Fisa de Lucru Ziua 1- V1

of 8 /8
Plan de afacere ................................ (titlu).................................. Nume:_______________________ Prenume: ____________________ Localitate: ___________________

description

plan de afaceri

Transcript of Fisa de Lucru Ziua 1- V1

Plan de afacere................................(titlu)..................................

Nume:_______________________

Prenume: ____________________

Localitate: ___________________

ANALIZA IDEII DE AFACEREa. Va rugam sa descrieti pe scurt ideea de afacere si sa mentionati sloganul firmei:__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

b. Stabiliti mai jos principalele obiective (SMART) pentru urmatorii 3 ani ale societatii.

___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

c. Realizati analiza SWOT a ideii de afacere:

Puncte tari

Puncte slabe

Oportunitati

Amenintari

CEI 4P

PRODUSULDescrieti produsul fizicDescrieti produsul efectivDescrieti produsul difereniat,PRETUL

Stabiliti politicile de pre i condiii de pre

Preul n funcie de costuriPreul n funcie de cererePreul n funcie de concuren

PLASAREA (DISTRIBUITA)

Stabilititi componenta si lungimea canalelor de distributie vanzare (canale scurte vs canale lungi)PROMOVAREA (A.I.D.A.)