Cum folosesti NEOGEN in campaniile tale?

Social Networks ConferenceOct.2010

Calin Fusu

Social NetworksAdvertising

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Cine va supravietui DOAR din publicitate?

ContentGames

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ContentTranzactions

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Social NetworksAdvertising

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Ce alte optiunide monetizaresunt posibile?

ContentTranzactions

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ContentGames

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CommunicationBusiness

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CommunicationPersonal

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Social NetworksAdvertising

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Ce alte optiunide monetizaresunt posibile?

ContentTranzactions

$

ContentGames

$

CommunicationBusiness

$

CommunicationPersonal

$

Social NetworksAdvertising

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Toate site-uriledevin „sociale”!

ContentTranzactions

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ContentGames

$

CommunicationBusiness

$

CommunicationPersonal

$

Social NetworksAdvertising

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Unde se pozitioneazaproiectele Neogen?

Care-i pondere incasarilor Neogen (fara BestJobs)?

2010:- brand advertising: 40%- direct ads (IMM): 40%- user revenues: 20%

2011:- direct ads (IMM): 50%- user revenues: 30%- brand advertising: 20%

2012?

Direct ads / user revenuescresc mai repede decat brand-adv.

Fanta, branding pagina noutati

Ciuc, branding profile

Ciuc, mesaj promotional

Germanos, branding 'notificari'

Profile IMM-uri / direct ads

Concluzii / provocari:

1. Nu exista retele sociale, exista Facebook + site-uri de nisa (toate-s sociale).

2. Cativa jucatori (mari) vor supravietui din publicitate- este putin probabil sa avem jucatori locali printre ei.

3. Neogen se misca spre direct ads / user revenues.- desi mai acceptam si campanii de branding :)

4. Retelele sociale omoara (sau cel putin transforma)bannerul traditional (prea multe afisari!!)

5. Ma mai gandesc pana maine.. :)

Va multumesc.