Google Analytics pentru ONG-uri

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Partner Academy Google Analytics for NGOs Anabela Luca

Transcript of Google Analytics pentru ONG-uri

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Partner Academy

Google Analytics for NGOsAnabela Luca

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Let’s meet

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Our identityMission

We improve our clients’ business performance through intelligent online

marketing.

Vision

We, at adLemonade, aim to be known as the agency that makes a difference in

the Romanian online environment. We constantly strive for excellence,

performance and continuous growth, with the right team: people driven by the

passion to create strategic value for our customers.

Values

•client-oriented •transparent •proactive •self-driven •positive

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Today’s Content

1. About Google Analytics & account setup

2. How to set the tracking code3. How to correlate AdWords campaigns

with Google Analytics4. Metrics to follow in Google Analytics5. Reports

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About Google Analytics & account setup

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Google Analytics

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Account setuphttps://www.google.com/analytics/

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Account setup

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Tracking code

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Tracking code setupAdmin -> Property -> Tracking Info -> Tracking Code

Copy and put it on all website pages

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Tag Assistant

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Tag Assistant

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Tag AssistantVerify the code with Tag Assistant - Chrome extension

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How to link AdWords account with

Google Analytics

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Link AdWords and Analytics

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Link AdWords and Analytics

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Link AdWords and Analytics

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Metrics to follow in Google

Analytics

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Sessions

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Users

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Pages/Session

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Avg. Session Duration

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Bounce Rate

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Transactions

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Goals

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How to set e-commerce

tracking

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E-commerce tracking

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E-commerce tracking

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E-commerce tracking

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E-commerce tracking

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E-commerce tracking

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E-commerce tracking

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E-commerce tracking

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E-commerce tracking

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How to set goals

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What is a goal?

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What is a goal?

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Goal Setting

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Goal Setting

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Goal Setting

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Reports

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Real-time report

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Audience report

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Demographic report

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Demographic report

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Interests report

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Interests report

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Geographic report

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Geographic report

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Browser & OS report

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Device report

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Device report

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Source/medium report

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Campaigns report

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Search terms report

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Keywords report

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Hour report

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Display report

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Video campaigns report

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Site content report

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Landing pages report

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Exit pages report

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Site speed report

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Content experiments

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Goals Report

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Assisted conversions

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Custom Dashboards

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AdWords Dashboard

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AdWords Dashboard

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Custom Dashboard