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8/8/2019 9 Brand Shaastrsa
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Presented by :
syed rehan ali10/22/2010 1syed rehan ali
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THE 9 BRAND SHAASRAS. THE NEED SHASTRAS
THE DEED SHAASTRAS
THE SEED SHAASTRAS
THE HEED SHAASTRAS
THE FEED SHAASTRAS
THE SPEED SHASSTRAS
THE CREED SHAASTRAS
THE BREED SHAASTRAS
THE EXCEED SHAASTRAS10/22/2010 2syed rehan ali
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1 THE NEED SHAASTRASBRAND CATEGORY GROWTH STRATEGY
The need brand, is throe starting point for buildingwinning profitable brand.
Needs that brand has to satisfyExisting needs
Latent needs
Opportunity needs
Changing needs
No needs
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2 THE SEED SHAASTRASbrand idea growth strategy
Idea seed is the solution of need.
There are different seeds for different ideas
It is the continues process To seed the brand in the mind and heart of the
people
To seed the idea there fore is to provide a
solution for the need. Thus the seed shaastraswhich result in brand idea growth, is an essentialstep-in the evolution of the brand.
10/22/2010 4syed rehan ali
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3 THE HEED SHAASTRASbrand awareness growth strategy
Make the consumer aware-beware of the
unaware Steps in the heed shaastras
Awareness
Recognition
recall
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4 THE DEED SHAASTRASbrand trials growth strategy
The why
The try
trails
The buy
10/22/2010 6syed rehan ali
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5 THE FEED SHAASTRASbrand repeats growth strategy
Ti garner good world of mouth, dont compete withothers compete with yourself, constantly risingstandards
Product quality
Product service quality
Brand experience
Brand satisfaction
Brand delight
Brand surprise
Good brand word of mouth
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6 THE SPEED SHASSTRASbrand sales growth strategy
It is important to have sales pace , to be abrand ace
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7 THE CREED SHAASTRASbrand trust growth strategy
Lead consumers, dont Mislead them
trust
10/22/2010 9syed rehan ali
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8 THE BREED SHAASTRASbrand market share growth strategy
Increase market share, to rise on the share
market Keep eye on the market segment and its
growth rate
It shows the performance of brand in themarket
10/22/2010 10syed rehan ali
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9 THE EXCEED SHAASTRASbrand prof it growth strategy
The consumer must benefit and the marketer
must profit. Increase profit
Relationship between consumer and brand
10/22/2010 11syed rehan ali
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SUCEED
The brand shaastras should be use in correct
sequence to build a successful brand
± ±HAPPY BRAND BUILDINGHAPPY BRAND BUILDING
10/22/2010 12syed rehan ali