How to be a Better Client - Ioana Mucenic @ Brand Managers Summit
Transcript of How to be a Better Client - Ioana Mucenic @ Brand Managers Summit
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Cum să fii un
client
mai bun
Everything
you can imagine
is real.
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Publicitatea
se schimbă zilnic
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Acum 50 de ani
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Acum 10 ani
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Acum
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Acum
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Mâine
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Mâine
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Cum e publicitatea azi?
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Ne ajută
https://www.youtube.com/watch?v=gyRjRePbRTI
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Ne surprinde
https://www.youtube.com/watch?v=wLfz0Pq-70Y
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Ne emoționează
https://www.youtube.com/watch?v=Chiy7l7D1rk
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Ne
inspiră
https://www.youtube.com/watch?v=reDRAHn3XkY
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Ne apropie https://www.youtube.com/watch?v=Z-FFcQfxpKA
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Ne schimbă https://www.youtube.com/watch?v=8vtQnhRWN90
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Mâine
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Publicitatea bună nu mai
arată a publicitate.
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Dacă facem ce făceam
și înainte,
dar mai bine...
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...e greșit.
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Prea mult
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Prea puțin
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4.800
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O mai bună înțelegere a agențiilor
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Noul brief
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Oportunitate
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Motivația
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Inovație
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https://www.youtube.com/watch?v=0vxG-7Ux_zI
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https://www.youtube.com/watch?v=ZcqsRhMHo8o
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https://www.youtube.com/watch?v=1xVepNA60tM
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Noua relație
https://www.youtube.com/watch?v=4b9Ji7DvsjU
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