Curs Engleza 2013 2014 Id

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    UNIVERSITATEA BABE-BOLYAI CLUJ-NAPOCAFACULTATEA DE LITERE

    DEPARTAMENTUL DE LIMBI STRAINE SPECIALIZATE

    Asist.univ.drd. CAMELIA-DANIELA TEGLA [email protected]

    ENGLISH STUDY PACK

    FOR STUDENTS IN

    PSYCHOLOGY

    AND

    EDUCATION SCIENCES

    2012 2013

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    Informaii generale

    Date de identificare a cursului

    Date de contact ale titularului de curs:

    Nume: Asit. drd. Camelia-Daniela TeglaBirou: Cab.10, Departamentul LSS, Horeanr.7

    Telefon: 0264/530724

    E-mail: [email protected]

    Date de identificare curs:

    Numele cursului Limba englez - curspractic limbaj specializatCodul cursului LLU0011, LLU0012

    Anul, Semestrul anul 1, semestrele 1,2

    Tipul cursului - obligatoriu

    Condiionri i cunotine prerechiziteCursul este conditionat de deinerea de cunotine de limba englez care situeaza studentul la nivelB1, conform grilei de autoevaluare a Cadrului comun european de referinta a limbilor:

    Competente A1 A B1 B C1 Cnelegere-ascultare

    1 2 3 4 5 6

    nelegere-citire 1 2 3 4 5 6Vorbire-conversaie

    1 2 3 4 5 6

    Vorbire-exprimare

    1 2 3 4 5 6

    Scriere 1 2 3 4 5 6

    Trebuie avut n vedere faptul c nscrierea la examenul de licena la finalul ciclului bachelor este

    conditionat de susinerea i promovarea unui test de competena lingvistic ntr-o limba de circulaieinternaional.

    Descrierea cursuluiEste un curs cu obiective specifice care vizeaz achiziia de cunotine i dezvoltarea deprinderilor delimb strin ca instrument de formare i informare academic i profesional. Tipologiaprogramului de nvare are n vedere crearea unui profil de utilizator cu competene axate pestudiul limbajelor de specialitate. n acest sens, studenii i vor dezvolta capacitatea decontientizare a strii actuale a cunotinelor i deprinderilor, se vor deprinde s-i fixeze obiectivereale i realiste, s-i selecteze n mod autonom materialele i s se autoevalueze.

    Obiectivele disciplinei: Studenii vor putea utiliza competent limba englez, cel puin la ni velul B2,n activitatea lor academic i n viitoarea activitate profesional:

    1. Cunoaterea i nelegerea aprofundat a contextelor i rolurilor, precum i a conceptelor, metodelori a discursului/limbajului specific diverselor situaii de comunicare profesional n mediul academicde limba englez, cu accent pe situaia retoric, formele de comunicare scris i oral, etapeleprocesului de scriere i produsele scrisului academic, precum i pe deontologia profesional.2. Utilizarea cunotinelor aprofundate pentru explicarea i interpretarea diverselor modaliti decomunicare scris (genuri de texte tiinifice) i oral (comunicri tiinifice) i a conveniilor ceguverneaz redactarea textelor tiinifice n limba englez n contextul studiilor de licenta i alcomunitii profesionale extinse (naionale i internaionale).

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    3. Transferul conceptelor/principiilor/metodelor nvate n activiti de receptare a textului scris i deproducere viznd etapele procesului de scriere, organizarea i dezvoltarea ideilor, structura textului istrategiile de comunicare verbal oral i scris la standarde specifice limbii engleze specializatepentru discursul tiinific.4. Utilizarea grilelor de criterii standard ale comunitii academice/profesionale pentru evaluareacalitii produselor comunicrii academice scrise i orale n limba englez.5. Elaborarea unor lucrri scrise i prezentri orale originale care s utilizeze principiile i tehnicile deredactare consacrate n mediul academic, cu accent pe genurile predilecte din psihologie i tiineleeducaiei.6. Realizarea sarcinilor de lucru individuale n contexte de autonomie/independen.7. Participarea la realizarea de proiecte de lucru n perechi i n echip, cu accent pe asumarea deroluri n cadrul echipei de lucru n mediul academic.

    8. Managementul propriei nvri, diagnoza nevoilor de formare, monitorizarea i reflecia asuprautilizrii eficiente a instrumentelor de munc intelectual i a resurselor/tehnicilor/strategiilor denvare traditionale si TIC.

    Coninut:

    SEMESTRUL 1

    Placement Test

    Introduction.Psychology in a Nutshell

    Psychology in a Nutshell

    Reporting structures; Tenses used in reports; Research report: title; abstract

    Education

    Education

    Reported Speech; Research Report: introduction and method

    Autism and Communication

    Autism and CommunicationReported Speech; Research Report: results, discussion and references

    Psychology of Advertising

    Psychology of Advertising

    Academic Definitions; Relative Clauses

    Psychology of Advertising

    Emphasis; Rephrasing; Quoting APA Style

    Secret Lives

    Secret LivesCohesion: reference, ellipsis, substitution, conjunctions; Paraphrasing

    Revision

    Bibliografie obligatorie:

    1.Side, Richard Wellman, Guy: Grammar & Vocabulary For Cambridge Advanced and Proficiency,

    Longman, 20012. Prodromou, L., Grammar and Vocabulary for First Certificate, Longman, 2001

    3. Tegla, Camelia (coord.), Felea, Cristina, Mezei, Vlad English B2 C1, Social Sciences and Sport,Seria Autodidact (coord. Liana Pop), Cluj, Ed. Echinox, 20094. Longman Dictionary of Contemporary English, Longman, 2003

    5. http://granturi.ubbcluj.ro/autodidact6.psychologyabout.com

    7. http://esl.about.com/c/ec/1.htm8. owl.english.purdue.edu/

    9. www.psychologytoday.com

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    Organizarea cursuluiCursul este organizat n doua module, corespunznd celor doua semestre de studiu.

    Activitile presupuse de acest curs vor consta n mare parte n studiu i exerciii individuale,la care se adaug ntlnirile semestriale cu profesorul.

    Pe parcursul semestrelor 1 si 2, n care se studiaz disciplina de fa, sunt programate

    dou ntlniri/ semestru fa n fa (consultaii) cu toi studenii; ele sunt destinatesoluionrii, nemediate, a oricror nelmuriri de coninut sau a celor privind sarcinileindividuale.

    Evaluare

    Criterii de evaluare:prezena i participarea activ la cursul practic; ndeplinirea corect sila timp a sarcinilor de lucru; nsuirea vocabularului de specialitate; corectitudinea, fluena iadecvarea la cerin a limbii engleze (oral i scris); capacitatea de a utiliza eficient limbaenglez n contexte academice i profesionale specificeMetode de evaluare: Evaluarea final se va realiza pe baza unui examen scris desfurat nsesiunea de la finele semestrului 1, respectiv 2.

    Materiale i instrumente necesare pentru cursDerularea activitilor prevzute necesit accesul studenilor la urmtoarele resurse:- calculator conectat la internet (pentru a putea accesa bazele de date si resursele electronice

    suplimentare dar i pentru a putea participa la secvenele de formare interactiv on line)- imprimant (pentru tiprirea materialelor suport, a temelor redactate, a studiilor de caz)- acces la resursele bibliografice (ex: abonament la Biblioteca British Council)- acces la echipamente de fotocopiere

    Elemente de deontologie academicn caz de fraud sau plagiat, vezi poziia UBB.

    Studeni cu dizabiliti:Titularul cursului i exprima disponibilitatea, n limita constrngerilor tehnice si de timp, de a adaptaconinutul i metodelor de transmitere a informaiilor precum i modalitile de evaluare (examen oral,examen on line etc) n funcie de tipul dizabilitii cursantului. Altfel spus, avem n vedere, ca oprioritate, facilitarea accesului egal al tuturor cursanilor la activitile didactice si de evaluare.

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    MODULE I/ 1st

    SEMESTER

    Unit 1: IntroductionThe Reading ProcessThough reading is often considered a passive skill, research in the field of psycholinguistics

    has demonstrated that it is actually a highly complex process of interaction between thereader and text.

    For example, it has been shown that the reader does not

    decode the text in his first language in an orderly, linear fashion, word after word, but rather

    his eyes move rapidly over the page, going forward and backward as he perceives meaningful

    groups of words and relates these to the non-verbal information at his disposal (that is, to his

    knowledge of the world and topic of the written text), thereby deriving meaning from the text.

    =Reading thus can be seen as the processing of information. The reader brings to the text his

    own store of information deriving from his native culture, education, personal experience,

    and, normally some specific knowledge of the written text. At the same time, the reader

    possesses a linguistic competence, including knowledge of words, of how these words are

    deployed according to the linguistic system in order to form sentences, and the rhetorical

    pattern and linguistic conventions which characterize different types of text.

    Furthermore, in an ideal situation, the reader approaches a text with a genuine motivation to

    read and a reading purpose. Whatever the text, he will also have some expectations or

    predictions regarding its content and how the text is likely to be organized depending on its

    genre. As he reads, these predictions are confirmed or not confirmed by the text. Depending

    of his reason for reading, he will use one or more specific strategies.

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    Reading strategies

    When we read in our own language we use often unconsciously a variety of reading

    strategies and techniques depending on the text and our reason for reading. There are four

    principal styles of reading:

    Skimming involves moving your eyes rapidly over the page or pages in order to get a general

    idea of what the text is about, focusing on certain key words or phrases.Scanning, instead, is a strategy we use when we seek specific pieces of information in a text,

    such as names, dates, statistics, or whether a particular topic is treated. Here our expectations

    are heightened by our awareness of certain lexical fields or other textural features which are

    likely to signal the presence of the information we are looking for.

    Intensive reading is the style we use when we wish to have a very clear and complete

    understanding of the written text. This implies a careful de-codification of the writers

    discourse, usually with the aim of comprehending not only the literal meaning of the text, but

    also the writers deeper purpose, his position or other eventual text subtleties.

    Extensive reading is the term we use to describe the strategies called into play when we read

    longer texts either for pleasure or for information, and may involve all the strategies

    previously mentioned, which the reader applies according to the individual text and his

    interest in its various parts.Thus, the reading style we apply to any given text should be a function of the type and

    content of the text on the one hand, and our reading purpose on the other. It is important to

    use these strategies appropriately and flexibly: obviously not all texts need to be read

    intensively, though language learners often apply only this strategy to texts in foreign

    languages. In reading English for academic purposes, for example, it will often suffice to

    have a general idea of whether certain information is contained in an article and, if so, where,

    so that it might be consulted at a later date. On the other hand, information which is of

    interest may be located quickly and selected passages focused upon for the purpose of

    extracting and annotating specific information.

    (Source: Adapted from Jordan, R.R,Academic Writing Course, Collins, London 1993)

    The word cloud below contains the keywords of the text.

    Use them to write down the main ideas.

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    The Listening Process

    Language learning depends on listening. Listening provides the aural input that serves as the

    basis for language acquisition and enables learners to interact in spoken communication.

    With the help of language instructors, students learn how they can adjust their listening

    behaviour to deal with a variety of situations, types of input, and listening purposes, develop

    a set of listening strategies and match appropriate strategies to each listening situation.

    Listening Strategies

    Listening strategies are techniques or activities that contribute directly to the comprehension

    and recall of listening input. Listening strategies can be classified by how the listener

    processes the input.

    Top-down strategies are listener based; the listener taps into background knowledge of the

    topic, the situation or context, the type of text, and the language. This background knowledgeactivates a set of expectations that help the listener to interpret what is heard and anticipate

    what will come next.

    Top-down strategies include:

    listening for the main idea

    predicting

    drawing inferences

    summarizing

    Bottom-up strategies are text based; the listener relies on the language in the message, that is,

    the combination of sounds, words, and grammar that creates meaning.

    Bottom-up strategies include:

    listening for specific details

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    recognizing cognates

    recognizing word-order patterns

    Strategic listeners also use metacognitive strategies to plan, monitor, and evaluate their

    listening.

    They plan by deciding which listening strategies will serve best in a particularsituation.

    They monitor their comprehension and the effectiveness of the selected strategies.

    They evaluate by determining whether they have achieved their listening

    comprehension goals and whether the combination of listening strategies selected was

    an effective one.

    (Source: Adapted from http://www.nclrc.org/)

    Unit 2: Psychology in a Nutshell

    While the subject of psychology in todays modern world does reflect the disciplines rich and

    colourful history, its origins however differ quite considerably from the contemporary notions of thefield. In order to fully understand what psychology is all about, it is important to first go back into its

    history and explore its origins. How did this discipline originate? When did it originate?Contemporary psychology deals with a vast range of topics; while at the same time looks into human

    behavioural patterns and mental processes from the cultural level to the neural level. Psychologistsstudy all matters pertaining to human mental issues that begin right from birth and continue up untilthe death of the person. So, by gaining full understanding of the history of psychology, you will be

    able to better understand how the individual topics are studied and what has been learnt so far.

    Questions put forward during the Formation of PsychologyRight from the very beginning, the study of psychology has been faced with a number of difficult

    questions. The first question of how is psychology defined established it as a separate science,separate from philosophy and physiology. Other additional questions that psychologists were also

    faced with throughout the history of the subject were: What issues and topics should the subject of

    psychology deal with? What methods of research should be used when studying psychology? Shouldresearch be used in order to influence education, public policy and other aspects of human behaviour?Is psychology a science? Should psychology focus on internal mental processes or on observable

    behaviours?

    The Emergence of Psychology: Physiology and PhilosophyWhile psychology did not really emerge as a separate science until the latter half of the 19th century,

    its initial history can be traced right back to the ancient Greeks. During the 1600s, the famous Frenchphilosopher, Rene Descartes, introduced the concept of dualism, which stressed on the fact that the

    body and the mind were basically two separate entities that interacted together to form the normalhuman experience. Many of the other issues that are still debated by psychologists today, like relative

    contributions of nature vs. nurture, are deep rooted in these early philosophical concepts. So why ispsychology different from philosophy? While many of the early philosophers relied heavily on

    methods like logic and observation, the psychologists of today tend to use methods to study and come

    to conclusions about the human behaviour and thought. Physiology also made large contributionstowards the eventual emergence of psychology as a science. Early physiology research on behaviour

    and brain had a very dramatic impact on psychology as it is today, ultimately leading to the

    application of many scientific methodologies that study the human behaviour and thought.

    Psychology as a Separate Scientific DisciplineDuring the mid 19th century, Wilhelm Wundt, a German physiologist started using scientific research

    methods to look into reaction times. His works outlined many of the most important connections

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    between physiology and psychology. So what were Wundts views on psychology? He looked upon

    the subject as a study of the human consciousness and even sought to apply certain experimentalmethods in order to study the internal mental processes. While this process today is known as

    introspection and is considered to be highly unscientific and unreliable, in those days it helped set the

    stage for all the future experimental methods. And although his influence began to dwindle in theyears to come, this impact on the subject is definitely unquestionable.

    The First School of Thought

    One of Wundts most famous students, Edward B Titchener, went on to become one of the foundersof psychologys very first school of thought. According to structuralism, the human consciousness can

    be broken down into small parts. Using introspection, trained students attempted to break downreactions and responses to the most basic of all perceptions and sensations. Though structuralism is

    notable because of its emphasis on scientific research methods, it is considered to be unreliable,

    subjective and limiting today. When Titchener died, the concept of structuralism also died with him.

    FunctionalismPsychology really flourished in America in the 19th century. William James came out on top as theleading American psychologist during this period and his principles of psychology made him the

    Father of American Psychology. His ideas and concepts served as the foundation for a new school ofthought, which was known as functionalism. Functionalism focused on how the human behaviourworks towards helping people comfortably in their respective environments. Functionalists use

    methods like direct observation. The functionalists however stressed on the fact that consciousness is

    an ever changing and more continuous process. Although functionalism is no longer considered to bea school of thought, it however did go on to influence the next generation of psychologists.

    Sigmund FreudUp until this point, psychology tended to stress more on the conscious human experience. However,

    Sigmund Freud, the famous Austrian physician changed the whole face of psychology in such a

    dramatic way by putting forward a theory of personality that stressed on the importance of the

    unconscious mind. His work with patients suffering from mental ailments like hysteria led him tobelieve that our early childhood experiences as well as our unconscious impulses contribute greatlytowards the development of our adult behaviours and personalities. According to him, psychological

    disorders are basically the result of unconscious conflicts that take place within us, and that becomeunbalanced or extreme. His theory had a huge impact on the 20th century psychology, influencing the

    mental well being as well as in many other fields like literature, art and popular culture. Although

    many of his concepts are looked upon with scepticism today, his influence on modern psychologycannot be questioned.

    The Emergence of BehaviourismPsychology evolved dramatically during the 20th century and another school of thought known asbehaviourism became dominant. Behaviourism was a very big change from all of the previous

    theoretical perspectives, and rejected emphasis on the conscious as well as the unconscious mind.

    Instead it strove to make the discipline a more scientific one by stressing on observable behaviour.Behaviour stresses on the fact, that the subject matter of psychology is basically the behaviour of a

    human being. The impact of this school of thought was enormous and it dominated the scene for

    almost 50 years. Even though it eventually lost its importance, the basic principles of behaviourismare still used today. Therapeutic methods like token economies and behavioural modification are often

    used to help kids overcome maladaptive behaviours and to learn new skills. Conditioning is used in

    most situations ranging from education to parenting.

    The Third Force or Humanistic PsychologyAlthough behaviourism and psychoanalysis dominated the first half of the 20th century, a new schoolof thought, known to us as humanistic psychology emerged during the latter half of the 20th century.

    Referred to most as the Third Force in psychology, this theoretical concept lays emphasis onconscious experiences.

    Psychology as it is TodayAs you may have already noticed the discipline of psychology has seen enormous change and growthsince its early beginnings with Wundt. The story certainly does not end right here. Psychology has

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    Language Focus: Read the fragment above and try to identify the tenses used in the text.

    Write down two or three verbs for each identified tense.

    ...................................................

    ...............

    VERB FORMATIONThe following chart shows the positive, negative and interrogative (question) forms of all the

    principle tenses in English with a brief description of the principle usage.

    TENSE POSITIVE NEGATIVE QUESTION USE

    Simple Present I play tennison

    Mondays.

    They don't

    (do not)work in New

    York.

    Does sheknow him?

    Habitual activities - States

    Simple Past

    She went to

    Paris last

    week.

    They didn't

    (did not)

    drive to

    work.

    Where did she

    get that hat?

    Actions happening at a defined

    moment in the past.

    Simple Future

    I'll (will)

    meet you at

    the airport

    tomorrow.

    He will not

    (wont) be

    able to

    come.

    Will they visit

    us soon?

    Decisions made at the moment

    about the future, future

    predictions, future promises

    Present

    Continuous

    He's (is)

    working at

    the

    moment.

    They aren't

    (are not)

    coming this

    evening.

    What are you

    doing?

    Actions happening at the

    present moment. Near future

    intention and scheduling.

    Past I was He wasn't What were Interrupted past action, action

    since continued to change and evolve and new perspectives and ideas have been introduced. Recent

    psychological research focuses on many aspects of the human behaviour and experience, right fromimpact of cultural and social factors to biological influences on human behaviour.

    Today, most of the psychologists dont identify themselves with a single school of thought. Instead,

    they prefer focusing on certain specialty perspectives or areas, often drawing conclusions from a widerange of theoretical backgrounds. This contemporary approach has contributed new theories and ideasthat still continue to shape the future of psychology.

    ByNatasha Bantwal, Published: 1/27/2008, http://www.buzzle.com/articles/brief-history-of-psychology.html

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    Continuous watching

    TV when

    you called.

    (was not)

    working

    when she

    arrived.

    you doing

    when I called?

    happening at a specific

    moment in time in the past.

    Future

    Continuous

    I'll (will) be

    cookingdinner

    when you

    arrive.

    They will

    not (won't)be living in

    Paris this

    time next

    year.

    What will yoube doing next

    week at this

    time?

    Future action at a specific

    moment in the future.

    Future with

    Going to

    He's (is)

    going to fly

    to Boston

    next week.

    They're (are)

    not going to

    invite the

    Browns.

    Where are

    you going to

    stay?

    Future intent or planned action

    Present Perfect

    I've (have)

    seen Mick

    three times

    this week.

    She hasn't

    (has not)

    been to New

    York.

    How long

    have you

    worked at

    Smith's?

    1) To express an action that

    was begun in the past andcontinues into the present.

    2) To express an action that

    happened in the Unspecified

    past.

    3) To express a recent action

    that has a present effect.

    Past Perfect

    I'd (had)

    already

    eaten before

    they came.

    She hadn't

    (had not)

    been to

    Rome before

    that trip.

    Had you ever

    seen such a

    crazy lady

    before that?

    To express an action that

    happens before another action

    in the past.

    Future Perfect

    We'll (will)

    have lived

    here for

    twenty

    years by

    2005.

    She will not

    (wont) have

    finished her

    homework

    by the time

    we arrive.

    How long will

    you have

    lived in

    France by the

    end of next

    year?

    To express what will have

    happened or how long

    something will have happened

    up to a certain point in the

    future.

    Present Perfect

    Continuous

    She's (has)

    been

    waiting for

    over three

    hours.

    They haven't

    (have not)

    been

    studying for

    long.

    How long

    have you been

    working on

    that problem?

    To express the duration of a

    continuous activity begun in

    the past and continuing into the

    present.

    Past Perfect

    Continuous

    She'd (had)

    been

    waiting for

    three hours

    when he

    I hadn't (had

    not) been

    sleeping for

    long when I

    heard the

    How long had

    you been

    playing tennis

    when she

    arrived?

    To express the duration of a

    continuous activity begun

    before another activity in the

    past.

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    finally

    arrived.

    doorbell

    ring.

    Future Perfect

    Continuous

    He'll (will)

    have been

    sleeping for

    a few hoursby the time

    we arrive.

    She will not

    (wont) have

    been

    working forlong by 5

    o'clock.

    How long will

    you have been

    driving by 6o'clock?

    To express the duration of an

    activity up to a point of time in

    the future.

    Source: http://esl.about.com/library/grammar

    If the human brain were so simple that we could understand it, we would be so simple that we

    couldn't. Emerson M. Pugh

    Psychology is the study of the mind, along with such aspectsof mind as perception, cognition, emotion, and behaviour. In some ways,

    it has only been around since the late 1800's, when people like Wilhelm

    Wundt, William James, and Sigmund Freud separated it from its various

    mother disciplines such as biology, philosophy, and medicine. But in

    other ways, it has been around as long as human beings have been

    discussing human beings. I suspect that cavemen and cavewomen

    probably sat around the fire talking about the same things we do: How

    come their kids are weird, why can't men and women get along better,

    what's with those folks from the next valley, how come old Zook hasn'tbeen the same since that rock hit him, and what do dreams really mean.

    Today, psychology tries to be a science. Science is the effort to study a

    subject with an explicit promise to think as logically and stick to the

    empirical facts as tightly as is humanly possible. Other sciences --

    chemistry, physics, biology, and so on -- have had great success this

    way. Our cave-person ancestors would be astounded at our understanding

    of the world around us! But the subject matter of psychology (and the

    other human sciences) is harder to pin down. We human beings are not as

    cooperative as some green goo in a test tube! It is a nearly impossible

    situation: To study the very thing that studies, to research the researcher,

    to psychoanalyse the psychoanalyst.

    So, as you will see, we still have a long way to go in psychology. We havea large collection of theories about this part of being human or that

    part; we have a lot of experiments and other studies about one particular

    detail of life or another; we have many therapeutic techniques that

    sometimes work, and sometimes don't. But there is a steady progress that

    is easy to see for those of us with, say, a half century of life behind

    us. We are a bit like medicine in that regard: Don't forget that it wasn't

    SpecialistVocabularybehaviourcognition

    disciplineemotionempiricalexperimentlobotomize

    mindperceptionpsychologyresearchsciencetheory

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    really that long ago when we didn't have vaccines for simple childhood

    diseases, or anaesthesia for operations; heart attacks and cancer were

    things people simply died of, as opposed to things that many people

    survive; and mental patients were people we just locked away or

    lobotomized!

    Some day -- sooner rather than later, I think -- we will have the same

    kinds of understanding of the human mind as we are quickly developingof the human body. The nice thing is you and I can participate in this

    process!Source: Adapted from: General Psychology by Dr. C. George Boeree Shippensburg University

    http://webspace.ship.edu/cgboer/genpsy.html

    therapeutictechniques

    Phrasesto be astounded atto die of

    to lock awayto pin downto stick to

    Unusual wordsZookgoo

    SECTION I: Vocabulary Activities

    Word charts, like the oval diagram below, help students condense and organize data about multiple traits, facts

    or attributes associated to a single topic.

    A. These definitions, as they appear in the Longman Dictionary of Contemporary English, fit the

    words in the chart below. Match them with the words by writing the corresponding letter next tothem, according to the model.

    Model: EMOTION = J. a strong human feeling such as love, hate or anger

    A. the process of knowing, understanding, and learning something

    B. an area of knowledge or teaching that is studied at a universityC. the thing that a person or an animal does

    D. based on scientific testing or practical experience, not on ideasE. a scientific test done to find out how something reacts under certain conditions, or to find out if a

    particular idea is true; a process in which you test a new idea or method to see if it is useful or

    effectiveF. serious study of a subject, in order to discover new facts or test new ideasG. knowledge about the world, especially based on examining, testing, and proving facts

    H. an idea or set of ideas that is intended to explain something about life or the world, especially anidea that has not yet been proven to be true

    I. to remove surgically part of someones brain in order to treat their mental problems

    J. a strong human feeling such as love, hate or anger

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    B. Use your dictionary to translate the following phrases:

    to be astounded at =

    to die of =

    to lock away =to pin down =

    to stick to =

    SECTION II: Language FocusAcademic textual functions, such as reporting, are signalled by characteristic language uses of tense

    and aspect. When reporting findings or significant aspects of peoples work, we use The Present

    Simple. The Past Simple is used when referring to the procedures used in individual studies.

    A. Read the following excerpts from two research reports and fill in with the appropriate form of the

    verb in brackets, according to the academic textual functions used in each of them.1. Mood disorders (to affect _1) around forty four million Americans each year. The two mostcommon mental disorders (to be _2) depression and bipolar disease. There are several factors which

    researchers (to believe_3) contribute to mental disorders. Some researchers (to think _4) that the mostsevere mood disorders (to be caused_5) by imbalances in the brains chemical activity. Researchersalso (to assume _6) the environment can play a part in mood disorders and it may run in families.

    Some mood disorders (to prove _7) to be easier to diagnose due to the symptoms that the patient (to

    display _8), while others may be a little more difficult and (to require_9) more testing due to themood disorder going unrecognized. The good news (to be_10) that with the proper medication and

    psychotherapy a person afflicted with a mood disorder can go on and live a productive life.(Source: Adapted from: http://www.freeonlineresearchpapers.com/diagnosing-mental-disorders)

    2. The most famous experiment Milgram (to conduct _1) was also his most controversial. The issue

    (to deal _2) with the people's right to know on what he/she is being studied. On the surface, theexperiment (to look _3) legit and totally scientific. Two people (to be brought _4) in at a time and

    each would draw from a hat. One would be the teacher, one the learner. After going over exactly how

    the shock treatment (to work _5), the teacher (to go _6) to his control panel and the learner (to behooked up _7) to electrodes. The teacher would first read lists of paired words then (to ask _8) the

    learner to pair up the now separated words. For each wrong answer the learner (to give _9), anincreasing dose of electricity (to be given _10).(Source: Adapted from: http://www.free-researchpapers.com/dbs/b11/smu317.shtml)

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    B. Identify the tenses of the verbs underlined in the following fragment and match them to the usessuggested in the table below:

    The research of consciousness, or states of awareness, has provided numerous interesting andinfluential studies. Sleep, dreams, and hypnosis are states of awareness that have intrigued

    psychologists because they relate to the quality of psychological interaction with the environment.

    States of awareness change constantly, which produces changes in behaviour. Studies in this area

    have made great contributions to the understanding of psychology. Researchers pursuing answersabout states of awareness discovered Rapid Eye Movement sleep and how it relates to dreaming.

    Rosalind Cartwright, a leading researcher in this area, takes the study of consciousness to another

    level by suggesting that people may be able to control what they dream about. Many psychologistshave theorized about why people dream. Sigmund Freud believed that dreams were windows to your

    unconscious; that your greatest unfulfilled wishes and fears would be expressed symbolically in your

    dreams. Freud's view has been highly influential, and psychotherapists still use dream interpretationduring therapy.(Source: Adapted from: http://www.free-researchpapers.com/dbs/b6/pnl224.shtml)

    VERBS TENSE USE

    An action that was begun in the

    past and continues into the present/

    An action that happened in the

    unspecified past/ A recent action

    that has a present effect.

    Actions that happened at a defined

    moment in the past.

    Habitual activities - States

    SECTION III: Text Structure

    Researchers communicate their results and help accumulate knowledge through conference

    papers, reports, on-line journals and print journals. A research paper is a true academic

    writing that requires inquiry into the existing literature on the topic of study and personal

    thoughts as compared to the established experts in the field. A research report has several

    sections (Title, Abstract, Introduction, Method, Results, Discussion and References) andeach section provides information about the process of elaboration.

    Research ReportTitle The title of the report must be short and descriptive. Try to use around 15 words.

    Abstract The abstract is a very important section of a research paper because it may be the only part

    people read. Therefore, it should help a person decide whether to read the paper or not. The purposeof this section is to provide a brief and comprehensive summary of the study. It should include a brief

    description of the problem being investigated, the methods used, the results and their implications,written in a concise, specific and accurate manner

    B. The information in the following paragraph has been jumbled. Listen to the recording, rearrange it,and rewrite it in order to provide a coherent abstract.

    Attitudes toward the Use of Animals in Psychological Research and Education:

    Results from a National Survey of Psychologists

    by S.Plous Wesleyan University

    Abstract:

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    In general, the attitudes of psychology majors closely resembled the attitudes of practicing

    psychologists.This article reports the results of a national survey in which psychology majors were asked

    about the use of animals in psychological research and teaching.

    Opposition to the use of animals was greatest among women, among students at selectiveschools, and among students living in the Northeast/ Mid-Atlantic region of the country.

    Students tended to (a) support animal experiments involving observation or confinement, but

    disapprove of studies involving pain or death; (b) support mandatory pain assessments and the federalprotection of rats, mice, pigeons and reptiles; and (c) support the use of animals in teaching, but

    oppose an animal laboratory requirement for the psychology major.

    ...............................................

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    Unit 3: Education

    The principal goal of education is to create men who are capable of doing new things, not simply of

    repeating what other generations have done. Jean Piaget

    SECTION I: VOCABULARY ACTIVITIES

    Born in Zurich, Johann Heinrich Pestalozzi (1746 - 1827) took up Rousseau's ideasand explored how they might be developed and implemented. His early experiments ineducation ran into difficulties but he persisted and what became known as the

    'Pestalozzi Method' came to fruition in his school at Yverdon.. Instead of dealing with

    words, he argued, children should learn through activity and through things. Theyshould be free to pursue their own interests and draw their own conclusions.

    I wish to wrest education from the outworn order of doddering old teaching hacks aswell as from the new-fangled order of cheap, artificial teaching tricks, and entrust it to

    the eternal powers of nature herself, to the light which God has kindled and kept alivein the hearts of fathers and mothers, to the interests of parents who desire their children

    grow up in favour with God and with men. (Pestalozzi quoted in Silber 1965: 134)Pestalozzi goes beyond Rousseau in that he sets out some concrete ways forward -

    based on research. He tried to reconcile the tension, recognized by Rousseau, betweenthe education of the individual (for freedom) and that of the citizen (for responsibilityand use).

    His initial influence on the development of thinking about pedagogy owes much to a

    book he published in 1801: How Gertrude Teaches Her Children. He wanted to

    establish a 'psychological method of instruction' that was in line with the 'laws ofhuman nature. As a result he placed a special emphasis on spontaneity and self-activity.

    Children should not be given ready-made answers but should arrive at answersthemselves. To do this their own powers of seeing, judging and reasoning should be

    cultivated, their self-activity encouraged (Silber 1965: 140). The aim is to educate the

    whole child - intellectual education is only part of a wider plan. He looked to balance,or keep in equilibrium, three elements - hands, heart and head.William H. Kilpatrick in his introduction toHeinrich Pestalozzi (1951) The Education

    of Man - Aphorism has summarized six principles that run through Pestalozzi's effortsaround schooling.

    Personality is sacred. This constitutes the inner dignity of each individual.As 'a little seed... contains the design of the tree', so in each child is the promise of hispotentiality. 'The educator only takes care that no untoward influence shall disturb

    nature's march of developments'.Love of those we would educate is 'the sole and everlasting foundation' in which to

    work. 'Without love, neither the physical nor the intellectual powers will developnaturally'. So kindness ruled in Pestalozzi's schools: he abolished flogging - much to

    the amazement of outsiders.

    To get rid of the 'verbosity' of meaningless words Pestalozzi developed his doctrine ofAnschauung - direct concrete observation, often inadequately called 'sense perception'

    or 'object lessons'. No word was to be used for any purpose until adequateAnschauung

    had preceded. The thing or distinction must be felt or observed in the concrete.Pestalozzi's followers developed various sayings from this: from the known to the

    unknown, from the simple to the complex, from the concrete to the abstract.To perfect the perception got by the Anschauung the thing that must be named, an

    appropriate action must follow. 'A man learns by action'.

    Out of this demand for action came an emphasis on repetition - not blind repetition, but

    repetition of action following theAnschauung.Source: Adapted from http://www.pestalozziworld.com/pestalozzi/pestalozzi2.html

    New Vocabularydodderingfloggingeverlastinghacksto kindleoutwornto pursuesoleuntowardverbosity

    to wrestPhrasal verbsto set outto run intoto run throughto take upPhrasesto come tofruitionto drawconclusionsto get rid of smth.

    to grow up infavour withCompoundwordsnew-fangledready-made

    self-activityPrefixesreconcileimplementinadequatelyentrust

    outsidersSuffixeseducationresponsibilityachievementpsychologicalspontaneitykindnessmeaningless

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    A. Use your dictionary to look up the underlined word or phrase in each of the following sentences.

    Find the definition that best fits the context and write it next to each sentence.

    Model:His early experiments in education ran into difficulties.

    to run into = to start to experience a difficult situation

    1. The 'Pestalozzi Method' came to fruition in his school at Yverdon.

    to come to fruition =2. They should be free to pursue their own interests and draw their own conclusions.

    to pursue =

    3. The educator only takes care that no untoward influence shall disturb nature's march of developments.untoward =

    4. To get rid of the 'verbosity' of meaningless words Pestalozzi developed his doctrine ofAnschauung.

    verbosity =5. Love of those we would educate is 'the sole and everlasting foundation' in which to work.

    sole =

    B. Adding a suffix to a noun, verb or an adjective we can obtain new nouns or adjectives. In the table below

    there are several adjectives and nouns which were obtained like this. Mention the word formation process,according to the model:

    Original Word Category Suffix New Word Category

    develop VERB -ment development NOUN

    education

    fruition

    responsibility

    achievement

    psychological

    spontaneity

    kindness

    meaningless

    intellectualactivity

    C. There are three forms of compound words: the closed form (headquarters), the hyphenated form (sit-in)and the open form (post office). Match the words in column A with those in column B to form a new word.

    A. eye distance middle full real half life child else forethrow heart president single freeze check

    B. estate stopping elect minded shadow dry like in where class back learning moon sister time catching

    Model:

    eye + catching = eye-catching

    SECTION II: Language Focus

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    Reported Speech When we report statements that were made in the past we change the tense of the

    original (direct) speech. When we report things that are timeless, such as scientific theories, we cankeep the verb in the Present Simple. There are some verbs which introduce the Reported Speech: said,

    told, affirmed, admit, allege, etc.

    A. Reformulate these sentences. Use the reporting verbs given and make all the necessary changes.

    Model Pestalozzis early experiments ran into difficulties.

    It is said that Pestalozzis early experiments had run into difficulties.1. A man learns by action.

    Pestalozzi affirmed

    2. He tried to reconcile the tension between the education of the individual and that of the citizen.It is asserted ...

    3. Kilpatrick has summarised six principles of Pestalozzis theory of education.

    The author stated 4. Without love, neither the physical nor the intellectual powers will develop naturally.Pestalozzi alleged ...

    5. The educator must encourage childrens self-activities.He argued ...

    When reporting, we may also use clauses: a that clause reporting a statement, a wh clause

    reporting a wh question or exclamation, a clause with if or whether reporting a polarquestion, or an infinitive clause reporting a directive.

    B. Rearrange the jumbled words to make coherent sentences inside the first and last words given.Model constitutes infers personality that inner dignity the each of

    He infers that personality constitutes the inner dignity of each individual.

    1. children whether special or attention wondered be should givenShe .. not.2. what noticed change an had their in extraordinary occurred

    They ... behaviour.3. Pesatlozzis when asked learn we about would

    We . method.

    4. they meaningless insisted not use shouldHe .. words.

    5. was that of method observation admitted direct theI .. useful.

    C. Read the text below and insert the word which best fits each space. Choose from the list below:

    report education assigned attend choice standards range conducted satisfaction private

    Parents of children who _____(1) private schools are more satisfied with their schools than parents of

    children in public _____(2) settings, according to a new report from the National Center for EducationStatistics, while parents whose children attend the public school of their _____(3) are more satisfiedthan those whose children attend an _____(4) public school.

    Released in August, the _____(5) is based on telephone interviews with parents _____(6) in the first

    half of 2007 on a wide _____(7) of topics: school satisfaction, parental involvement in schools,school-parent communication, _____(8) with teachers, discipline and homework levels. While thespecific numbers varied, more _____(9) school parents than public school parents were very satisfiedwith teachers, academic _____(10), discipline, and school/parent interaction.(Source: Adapted from http://www.educationreport.org, Parent satisfaction higher in private schools, September 16, 2008)

    SECTION III: Text Structure

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    Research Report Introduction and MethodIntroduction The main purpose of this section is to tell your reader why you performed the study. Inother words, you have to inform the reader of the research question and indicate why it is important

    and how it is unique when compared to previous studies.

    Method This section includes detailed descriptions of the sample, the materials, instruments, and the

    procedures so that the reader understands that the information provided is valid and reliable.

    A. You will read an excerpt from a research report. Six sentences have been removed from this text.Choose from the sentences A-G the one which fits each gap. There is an example at the beginning (0)Introduction

    Stress is a part of everyday life (Weiten, 2001). 0 D. Without stress life would be dull; however, we must

    learn to cope with all forms of stress to prevent it affecting our psychological and physical health (Weiten,

    2001).

    Kohn, Lafreniere & Gurevich (as cited in Weiten, 2001) found that routine daily hassles can have a

    significant effect on our mental health. 1 ___. Also, Holmes & Rahe (as cited in Weiten, 2001) and others have

    found that changes in life, positive or negative, require adjustment. During this time of adjustment, one may be

    more susceptible to stress. More changes in one's life may increase one's susceptibility to stress. However, not

    all life experiences are stressful. Social support is very important to reducing stress (House, Landis &

    Umberson, 1988). 2 ___. According to Davis, Morris & Kraus (1998), there is an inverse correlation between

    social support and mental health.

    3___. Exercise provides an opportunity to release frustrations and increases resistance to stress, while sleep

    deprivation decreases it. When deprived of sleep, one might under-perform on cognitive tasks, which itself mayincrease stress levels (Weiten, 2001).

    Work stress is another important factor that has been the subject of much research. Weiten (2001) noted that

    "pressure has turned out to be more strongly related to measures of mental health than the SSRS" (p. 534), a

    measure of life change. A heavy workload, a hectic work schedule, a poor work environment, and low job

    security are all factors that can cause stress at work (Weiten, 2001). 4 ___.

    This study was designed to replicate past research and investigate the correlations between stress and daily

    hassles; social support; life experiences; exercise; sleep; and work levels.

    MethodParticipants

    There were 30 participants in this study, 15 men and 15 women. 5 ___. The mean age was 30.4. Participants

    were attending school, work, or both.Materials

    Information was gathered using the Hassles Scale (Delongis, Folkman, & Lazarus, 1988), Life Experiences

    Survey (Sarason, Johnson, & Siegel, 1978), Stress Test (Weiten, 2001), and Social Support Scale (Weiten,2001)

    Participants were also asked to report their average hours of work or school per week, average hours

    of sleep per night, and average hours of exercise per week.

    Procedure

    Each participant was asked to complete the questionnaire package. Confidentiality was

    emphasized and participants were asked not to include their names. 6 ___Source: Adapted from: http://www.capilanou.ca

    The Effects of Daily Life on Stress Levels by Chad Clippingdale & Shannon Birk

    A. The researchers then scored the tests and correlated the results using the Pearson product-moment

    correlation.

    B. When one spends longer hours exposed to these factors, stress levels may become greater.

    C. Having someone to listen and give empathy helps to justify our feelings and makes us feel better.

    D. We experience stress each day, sometimes positively and sometimes negatively.

    E. Although minor hassles alone may not be stressful, many hassles may build up and overwhelm an individual,

    causing stress.

    F. Exercise and getting a good night sleep are also very important to coping with stress.

    G. Ages ranged from 13 to 59.

    Unit 4: Autism and Communication

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    To effectively communicate, we must realize that we are all different in the way we perceive the world

    and use this understanding as a guide in our communication with others. Anthony Robbins

    SECTION I: Vocabulary Activities

    Autism is a complex neurobiological disorder that typically laststhroughout a person's lifetime. It is part of a group of disorders known as

    autism spectrum disorders (ASD). Today, 1 in 150 individuals arediagnosed with autism, making it more common than paediatric cancer,diabetes, and AIDS combined. It occurs in all racial, ethnic, and social

    groups and is four times more likely to strike boys than girls.Autism was first identified in 1943 by Dr. Leo Kanner of Johns Hopkins

    Hospital. At the same time, a German scientist, Dr. Hans Asperger,described a milder form of the disorder that is now known as Asperger

    Syndrome. These two disorders are listed in the DSM IV as two of the five

    developmental disorders that fall under the autism spectrum disorders. Theothers are Rett Syndrome, PDD-NOS, and Childhood Disintegrative

    Disorder. All of these disorders are associated with rigid routines and

    repetitive behaviours, such as obsessively arranging objects or following

    very specific routines, but the most important characteristic is that they

    impair a person's ability to communicate and relate to others.The capacity to acquire and use language is a key aspect that distinguisheshumans from other organisms. Language acquisition starts in infancy and it

    is the process by which humans acquire the capacity to perceive, produce

    and use words to understand and communicate.

    A child's acquisition of language can be broken down into differentsegments: phonology, which is a person's use of speech sounds; syntax - the

    rules of grammar; semantics, which refers to a person's ability tounderstand and create the meaning of language; pragmatics - the ability to

    use language for the purpose of communication.Breaking down language into these different segments allows professionals

    to clarify to what extent and which aspects of the language and

    communication of a child with an autism spectrum disorder (ASD) is

    impaired.Children with an ASD often fail to communicate using speech or any othertype of language, for example eye-contact, hand gestures, body language. If

    a child does not wish to communicate intentionally, they will not explore

    their ability to vocalise, learn new sounds or listen to the language spokenaround them. This will ultimately result in a delay in their language

    acquisition. Without this means of communication, a child will find it

    difficult to express themselves. A child with an ASD may not see anyreason to communicate with other people and, consequently, without a

    reason there is no point in communicating or no need to communicate.Children with an ASD may also remove themselves from situations that

    require communication, limiting their opportunities to communicate.

    Without opportunities there cannot be a development in communication.

    Source: Adapted from http://www.autismspeaks.org/, http://www.nas.org.uk The National AutisticSociety Speech and Language Therapy

    SpecialistVocabulary

    acquirecommunication

    impairoccurphonologypragmaticsrepetitive behaviourrelaterigid routinessemanticsspectrumstrikesyntaxvocalise

    AcronymsAIDSASDDSMPDD-NOS

    Antonymspair impairintegrate disintegrateorder disorder

    Compoundseye-contactlifetimeneurobiological

    Phrasesto break down intoto fall under

    Word familyintegrateintegral

    integrationintegrativedisintegratedisintegrationdisintegrative

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    A prefix is placed at the beginning of a word to modify or change its meaning. dis- shows an apposite

    or negative and, in verbs, it shows the stopping or removing of a condition.

    A. Add the prefix dis- to the following words. Use a dictionary to find their meaning.

    Model:

    appear disappear to become impossible to see any longer

    ability approval associate believe compose graceful integrate junction order pleased qualify regard reputable satisfaction trust

    ...............................................

    B. Match the following words with the most suitable definition.Model: 0. explore = K

    0. explore = K

    1. capacity

    2. vocalize3. delay

    4. strike5. spectrum

    6. occur7. disintegrate

    8. routine9. impair

    10. acquisition

    A. to damage something or make it not as good

    as it should beB. someones ability to do somethingC. to happen or exist in a particular place or situationD. the process by which you gain knowledge or learn askillE. when something does not happen or start when itshould doF. to break up, or make something break up, into verysmall piecesG. to make a sound or sounds with your voiceH. to damage or harm someone or something

    I. the usual order in which you do things, or the thingsyou regularly doJ. a complete range of opinions, people, situations,etc. going from one extreme to its oppositeK. to discuss or think about something carefully

    C. Follow the link http://www.all-acronyms.com/ to find what these acronyms stand for. Choose the

    ones that are the most suitable to the text above.

    Model: ASD = autism spectrum disorders

    AIDS =CDD =

    DSM =

    PDD-NOS =

    SECTION II: Language Focus

    Reported Speech Other ways of reporting include using nouns such as: argument, assertion,

    comment, denial, explanation, observation, remark, statement, etc.

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    A. The words in the following sentences have been jumbled. Rearrange them within the first and lastwords given, in order to make coherent sentences. All the sentences contain reporting nouns.

    Charles Aussilloux, Professor of Child and Adolescent Psychiatry at the University of Montpellier,and his team studied the patterns of autism in the population of Languedoc, France.

    Below, there are reported some of the results of his research.

    Model: was a to clearer of provide argument study major the picture

    The major argument of the study was to provide a clearer picture of autism.1.first his of that observations the was evolutions autistic of were personsOne . different.

    2. about remark the autistic possibility of to autonomously was people liveHis .. encouraging.

    3. was great of comment the importance on the environmental influence

    Of . factors.4. autism related the was important similarities statement to Aspergers and between

    Another .. Syndrome.

    5. of the emphasized major autistic role normal assertion the in contact development of humanAussillouxs .. children.(Source: Adapted from http://www.abc.net.au/rn/talks/8.30/helthrpt/stories/s21141.htm)

    B. Complete the second sentence so that it has the similar meaning to the first sentence, using theword given.

    ModelYou should focus more on the topic, the teacher told me. advisedThe teacher advised me to focus more on the topic.

    1. Reading more articles in a foreign language is good for you too, she said. recommendedShe more articles in a foreign language.2.You wrote a very good research report! the professor told her. congratulatedThe professor ...a very good research report.

    3. Dont leave your room after dark. This is not a safe area, our instructor told us. warned

    Our instructor .....our room after dark.4. If you copy the review, you will be accused of plagiarism, said the lecturer. threatenedThe lecturer if I copied the review.

    5. Dont forget to bring your project, my colleague told me. reminded

    My colleague... my project.

    When reporting emotions or impressions we may use certain adjectives.

    C. Match the adjectives (A-F) with the faces (1-6) Model: 6 F

    1 2 3

    4 5 6

    A. concerned; worried; alarmed; afraid; uneasy

    B. angry; infuriated; outraged; annoyed;

    irritatedC. bored; uninterested; fed up; jaded

    D. content; blissful; cheerful; joyful; delighted

    E. depressed; miserable; unhappy; disheartened

    F. surprised; astonished; amazed; taken aback

    SECTION III: Text Structure

    Research Report Results, Discussion and References

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    Results The main purpose of this section is to offer your readers a summary of what you found and

    to give a description of the techniques used in the research, of each analysis and the results obtained

    Discussion In this section you must discuss and interpret your data for the reader, tell them about

    the implications of your findings and make recommendations

    References This section is at the end of your paper and contains the information necessary for yourreader to find any source that you cite in the report.

    Social Sciences use the APA formatting and style to cite sources.

    A. Read the information contained in this section of a research report and fill in with the missing figures.Results

    Pearson product-moment correlations were computed to measure the relationship between stresslevels and the other factors studied. The following table presents the findings.

    Table 1 n = 30

    Correlations between Stress & Various Stress FactorsFactors Stress

    Daily Hassles .47**Social support

    Life experiences .42*Weekly exercise

    Hrs of sleepHrs of work .39*** p

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    Advertising has been a form of glorifying or gaining publicity for goods andmerchandise since very early times. In fact, advertising has been around as an informal

    concept since the beginning of civilizations and former methods were oral advertising

    or claiming the benefits of products verbally when merchants sold goods to peopledirectly on the streets. However with the advent of paper and writing, advertising took amore formal shape.

    Egyptians and Ancient Greeks used the papyrus for advertising and rock painting wasalso used. Advertising in English in magazines as we know today dates back to the end

    of the 17th century and newspaper advertising in America began during the first part ofthe 18th century with advertisements for estates. With the growth of mass media and

    different forms and avenues of communication like radio, TV, newspapers, magazines,

    and of course the internet in the 20th century, advertising started becoming animportant aspect for commercialization of products. People started understanding the

    potential of advertisements and it became a business with the establishment ofadvertising agencies with the first advertising agency in US opened in 1841.

    With advertising becoming a business in itself, the methods of using advertisementsbecame even more formalized, controlled and systematic and the advertisements forproducts started appearing as newspaper ads, on billboards, hoardings, as handbills,

    leaflets, on magazines, newspapers, on TV and radio as commercials and more recently

    on the internet. Web advertising is now a very powerful means to take the messageacross to the customers. However to actually appeal to customers, advertising will have

    to work in accordance with the principles of psychology and sociology. Thus anadvertiser or an advertising professional will also have to be a sociologist and a

    psychologist to really have an impact on the minds of consumers.

    The principles of advertising are largely based on cognitive psychology and the

    psychological processes of attention, perception, association and memory to bring outthe complete impact or uses of a product or 'brand'. Any advertisement will have to firstfocus on the attention that it is able to capture of the consumers. Strong messages,

    strong visuals and glaring colours are sometimes used on hoardings and billboards. Forcommercials, attention catching clothes and attractive models are sometimes used.

    Once the attention is drawn with the colours and the sounds or words, the focus is on

    retaining consumer interests by using 'association'. Themes or products which aparticular segment of customers could associate with are used. Thus for baby food,

    mothers and babies are featured so association would have more to do with relevance

    or context of the advertisement. Certain colours also have associative value and certainbrands and companies use a specific colour to promote their products. The company

    logo or symbol is also a part of developing a brand and helps in giving identity to abrand and has a strong associative value.

    The association should be such that it not only serves the purpose of quick

    understanding and perception of the consumers but is also retained in their memory for

    a long time. Thus memory or retention is an important aspect of the psychology ofadvertising as only an advertisement that consumers can easily remember for a long

    time for its novelty or use of words, colours and figures will be the most effective.

    Source: Adapted from http://ezinearticles.com/The-Psychology-of-Advertising

    New Vocabularyadventappealbillboardcommercial

    estatehandbillhoardingglaringleafletmerchandisenovelty

    Synonymsmemory = retention

    Word familiesad

    advertisementadvertiseradvertising

    Phrasesto bring outto draw attentionto give identityto serve a purposeto take the messageacrossto work in accordancewith

    SECTION I: Vocabulary Activities

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    Synonyms are different words with identical or very similar meaning. They can be any part of speech (nouns,verbs, adjectives, etc.) as long as both members of the pair are the same part of speech.E.g. carand automobile; sick and ill

    A. Read the article again and match the following words with their synonyms.

    Model: 1. to appeal = to attract

    to claim; novelty; hoarding; advent; glaring;

    to appeal

    to attract; beginning; innovation; to declare; poster;

    brilliant

    B. Use your dictionary to translate the following phrases:

    to bring out; to draw attention; to give identity; to serve a purpose; to take the message acrossWhen we describe things we sometimes need to define them as well, especially in academic writing,so that is perfectly clear what we mean. We may also need to give examples of what we define, and toclassify.

    Simple Definitions

    If we look in a dictionary for the word hospital we may find:

    hospital a large building where sick or injured people receive medical treatment.

    More formally in writing we would put:

    A hospital is a large building where sick or injured people receive medical treatment.

    Study these other examples.

    A psychiatrist is a doctor who is trained in the treatment of mental illness.

    Steel is a strong metal which can be shaped easily.

    Who is used for persons, which is used for inanimate objects and animals, where is used forplaces.

    Complete the following sentences in the same way as the examples above.

    a. A college ________________ students receive higher or professional education.

    b. A dentist _________________ treats peoples teeth.

    c. Steel _____________________ is produced from iron and carbon.

    2. Join pairs of sentences by using relative clauses.

    e.g. Bronze is an alloy. It is produced from copper and tin.

    Bronze is an alloy which is produced from copper and tin.

    The sentences below have been mixed up. Join the 8 sentences on the left with the correct ones from the10 on the right. Use the appropriate relative pronoun.

    1. An engineer is a person a. It produces electricity

    2. A microscope is an instrument b. He studies the way in which industry and trade produceand use wealth.

    3. A generator is a machine c. He treats the diseases of animals.

    4. A botanist is a person d. It makes distant objects appear nearer and larger.

    5. A square is a geometric figure e. He designs machines, buildings or public works.

    6. A cucumber is a vegetable f. It gives information on subjects in alphabetical order

    7. An economist is a person g. He studies plants

    8. An encyclopedia is a book h. It makes very small near objects appear largeri. It is long and round with a dark green skin and light greenwatery flesh

    j. It has four equal sides and four right angles

    Academic Definitions

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    Look at the following definition:

    Plastics are compounds made with long chains of carbon atoms. In full the definition would be

    Plastics are compounds which are made with long chains of carbon atoms.

    Often subjects, particularly academic subjects, omit the wh- word in the following way:

    Criminology is the study ofcrime (or illegal acts).

    Psychiatry is the study and treatment ofmental illness.

    Politics is the science ofgovernment.Botany is the science ofthe structure of plants.

    Write out definitions of the subjects given below. Use the notes given next to each subject; write in thesame style as above.

    1. Demography study population growth and its structure.

    2. Zoology science structure, forms and distribution of animals.

    3. Biology science physical life of animals and plants

    Academic subjects may be more cautiously defined, thus:

    Geography may be defined as the science of the earths surface.

    Linguistics may be defined as the science oflanguage.

    Write out definitions of the following subjects in the same way as above.

    1. Sociology science nature and growth of society and social behavior.

    2. Theology study religious beliefs and theories3. Astronomy science sun, moon, stars and planets

    Extended Definitions

    It is possible for academic subjects to be defined more specifically. Normally, this can only be doneif more information is given.

    Look at the following example (branch has the meaning of division).

    Psychology may be defined as the branch of biological science which studies the phenomena ofconscious life and behavior. (old definition)

    Write out definitions of the following subjects in the same way as above.

    1. Criminal psychology psychology investigates the psychology of crime and the criminal.

    2. Chemistry science deals with the composition and behavior of substances.

    3. Social economics economics is concerned with the measurement, causes and consequencesof social problems.

    A definition may be extended in order to be more precise and/or to give more information about thesubject. Look carefully at the following examples.

    Sociology may be defined as the branch of science which studies the development andprinciples of social organization. It is concerned with group behavior as distinct from thebehavior of individuals in the group.

    Econometrics may be defined as the branch of economics which applies mathematical andstatistical techniques to economic problems. It is concerned with testing the validity ofeconomic theories and providing means of making quantitative predictions.

    Write a definition of your subject in a similar way to the above.

    .........................................................................................................................................................................................................

    .............................................................................................................................................................................................................

    ........................................................................................................................................................................................................

    C. Memoryand retentionare synonyms, but thereare also other words that have a similar meaning. Ifyou follow the link http://thesaurus.reference.com/

    Choose ten of the synonyms and makesentences of your own.

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    and search for the word memory, you will obtain thefollowing information:

    ..

    .

    Main Entry: memoryPart of Speech: nounDefinition: ability to hold in the mindSynonyms:

    anamnesis, awareness, camera-eye, cognizance,consciousness, dead-eye, flashback, memorization,

    mind, mind's eye, mindfulness, recall, recapture,

    recognition, recollection, reflection, remembrance,

    reminiscence, retention, retentiveness,

    retrospection, subconsciousness, thought(Source: Adapted from http://thesaurus.reference.com/)

    D. Study the following extended definition of memoryand notice the words marked in the text.

    Memory, the ability to retain information or to recover information about previous experiences, is afunction of the brain. When we remember something, a process takes place in which our brains

    recover and reconstruct information about things we've done or learned. There are two types of

    memory:short-term memory (STM) and long-term memory (LTM).Short term is memory of recent knowledge and happenings, while long-term memory helps us recall

    events and knowledge from our pasts.Source Adapted from http://www.aarp.org/health/brain/works/what_is_memory.html

    Below is a list of words that collocate with memory. Form new words (some precede and others followmemory) and look them up in the Penguin Dictionary of Psychologyby Arthur S. Reber

    afterimage; associative; autobiographical;biological; colour; declarative; drum; echoic;

    episodic; explicit; fact; false; flashbulb; genetic;holographic; iconic; immediate; implicit;

    inaccessible; lexical; long-term; operating

    characteristics;

    memory

    procedural; racial; reconstructive; recovered;reproductive; semantic; source; span; trace;

    unconscious; working

    SECTION II: Language Focus

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    We may emphasise in English in several ways, such as using passives, inversion, fronting or cleftsentences.

    Fronting and Inversion are used to give emphasis or to be rhetorical in more formal situations, inpolitical speeches, on the news, and also in literature. Some native speakers may also use them

    occasionally in day-to-day conversation.

    At no timeAt no time did I say I would accept late homework.

    Hardly........when

    This is used to refer to an event that quickly follows another. It is usually used with the past perfect.Hardly had I got into bed, when there was a knock at the door.

    Less used isHardly....before.Hardly had I left before the trouble started.

    Little

    Little did I know that he was a compulsive liar.Little does she know what surprises we have in store for her.

    No sooner.....than

    This is used to refer to an event that quickly follows another. It is usually used with the past perfect,but sometimes with the simple past.

    No sooner had I reached the door than I realised it was locked.No sooner did I reach the door than I realised it was locked.Not + object

    Not a single word did she say.

    Not only.....but also

    " Not only has McDonalds, which employs over 1 million people worldwide, played a huge role inpioneering low standards now equated with the word "McJobs", but it has also decided to restrict our

    ability to have a public discussion about the impact of the McJobs phenomenon", Naomi Klein, "NoLogo: Taking Aim at Brand Bullies" (Toronto: Vintage Canada, 2000)

    Not until

    Not until January will I have a holiday.

    Nowhere

    Nowhere had Susan seen a more beautifully decorated room.

    Only afterThis is usually used with the simple past.

    Only after the film started did I realise that I'd seen it before.

    On no account/ Under no circumstances

    On no account should you be absent from your seminars.

    Only then/if/when/later

    This is usually used with the simple past.

    Only then did I know what I had got myself into.Rarely/Seldom/Never

    These are most commonly used with the present perfect or past perfect and with modals such as canand could. The present simple can also be used.Seldom have I seen him looking so miserable.

    "Rarely does a movie make you feel so warm and so uneasy at the same time." - Review of `Hearts in

    Atlantis` in the Canadian Province, 28/09/01Never in her life had she experienced this exhilarating emotion.

    Scarcely/Barely....when

    This is used to refer to an event that quickly follows another. It is usually used with the past perfect.Scarcely had I arrived home when there was a knock on the door.

    So......that

    This is a common inversion, usually used with an adjective & the verb `be`.

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    So exciting was the soap opera that I forgot to do my English homework.

    It can also be used with much.So much did she adore John that she would not give him up.

    Such....that

    Used with the verb `be` and a noun, it means so much or so great.

    A. Rephrase the following sentences, beginning with the words given.

    Model: I had never seen so many people queuing at the door of the supermarket.Never had I seen so many people queuing at the door of the supermarket.

    1. You must never associate this colour with our product again.

    On no account ..

    2. They did not realise much about the impact of their billboard.

    Little ..

    3. You will not find a better advertising manager in the whole country.

    Nowhere ....

    4. She used strong visuals and messages in the advertisement.

    Strong ....

    5. People started calling soon after they had posted the advertisement.Hardly ..when ...

    6. I did not say you can use my name on the hoarding.At no time .....7. The merchant did not say anything about the sales action.

    Not .8. I understood the associative value of this colour only at the end of the presentation.Only then ..

    9. Egyptians used the papyrus and rock painting for advertising.

    Papyrus..10. Advertisement for baby food feature mothers and babies.

    Mothers and babies .

    B. Rearrange the words to make coherent sentences using the words given. They are all examples ofemphasis.

    Model: this it does an make like ad you products the buyRarely does an ad like this make you buy the products itpresents.

    1. eyes was impressive the with brought the to my babies tears commercial itSo .. that..eyes.

    2. ad these quality have visuals the improved the of sent they also powerful a have

    Not only..but ... message.3. advertisement I most their the new was the and music liked aboutWhat ..colours.

    4. who Annie leaflets came up was the with idea of brilliant the spreading atIt...entrance.

    5. was the new social psychologist who wrote this powerful logo for ourIt .. brand.6. agent the displayed his claimed had customers for goodsNo sooner .than..more.

    7. the value gave of was associative our symbol the identity to thatIt ..products.

    SECTION III: Text Structure

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    QuotingA quotation is the repetition of one expression as part of another one and it is generally punctuated byquotation marks.

    A. You are going to listen to an APA style set of rules used for quoting. Fill in the blanks with the missinginformation. You will listen to the recording twice.Quotations- Fewer than 40 words: Include in the text, ______________ (1) by double quotation marks

    - 40 words or more: Set off from the text in indented block form without quotation marks. If the quotationcontains _______________ (2) paragraphs, indent the start of each one 0.5".

    - To indicate errors in the original source, use sic, __________ (3) and bracketed: . . . biolgical [sic]

    - To indicate changes in the original source:

    a. Use an_________ (4) to indicate omission. Add a period if the omission comes between sentences.

    b. Use brackets to insert material.

    c. If someone other than the original author has italicized words for ___________ (5), add the words [italics

    added] in brackets after the words.

    - Cite quotations in the following ways (depending on quote ________ (6) and use of author name):

    Horner (1967) found that Children raised in stable two-parent families . . . (p. 438).

    He found that Children raised . . . (Horner, 1967, p. 438).

    Horner (1967) found the following: Children raised . . . [assuming quotation is 40 or more words long]. (p.

    438)You may need to obtain copyright permission for long _____________ (7).

    Source: Adapted from http://sparkcharts.sparknotes.com/study/researchstyleapamla/section4.php

    B. You will read an excerpt from an article. Five sentences have been removed from this text. Choosefrom sentences A-E the one which fits each gap. All contain examples of quoting.GALE AND THE NEW SCIENCE OF PSYCHOLOGYThese rapid changes in advertising were noticed by Harlow Gale, who was uniquely qualified to recognize and

    study the effects of these newly emerging attention structures in the mass media. In 1883, while a sophomore at

    Yale, a chance reading of a copy of the Proceedings of the Society for Psychical Research called Gale's attention

    to empirical studies of mental life and reasoning (Gale 1900). _____ (1)

    Gale credits Professor Wilhelm Wundt for providing him with three and a half years of "inestimable profit"

    working in the Institute for Experimental Psychology at the University of Leipzig (Gale 1900). Letters in the

    archival files reveal that Gale and the progressive journalist Lincoln Steffens became friends in Germany,

    studied together taking courses from Wundt, and enjoyed a lifelong correspondence. _____ (2) Steffens

    reported, "[T]he laboratory where we sought the facts and measured them by machinery was a graveyard where

    the old idealism walked as a dreadful ghost" (1931, p. 149).

    In 1894, prepared as an experimental psychologist, a 32-year-old Harlow Gale returned to his boyhood home in

    Minneapolis. At that time there were no psychology departments in American universities. _____ (3) He was

    hired as an instructor of "physiological psychology" and given responsibility for the university's laboratory for

    experimental psychology. ____ (4) It was there, until 1903, that Gale taught a series of courses in psychology,

    including a seminar that involved students in conducting studies on "the psychology of advertising" (Gale

    1904). _____ (5) Up until that time, the subject of human attention had received scant experimental attention in

    the laboratories of the new psychologists (Scripture 1895, p. 94).Source: Adapted from http://www.accessmylibrary.com/article-1G1-172907089/harlow-gale-and-origins.html

    A. The laboratory consisted of "a few pieces of psychological apparatus" gathered by the university's previous instructor inexperimental psychology.B. Steffens quoted Professor Wundt as saying, "We want facts, nothing but facts," and that theories were only aids toexperimentation, which was the test of theory.C. In 1895, in the midst of the increasing visibility of consumer advertising, Harlow Gale became interested in "people's

    commercial actions as influenced by street car and magazine advertising" as an application of his training in the emergingfield of experimental psychology (Gale 1900).D. After completing his B.A. in 1885, he undertook postgraduate studies in economics at the University of Minnesota,philosophy at Yale and Cambridge, and experimental psychology at Leipzig (Kuna 1976a).E. In the spring of 1895, Gale joined the faculty of the University of Minnesota as a member of the Philosophy Department(Gale 1904, p. 9).

    Unit 6: Secret Lives

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    In all secrets there is a kind of guilt, however beautiful or joyful they may be, or for what good end they may be

    set to serve. Secrecy means evasion, and evasion means a problem to the moral mind. Gilbert Parker

    SECTION I: Vocabulary ActivitiesA. The following words belong to the new vocabulary. Read the text again and, aided by the context, tryto understand their meaning. Match the words with the most suitable definition.

    One mislaid credit card bill or a single dangling e-mail message on the homecomputer would have ended everything: the marriage, the big-time career, the reputation

    for decency he had built over a lifetime.So for more than 10 years, he ruthlessly kept his two identities apart: one lived in a

    Westchester hamlet and worked in a New York office, and the other operated mainly in

    clubs, airport bars and brothels. One warmly greeted clients and waved to neighbours,sometimes only hours after the other had stumbled back from a "work" meeting withprostitutes or cocaine dealers.

    In the end, it was a harmless computer pop-up advertisement for security software,claiming that his online life was being "continually monitored," that sent this New York

    real estate developer into a panic and to a therapist.The man's double life is an extreme example of how mental anguish can cleave an

    identity into pieces, said his psychologist, Dr. Jay S. Kwawer, director of clinical

    education at the William Alanson White Institute in New York, who discussed the caseat a recent conference.

    But psychologists say that most normal adults are well equipped to start a secret life, ifnot to sustain it. The ability to hold a secret is fundamental to healthy social

    development, they say, and the desire to sample other identities (to reinvent oneself, topretend) can last well into adulthood. And in recent years researchers have found thatsome of the same psychological skills that help many people avoid mental distress can

    also put them at heightened risk for prolonging covert activities.

    "In a very deep sense, you don't have a self unless you have a secret, and we all havemoments throughout our lives when we feel we're losing ourselves in our social group,

    or work or marriage, and it feels good to grab for a secret, or some subterfuge, to reassertour identity as somebody apart," said Dr. Daniel M. Wegner, a professor of psychology

    at Harvard. He added, "And we are now learning that some people are better at doing

    this than others."Although the best-known covert lives are the most spectacular - the architect Louis Kahnhad three lives; Charles Lindbergh reportedly had two - these are exaggerated examplesof a far more common and various behaviour, psychologists say. Some people gamble

    on the sly, or sample drugs. Others try music lessons. Still others join a religious group.And there are thousands of people - gay men and women who stay in heterosexual

    marriages, for example - whose shame over or denial of their elemental needs has setthem up for secretive excursions into other worlds. Whether a secret life is ultimatelydestructive, experts find, depends both on the nature of the secret and on the

    psychological makeup of the individual.

    Psychologists have long considered the ability t