COMUNICARE POLITICĂ 2013

7/30/2019 COMUNICARE POLITIC 2013

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COMUNICARE POLITIC 2013Seminar 1

1. Introducere2.

Tipuri de comunicare politic:a. comunicarea prezidenial

b. comunicarea guvernamentalc. comunicarea de partidd. comunicarea politic locale. comunicarea politic internaionalf. comunicarea electoral

3. Ideologii politice/axa stngadreaptaDefiniia partidelor politiceTipologia partidelor politice (de cadre i de mas)Ideologii politice. Plasarea partidelor pe axa stnga-dreapta

Funciile partidelor politice

Bibliografie:

Seminar 1:

1. Lynda Lee Kaid .Handbook of Political CommunicationResearch, Lawrence ErlbaumAssociates, 2004

2. Pierre Brechon.Partidele politice, Eikon, 2004, pp. 77-1153. Beciu Camelia. Comunicare politic, comunicarea.ro, 20024. Brian McNair.Introducere n comunicarea politic, Polirom, 20075. Silviu Brucan.Dicionar-ndreptar de politologie, Nemira, 19936. Alina Mungiu-Pipiddi.Introducere n politologie.Manual opional petru liceu,Polirom, 2000


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Seminar 2

1. Sfera public2. Opinia public3. Capital social4. Discurs politic5. Agenda setting

Bibliografie:Seminar 2:

1. Brian McNair.Introducere n comunicarea politic, Polirom, 20072. Septimiu Chelcea. Sociologia opiniei publice, comunicare.ro, 20003. Lucreiu P. Maricuoiu.Psihologie politic, Institutul European, 20064. Robert Putnam. Social Capital: Measurement and Consequences, Canadian Journal of

Policy Research, 2001;2(Spring 2001), pp.41-51

5. Luoma-aho, V. Bowling Together - applying Robert Putnams theories of communityand social capital to public relations, in Ihlen, O. & Fredrikson M. (eds. ). Social

Theory on PR, Routhledge, Lawrence Erlbaum, pp. 231-251

6. Robert Putnam. Bowling Together: The United State of America,The AmericanProspect, 2002;13(February 11, 2002), pp. 20-22

7. Nacy Frasier. Rethinking the Public Sphere: A Contribution to the Critique of ActuallyExisting Democracy, Social Text, No. 25/26 (1990), pp. 56-80

8. Camelia Beciu. Spaiul public n societatea informaional. Impactul noilor tehnologii decomunicare, articol

9. Owen G. Abbe, Jay Goodliffe, Paul S. Hernson & Kelly D. Patterson. Agenda Setting inCongressional Elections. The Impact of Issues and Campaigns on Voling Behavior,Political

Research Quarterly; Dec. 2003; 56; 4, pp. 419-10.Louis Harris. Polls and Politics in the United States, The Public Opinion Quarterly, vol. 27,nr.1 (Spring, 1963), pp.3-8


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Seminar 3

1. Stiluri de comportamente politice2. Euristici politice (the responsive voter)3. Tipologia alegtorului


1. Richard R. Lau and David P. Redlawsk - Advantages and Disadvantages of CognitiveHeuristics in Political Decision Making,American Journal of Political Science, Vol. 45, No. 4(Oct., 2001), pp. 951-971

2. Susan A. Banducci et al. Candidate Appearance Cues in Low-Information Elections,American Political Science Association, August, 2003

3. Harrop, Martin & Miller, William L. Elections and Voters: A Comparative Introduction,London: The Macmillan Press Ltd, 1987, pp. 101125

4. Edward G. Carmines i Robert Huckfeldt. Comportament politic, n Robert E. Goodin & HansDieter Klingemann,Manual de tiin politic, Polirom, 2005, cap. 8-11, pp.

5. Gabriel Thoveron. Comunicarea politic azi, Antet, 1996


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Seminar 4

1. Campania electoral tipologie i elemente2. Marketing politic


7. Bogdan Teodorescu. Campania electoral, curs SNSPA, comunicare.ro8. Ioan Hosu & Anioara Pavelea. The analysis of the candidates slogans in the

Romanian presidential campaignNovember 2009,Journal of Media Research,6/2010, pp. 18-30

9. Stephan C. Hennenberg. Strategic Postures of Political Marketing: An Exploratoryoperationalization,Journal of Public Affairs, Feb. 2006; 6; 1


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Seminar 5:

1. Campanii pozitive i negative. Efectele publicitii politiceBibliografie:Seminar 5:

1. Kim L. Fridkin & Patrick J. Kenney. The Dimensions of Negative Messages, AmericanPolitics Research, 2008; 36; pp. 694-723

2. John Sides, Keena Lipsitz, Matthew Grossman - Do Voters Perceive NegativeCampaigns as Informative Campaigns?,American Politics Research, vol.XX, nr. X,

2009, pp. 1-273. Travis N. Ridout & Glen R. Smith. Free Advertising: How the Media Amplify Campaign

Messages,Political Research Quarterly 2008; 61; pp. 598-6081. Mitchell S. McKinney & Diana B. Carlin.Political Campaign Debates, n Lynda Lee Kaid .

Handbook of Political CommunicationResearch, Lawrence Erlbaum Associates, 2004,pp. 203-237

4. Charles Atkin & Gary Heald. Effects of political advertising, The Public Opinion Quarterly,vol.40, nr. 2, 1976, pp. 216-228

5. Ann Gordon, David Shafie & Ann Criegler. s Negative Advertising Effective for FemaleCandidates? An Experiment in VotersUse of Gender Stereotypes, The Harvard International

Journal of Press/Politics, 8 (3), pp.35-53

6. Anioara Pavelea. Zvonurile,Revista Transilvan de Stiine ale Comunicrii, nr.5/2008, pp. 38-48

7. James D. King & Jason B. McConnell. The Effect of Negative Campaign Advertisingon Vote Choice: The Mediating Influence of Gender, Social Science Quarterly,vol.84, iss. 4, Dec. 2003, pp. 843


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Seminar 6:

1. Publicitatea politic i new media2. Blogurile politice


1. Joseph Graf . New media: The Cutting Edge of Campaign Communication, n Richard J.Semiatin. Campaigns on the cutting edge, CQ Press, 2008

2. Lynda Lee Kaid. Political Advertising, nHandbook of Political Communication Research,Lawrence Erlbaum Associates, 2004, pp.155-203

3. David D. Perlmutter.Political Blogging and Campaign 2008: A Roundtable,International Journal of Press/Politics, 13(2) 2008, pp. 160-170

4. Jeffrey B. Abramson, F. Christopher Arterton, Gary R. Orren.The electroniccommonwealth: the impact of new media technologies on democratic politics, BasicBooks, 1988

5. Dorina Guu-Tudor.New Media, Tritonic, 20086. Anca Muraru.New Media din anii 20 pn n prezent, IAA, 20107. Holli Semetko. Parties in the Media Age,Handbook of Party Politics, Sage

Publications: 2006
http://hij.sagepub.com/cgi/content/citation/13/2/160?rss=1http://hij.sagepub.com/cgi/content/citation/13/2/160?rss=1http://hij.sagepub.com/cgi/content/citation/13/2/160?rss=1http://hij.sagepub.com/cgi/content/citation/13/2/160?rss=1http://www.google.ro/search?hl=ro&tbo=p&tbm=bks&q=inauthor:%22Jeffrey+B.+Abramson%22http://www.google.ro/search?hl=ro&tbo=p&tbm=bks&q=inauthor:%22F.+Christopher+Arterton%22http://www.google.ro/search?hl=ro&tbo=p&tbm=bks&q=inauthor:%22Gary+R.+Orren%22http://www.google.ro/search?hl=ro&tbo=p&tbm=bks&q=inauthor:%22Gary+R.+Orren%22http://www.google.ro/search?hl=ro&tbo=p&tbm=bks&q=inauthor:%22F.+Christopher+Arterton%22http://www.google.ro/search?hl=ro&tbo=p&tbm=bks&q=inauthor:%22Jeffrey+B.+Abramson%22http://hij.sagepub.com/cgi/content/citation/13/2/160?rss=1


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Lucrri:1. Eseu pe tem


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2. Analiz publicitate politic (spot de campanie electoral)


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Nota:

Total

1. Prezen obligatorie 75% 4x0,50/S 2 puncte2. Lucrri 2x1,50/L 3 puncte3. Activitate la seminar 4x1,00/S 4 puncte4. Pct. oficiu 1 punct

10 puncte

COMUNICARE POLITICĂ 2013

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