Post on 12-Apr-2017
Elementele unui landing page
Elementele unui landing page
Care va converti mai mult
Ce este un landing page?
Un landing page este o pagina pe care ajung vizitatorii dupa ce acestia au dat click pe anuntul tau, postarea ta sau pe site-ul tau din rezultatele de cautare. Orice campanie de marketing trebuie sa aibe un landing page care sa indemne vizitatorii sa cumpere, sa downloadeze sa se inscrie la newsletter.
Utilizari landing page
1. Sa indemni vizitatorii sa cumpere
2. Sa indemni utilizatorii sa dea click pe un buton
3. Sa indemni utilizatorii sa lase adresa de mail, nr de
telefon
4. Sa indemni vizitatorii sa lase un feedback
Ce face un landing page de calitate?
Un landing page de calitate are menirea de a converti cat mai mult trafic pe site. El consta dintr-un copy reusit, un design de calitate si un call to action concret.
In functie de tipul de landing page pe care il creezi, trebuie sa te concentrezi in primul rand pe bazele copywriting-ului titluri care sa atraga, limbaj usor de inteles, beneficiile produselor tale, dovezi, call to action concret.
Inceputuri!
Cand vine momentul de a construi un landing page de calitate trebuie sa incepi cu gandul la final ce vrei sa faca vizitatorii paginii tale? Ce actiuni sa intreprinda? De asemenea landing page-ul tau trebuie sa capteze atentia. Aici ma refer la principiul AIDA.
Continuare
Apoi trebuie sa ai un design care sa atraga atentia. Pune o imagine clara a produsului pe care vrei sa il vinzi. Pe langa imaginea aleasa scrie un titlu care sa faca vizitatorii sa doreasca sa citeasca si restul copy-ului.
Call to action
Creeaza un call to action care sa indemne utilizatorii sa intreprinda o actiune. Culoarea butonului de call to action trebuie sa fie in contrast cu culoarea paginii spre exemplu un buton de CTA rosu pe un fundal albastru.
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Click to edit Master title style
Edit Master text styles
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4/9/2016
4/9/2016
Edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Edit Master text styles
4/9/2016
4/9/2016
Edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Edit Master text styles
Second level
Third level
Fourth level
Fifth level
Edit Master text styles
Second level
Third level
Fourth level
Fifth level
4/9/2016
4/9/2016
Edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Edit Master text styles
Edit Master text styles
Second level
Third level
Fourth level
Fifth level
Edit Master text styles
Edit Master text styles
Second level
Third level
Fourth level
Fifth level
4/9/2016
4/9/2016
Edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
4/9/2016
4/9/2016
Edit Master text stylesSecond level
Third level
Fourth level
Fifth level
4/9/2016
4/9/2016
Edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Edit Master text styles
Second level
Third level
Fourth level
Fifth level
Edit Master text styles
4/9/2016
4/9/2016
Edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Click icon to add picture
Edit Master text styles
4/9/2016
4/9/2016
Edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Click icon to add picture
Edit Master text styles
4/9/2016
4/9/2016
Edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Edit Master text styles
Edit Master text styles
4/9/2016
4/9/2016
Edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Edit Master text styles
4/9/2016
4/9/2016
Edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Edit Master text styles
Second level
Third level
Fourth level
Fifth level
4/9/2016
4/9/2016
Edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Edit Master text styles
Second level
Third level
Fourth level
Fifth level
4/9/2016
4/9/2016
Edit Master text stylesSecond level
Third level
Fourth level
Fifth level