Manastirea Snagov

REPUTÁȚIE, reputații, s. f. Părere publică, favorabilă sau defavorabilă, despre cineva sau ceva; felul în care

cineva este cunoscut sau apreciat.

Renume, faimă, celebritate. [Var.: (înv.) reputațiúne s. f.]

Daniel Rosca www.b2b-strategy.ro

Romania's Lost HeritageStrategie Cluster TraciaLand

Hanul Manuc, 20.11.2014 Daniel Rosca www.b2b-strategy.ro | www.fb.com/B2BStrategy

"Many executives talk about corporate reputation and brand as if they are one and the same. They are not, and confusing the two can lead to costly mistakes...

There are several reasons.

First, reputation and brand are both recognized as valuable intangible assets that manifest themselves in a company’s operations.

As such, the actions of management and employees can simultaneously affect both reputation and brand (either positively or negatively). Don’t Confuse Reputation

With Brand MIT Sloan Management Review

Relevancy, Differentiation and Legitimacy

© www.degalfoto.ro Mestesugul Transparentei

Don’t Confuse Reputation With Brand

Second, both concepts rely on strategic communications to shape people’s perceptions, and both share a similar goal: ensure that the appropriate audience considers the organization and its offerings in the best possible light.

In short, reputation is a necessary but not sufficient condition for excellence because a company also needs a strong brand. But executives need to do more than just keep their company’s reputation on track.

They need to differentiate their offerings in ways that win the hearts, minds and wallets of customers, and what helps make a company and its products special and preferred is its brand, not its reputation."

© Ovidiu Slatineanu, Poiana Largului, Piatra Neamt

"Deşi n-a fost finalizat ca un brand, Dracula s-a întipărit în mintea străinilor mult mai mult decât un brand greu

plătit... La târgul de turism de la Berlin toată lumea mă întreba de Dracula", a menţionat ministrul Grapini."

Reputatie negativa, strategie de brand inexistenta & strategie comunicare eronata... !

Natura separata de istorie nu poate sa intre in competitie cu Elvetia, Croatia...

Daniel Rosca

-37bnUSD ... 23% din PIB 2013 vs 2012 Brand Finance, Brand Equity Nation Report

ADN-ul National, mai mult decat un brand... !

7000 BC

#CaOdinioara... ?

Strategie de comunicare companii multinationale?

Care este tipologia de consumator targetata? 19.000.000 ?

Totul despre Strategia de Marketing a Romaniei…

+37bnUSD... In fiecare care an!

0744 33 66 43

Natura separata de istorie nu poate sa intre in competitie cu Elvetia, Croatia... !

Va multumesc pentru timpul acordat!

www.about.me/DanielRosca

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