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UNIVERSITATEA TRANSILVANIA DIN BRA OVȘ

FACULTATEA DE SOCIOLOGIE I COMUNICAREȘ

PROGRAMUL DE STUDII COMUNICARE I RELA II PUBLICEȘ Ț

DISCIPLINA: METODE DE CERCETARE IN TIIN ELEȘ Ț

COMUNICĂRII ACTIVITATEA: EXAMEN

2014 – 2015

Campanie de Relații Publice-SC.Brisoft Company.SRL-

Stud!t: C"#$ T%d%"&A!u$ d 'tud(u: I

P"%)* C%%"d* C%!)* U!(+* d"* C&",! BU-EA

B"&.%+ 2015

Cuprins

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Introducerea

2

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Descrierea Beneficiarului

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I. Analiza pieţei

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II. Aciziţia de aparate !i r"coritoare

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E!antionarea :

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Biblio(rafie

• Cu"'u$ 2= d'3" "$&(( .( "%$u$ #"#t"(( >! &#' d%,!(u:

C%,&!= C* 2001* Relaț iile publice. Principii și strategii. Ed* P%$("%,* I&+(: 2001

• Cu"'u$ 9= C"#t&"& '$#t(+

R,(R/0 (raian0 1"oor&. Metode statistice aplicate în științele

sociale. &. o!irom0 asi0 )999

• Cu"' = E$&%"&"& #;'t(%!&"u$u(

C!"a0 Sptimiu. 12**7. Metodologia cercetării sociologie.Metode cantitative şi calitative. Bu"ur'ti &itura "onomi"$

)2