Partner Academy

Google Analytics for NGOsAnabela Luca

Let’s meet

Our identityMission

We improve our clients’ business performance through intelligent online

marketing.

Vision

We, at adLemonade, aim to be known as the agency that makes a difference in

the Romanian online environment. We constantly strive for excellence,

performance and continuous growth, with the right team: people driven by the

passion to create strategic value for our customers.

Values

•client-oriented •transparent •proactive •self-driven •positive

Today’s Content

1. About Google Analytics & account setup

2. How to set the tracking code3. How to correlate AdWords campaigns

with Google Analytics4. Metrics to follow in Google Analytics5. Reports

About Google Analytics & account setup

Google Analytics

Account setuphttps://www.google.com/analytics/

Account setup

Tracking code

Tracking code setupAdmin -> Property -> Tracking Info -> Tracking Code

Copy and put it on all website pages

Tag Assistant

Tag Assistant

Tag AssistantVerify the code with Tag Assistant - Chrome extension

How to link AdWords account with

Google Analytics

Link AdWords and Analytics

Link AdWords and Analytics

Link AdWords and Analytics

Metrics to follow in Google

Analytics

Sessions

Users

Pages/Session

Avg. Session Duration

Bounce Rate

Transactions

Goals

How to set e-commerce

tracking

E-commerce tracking

E-commerce tracking

E-commerce tracking

E-commerce tracking

E-commerce tracking

E-commerce tracking

E-commerce tracking

E-commerce tracking

How to set goals

What is a goal?

What is a goal?

Goal Setting

Goal Setting

Goal Setting

Reports

Real-time report

Audience report

Demographic report

Demographic report

Interests report

Interests report

Geographic report

Geographic report

Browser & OS report

Device report

Device report

Source/medium report

Campaigns report

Search terms report

Keywords report

Hour report

Display report

Video campaigns report

Site content report

Landing pages report

Exit pages report

Site speed report

Content experiments

Goals Report

Assisted conversions

Custom Dashboards

AdWords Dashboard

AdWords Dashboard

Custom Dashboard

Thank you :)

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http://www.linkedin.com/company/adlemonade

anabela@adlemonade.com