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Academia de studii economice

Facultatea de Marketing

Magureanu Bogdan-Liviu

Grupa1746

Octombrie 2013

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1. When using the three-step writing process, keep in mind that you should

a. Allot roughly half of your time to the planning stage

b. Complete the steps in the order and as outlined in this chapter

c. View it as a list of how-to directives

d. Do all of the above

2. If you were to write a letter to a manufacturer complaining about a defective product and asking for a refund, your

general purpose would be

a. To inform

b. To persuade

c. To collaborate

d. To entertain

3. Which of the following is not a question to ask when considering whether to pursue your purpose?

a. Is the purpose realistic?

b. Is the right person delivering the message?

c. Is the purpose acceptable to your organization?

d. Have I chosen the right medium for delivering the message?

4. When developing an audience profile, it is important to identify the audience

a. Primary

b. Total

c. Marginal

d. Popular

5. Which of the following isnot

an informal way to gather information that will satisfy your audiences needs?a. Read material in your companys files, such as reports and news releases

b. Conduct an Internet search of material relevant to your topic

c. Chat with supervisors, fellow workers, or customers

d. Mentally put yourself in the audiences shoes and consider what they might be thinking, feeling or planning

6. If you realize you have given your audience incorrect information, the most ethical action would be to

a. Say nothing and hope no one notices

b. Wait until someone points out the error, then acknowledge the mistake

c. Announce to the world that you have made a mistake and apologize to anyone who may have been affected

d. Contact the audience immediately and correct the error

7. If you need to get an urgent confidential message to a colleague in Hong Kong, your best choice of communication

medium would be

a. A fax

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b. An airmail letter

c. An e-mail

d. A voice mail

8. Which of the following sentences best exemplifies the you attitude?

a. You made a mistake in the order you sent me.

b. Although the plaid shirt you ordered is currently out of stock, a new shipment is due next week, and you can expect to

receive your shirt in 10 to 14 days.

c. I know I promised you the report by Tuesday, but you wont get it until Friday.

d. If you had packed the items correctly, they wouldnt have been damaged in shipping.

9. An employee made a major spelling mistake in an important brochure, and now the brochures must be corrected and

reprinted. Your message to the employee should focus on

a. How much money the mistake has cost the company

b. What a poor speller the employee is

c. How the employee had better shape up or else

d. What the employee can do to prevent such mistakes in the future10. You need some promised sales data from a colleague for a report thats due tomorrow, but she hasnt responded to

your e-mails over the past week. Which of the following would be the most effective message to leave?

a. Hey, Jean, its Lee. Can you get me those sales figures by 4 oclock? I know youre busy, but Ill owe you one! Please

call me back at extension 445.

b. Hey, Jean, where the heck are you? Dont you ever read your e-mail? I really have to have those sales figures today.

Its now or never!

c. Jean. Its Lee. Im under the gun here for that report and youre not doing me any favours by waiting until the last

minute with those sales figures. I need em now!

d. Jean. Its Lee. Please call me back as soon as you get this. Itsvery important that I talk to you.

11. More companies are reaching out to audiences through their websites. Go to the PepsiCo at www.pepsico.com and

follow the link to the latest annual report (http://www.pepsico.com/annual11/downloads/pepsico_proxy_2012.pdf).

Locate and read the chairmans letter, then answer the following questions: Who is the audience for this message?

What is the general purpose of this message? What do you think this audience needs to know from the chairman of

PepsiCo? How does the chairman emphasize the positive in this letter? Summarize your answers in a brief (one-page)

memo.

1.) Who is the audience for this message?

The audience are the follow Pepsico shareholders .

2.) What is the general purpose of this message?

The general purpose of this message is to invite all follow Pepsi shareholders to attend at 2012 Annual Meeting of

shareholders .

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