STUDIUL DE MĂSURARE A TRAFICULUI ȘI AUDIENȚEI PE INTERNET

BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUIwww.bati.md

SMTAI, MARTIE 2016

BATI

COMPONENȚA AUDIENȚEI DUPĂ SEX

49% 51%

expresul.comea.md

unica.mdperfecte.mdacasatv.md

megogo.netok.ru

diez.mdmoldovenii.md

protv.mdmd.mail.rutimpul.md

sputnik.mdkp.md

inprofunzime.mdagora.md

mamaplus.mdunimedia.md

realitatealive.mdrealitatea.md

999.mdpoint.md

mama.mdria.ru

newsmaker.mdsporter.md

noi.mdforum.md

play.mdbancamea.md

autoblog.md

77%70%

67%60%

56%56%

54%54%

53%51%51%50%50%

48%48%48%47%

45%44%

44%41%40%

39%38%

37%35%

34%33%

31%25%

15%

23%30%

33%40%

44%44%

46%46%

47%49%49%50%50%

52%52%52%53%

55%56%

56%59%60%

61%62%

63%65%

66%67%

69%75%

85%

BATI

COMPONENȚA AUDIENȚEI DUPĂVÂRSTĂ

30 - 39

15 - 1914%

20 - 2930%

30 - 3921%

17%40 - 49

18%50 +

diez.mdsporter.md

expresul.comrealitatea.md

ok.rumoldovenii.md

999.mdunica.md

forum.mdea.md

timpul.mdacasatv.md

perfecte.mdmd.mail.ru

mamaplus.mdprotv.md

inprofunzime.mdplay.md

megogo.netagora.mdmama.md

unimedia.mdrealitatealive.md

point.mdnoi.md

sputnik.mdautoblog.md

bancamea.mdria.ru

newsmaker.mdkp.md

30%28%27%22%20%19%18%17%17%16%16%15%14%13%12%12%12%10%10%9%9%8%8%7%7%6%4%4%4%3%1%

40%29%

20%23%

33%12%

33%31%

24%33%

24%33%35%

29%36%

39%34%

32%33%

30%38%

25%16%

28%8%9%

47%21%

15%21%

8%

9%21%

6%24%

18%16%

22%13%31%

12%13%

17%21%

22%12%

15%25%

22%33%

14%31%

19%21%

30%17%

27%24%

18%32%

31%28%

11%17%

4%16%

16%12%

17%18%

20%23%

14%10%

14%16%

5%12%

8%27%

16%21%

16%18%

31%20%

18%17%

16%26%

16%31%

29%

10%6%

42%16%13%41%

9%21%

9%17%32%25%16%19%35%22%21%10%

8%26%

5%30%24%16%50%42%

9%31%33%13%34%

BATI

COMPONENȚA AUDIENȚEI DUPĂLIMBA DE COMUNICARE

75%Română

23%Rusă

2%Alta

bancamea.mdautoblog.mdexpresul.com

acasatv.mdunimedia.md

inprofunzime.mdmamaplus.md

protv.mddiez.md

timpul.mdagora.mdunica.md

perfecte.mdrealitatea.md

ea.mdok.ru

999.mdmoldovenii.md

play.mdforum.md

sporter.mdsputnik.mdmama.md

md.mail.rurealitatealive.md

noi.mdmegogo.net

point.mdnewsmaker.md

kp.mdria.ru

99%98%

96%94%

93%93%93%92%92%92%91%

90%90%

87%86%

82%81%80%

80%80%

78%77%

75%69%

68%64%

63%59%

52%50%

42%

1%2%

4%5%6%

4%7%7%8%7%8%9%

10%11%13%

18%18%

17%19%18%

17%20%22%

29%32%

32%37%

39%48%

46%53%

BATI

COMPONENȚA AUDIENȚEI DUPĂEDUCAȚIE / STUDII

Superioare

Liceu/Colegiu

Primare/Profesionale

Fără studii

35%

31%

32%

2%

newsmaker.mdrealitatealive.md

bancamea.mdagora.md

autoblog.mdinprofunzime.md

unimedia.mdkp.md

perfecte.mdtimpul.md

sputnik.mdrealitatea.md

mama.mdacasatv.md

ea.mdprotv.md

noi.mdmoldovenii.md

expresul.comunica.md

mamaplus.mdpoint.mddiez.md

forum.mdmd.mail.ru

999.mdsporter.md

ria.ruplay.md

ok.rumegogo.net

85%83%80%64%63%62%61%60%57%57%54%54%52%52%51%50%50%49%49%48%46%44%38%37%35%35%35%34%32%24%23%

9%9%15%

22%33%

24%25%

22%27%

22%34%

30%24%

33%33%

31%26%

17%16%

34%37%

27%47%

26%34%

30%38%

34%26%

36%33%

7%8%

4%14%

4%12%13%

18%15%

19%12%

13%22%

13%16%

18%23%

32%36%

17%17%

28%16%

34%29%

34%26%

30%41%36%

44%

BATI

COMPONENȚA AUDIENȚEI DUPĂREGIUNE

m. Chișinău

m. Bălți

Alte localități

26%

7%

68%

newsmaker.mdautoblog.md

bancamea.mddiez.md

point.mdmama.mdagora.md

sporter.mdinprofunzime.md

perfecte.mdforum.md

play.mdea.md

protv.mdrealitatea.mdmamaplus.md

timpul.mdacasatv.md

unimedia.md999.md

kp.mdsputnik.md

unica.mdrealitatealive.md

noi.mdria.ru

megogo.netmd.mail.ru

moldovenii.mdok.ru

expresul.com

65%58%56%53%52%49%47%46%45%45%44%41%41%40%39%38%37%37%35%34%33%32%31%31%29%28%28%23%21%17%4%

6%1%4%

2%8%

4%2%

1%2%1%3%

4%1%

2%4%

4%2%2%4%6%

5%3%

2%8%

6%7%

5%8%

6%6%

3%

29%41%39%45%41%47%51%54%53%54%53%55%58%58%57%58%61%62%61%60%62%65%67%62%65%65%67%69%72%77%93%

BATI

COMPONENȚA AUDIENȚEI DUPĂMĂRIMEA GOSPODĂRIEI

1 persoană

2 persoane

3 persoane

4 persoane

5 persoane

4%

27%

27%

30%

12%

autoblog.mdkp.md

noi.mdmoldovenii.md

agora.mdria.ru

sputnik.mdnewsmaker.md

mamaplus.mdmd.mail.ru

realitatea.mdexpresul.com

forum.mdunimedia.md

point.mdbancamea.md

perfecte.mdsporter.mdacasatv.md

ok.ru999.md

unica.mdprotv.md

timpul.mdinprofunzime.md

diez.mdplay.md

mama.mdrealitatealive.md

ea.mdmegogo.net

11%10%10%8%6%6%6%5%5%5%5%5%5%5%5%4%4%3%3%3%3%3%3%3%3%2%2%2%2%2%1%

17%36%

29%31%

28%29%

14%33%

19%25%

22%17%19%

28%30%

17%30%

16%20%23%23%25%

30%29%

26%26%

24%20%

47%36%

27%

41%26%

21%26%

29%35%

40%31%

41%25%

25%33%

25%29%

24%43%

27%16%

35%28%29%

21%33%

31%24%

27%18%

33%26%

19%17%

29%23%

32%26%

28%23%

30%24%

30%33%

30%36%

35%28%

31%29%

28%40%

32%33%32%

41%25%

26%35%

29%37%

31%23%

33%47%

2%6%

8%8%9%

6%11%

6%5%

12%18%

10%16%

9%11%

7%10%

24%9%

13%12%10%9%

12%13%

14%19%

13%3%

10%7%

BATI

COMPONENȚA AUDIENȚEI DUPĂOCUPAȚIA PRINCIPALĂ

Patron / Manager

Angajat calificat

Student/CasnicaPensionar

18%

33%

49%

newsmaker.mdbancamea.md

mama.mdautoblog.md

realitatealive.mdforum.md

unimedia.mdkp.md

play.mdrealitatea.md

point.mdagora.md

sporter.mdprotv.md

timpul.md999.md

sputnik.mdinprofunzime.md

Sitesnoi.md

ok.ruea.md

md.mail.ruacasatv.md

moldovenii.mdperfecte.md

unica.mdria.ru

diez.mdmamaplus.mdexpresul.commegogo.net

44%38%33%33%30%26%25%23%23%21%20%20%20%19%19%18%18%18%18%16%16%16%15%14%14%14%14%14%13%13%6%6%

43%45%

36%26%

49%32%

38%41%

40%26%

38%37%

28%39%39%

31%33%

43%33%

41%26%

35%35%38%

35%45%

32%29%

20%29%

34%27%

13%17%31%41%21%42%38%36%37%53%42%43%52%42%42%51%49%40%49%43%58%50%50%48%50%41%55%57%67%58%59%67%

BATI

COMPONENȚA AUDIENȚEI DUPĂFRECVENȚA

CUMPĂRĂTURILOR ONLINE

Câteva ori pe lună

Câteva ori pe an

Nu cumpăr online

9%

31%

60%

bancamea.mdautoblog.md

kp.mdnewsmaker.md

play.mdtimpul.mdagora.md

moldovenii.mdsputnik.md

point.mdmama.md

sporter.mdnoi.md

forum.mdok.ruria.ru

md.mail.ru999.mddiez.md

realitatea.mdrealitatealive.md

protv.mdmegogo.net

mamaplus.mdunimedia.md

inprofunzime.mdperfecte.md

expresul.comunica.md

acasatv.mdea.md

23%16%14%13%13%13%12%12%11%11%10%10%10%9%9%9%9%8%8%8%7%7%6%6%5%5%5%5%4%4%4%

33%51%

33%67%

48%34%

46%28%

27%46%

43%51%

34%52%

26%21%

32%36%

48%47%50%

37%20%

41%41%

34%46%

49%37%

31%47%

44%33%53%19%39%54%42%60%61%43%47%39%55%39%64%70%60%56%44%46%43%57%74%53%53%60%50%46%59%66%49%

BATI

TRAFICMOBILE&TABLET VS DESKTOP

unica.md

ea.md

newsmaker.md

mamaplus.md

autoblog.md

diez.md

agora.md

inprofunzime.md

protv.md

point.md

acasatv.md

kp.md

expresul.com

timpul.md

999.md

noi.md

perfecte.md

bancamea.md

unimedia.md

realitatealive.md

realitatea.md

mama.md

play.md

forum.md

sporter.md

moldovenii.md

61%61%

59%58%

51%48%

43%43%

42%39%39%

38%38%

37%33%

32%30%

28%28%

27%24%

16%13%13%

8%3%

39%39%

41%42%

49%52%

57%57%

58%61%61%

62%62%

63%67%

68%70%

72%72%

73%76%

84%87%87%

92%97%

35%65%