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INTRODUCTION

Hello everyone. My name is George Rizea and I am a student at PolitehnicaUniversity. Today I am going to talk about one of the largest multinational cororation thatdesigns and markets both electronic devices and comuters! "le Incororation.

I#ve divided my talk into three arts. $irst I %ould like to refer to the imact thiscororation has had on the %orld. &econd! I %ill %arn you about the disadvantages of usingthese devices. Then! I %ill resent some unusual %ays of using "le roducts.

My talk %ill take about ten minutes. "fter my talk there#ll be time for a discussion andany 'uestions.

MAIN BODY

(o% that#s all for the introduction.

FIRST PART

)et#s move to the first art of my talk! %hich is about the %ays "le influenced

eole#s lives. &ince "le#s devices have came out! they also made eole#s life a lot easier!making information more accessible. The ne% techonologies made communication lessdifficult. " tablet! an iPhone or an iPod are not only making eole#s life easier! but they alsorealize a more efficient communication. I#m talking about the iPod! the iPhone and the iPad.

Refering to iPod! much has been %ritten about iPod#s success as a brand and thebrilliance of its marketing and design. &ome observers have *ust named iPodbrand of the yearfor +,,-.In today#s iPod %orld! music seems to be laying an ever increasing role ineveryone#s lives. Peole %ho in the ast might have thought themselves too old for alkmen!are no% only too hay to don an iPod! and on many a child#s/hristmas list! could be seen aniPod Mini. iPod has no% become firmly ingrained in our culture! its become an icon and %ecan only %ait to see %hat its real imact on society %ill be and the rile effects this mighthave in the business %orld.

(o%! that all about the iPod. )et#s talk about the iPhone. The first iPhone came out in+,,0! %hen the mobile hone market %as dominated by (okia and 1lackberry %as almostmandatory. 1oth 1lackberry and (okia ignored iPhone#s influenced on the market and in *ust2 years their sales droed dramatically.

That#s all I %ant to say about iPhone. (o% I#m talking about the iPad. The iPad hashad huge imact creating a market oortunity for other smarthone makers! a challenge toother P/ makers and even otentially influencing ho% %e may %atch television in the futurein a multi3screen scenario. It has also e4tended digital content oortunities to make booksand longer3form video on3the3go a more ractical e4erience than they are on the smarthone.

&ince it landed in the first consumer5s hands "ril 6! +,7,! more than 88 million iPads havebeen sold %orld%ide! used for %atching 9and streaming: movies! reading books! magazinesand ne%saers! eb surfing and laying games. Parents use iPads to kee kids amused %itha range of inventive as! from coloring to story3telling. There are more than 7-,!,,, assecifically for the iPad.

GRAPH

If you are still not convinced that "le changes the %orld! let#s see ho% much eolesend on it#s roducts. I#d like to resent you this grah. It sho%s "le#s revenue by roductand I#m still strictly referring to the three main devices! iPod! iPhone and iPad.

The vertical a4is sho%s the revenue in million ; %hile the horizontal a4is marks

months from March +,,< to March +,76.

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The solid line indicates ho% the income from the sale of iPad has evolved! the brokenline sho%s ho% the earnings from the sale of iPhone have changed in the same time and thedotted line reresents the evolution of iPod#s revenue.

/onsidering the fact that iPod is rellatively old roduct! the revenue didn#t fluctuatetoo much! but it had ho%ever three eaks and then it stayed the same. "lthough iPhone didn#t

have a sectacular raise! it had a steady gro%th. $ollo%ing the release of ne% innovativeroducts! the revenue made by iPhone sales had a eak in March +,7+ and then it had adeterioration! but it came back. The iPad aeared in "rill +,7, and since then it had analmost sectacular imrovement and some small dros.

/learly! it#s obvious that "le gains more from selling iPads than it earns fromselling iPhones and iPods. hile iPod is an older roduct! it#s sales %ere lo%er but steady!unlike iPhone and iPad#s sales %here the market is very cometitive.

SECOND PART

That#s all I %anted to say about the imact of "le. (o% let#s turn to the second artin %hich I %ill resent the disadvantages of using iPhone. These are also available more orless for iPod and iPad. " grahic made by Huffington Post based on various scientificalsources e4emlifies the dra%backs of e4cessive smarthones using. I %ill e4lain five ofthem= first 3 hearing! second 3 addiction! third 3 unhealthy levels of radiation! fourth 3 germsand bacteria! and finally! fifth 3 hantom vibration syndrome.

$irst! hearing. >on#t %orry! listening to music on your iPhone at a lo% volume isn#t! inand of itself! going to make you go deaf. 1ut %hen you crank it! all the %ay u! you riskdamaging the inner ear hair cells! %hich are resonsible for turning sound into signals that goto the brain. >amaging these cells can lead to hearing loss.

(e4t! addiction. The addictive 'uality of digital devices is real= 22 ercent of eoleare actually afraid to lose or be searated from their cell hones! according to a +,7+ study.

Plus! according to a recent HuffPost?@ouGov survey! 8, ercent of eole ages 7A3+< saythey regularly use their smarthones or cell hones on the toilet.Thirdly! unhealthy levels of radiation. hile the *ury is still out as to %hether cell

hone use can actually cause cancer! the orld Health Brganization does consider cell honeradiation to be Cossibly carcinogenic to humansD. Bther things that are in this sameclassification! according to the .H.B.E /hloroform! lead and the esticide >>T.

The ne4t disadvantage is germs and bacteria. @our hone is a good source of germsyou#d only e4ect to find in a bathroom. The all &treet Fournal reorted last yeat on a study%hich tested eight hones from an office. The good ne%s= there %as no . coli orstahylococci bacteria. The bad ne%sE The hones %ere high in coliform bacteria a sign offecal contamination.

"nd the fifth disadvantage is hantom vibration syndrome. This is the imaginaryfeeling that your hone is buzzing %hen it really isn#t is a common sign of e4cessive mobileuse. " study ublished last year in the *ournal C/omuters in Human 1ehaviourD sho%ed thatnearly nine out of 7, undergraduates reorted e4eriencing these hantom vibrations.

THIRD PART

That#s comletes the second art. In the last art of my talk I %ill reveal some unusual%ays of using the iPod! iPhone and iPad.

(o% I#d like to sho% you %hat unordinary usages the iPod has! like training doctors tosave lives. There is a study that indicates that iPods can double intern#s ability to identifyheart sounds that are a sign of a serious heart roblem. 1y using their iPod to reeatedly listento recording of a normal and an abnormal heart beat attern! interns can successfully hear%hen something is going %rong.

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That#s all for iPod. (o% let#s talk about the iPhone. It is used in medicine! in case ofemergency. $or e4amle! it is essential to hotograh an oen fracture ad admission beforealying the relevant dressing. It revents unnecessary dressing changes and rovides theoerating surgeon %ith visual evidence of the e4tinct of the %ound. Then! it is imortant thatsecialists from an Indian eye hosital in 1angalore are using their iPhones to revie% and

diagnose retinal images from remote locations. Images from rural areas are transferred to acomuter! then e3mailed to a hosital in 1angalore and then sent to the secialist doctor#siPhone. Then he revie%s the images and send a reort back via his iPhone to the rural villageusing the same method.

That#s all I %ant to say about iPhone and no% %e come to iPad. This device %ill notonly offer you countless hours of amusement! but it can also successfully be used in business.The iPad is very usefull in retail! but it#s even more used in restaurants or consulting room. "slong as some retailers use iPad instead PB&! the restaurants let the clients use it. ith the helof Huborks Interactive! the restaurant#s staff uts tablets at every table. This %ay! theclients can order food throughout the tablets and can also have access to their social net%orkaccounts. "nd no% about the medical electronic files! doctors can save time and money by

simly buying an iPad. This %ay! all the information about acients are easy to find and storeon a tablet.

END

Right! that ends my talk about "le devices iPod! iPhone and iPad. I#d like to end%ith a summary of the main oints. e#ve seen the %ays "le influenced eole#s lives! thedisadvantages of using "le#s devices and %e#ve discovered that "le roducts have greatalicability in sectors like medicine and retail services.

I think there is one thing %e should consider= "le sells devices that %orth theirmoney! are reliable roducts that have received great feed3back over the time and %ith a littleimagination! can be endo%ed %ith unusual but life3saving crafts.

That concludes my talk. &o! no% I#d be very interested to hear you comments.