! "!fo#)ant! "!#)itand soi!tatii #!st!#!a "#odutivitatii%
)!ntin!#!a "#!tu#ilo# atual!%
- "osi$ilitat!a a$o#da#ii uno# "olitii d! "!n!t#a#! "! noi "i!t! si d! onsolida#! a "i!t!i
atual! "#in #!st!#!a ot!i d! "iata d!tinuta in "#!*!nt u i)"liatii di#!t! asu"#a
alitatii "#odus!lo# si s!#viiilo# of!#it! li!ntilo# in !!a ! "#iv!st! "#o)"titudin!a
ono#a#ii li!ntilo#(
- "#o)ova#!a unui $#and "#o"#iu a#!-i sa "!#)ita o "o*itiona#! !fii!nta in #andul
li!ntilo#
- #!st!#!a noto#i!tatii "#in i)$o/ati#!a "o#tofoliului d! li!nti
PUNCTE TARI
- d!tin! o i)a/in! favo#a$ila "! "iata
- "iata d! d!sfa!#! sta$ila
- "#!tu#i o)"!titiv!
- sta$ilitat! finania#a
- sta$ilitat!a #!latiilo# u "#ini"alii fu#ni*o#i
- liv#a#!a la do)iiliul li!ntului
- !0i"a )ana/!#iala o)"!titiva
- "!#sonal alifiat
PUNCTE SLA4E- li"sa uno# !0i"a)!nt! t!0nolo/i! a#! sa d!t!#)ina #!st!#!a "#odutivitatii
- li"sa un!i #!t!l! d! disti$uti! "#odus! "u$liita#!
STRATEGIA DE VANARE
- van*a#! di#!ta
- van*a#! "#in a/!nti
- "a#tii"a#! la liitatii "u$li!
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PR5M5VAREA PR5DUSEL5R
- "a/ina ?!$ a fi#)!i "#in #!a#!a unui sit!
- "#o)ova#!a on-lin!
- #!o)anda#i din "a#t!a li!ntilo# satisfauti- "#!*!nta#i al! "#odus!lo# si s!#viiilo# "#in intalni#i di#!t! u "ot!ntiali li!nti
- "a#tii"a#! la ta#/u#i si !+"o*itii d! s"!ialitat! din ta#a
- "u$liitat! !+t!#ioa#a "#in ins#i"tioana#!a )iloa!lo# d! t#ans"o#t% "anou#i st#adal!
- "#o)ova#!a van*a#ilo# "#in of!#i#!a d! disountu#i "#o"o#tional u antitatil!
ont#atat!
- #!latii "u$li! o)uniat! d! "#!sa si #adio u oa*ia uno# !v!ni)!nt! din viata
fi#)!i
Un "#i) !f!t al a!sto# a0i*itii a fost !+tind!#!a afa!#ii% div!#sifia#!a "#odus!lo# si
s!#viiilo#% at#a/!#!a d! noi li!nti% fiind i)"!#ios n!!sa# #!st!#!a n#( d! an/aati % astf!l in
anul 6717 soi!tat!a noast#a a auns la un n# d! sas! an/aati(