8/15/2019 Informatia Este Considerate Azi CA Fiind o Resursa de Baza a Viatii Economice

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Informatia este considerate azi ca ind o resursa de baza a viatii economice ,

inepuizabila si imposibil de inlicuit.

Cea mai mare parte a rmelor isi limiteaza activitatea la realizarea previziunilor de

rutina, analize ale vanzarilor si sondaje ocazionale.

1. Kotler, P., (1988) Marketing Management: Analysis Planning and Control,Prentice-Hall p. 102.

2. Agnilar, F.. (1967) Scanning The Business Environment, ac!illan, "e#$or%, p.&7.

Marketing Research and Information Systems

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8/15/2019 Informatia Este Considerate Azi CA Fiind o Resursa de Baza a Viatii Economice

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http://www.fao.org/docrep/w3!"e/w3!"e#a.htm$%op&f'age

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