Social Media Summit Bucuresti 2016 - Cristian Manafu
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INFLUENCER MARKETING SOCIAL MEDIA SUMMIT 2016
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Transcript of Social Media Summit Bucuresti 2016 - Cristian Manafu
INFLUENCER MARKETING SOCIAL MEDIA SUMMIT 2016
CINE SUNT INFLUENCERII?
CINE SUNT INFLUENCERII?
CINE SUNT INFLUENCERII?
CINE SUNT INFLUENCERII?
CINE SUNT INFLUENCERII?
CINE SUNT INFLUENCERII?
61% dintre utilizatorii de Internet au luat o decizie de
cumparare influentati de bloguri•
58% dintre utilizatorii de Internet romani, cu varsta
de peste 16 ani, citesc bloguri •
CINE SUNT INFLUENCERII
LONG-TAIL INFLUENCERS
CINE SUNT INFLUENCERII
CUM VAD BRANDURILE INFLUENCERII
UNDE GASIM INFLUENCERII
CUM ALEGEM INFLUENCERII • Reputation
• Relevancy
• Real (Authenticity)
• Reach (Platforms)
• Response (Engagement)
• Reliability (Ethic, Quality)
• Rate
7R
V-AM CONVINS?
O COMPARATIE
O COMPARATIE
18 LIKES / 2 SHARES 9019 LIKES / 736 SHARES
O COMPARATIE
O COMPARATIE
2,3 milioane 1,3 milioane
18 LIKES / 2 SHARES 9019 LIKES / 736 SHARES
?
CASE STUDIES
GAP STYLD.BY
GAP STYLD.BY
BELLAGIO LAS VEGAS
STAROPRAMEN
Do the f***ing marketing for the year in which we
actually live!
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