Cum vinde GOOGLE pentru tine?
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Cum vinde GOOGLE pentru tine? 1. Diferenta intre Adwords si Adsense? 2. Ce este Google Adsense? 3. Ce este Google Adwords? 4. Google Adwords contextual network este alternativa la reteaua traditionala de banner placement? 5. Google Adwords search network 6. Google Adwords concureaza cu Search Engine Optimization (SEO) 7. Google Adwords pe video 8. Conversion tracking prin Google Adwords si Analytics
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Transcript of Cum vinde GOOGLE pentru tine?
Cum vinde GOOGLE pentru tine?
1. Diferenta intre Adwords si Adsense?
2. Ce este Google Adsense?
3. Ce este Google Adwords?
4. Google Adwords contextual network este alternativa la reteaua
traditionala de banner placement?
5. Google Adwords search network
6. Google Adwords concureaza cu Search Engine Optimization (SEO)
7. Google Adwords pe video
8. Conversion tracking prin Google Adwords si Analytics
FAQ
„Putem sa platim reclama folosind Google Adwords cu castigurile generate utilizand servicul Google Adsense?
Google Adsense este un Ad server, care permite stabilirea pe site-ul nostru sau al clientilor nostrii a unei locatii in care se vor afisa reclamele de pe reteaua contextuala a Google.
Ce forma de continut pot avea aceste reclame? Ce forma de continut pot avea aceste reclame? text, imagine, flash, videoCu cat sunt mai multi vizitatori pe site, cu atat sansa ca vizitatorii sa poata da click pe reclame sunt mai mare, ceea ce insemna mai multi bani – crestere liniara si cursiva, interes activ in dezvoltare
Banner traditionalBanner traditional
google adwords content network
website
banners
email marketing
viral marketing
blogging
social networking
google adwords search network
forums and groups
etc
seo
a a metaphormetaphor
Search is on the permanent rise SEM spendings 2000-2007: 80x growth Google has more than 60% 75% of the paid searches are bought through Google
42,5%~8,3 Bill USD
Search Engine marketing
Google dominates all of the continents
Search Engine marketing
Textlinks receiving the most clicks
Text links are beloved
Most popular among 25-64 YO
Search Engine marketing
Elements of SEM
Search Engine Marketing - SEM
Pay Per Click campaigns
PPC
Search Engine Optimalization
SEO
Other SEM services:- press releases- product catalogs- brand/reputation management
content network Search pages – SERP
Webanalytics – Google Analytics
1 23
Search Engine marketing
SEO vs PPC
Search Engine marketing
SEO vs PPC
Search Engine marketing
SEO
PPC
Reclma Adwords in videoReclma Adwords in video
Si unde exista aceasta posibilitate pentru Adsense exista si loc pentru achizitia de reclama folosind Adwords.
Vedeti reclama text in cadrul filmelor pe Youtube, in curand acea reclama poate fi a dumneavoastra.
Cum vinde GOOGLE pentru tine?
1. Diferenta intre Adwords si Adsense?
2. Ce este Google Adsense?
3. Ce este Google Adwords?
4. Google Adwords contextual network este alternativa la reteaua
traditionala de banner placement?
5. Google Adwords search network
6. Google Adwords concureaza cu Search Engine Optimization (SEO)
7. Google Adwords pe video
8. Conversion tracking prin Google Adwords si Analytics
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