Moldovan Andreea Antonia

7/30/2019 Moldovan Andreea Antonia

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Summary

Definition of Marketing and Marketing research....1Digital Publications andJournals.........1

Books of Marketing and Marketing research...................................................................................2

Consumer behavior definition..........................................................................................................2

Books and publications....................................................................................................................3


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Marketing Research

Definition of Marketing

Marketing is the activity, set of institutions, and processes for creating, communicating,delivering, and exchanging offerings that have value for customers, clients, partners, and society

at large. (Approved October 2007)

Marketing research is the function that links the consumer, customer, and public to the

marketer through information--information used to identify and define marketing opportunities

and problems; generate, refine, and evaluate marketing actions; monitor marketing performance;and improve understanding of marketing as a process. Marketing research specifies the

information required to address these issues, designs the method for collecting information,

manages and implements the data collection process, analyzes the results, and communicates the

findings and their implications. (Approved October 2004)

Digital Publications:

Marketing News Magazine, AMA's monthly membership publication, has a fresh take on all

aspects of marketing, from advertising to sales, b-to-b to CPG, research to promotion. The

magazine looks at the issues driving marketing, while also covering the industrys basics and thecore concepts around which winning programs are built.

Marketing Management Magazine, published quarterly this magazine focuses on strategic

marketing issues that marketing managers face every day. Our pages are packed with expert

insights from todays thought leaders as well as case studies and interviews with marketingexecutives.

Marketing Research Magazine is tailored specifically to managers of marketing researchactivities. Researchers and managers count on this quarterly resource to help stay on top of

current methodologies and issues, management concerns and the latest books and software.

Marketing Health Services Magazine, a quarterly magazine specifically aimed at senior-levelhealthcare marketers and managers, offers targeted information, practical strategies and thought-

provoking commentary to help achieve your goals and shape your vision.

Journal of Marketing- For more than seven decades, Journal of Marketing has been a vibrant

outlet for the communication of ideas and thought leadership in marketing, bridging the gapbetween theory and application. By providing thought-provoking, in-depth articles covering vital

aspects of the marketing industry,Journal of Marketing is the premier publication for academics

and practitioners.


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Journal of Marketing Research delves into the latest thinking in marketing research, from

philosophy and theories to methods and techniques. Written for technically oriented researchanalysts, educators, and statisticians, Journal of Marketing Research covers a wide range of

marketing research concepts, methods, and applications.

Journal of International Marketing is geared both to international marketing and businessscholars and to senior- and mid-level practitioners, Journal of International Marketing features

analysis of the latest marketing theories, in-depth articles, and coverage of new methods. Alsoincluded are scholarly and managerially relevant articles on international marketing and timely

insights from executives on new trends and tactics.

Journal of Marketing & Public Policy is a source for understanding today's most important

issues. Each issue features a wide-ranging forum for the research, findings, and discussion of

marketing subjects related to business and government, including issues on nutrition and health,

ethics and social responsibility, antitrust, privacy, and copyright and trademarks, as well aspolicy implications from the Federal Trade Commission and Food and Drug Administration.

Books:

Essentials of Marketing Research, Tony Proctor, Pearson Education, 01.07.2005 Market Research Made Easy (Self-Counsel Business) by Don Doman,2006 Business to Business Marketing Research by Martin P. Block,2005 Marketing Research: An Applied Approach - European by Naresh K. Malhotra,2005

Consumer behavior

Consumer behavior=The dynamic interaction of affect and cognition, behavior, and the

environment by which human beings conduct the exchange aspects of their lives. 2. The overt

actions of consumers. 3. (consumer behavior definition) The behavior of the consumer or

decision maker in the market place of products and services. It often is used to describe the

interdisciplinary field of scientific study that attempts to understand and describe such behavior.

Books and publications:

Consumer Behavior, Wayne D. Hoyer, Deborah J. MacInnis,Edition 5, The Culture Code: An Ingenious Way to Understand Why People Around the World Live

and Buy as They Do , Clotaire Rapaille, Published June 6th 2006 by Crown Business

Consumer Behavior, Ninth Edition by Michael R. Solomon (Jan 17, 2010) Consumer Behavior: Building Marketing Strategy by Delbert Hawkins, David

Mothersbaugh and Roger Best (Jan 30, 2009)
http://www.goodreads.com/author/show/5770294.Clotaire_Rapaillehttp://www.goodreads.com/author/show/5770294.Clotaire_Rapaille


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Consumer Behavior: Building Marketing Strategy by Delbert Hawkins, DavidMothersbaugh and Roger Best (Feb 24, 2012)

Consumer Behavior: Buying, Having, and Being, 6th Edition by Michael R. Solomon(Sep 30, 2003)

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