Text englezaTema acestei lucrri este Afaceri cu produse inovative n care este prezentat un studiu de fezabilitate succinct, noiuni de inovaie n afacerea pe care doresc s o dezvolt, ghidul unei afaceri de succes, analiza calitativ i cantitativ asupra produselor raw vegana.

n capitolul 1 am sintetizat cteva aspecte teoretice cu privire la inovaie, ce reprezint pentru firm inovarea, descrierea procesului de inovare, ct i descriera unei afaceri cu produse inovative.n capitolul 2 am realizat o scurt prezentare a societii Cofetria Simina.n capitolul 3 am realizat un studiu de fezabilitate succint n care am trecut prin toate etapele corespunztoare.n capitolul 4 am realizat un studiu de caz asupra consumului de produse tradiionale eco.n capitolul 5 am concluzionat aspectele tratate n aceast lucrare i mi-am expus punctul de vedere cu privire la afacerea cu produse inovative i ct de important este s ai o idee inovativ.

De unde ideea de cofetrie?

Fiind student la facultatea de Antreprenoriat,Ingineria si Managementul Afacerilor, m-am gndit c ar fi o idee excelent s-mi deschid o afacere dup ce termin facultatea.Prezentarea afacerii Ideea acestei afaceri se refer la o afacere in domeniul alimentaiei publice, domeniul de producie a produselor de cofetrie. Laboratorul nostru de cofetrie nu doar c o s ofera cele mai bune prjituri, produse att dup reete de cofetrie ct i reete de cas, dar i produse obinute prin metoda fra foc .Aceste produse pot fi preparate de orice persoan care dorete s nvee de la un adevrat profesionist cum poi prepara un desert pentru persoanele dragi.

Totul pare promitor, avnd n vedere c afacerea cu prjituri va fi una de succes, atta timp ct te adaptezi pieei, caui s observi ce vor clienii ti, s le oferi ceea ce caut, s gndeti naintea lor poate ce i doresc, trebuie s fii inovativ.

Nimic nu se compar cu tortul personalizat pe care l comanzi sau pe care l poi prepara tu singur n laboratorul nostru, ai nevoie doar de timp, ingredientele necesare se regsesc n laborator.Sunt sigur c nicio criza economic nu ne va opri din a merge la o prjitur n mod frecvent, realizm c discutm despre o oportunitate de afaceri demn de luat n considerare pentru 2014 i nu numai.In urma unui sondaj efectuat pe un eantion de aproximativ 50 persoane am observat c dac pn acum, clienii cereau produsele standard: amandine, savarina,diplomat, fiind produsele cele mai cunoscute, ei au nceput sa consume produse preparate prin metoda fra foc: tort cu afine, tart cu portocale, lapte de migdale cu mure,turt dulce raw.Produsul de baz pentru orice cofetriei, fiind considerat de clieni cel mai bun este tortul cu zmeura.Produsele i serviciile oferite de Cofetria Simina ncearc s acopere un segment de piaa care nu este foarte cunoscut, produse vegana fr foc preparate de proprii clieni.Aceste delicatese, nu numai c nu ngra i nu sunt nocive, ci chiar aduc organismului gura de oxigen de care are nevoie pentru a funciona ct mai bine. Obiective pentru viitor:-colaborare cu gradinitele din Bucuresti pentru a ii invata pe cei mici sa pregateasca un desert pentru parinti- sa ne adaptm sezonului.- sa ne facem cunoscui! Avem grij ca toi cei care mnnc din produsele noastre s cunoasc cine suntem. Ne adaptm programul!

Cheia succesului :1. Amplasament foarte bun (central)2. Servicii i produse de nalt calitate3. Raport calitate/ pre bun4. Oferim servicii extraPe lng produse, cofetria va organiza i seri tematice (karaoke, muzica live, etc.). De asemenea, se va oferi acces gratuit la internet wireless i la o serie de ziare i reviste mondene.5. Atmosfera, servicii, produse unice pe piaa din Bucureti6. Personal calificat, binevoitor cu clienii7. Livrare la domiciliu8. Oferim produse de cas i produse personalizateThe theme of this paper is "Business with innovative products" which presented a feasibility study briefly the notion of innovation in business they want to develop, guide a successful business, qualitative and quantitative analysis of raw vegan products.

In Chapter 1, we synthesized several theoretical aspects of innovation, which is the firm innovation, innovation process description and the description of a business with innovative products. In chapter 2 we made a short presentation of the company cafeteria "Simina". In Chapter 3, we conducted a feasibility study in which I briefly went through all the appropriate steps. In Chapter 4, we conducted a case study on the consumption of traditional cross. In Chapter 5, we conclude the issues covered in this paper and I made your point about the business with innovative products and how important it is to have an innovative idea.

From where the idea? Being a student at Entrepreneurship, Business Engineering and Management, I thought it would be a great idea to open my business after graduate. business Presentation The idea of this business refers to a business in the catering industry, the production of confectionery. Our laboratory cakes will not only offer the best cakes, cakes recipes such as homemade recipes, and products obtained by the method without fire. These products can be prepared by anyone who wants to learn from a real pro as you can prepare a dessert for a loved one.

It seems promising, given that the business will be successful cake, as long as you adjust to the market, looking to notice what your customers want, give them what they seek, to think what they want before they may need to be innovative.

Nothing compares with custom cake that you command or you can prepare it yourself in our laboratory, you just need time necessary ingredients found in the laboratory. I'm sure any economic crisis will not stop us from going to a cake frequently realize that talking about a business opportunity worthy of consideration for 2014 and beyond. In a survey conducted on a sample of about 50 people so far I've noticed that if customers were demanding standard products: amandine, savarina, diplomat, known as the products they began to consume products prepared by the method without fire: cake blueberry tart with orange, almond milk with berries, gingerbread raw.Produsul base for any confectionary, considered the best customer is the cake with raspberries. Making products and services Simina trying to cover a market that is not well known, vegan products without fire prepared for their customers. These delicacies not only get fat and are not harmful, but even without the body "breath of fresh air" needs to work better. Aims for the future: -cooperation with kindergartens in Bucharest to teach children to prepare a dessert for parents - To adapt the season. - To make ourselves known! We ensure that everyone who eats our products to know who we are. We adapt the program!

Key to success: -Location very good (central) -Services and high quality products -The quality / good price -We provide extra Besides products, confectionery will organize theme nights (karaoke, live music, etc..). It also will offer free wireless internet and a number of newspapers and magazines mundane. -The atmosphere, service, unique products on the market in Bucharest -Qualified, gracious customer -Special Delivery -We offer homemade products and customized products