ntrebarea 4

n urma eantionului analizat au rezultat urmtoarele: 78.18% dintre cei chestionai prefer cafeaua cu cofein; 12.73% dintre respondeni consum cafea forte; 9.1% dintre respondeni consum cafea fr cofein.

ntrebarea 5

Preferati sa achizitionati cafeaua:

FrequencyPercentValid PercentCumulative Percent

ValidBoabe1511.827.327.3

Macinata3023.654.581.8

Solubila107.918.2100.0

Total5543.3100.0

MissingSystem7256.7

Total127100.0

54.5% dintre respondeni prefer s achiziioneze cafeaua mcinat; 27.3% dintre respondeni prefer s achiziioneze cafeaua boabe; 18.2% dintre respondeni prefer s achiziioneze cafeaua solubil.

ntrebarea 6

In ce tip de ambalaj preferati sa cumparati cafeaua?

FrequencyPercentValid PercentCumulative Percent

Valid7559.159.159.1

borcan64.74.763.8

capsule21.61.665.4

cutie118.78.774.0

indiferen21.61.675.6

plic53.93.979.5

punga129.49.489.0

stralucit1.8.889.8

vid1310.210.2100.0

Total127100.0100.0

Intrebati in ce tip de ambalaj prefera sa cumpere cafeaua, respondentii au declarant urmatoarele: 10.2% cumpara cafeaua in vid; 9.4% cumpara cafeau in punga de plastic sau hartie; 8.7% cumpara cafeaua in cutie de plastic sau de carton; 4.7% dintre respondent cumpara cafeaua in borcan de sticla; 3.9% prefer sa achizitioneze cafeaua la plic; 1.6% cumpara cafeaua in capsule sau sunt indiferenti in ce tip de ambalaj achizitioneaza.

Intrbarea 7

Care este marca de cafea pe care o preferati?

FrequencyPercentValid PercentCumulative Percent

Valid7256.756.756.7

amaroy21.61.658.3

carte noi21.61.659.8

doncafe1.8.860.6

indiferen21.61.662.2

jacobs1310.210.272.4

lavazza1814.214.286.6

moka1.8.887.4

nescafe75.55.592.9

president1.8.893.7

starbucks53.93.997.6

tchibo32.42.4100.0

Total127100.0100.0

14.2% prefera marca Lavazza; 10.2% prefera marca Jacobs; 5.5% prefera marca Nescafe; 3.9% prefera marca Starbucks; 2.4% prefera marca Tchibo; 1.6% prefera una din marcile Amaroy, Carte Noire sau sunt indiferenti vis-a-vis de marca; 0.8% prefera una din marcile Doncafe, Moka sau President.