U N I V E R S I T A T E A D I N B U C U R E T I F A C U L T A T E A D E L I T E R ECOMUNICAREI RELA II PUBLICE - IFR -CONSTRUIREA IMAGINII PERSONALEPRIN MASS MEDIA- EVALUARE FINAL-coordonator: Asst! "n#! drd! ANA-MARIA TEODORESCUSt"d$nt: ANDREI GEORGIANA CRISTINAAN III - IFRArgumentP$ntr" %"crar$a d$ &a ' a( %"at s)r$ ana%*+ "n )$rsona, contro#$rsat dn Ro(-na+ )r(ar"% Constan $ + Rad" Ma*'r$! A( a.ordat ac$ast' t$(' ra)ort-nd"-(' at-t %a #a a )".%c' c-t %a c$a )r#at'+ &o%osnd"-(' d$ $#$n($nt$ act"a%$ (arcant$ )$ntr" ac$sta+ d$ as$($n$a a( d$nt&cat ro%"r%$ soca%$ ,"cat$ d$ ac$sta )-n' %a (o($nt"% )r$*$nt$ ana%*$!M$todo%o/a &o%ost' a #*at (ontor*ar$a )r$s$ dn ac$ast' )$road'+ ana%*a ($datc' acadr$%or 0n ac$%at() a()"t"t r$a%*a ana%*a s1ot a s".$ct"%" a%$s! I(a/n$a($datc'a%" Rad"Ma*'r$aa#"t d$s"&$rnt 0n"%t(a)$road'+ ac$sta&nd()%cat 0n d#$rs$ )ro.%$($ d$ ordn %$/a%+ )ro.%$($ c$ -a" 2 &onat 2 oar$c"( (a/n$a d$ )$rsoan' )".%c'! 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