Universitatea Din Pitesti Facultatea de Stiinte Economice Specializare

7/25/2019 Universitatea Din Pitesti Facultatea de Stiinte Economice Specializare

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UNIVERSITATEA DIN PITESTI FACULTATEA DESTIINTE ECONOMICE SPECIALIZARE: MARKETING

PROIECT MARKETING INTERNATIONAL CU TEMA:STUDIU DE CAZ PRIVIND DOUA FIRME

INTERNATIONALE

INDRUMATOR :DUTU AMALIASTUDENTI:ALEXANDRU GEORGIAN

DITA PETRE


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1. INTRODUCERE

In ultimii 40 de ani, grupul Carrefour a crescut pentru a deveni unul din liderii mondialiin grupurile de distributie.

Al doilea retailer din lume si cel mai mare din Europa, grupul opereaza in prezent cuurmatoarele formate principale de magazine: hypermaret!uri, supermaret!uri, hard"discount!uri si convenience. #rupul Carrefour are in prezent peste $%%00 de magazine, fie organizate saufrancize.&n operator de pionierat in tari precum 'razilia ($)*%+ i China ($))%+, grupulfunctioneaza in prezent in trei piete principale: Europa, America -atina si Asia. Cu o prezenta in% de tari, peste %/ din cifra de afaceri a grupului provine din afara 1rantei. #rupul vede unputernic potential pentru continuarea dezvoltarii internationale in viitor, in special in marile pietenationale, cum ar fi China, 'razilia, Indonezia, 2olonia i 3urcia.

ri de cate ori are o prezenta, Carrefour este in mod activ anga5at sa promoveze

dezvoltarea economica locala. Intrucat activitatile de vanzare cu amanuntul sunt toate desprecontactul cu persoane, grupul pune accent in mod constant pe recrutarea locala cat si pegestionarea si formarea personalului la locul de munca oriunde ei lucreaza.

In mod obisnuit, #rupul Carrefour va fi unul dintre anga5atorii privati de conducere, inorice tara in care opereaza. 6esigur, acesta este cazul pentru 1ranta, locul unde grupul a fostfondat, dar este, de asemenea adevarat si pentru tari, cum ar fi 'razilia, Argentina, Columbia,Italia i #recia. 6e asemenea, grupul urmareste sa spri5ine furnizorii locali, apro7imativ )0!)%din produsele de pe rafturile magazinelor sale provin de la nivelul local, in functie de tara.


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2. SCURT ISTORIC

1959! Compania Carrefour este creata de familiile 1ourmiere si 6efforey.1960! Carrefour isi deshide primul supermaret in Annecy, 8aute!9avoie.1961 ! --C 2romods, precursorul 2romods, este creat. Compania a fost infiintata printr!ofuziune a doua familii de distributie angro din ;ormandia, gestionate de 2aul Auguste 8alley si-eonor 6uval -emonnier.1962! 2romods isi deschide primul supermaret in velines+.

1963 ! Carrefour inventeaza un nou concept: 8ipermaret!ul. 2rimul hypermaret Carrefoureste deschis in 9ainte!#enevieve des!bois avand o suprafata de ?%00 m ? si oferind produsealimentare si nealimentare.

1969 ! 9upermaret!urile 2romods adopta brand!ul Chaupion@ ! Carrefour isi deschide primul hypermaret in afara 1rantei, in 'elgia@

1970 ! Actiunile Carrefour sunt cotate la bursa de la 2aris.1972! 8ipermaret!urile 2romods adopta banner!ul 9hopi.1973! Carrefour isi deschide primul hipermaret in 9pania sun banner!ul de 2ryca@ ! 2romodopens este primul convenience storeB sub banner!ul 9hopi.1975! Carrefour isi deschide primul hypermaret in 'razilia.1976! Carrefour introduce in magazine bunurile libereB, care sunt produse fara marca, dar lafel de bune, i mai ieftine. 2romodopens Dn 9pania deschide primul hypermaret Continente.1977! 2romods creaza lantul de magazine convenience a 8uit.

1979 ! 6ezvoltarea hard!discount!ului: Carrefour creaza lantul de magazine Ed in 1ranta si2romods precum si banner!ul 6ia in 9pania.1981! Carrefour introduce propriul card de plata, 2ass Card!ul@

! 9ucursalele 2romods intra in accord de franciza cu supermaret!urile Champion sideschide primul hypermaret Continent in 2ortugalia.1982! 2rimul hypermaret Carrefour deschide in Argentina.1984! Carrefour lanseaza servicul de asigurare Carrefour InsuranceB.1985! 9unt introduse produsele de marca proprie Carrefour.1988! 2romods achizitioneaza $? supermaret!uri ale grupului 2rimistres@ ! Introducerea sloganului Avec Carrefour, 5e positiveB.

1989 ! 2rimul hypermaret Carrefour deschis in Asia, in 3aiFan.1991! 2rimul supermaret Continent in #recia@ ! Carrefour lanseaza serviciul de calatorie Carrefour =acancesB@ ! Carrefour preia lantul de hypermahet!uri franceze Euromarche i


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! 2romods achizitioneaza lantul de magazine convenience 1eli7 2otiu.1997! 9e deschide primul hypermaret Carrefour in 9ingapore si 2olonia@ ! 2romods achizitioneaza lantul de supermaret!uri Catteau@ ! Carrefour introduce brand!ul Escapades #ourmandes , specializat in produse traditionalerare sau mai putin cunoscute si Carrefour 'io, linie de produse alimentare calificata organic@

1998 ! Carrefour are un interes de control asupra Comptoirs


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2007! Carrefour a inaugurat ?? de hypermaret!uri China , $00 de Carrefour E7pres in 'razilia,4 magazine in 2olonia sub 'anner!ul %


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3. MAGAZINELE CARREFOUR

8ipermaret!urile

Clientii cauta o buna selectie, preturi mici si o foarte buna calitate, precum si sa poataface cumparaturi rapide intr!un mediu simplu si prietenos. 8ipermareturile Carrefour au intratin epoca de servicii personalizate si sunt gata de a cuceri noi piete.-ider mondial in segmentul de hypermaret, cu $0? de magazine, #rupul Carrefour continuasa adapteaza formatul magazinelor in functie de stilul de viata al clientilor sai. 2entru a crea o catmai placuta e7perienta de cumparaturi, hypermaret!urile devin mult mai compacte. 2e planinternational, dimensiunea medie a unui nou hipermaret, in ?00 este egalata la %400 mp, ladoar douG treimi de marimea unui magazin deschis in ?004. In multe cazuri, formatul decrestere ar putea fi chiar 000 mp, astfel incat sa se potriveasca cat mai bine nevoilor fiecareizone de tranzactionare. In aceste formate compacte, Carrefour isi e7tinde ofera pentru a ramanefidel conceptului de hipermaret. 3ari precum Columbia, 3hailanda, 3aiFan, 2olonia, 9pania iHomania au fost pionieri in acest domeniu. In 'ogota, de e7emplu, Carrefour a deschis douahypermaret!uri cu mai putin de ?/00 mp suprafata de vanzare. In 3aiFan, cresterea Carrefoureste condusa de formate compact i mini, dintre care unele sunt situate in mall!uri si ofera ogama larga de servicii si activitati de petrecere a timpului liber.

'anner!ele Carrefour sunt in crestere si opereaza cu nevoile clientilor lor,lucru dovedit deAtacadao 'razilia, un concept de magazin, cu accent pe preturi mici. -a sfarsitul anului ?00,Carrefour 'razilia a avut 4 de magazine Atacadao, crescand de la 4 Dn ?00*, si a inregistrat ocretere a vanzarilor cu doua cifre de la an la an. In Columbia, magazinele 3intalito oferaproduse accesibile si moderne de consum pentru clientii cu venituri modeste, la cele mai bunepreturi si la cea mai buna calitate.

6eschiderea unui hypermaret Carrefour inseamna a fi intampinati de o gama de produsede calitate la preturi accesibile. 6e la indulgente la elementele practice, rafturile continua sa fieumplute din nou cu noi produse si servicii.Cu mai mult de .000 de produse de marca proprie ,hypermaret!urile Carrefour in 3hailanda satisfac orice nevoie de familie. #ama Carrefour2remium este conceputa pentru cei care doresc doar ce este mai bun. 9ortimentele medii oferaproduse de marca, de calitate, la preturi foarte accesibile. #ama 'ig 9aver garanteaza economiimari la bunurile de larg consum.

In departamentele DmbrGcGminte si decoratiuni interioare, intervalele se e7tind in toatehypermaret!urile. In Columbia, marca 3e7 isi imbunatateste identitatea si imaginea, oferindhaine pentru toate nevoile legate de stilul de viata, incluzand imbracaminte sport, casual, i liniide maternitate.

9i pentru a face un pas mai departe, Carrefour Columbia testeaza proiectarea asistata decalculator pentru a imbunatGti afisarea articolelor de DmbrGcGminte in magazine, in treihipermareturi 'ogota. In ceea ce privesc decoratiunile interioare, linia Casa L 6eco sedovedeste a fi din ce in ce mai populara in randul clienJilor. oung 8ome care vizeazapersoanele care traiesc pe cont propriu pentru prima data.

9upermaret!urile


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2entru clienti din cele 000 de supermaret!uri ale sale, #rupul lucreaza rapid pentru a!si moderniza magazinele si a le converti la numele Carrefour.2este tot in lume dezvoltarea brandului Carrefour a fost un success fara rezerve. Champion simagazinele ;orte care au devenit Carrefour E7press sau Carrefour 'airo in ?00* in 9pania,

Argentina si 'razilia, au inregistrat o urcare impresionanta a vanzarilor in ?00.9upermaret!urile din 9pania, de e7emplu, au inregistrat o crestere a vanzarilor nete de*,4 in ?00 in functie de suprafata comerciala de vanzare.

Clientii au avut o reactie pozitiva in Homania, 3urcia si 2olonia unde toate supermaret!urile Ahold au fost transformate in Carrefour E7press precum si in Indonezia ,in cazul in care $magazine Alpha Hetailinda au trecut de asemenea la Carrefour E7press.In 1ranta Champion a devenit Carrefour


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In 1ranta, Carrefour a pionerat conceptul de hard!discount in $)* atunci cand a creatbanner!ul Ed, care acum are peste 400 de magazine. #rupul planuieste sa aduca o noua energieacestui format, ca raspuns la cererea consumatorilor tintand un nou aspect la 6ia.

In ?00 6ia isi actualizeaza imaginea, adoptand un logo mai contemporan, orietat spreclient si redenumeste magazinele sale in 6ia


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Cu $$ magazine Carrefour City in


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timpului liber (6=6!uri, 5ocuri, muzica, carti+, 8i!1i, audio si video, precum si produse electricede uz casnic, descarcare de muzica si chiar de flori si livrare de biciclete.

In 9pania, Carrefour a devenit un lider de e!commerce. 9ite!ul sau de produse alimentarea atras clientii cu ?0 mai mult in ?00, in mare parte pentru ca s!a e7tins in / orase noi, cu ogama de produse adaptate in mod specific pentru diferitele sale categorii de clienti. In ceea ce

privesc produsele nealimentare, site!ul care prevede livrarea la domiciliu in intreaga 9panie, adublat vanzarile si a crescut baza de clienti cu %0.


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Reteaua de magazine

La sfarsitul

lui

decembrie

2008

Magazine

descise

Magazine

aciziti!nate

Magazine

transferate

Magazine

incise

"!ld

magazine

sfarsitul lui

iulie 2014

#n lume$ 15430 517 9 0 413 2 15541

%&'ermar(et-uri 1302 38 3 18 5 0 1356

)ranta ?? $ 0 $ 0 0 230

*ur!'a +*,ce'tie

)ranta 4)4 $4 0 $ ? 0 507

9pania $/ $ 0 0 0 0 169

Italia /) ? 0 0 $ 0 70

'elgia %* 0 0 0 0 0 57#recia ?4 0 0 $ 0 0 25Cipru * 0 0 0 0 0 7

'ulgaria 0 $ 0 0 0 0 12olonia * $ 0 0 0 0 793urcia ?? ? 0 0 0 0 24

Homania ?$ ? 0 0 0 0 23Husia 0 $ 0 0 0 0 1

Altele4 4 0 0 $ 0 51

.merica ? 0 $ 0 298.sia ?)? $% 0 $/ ? 0 321

"u'ermar(et-uri 2919 97 5 -18 68 2 2933

%ard disc!unt 6252 210 0 3 170 0 6295

/!neniences st!res 4813 172 1 -3 170 0 4813

/as and /arr& 144 0 0 0 0 0 144
http://www.carrefour.com/cdc/group/our-business/our-network-of-stores/under-banners.html?table=2#%23http://www.carrefour.com/cdc/group/our-business/our-network-of-stores/under-banners.html?table=2#%23http://www.carrefour.com/cdc/group/our-business/our-network-of-stores/under-banners.html?table=2#%23http://www.carrefour.com/cdc/group/our-business/our-network-of-stores/under-banners.html?table=2#%23http://www.carrefour.com/cdc/group/our-business/our-network-of-stores/under-banners.html?table=2#%23http://www.carrefour.com/cdc/group/our-business/our-network-of-stores/under-banners.html?table=2#%23http://www.carrefour.com/cdc/group/our-business/our-network-of-stores/under-banners.html?table=2#%23http://www.carrefour.com/cdc/group/our-business/our-network-of-stores/under-banners.html?table=2#%23http://www.carrefour.com/cdc/group/our-business/our-network-of-stores/under-banners.html?table=2#%23http://www.carrefour.com/cdc/group/our-business/our-network-of-stores/under-banners.html?table=2#%23http://www.carrefour.com/cdc/group/our-business/our-network-of-stores/under-banners.html?table=2#%23http://www.carrefour.com/cdc/group/our-business/our-network-of-stores/under-banners.html?table=2#%23http://www.carrefour.com/cdc/group/our-business/our-network-of-stores/under-banners.html?table=2#%23http://www.carrefour.com/cdc/group/our-business/our-network-of-stores/under-banners.html?table=2#%23


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Anul

Capitalsocial

Cifr deafaceri

Prot netNumr deangajai

2008 241.500.000 264016.!!2 82.35.!1 5.006

200

241.500.000

3.800.425.3!5

!4.05.66 !.!60

2010

241.500.000

4.352.54.422

88.014.083 !.!38

2011 241.500.000 4.!5!.18!.000 123.813.15 !.38

2012

241.500.000

5.01!.6!3.600

134.383.80 !.233

2013

241.500.000

4.288.38.16

104.!10.446 6.86

2014

241.500.000

4.28.031.026

144.301.868 6.!03


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200 2010 2011 2012 2013 2014

241 241 241 241 241 2413.82 4.53 4.!6

501!

4.2

428

82.4 88.36

0 0 0 0

506!60 !38 !23 68 6!0

Chart Title

C.S"#$%& C.A'%#()$ P)"*+ N(+ N).A,-%%+$

I,/$#%+")$ /( %,%&$%:

I1=

Vanzariextreme

vanzarileglobale companiei 100=

96849

98468 100=98.36

I2=

personalangajat pe piete externe

nr. total deangajati ai comp 100=

328816

339000 100=97

I3=

active externe

total active comp100=

132686

138212100=96

Indici de transnationalitate=I

1+I2+I3

3=

98.36+97+96

3=97,12


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I. Analiza statistica !"#$%

2011 23

2012 252013 26

2014 26

&anzarileCarefour la ni'el mondial din !"## pana in !"#$

II. Analiza in dinamic ( topul pe ) ani

D(+()$,%)(% $,/$#%+")$&")

T%(&& ,).1

##/.R# !"#" !"## !"#! !"#* !"#$&AN+A,I

-T-,N-

#"* #)$ /) "$0 /1 0$/ /0 "*$ /1 0$/

&AN+A,I

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N, AN2A7ATI !6# 1") !0" 166 *!0 0#1 *!! //1 *!0 0#1


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-T-,NIN, T4TA3

AN2A7ATI

!0# """ !/# """ **/ """ *** """ **/ """

Indicatori 2010

I1=

active externe

total active 100=

113574

118818100=95.6

I2=

vanzariexterne

vanzariglobale100=

103154

106209100=97.1

I3=


nrtotal de angajati aicompaniei 100=

271605

281000100=96.6

Indicide tranznationalitate=I

1+I

2+I

3

3=95.6+97.1+96.6

3=96.43

Indicatori 2011

I1=

active externe

total active 100=

116320

120651100=96.4

I2=

vanzariexterne

vanzariglobale100=

95048

96423100=98.6

I3=



280677

291000100=96.4


1+I

2+I

3

3=96.4+98.6+96.4

3=97.13

Indicatori 2012


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I1=

active externe

total active 100=

132686

138212100=96 8

I2=

vanzariexter ne

vanzari globale100=

96849

98468100=98.36

I3=



328816

339000100=97


1+I

2+I

3

3=96+98.36+97

3=97.12

Indicatori 2013

I1=

active externe

total active 100=

124 730

129969100=95.97

I2=

vanzariexterne

vanzariglobale100=

98034

99669100=98.36

I3=


nr total de angajatiai com paniei100=

322996

333000100=97


1+I

2+I

3

3=95.97+98.36+97

3=97.11

Indicatori 2014

I1=

active externe

total active 100=

132686

138212100=96

I2=

vanzariexterne

vanzariglobale100=

96849

98468100=98.36


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I3=



328816

339000100=97


1+I

2+I

3

3=96+98.36+97

3=97.12

R()((,+%)(% -)%*# % -)%/&$ /( $,+(),%+$",%&$%)( $, +$


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%#+$7( 7%,%)$ ,) %,-%%+$4

4.5

5

5.5

6

6.5

!!.5

8

8.5

2010

2011

2012

2013

2014

D$, -)%*#& /( %$ )($(( " #)(+()( /(+& /( %)( /( 7%,%)$ % -)%/&$/( $,+(),%+$",%$%)( $, %,& 20119$%) $, %,& 2010 C%)('") % $,)(-$+)%+ #(&%$ &(,+ )$+ /( #)(+()( % 7%,%)$&") /$, &+$$$ #$,#$ %,$.

Capitolul I. Prezentarea companiei


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#.#. Istoricul companiei

, 1469 $(/$%+ /; %& /"$&(% );"$ ",/$%& (+( #",+$+$+; T"


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T"CPD9 P)"/( /( )((%Q$ +%$$/( ()7$#(>NPS9 2 Q$ D$# M%,'%#+)$,- >2 D$#9 I%-$,(9 M$#;9S()7$#( *,%,#$%)9 S",= E)$#",Q$ %&+(&(. A#(+(% '%# #% S",= ; *( ,%
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/$,+)( #(&( %$ #)$,;+"%)( #"%,$$/( /$7()+$(,+/$, &(.O()%$,$&( )$,#$%&( /( %'%#()$ %&( #"%,$($ $,#&/ S",= C")")%+$",>S",= E&(#+)",$# B, S.U.A.9 S",= P$#+)( E,+()+%$,(,+9 S",= C"+()E,+()+%$,(,+9 S",= M$# E,+()+%$,(,+9 S",= E)$#",Q$ S",= F$,%,#$%&.C% )"/#;+") /( ($#",/#+"%)(9 S",= ( %H; )$,+)( )$(&( #"%,$$ /$,+"& ")&/$/( T" 20 S($#",/#+") S%&( L(%/().

9on: Corporation are n portofoliu multe compani dar uneledintre cele mai cunoscute suntDS",= M$# E,+()+%$,(,+9 S",= P$#+)(E,+()+%$,(,+9 S",= O,&$,( E,+()+%$,(,+9 S",= E&(#+)",$# $ &+( %&+(&(.P)(?(/$,+(&( #")")%+$($ (+( )$& ,",@%",( /$, $+")$% #")")%$($9-%&(& "%)/ S+)$,-().

9ediul central al rmeiE situat n 7aponiaE To:oD

#.!. Cronologia eFtinderii pe pieele internaionale

,epere istorice@ 9on: Corporation

F()%)$( 160@ ( B,*$,(%; S",= C")")%+$", A()$#% >S",%9#"%,$% B?$ /(#$/( )$& ; %-%$, ( F$'+ A7(,( B, 162
http://ro.wikipedia.org/wiki/Companiehttp://ro.wikipedia.org/wiki/Divertismenthttp://ro.wikipedia.org/wiki/Lumehttp://ro.wikipedia.org/wiki/Statele_Unitehttp://ro.wikipedia.org/wiki/Sony_Pictures_Entertainmenthttp://ro.wikipedia.org/wiki/Sony_Music_Entertainmenthttp://ro.wikipedia.org/wiki/Sony_Ericssonhttp://ro.wikipedia.org/wiki/Companiehttp://ro.wikipedia.org/wiki/Divertismenthttp://ro.wikipedia.org/wiki/Lumehttp://ro.wikipedia.org/wiki/Statele_Unitehttp://ro.wikipedia.org/wiki/Sony_Pictures_Entertainmenthttp://ro.wikipedia.org/wiki/Sony_Music_Entertainmenthttp://ro.wikipedia.org/wiki/Sony_Ericsson


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D(#()$( 160@ S",= O7()(% S.A. $% *$,; B, E&7($%9 B, %)"$()( /(Z)$#

N"$()$( 162@ $% ,%?+()( S",= C")")%+$", ",- K",-

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23/36

A)$&$( 1!@ S",= M%)M%&%=$%

O#+")$( 2001@ S",= E)$#", M"$&( C",$#%+$", $@% ,%?+()(

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24/36

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Principalele ProduseD

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#.*. Poziia actual a companiei pe pieele internaionale

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27/36

I.$. 9on: pe piaa din ,omKnia

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28/36

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29/36

Capitolul II. Analiza 2radului de Internaionalizare

!.#. &arietatea formelor de ptrundere pe pia

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30/36

E)"% /( #;+)( *&$%&( % )$, 7,;)$&( /$)(#+( # %+")& $,+(),(+&$ % %/$+)$$+")$&") %+")$%$.

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I, %,& 20109 ,;)& %,-%%$&") % #)(#+ /%+")$+; #;);)$$ S",= MGM$# E,+()+%$,(,+ > WS",= MGW &% 1809500 /( %,-%%$ 9 ,;)& +"+%&/( %,-%%$&") % #;+ B, "/ (,$*#%+$7 #% )%)( % )(+)#+);)$$ ?$)"/#$% /( %+%)( ( B, %&$#%)( B, % /"% ;+%+( % %,&$9 B,)$,#$%& B, '%)$#$&( /$, %'%)% %",$($. L% /%+% /( 31 %)+$( 20119%)"J$%+$7 639400 /( "%(,$ ()% %,-%%+$ B, %",$% ?$ %)"J$%+$710!900 /( %,-%%$ ()% %&%%+( B, %'%)% %",$($.

2010 2011 2012 2013 2014

A,-%%$ /$,+);$,;+%+(

600 11500 10!00 10!!00 10200

A,-%%$

+"+%&$

158500 180500 1!1300 16!00 168200

Indicele de personal !"#"% = /1/""H#)0)""%L#""=1#.#$8

Indicele de personal !"##% = ##/)""H#0")""%L#""=11.!"8

Indicele de personal !"#!% = #"6*""H#6#*""%L#""=1!.//8

Indicele de personal !"#*% = #"66""H#16/""%L#""=1$.$)8

Indicele de personal !"#$% = #"/!""H#10!""%L#""=1$./!8

V,;)$&( 9on: Corp

2010 2011 2012 2013 2014

V,;)$)(%&$%+( B,+);$,;+%+(

46216 $&

58824 $&

58185 $&

586!1 $&

55543 $&

V,;)$ 66158 $& !!81 $& !6!5 $& 83!86 $& 82180 $&


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+"+%&(

Indicele de 'Knzri !"#"% = $1!#1milH11#)0mil%L#""=1/.018

Indicele de 'Knzri !"##% = )00!$ milH660#/mil%L#""= 6).)/8

Indicele de 'Knzri !"#!% = )0#0) milH616/) mil%L#""=6).668

Indicele de 'Knzri !"#*% = )016# milH0*601 mil%L#""=6"."!8

Indicele de 'Knzri !"#$% = )))$* milH0!#0" mil%L#""=16.)/8

A#+$7(9on: Corp

2010 2011 2012 2013 2014

A#+$7(+);$,(

3855 $&

45424 $&

5!116 $&

!2!52 $&

!383 $&

A#+$7(+"+%&(

0230 $&

110112 $&

122462 $&

15586 $&

161610 $&

Indicele de acti'e !"#"% = *0))/ milH/"!*"mil%L#""=$!.6*8

Indicele de acti'e !"##% = $)$!$ milH##"##! mil%L#"" = $#.!)8

Indicele de acti'e !"#!% = )6##1 milH#!!$1! mil%L#""=$1.1$8

Indicele de acti'e !"#*% = 6!6)! milH#))/01 mil%L#""=$1.1$8

Indicele de acti'e !"#$% = 6*0*/ milH#1#1#" mil%L#""=$).1/8

Indicele de transnaionalizare TNI% pt !"#" = 1#.#$8M1/.018

M$!.6*8%H* =)6./#8


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Indicele de transnaionalizare TNI% pt !"## = 11.!"8M6)E)/8

M$#.!)8%H* =1#.*)8

Indicele de transnaionalizare TNI% pt !"#! = 1!.//8M6).668

M$1.1$8%H* =1#.08

Indicele de transnaionalizare TNI% pt !"#* = 1$.$)8M6"."!8

M$1.1$8%H* =1".*68

Indicele de transnaionalizare TNI% pt !"#$ = 1$./!8M16.)/8

M$).1/8%H* =)/.$8

!.*. Analiza dinamic pe ultimii ) ani pentru Indicele detransnaionalizare TNI%

, &+$$$ 4 %,$9 TNI , % %7+ " (7"&$( #",+%,+;9 B,% 7%&")$&( %&( , %%7+ ,$#$ " H#+%$( '"%)+( %)(. D%#; B, 2010 TNI % '"+ /( /( 61.359 B,%,& );+") % #)(#+ ?")9 # 0.45. A#(%+; #)(?+()( @% /%+")%+ #)(?+()$$$,/$#(&$ 7,;)$&")9 /%) ?$ $,/$#(&$ %#+$7(&"). , %,& 20119 TNI % #;+ ,;&% 60.3! /$, #%% #;/()$$ $,/$#(&$ 7,;)$&")9 /("%)(#( $,/$#(&( %#+$7(&")% );% ,(#$%+. , &+$& %, %,%&$%+9 %/$#; 20129 TNI % #;+ # "7%&"%)( $, %$ %)(9 0.!9 /("%)(#( % #;+ %++ $,/$#(&( 7,;)$&")9

/%) ?$ $,/$#(&( %#+$7(&").

.


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E7"&$% C"%,$($ C%)('") $, %,& 2015

T%(&& ,). 2

INICAT4,I !"#)

Total acti'e 138 212&anzari glo


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CONCLUZII

S",=9 /(@% &,-& /(7"&+%)$$ %&( $+")$#(9 /( &% " %'%#()( /( /$(,$,$ $#$%,% &% % * &$/()& ",/$%& ( $%+% )"/(&") %&$(,+%)(9 % /(",+)%+ "

%)( #%%#$+%+( /( % ( %/%+% &% (/$& (J+(), $,+)@" #",+$,% #$%)(9'%)% %@$ $()/( $,% )$,#$$$&( ',/%(,+%&( $ 7%&")$&( /( %%9 %+%+ /($")+%,+( (,+) ##(& ( +()(, &,-. I, %,$$ #( 7") )%9 %#(%+%#%%#$+%+( 7% * % &% $,#()#%)( /$, #( $, #( %$ &+9 $, %)% $, #%)(S",= #)(+( #% %)$( $ #"&(J$+%+( #%+)( " /$(,$,( #%)( #()( "(7"&+$( #",+$,% % ")-%,$%+$($ $ % "/&$ $, #%)( %#(%+% ',#+$",(%%.A7%,/ " -%% %+%+ /( /$7()$*#%+% /( )"/( 9 -)& (&7(+$%, %)( , +%)-(+/( 7%)+% '"%)+( (J+$, (,+) #&$(,+$$ %$ 9 /( &% ,"@,%#+$ $ #"$$ $ %,% &%%/&+$ $ %+)%,$ . A+'(& 9S",= , /#( &$% /( #&$(,+(&% $ ,$#$ , '()% &%#%$+"&& 7%,%)$ 9 *$,/ #(& %$ %)( -) %&$(,+%) /$, &( .

P)((,+% #"%,$($ S",= ( " (J+$,% ",% -("-)%*#% )()($,+% ,& /$,+)(%7%,+%(&( %&( #"(+$+$7(. D( &% $,#(+)$&( %&( /$, E&7(+$%9 #"%,$% %#)(#+ $ $@% +%$&$+ " )((,+% $, %)"%( *(#%)( +%)% /$, &(. A+%$9)((,+% N(+&( $, #(&( %$ &+( $(+(9 $,#&$7 ( $(+(&( (()-(,+(9/%+(%% /( &+( -(,()%+$$ $9 $, ,(&( #%)$9 %$ &+ /( , (#"&.


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Universitatea Din Pitesti Facultatea de Stiinte Economice Specializare

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