Conferinta Sia - Salonul de Agricultura de La Paris

8/20/2019 Conferinta Sia - Salonul de Agricultura de La Paris

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www.salon-agriculture.com

Socially-responsibleagriculture and foodeconomysocietyenvironment

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27 February > 6 March


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EditorialStéphane Le Foll

Minister of Agriculture, Agrifood,

and ForestryGovernment spokesman

The theme of this year’s International Agriculture Show -Socially-Responsible Agriculture and Food - is an ideal opportunity to think about

the part each of us plays in building and developing our models of production andconsumption, which are very much part of our culture and heritage.

It’s just as important to give meaning - the direction we choose to give our actions - toagriculture, as it is to other areas of our lives. This show is an ideal opportunity for everyone

- consumers, producers and, more generally, citizens of France and even the world- to ask themselves a vital question: what do we want to eat?

What do we want to produce? How can we exercise control over our choices?How do we bridge the gap between what we want and what we do?

Despite differences of opinion on these matters, these questions remind us ofour responsibility, because each of us, by changing what we consume and buy

and by breaking with convention, can raise awareness and have a major inuenceon the structure of the food sector and its products and services.

Improving food safety around the worldrequires a constant commitment to social responsibility, based on

the fundamentals of each country’s food identity.

A good example is France, where there is growing support for our local production sectors,through the “Viandes de France” logo, and a consumer shift towards products with

a specic origin, history or production method. This forms the basis of our foodand agricultural model, supported by our quality and origin labelling schemes.By supporting French-origin products and the quality associated with them

through our everyday purchases or by eating them in a canteenwe are “taking a stand” in a globalised economy.

The way that food is marketed, and our physical or geographic proximity to

producers not only helps strengthen our social relationships but also the trust thatcontinuously strengthens the ties between consumers and producers.The attachment felt by the French to agriculture and their regions springs from

a strong sense of pride, which we need to build on as a key component of our society.

The role played by agriculture and food in recent debates atCOP 21 gives us hope in the future and shows how,

based on the solutions proposed, each of us, in their own way, can play adecisive role in the future of our planet. They include, in the agricultural sector, a soil carbon

stock project to limit greenhouse gas emissions and increase soil fertility (the 4/1000 initiative), and, in the food sector, the ght against waste. Both are socially-responsible

approaches that promote new ways of producing and consuming food,as does the agri-ecological initiative I have implemented since I became Minister of Agriculture,

which aims at reconciling production and environmental protection.

Finding alternative ways of producing and consuming food, and taking a morecollective approach, without wasting natural resources or increasing global warming

are the challenges facing us in the future. To succeed, politicians need to make the rightdecisions, but we can’t achieve this without everyone’s support!


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3#cerise#Sia2016#SIApro2016



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EditorialJean-Luc PoulainChairman of CENECA

Chairman, Paris International Agricultural Show

Major players in our economy and rarely out of the news, farmers are regularly the subjectof debate. That’s why the International Agriculture Show has chosen

“Socially-responsible agriculture and food” as this year’s theme. The show and its exhibitors will attempt to shed light on the environmental,economic and social challenges raised by this issue and the responses we

can provide. Each player in the agricultural industry - whether in the livestock or plant sectors or producers of regional products -

can help implement this type of agricultureto empower the authorities and, as a result, optimise our food practices.

Alongside the exhibition itself, and because this issuegoes far beyond our own borders, CENECA – the owner of the show – is organising an

international forum to be held the day before the International Agriculture Show opens tothe public. This forum is being organized in conjunction with the French authorities

- the Ofce of the President of the Republic, the Ministry for Foreign Affairsand International Development, and the Ministry for Agriculture, Agrifood and Forestry,to highlight the need to analyse and take action on socially

-responsible agriculture and food.Under the patronage of the President of the Republic,

this forum, which includes three roundtable discussions,will bring together leading gures from different countries, institutions, politicians

and private partners to explore international perspectives,innovations and sanitary standards.

As every year, and particularly this year, with the insight the showintends to provide into this issue, it is rooted in current affairs

and aims to provide people from both agricultural and urban areas,professionals from the agricultural and agrifood sectors,

politicians, institutional players and, last but not least, anyone interested inagricultural developments, with an opportunity to come together to discuss and share their ideas.In addition to providing a snapshot of the sector, through the animals shows organised as part of

the Concours Général Agricole, which highlight the excellence of French cattle breeds,the presence of players from the plant sector and producers from our regions,who play an active role in maintaining quality standards in the food industry,

this nine-day event will also give everyone a chance to reect on and, I would say, supportdevelopments in the agricultural sector.

Aware of these issues, the public is expected to attend in large numbers.With almost 700,000 visitors every year - 1% of the French population -

and beneting from excellent media coverage,the show is one of the highlights in the calendar of this vital sector

of our country’s economy: agriculture.


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5Cerise8 years oldBazadais breed cow



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tribuneJacques Carles

Executive Of cer,Momagri

Exploring the theme of “Socially-Responsible Agriculture and Food”,this year’s International Agriculture Show

is an opportunity to reect both on the place of agriculture in our society and the political decisions which will affect its future.

We all have a responsibility to dene agricultural models and production systems in order to preserve the independence of our food industry and the diversity of its

products and services, and to consolidate this activity in our rural regions.It is not only our competitiveness that is at stake, but also our share of the market, jobs

- upstream and downstream - and the interests of our country.

It is important to bear in mind the realities of the 21st century. Agriculture and food are a geostrategicpriority for the great powers: the United States, China, India, Brazil, Russia and Canada.

This is also the case for countries where there is an imbalance between production and consumption,as is particularly the case for developing countries. Several factors have contributed to

these developments: demographic growth, higher living standards in emerging countries,

and the divisions arising from a world engaged in violent conict, not to mentionthe growing instability of agricultural markets.

What role does Europe and France want to play in this situation? Are we going to stand by as theCAP slides towards a free trade zone where farmers, now deprived of an organised market,

have effectively lost their economic visibility? We have to face up to the fact that theCAP reforms which recently entered into force, have thrown part of the agricultural sector

into an unprecedented crisis, preventing it from coping with marketimbalances and uncertainties by depriving it of a necessary means of action.

Many farmers are unable to see a future in farming or meaning in their work.This is where social responsibility must come into play. How, for example, can we accept the

development model for the agricultural sector outlined recently by the European Commission inits report on the prospects for EU agriculture 2015-2025? This model is based on an increase

in cheap exports coupled with a sharp reduction in jobs in the agricultural sector. All of this in an unregulated market that’s open to speculation.We mustn’t forget that this is the development model of poor countries

which have no control over the future of their agricultural and food industries.

Is this the model we want for our country and for Europe, particularly in our role as anunrivalled reserve of knowledge, tradition, innovation and quality?

As the executive ofcer of Momagri, I would like to thank CENECA for puttingsocial responsibility at the heart of the issues addressed at this year’s show. Because it was in this spirit

of social responsibility that a group of French agricultural cooperatives came up with the ideaof creating the Momagri think-tank. Determined to nd solutions to market instability,price volatility, and the risks that impact on the incomes of farmers, Momagri benets

from a vital analytical capacity and inuence in the sector.

As the world prepares to step up its efforts against global warming,it is time to build a movement of the same magnitude for food and agriculture.

We hope that this show will provide us with a platform to launch such a movement!


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socially-responsible

agriculture and food“Socially-responsible agriculture and food” - the theme of the 53rd International Agriculture Show - reects the extent to which issues affecting agriculture and

food are central to our society.

1Source: Le Figaro,“82 % des Français aiment leurs agriculteurs”,22/02/2015.2Source:FAO-IFAD-WFP, 2015.The State of Food Insecurity in the World 2015.Meeting the 2015 international hunger targets:taking stock of uneven progress3 Source: OMS,http://www.who.int/features/factles/nutrition/ facts/fr/index3.html.

In fact, 82% of French peoplehave a positive opinion of theagricultural profession, which is“useful” according to 91%, and Frenchagriculture has the biggest turnover ofany European country. However, theagricultural sector is now facing acrisis on an unprecedented scale, theconsequences of which couldbe irreversible.Paradoxically, although agricultureis one of the most strategy sectors forthe future of humanity, the future of

French agriculture itself now hangs inthe balance.

In fact, agriculture is a specicand strategic sector whose futurewill have an impact on everyone’severyday lives. Culture, economics, politicsand the environment clash and blendin the food we eat.From the Arab Spring to globalwarming, food and agriculture arecentral to every major geopoliticalissue facing the world today.Eating is an action that unitesmankind like no other: every dayacross the world, people who can feed

themselves and those who can’t sufferthe consequences.This is reected in recentdevelopments in France whereagriculture and food have rarely beenout of the headlines, from the crisisaffecting French livestock farmers tothe controversy surrounding a1000-cow mega-farm to theCOP21 summit.

Short-term solutions do not go farenough to meet the challenges now

facing French agriculture:we need torebuild a relationship of trust andrespect between the variousplayers in the sector by establishing acompact that restores farming andfood to their rightful place.Numerous initiatives have been put inplace to achieve this, and they canhave a real impact if everyone playstheir part.

82%of French people have a positive

opinion of the agricultural profession

ChallengingtimesIn an increasingly globalised andconnected world, the challengefacing the French agricultural sector isthe same as the challenge facing theglobal agricultural sector: how to feedpeople in a way that is healthy,safe and sustainable.

The rst challenge is, of course, tocombat hunger and malnutrition. Around 800 million people still sufferfrom hunger worldwide2 and twobillion people suffer from a shortageof vitamins and minerals3.


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4Source: Libération, “Agriculture et climat,une relation contre-nature ?”, 20/02/2015.

5Source: le sens étymologique du motcitoyenneté

The Millennium Development Goal set in 1990 - to halve the numberof hungry people by 2015 - wasalmost achieved, although, becauseof the growth of the world’s

population,there has only beena slight decrease in the numberof people affected by foodinsecurity.

Contrary to what we might think,food security is not only an issueaffecting poor countries: althoughthe United States is one of the world’srichest countries, 14% of Americanhouseholds are affected by foodinsecurity and, in France, 3.5 millionpeople rely on food aid.

shown that agricultural productionis an excellent example of a carboncapture activity.Once again, although poorcountries are the rst to beaffected by this latestdevelopment, it would be wrongto assume that developedcountries are somehow exemptfrom this trend.The 2008-2009 food crisis and, moregenerally, repeated agricultural crises,

underline the risks facing ouragricultural sectors, which areincreasingly under strain and subjectto market instability and the vagariesof the weather. As part of ongoingefforts to comply with a growing bodyof regulations, the agrifood industry isdisposing of large quantities of foodproducts at different stages of theproduction chain, putting them undereven greater strain. A total of 140 kgof food is wasted per capita in Franceevery year, making it even harder toreassure disenchanted consumers.

Socially-responsibleagriculture andfood: a modelto fosterTalk of social responsibility can,at rst glance, seem naive orunrealistic: following the decline of the welfare state and the rise of abstentionism, the protest voteand community tensions, we seemmore likely to withdraw into ourselves than to engage with others, to buildwalls rather than bridges. This iswhere the concept of socialresponsibility comes into its own,as an open and inclusive communityof interests and values.This “belonging to the city5” doesnot require us to reject others butto promote what is dear to us.France produced the Universaldeclaration of human rightsto show howthese rights apply to everyone. Set against thisbackground, the idea of socially-responsible agriculture andfood represents both an ethicalrequirement and a personalcommitment.

Around 800 millionpeople still suffer from

hunger worldwide

goals:food security food

independence preservationof agriculture

140 kg of food is wasted per

capita in France every year

3.5 millionpeople rely on food aid

However, beyond the familiarchallenges of food security,weneed to achieve the goals offood independence and thepreservation of agriculture,which is a strategic asset. Foodsecurity is only possible if a concertedeffort is made to strength agriculturalcapacities.

However, these capacities will comeunder increasing physical pressureover the decades to come, due inparticular to climate change. Theeffect of global warming will differfrom one region of the world toanother, but overall the most negativeimpact will be felt in its most deprivedregions. More generally,desertication, agricultural soilimpoverishment and growingwater shortages will putdownward pressure on yields; thedrought in Russia in 2010 cutagricultural production by one thirdcompared with ofcial forecasts4. At the same time, farmers are beingasked to reduce their own greenhousegas emissions, which represent 10%to 12% of global emissions, and 21%of emissions in France, whereasnumerous studies have recently

Our farms are constantly requiredto adapt their production andtheir holdings to better meetthe demands of consumers.

These challenges are not new and our success in meeting them depends in part on investment,innovation and our ability to capitalise on France’s rich food heritage. We arelaying the foundations of a new modelof production, but also new waysof consuming, both of which liebehind the expression “Socially-responsible agriculture and food”.


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6 Source: Trust for America’s Health – RobertWood Johnson Foundation, The State ofObesity: Better Policies for a Healthier America , 2015.

An ethical requirement becauseit is based on the conviction thatagriculture is not a sector like othersectors and that it should not besubject to market forces alone.In fact, at an individual level, food isa fundamental right and an essential

condition for everyone to achievetheir full potential. On a national level,agriculture plays a central role inenvironmental protection and life inrural areas.But it can only full these rolesif agricultural products are givena “fair price” that recognises andpromotes the contribution agriculturemakes to society and guaranteesits sustainability. For the Frenchphilosopher Paul Ricœur, to beresponsible is to assume

responsibilityfor that which is fragile;our agriculture is fragile, and itis our responsibility to preserve it.

It’s also a personal commitmentbecause it is based on the convictionthat consumers are neither powerlessnor indifferent: by changing theirpurchasing and consumer habits, theycan change the economic situation bychoosing to give meaning to the foodthey eat. France has a role to play bygiving the example and, if UNESCO

declared French cuisine “worldintangible heritage”, it was becauseour country has a very specialrelationship with food. 60% of Frenchpeople say they eat primarily forpleasure, and 75% are proud of theFrench food model.

By changing their purchasingand consumption habits,consumers can change theeconomic situationby giving meaning to

their food.

Our agriculture isfragile, and it isour responsibilityto preserve it.

Let’s trust them:if we give them the keys tounderstand the impact andconsequences of their choices,French consumers can play anactive role in deciding what foodthey eat.

There is a particularly pressing needto promote this modelas we becomeincreasingly aware of the damagean imbalanced relationship withfood can cause: in the United Stateswhere sugary drinks are king andsnacking compulsive, more than twothirds of adults are considered to beobese or overweight6. This situationis not a statistical anomaly, or theresult of the specic nature of American society: the export of American food conventions to its

Mexican neighbour has led to asharp rise in obesity rates in undera generation, as poverty levels dropand Mexico has become a middle-income country. Even in France, therate of adult obesity has doubled intwenty years, although it still onlyaffects 15% of the population.

Socially-responsible agricultureand food is, therefore, primarilyabout “eating well” in order to“live well”, and adopting a global,

reasonable approach, in whicheconomic balances are not only determined by the market butalso by our values and thechoices we make as a society .

Adult obesity rates in theUnited States and France

France United States15% 70%

French people primarilyeat for pleasure

60%


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Practical stepsThe principles underlying socially-responsible agriculture and food arenot just wishful thinking:they arepractical, viable and effectiveinitiatives that place an emphasison product quality, respect for theenvironment and social inclusion.

Although the European agrifoodindustry is sometimes prone to crisesof condence, labels provideconsumers with the reassurance thattheir product is origin-sourced, madein France or organic. Although 88% of French peopleeat organic food at least once amonth, they are also supportive

of approaches likely to promoteemployment.The additional costs can be highcompared with conventionalagriculture, and a fully organicagricultural model would seemdifcult to attain. Although it does not meet the strictcriteria of organic food, for theMinister of Agriculture, Agrifood andForestry, Stéphane Le Foll, thisapproach - ecological agriculture -is a movement that contributes tothe development of French agriculture.

Another subject of importance for thefuture is the use of new technologiesin agriculture. These “precision”technologies rangefrom satelliteimagery to remotely-controlled droneswhich allow farmers to aerially inspecttheir crops. These futurist tools allow us,for example, to optimise irrigation andthe distribution of fertilizer,simultaneously reducing our impacton the environment and productioncosts. Advanced agronomic research has avital role to play in selecting anddeveloping the most productive andresistant varieties. But the role of newtechnologies is not limited to production.New information and communicationtechnologies have the potential to

fundamentally restructure distributionpractices through the organisationof shorter, more transparent circuits.Contrary to a pessimistic vision ofscience, which sees the “rise of themachine” as a dehumanisingand totalitarian force, technologicaladvances actually strengthen socialtiesby providing opportunities for exchangeand commitment.

We are no longer in a positionto push for an intransigent formof economic nationalism and,more than ever, we need tochoose the model of agriculturalproduction we want for Franceand the generations to come.

We are facing a dual challenge:on the one hand, we need to avoid a rush towards a “lowestbidder” system and instead provide farmers with an incomesufcient to sustain French agriculture and its know-how;we also need to recognise the economic, social andenvironmental role played by agriculture, partly by ensuringquality factors are taken into account.


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EditorialJacques Goudeau

Director, Paris International Agricultural Show

Welcome to the Paris International Agricultural ShowThis show puts agriculture back at the centre of our regions, society

and lives. It’s a melting pot of people, expertise and ideas.Every year, it gives the sector’s professionals the opportunity to provide players in the agricultural

sector and society as a whole a snapshot of the agricultural scene,to which we are committed and which is actively preparing for the future.

So... Welcome to the Paris International Agricultural Show, visited by almost 700,000 peoplefrom all walks of life: professionals from France and worldwide, and the general public, fromParis and the French regions. Although they have different reasons for attending the show,

everyone is keen to discover the wealth and diversity of a French regional and global heritage.For many people, agriculture means farmers, livestock and crops.

But it’s much more than that. Agriculture involves a vast range of activities includingproduction, processing, logistics, environmental management and protection.

Not to forget agricultural equipment, breeding (and we often forget that this includes horses) andanimal care. Then there are all the areas connected with consulting, coordination, trade,

research and education! All of them will be attending to show with the same desire to interact with the public.The 53rd Paris International Agricultural Show

will explore an important theme - Socially-Responsible Agriculture and Food -that will also be addressed during a forum coordinated by CENECA the day before the show opens,

and will also be the subject of initiatives, displays,events and games organised by exhibitors, which will be concentrated on the Walkway between

Pavilions 1 and 2 where visitors can discover the Paris International AgriculturalShow’s groundbreaking educational initiative.

The layout of the “Socially-Responsible Agriculture and Food” will focus onthree interactive hubs: the environment, society and the economy.

The main goal will be to shed light on recent developments in the farming and food sectors. Visitors are expected to enjoy the events and fun content on offer, and to take in

activities and photograph messages to share on social networks!

The show will continue to strengthen ties between professionals from France andthe world because the Paris International Agricultural Show is a network,a forum and a place to do business with a strong reputation in France and

internationally.It will also provide an opportunity to take part in new and innovativeevents before and after the show, from the forum to the Walkway.

The show is a high point on the sector’s calendar - and includes a visit to Cerise- whether you’re a politician, professional or a member of the public.

To nd out more about our great ideasdownload our app, which will tell you everything you need to know... and more.

Over the course of nine days, the Paris International Agricultural Show will do much more than provide ashowcase for the agricultural industry. It will explain, exhibit, and help people explore the world of agriculture.

It’s aim is to provide an insight into its expertise, and why it deserves recognition for the role it plays in our economic, social and environmental performance.

In short, it does what others never dare to do: forge ties between our rural areas and urban dwellers. The whole show team joins me in wishing you an excellent visit!


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Car park and

entrance

Entrance

Path for pedestriansfrom car park 7/3

Entrance

Car park andentrance

Entrance

Entrance Entrance

Entrance

Car park andentrance

Construction sites

Show theme “Socially-responsibleagriculture and food”

Reception

CGA products and wines

Crops and Plants - Gardens and Landscaping -Gardens and Products

Regions of France

Agricultural Services and ProfessionsFarmyard animalsSea and fresh waterMulti-sectorEnvironment and Nature

Dogs

Agriculture and World Delicacies

World Livestock Agriculture and World Delicacies

Horses

Regions of France including Overseas and ProductsMade in France

Cheese and Dairy Produce Exhibition (reservedexclusively for professionals)

Cattle, Goats, Pigs, Sheep

Family reception point

Familyreception point

Plan decided as of 14/12/2015

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THE EXHIBITION CENTRE

IS BEING MODERNISED!

Follow Futé to visit the show with confidence.Find out more at www.salon-agriculture.com

ce.


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media briefDevoted to the theme of “Socially-Responsible Agriculture and Food”, the Frenchpublic’s favourite show will open for nine days and offer visitors the chance to discovermore about agriculture. Thousands of visitors – public and professional – are once againexpected to attend the Exhibition Centre at the Porte de Versailles to nd out more aboutthe expertise and sectors of exhibitors, who have decided to highlight and explore thismajor topic, partly by organising events. Its a chance for everyone to get a close look atthe areas covered by the show:livestock breeding sectors,crops and plants sectors,culinary products,agricultural occupations and services.

27 February> 6 March

691,058visitors in 2015

And you can’t leave without visiting the mascot of this year’sshow. An ambassador of southwestFrance called Cerise.

Showhighlights

3,850 animals

7 species of animalsrepresented:

cattle, sheep, goats, pigs, horses,donkeys and dogs.

more than 2,400animals

presented at the General AgriculturalShow - Animals Species

1,050exhibitorsfrom 22 countries*

16,338wines and

4,656 farm, artisanal and industrial

productscompeting in the General Agricultural Competition

- Wine and Products*

230 tonnes of straw

(*2015 gures)

1,080 tonnesof turf

100 tonnesof hay

215bales of woodchips/shavings

280 tonnesof manure handled during

the Show

more1,200livestock breeders

more than350breeds


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#SIA2016

DatesSaturday 27 February

to Sunday 6 March 2016Paris Expo Porte de Versailles

Opening times

Daily 9 am

to 7 pm

€ Admission

Full price € 13 including VAT

Children (ages 6 to 12) € 6 including VAT

Free admission forchildren under 6

Students (proofrequired) € 6 including VAT

School groups (must be purchasedbefore the show)

€ 6including VAT

Disabled visitors (disability cardmust be shown)

€ 9 including VAT

Companion

(one companionper disabled person) € 9including VAT

Group of 15 to 49 people € 11including VAT

Reception & services

Visitors with reduced mobility: The show provides easy access for

people with reduced mobility byproviding them with adedicated reception point

(close to Door A, central aisle).

Cloakroom

Cloakrooms are available for visitors

in Pavilions 1 and 7.1. € 3including VATper object left in the cloakroom*.

*subject to available space.

HotlineIf you would like further informationor have any questions, visitors can

contact the show’s hotline bytelephone on01 49 20 45 13

or by email at:[email protected]

Please note: Because ofconstruction works at the

Porte de Versailles ExhibitionCentre, you are advised to takepublic transport.


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tipsPreparing for your visit

Buy your tickets in advance online from www.salon-agriculture.com

Getting to theshow

We recommend you travel by public

transport.The Paris Versailles ExhibitionCentre is currently undergoingconstruction works, so there arefewer parking spaces than usual,so to save time...

take the metro, tramor bus!

Organise your visitand manage your contactsPut together your own themed

itinerary. Manage your selections,locate them and view notes

at the blink of an eye!

View useful informationabout the show.

Cerise - our mascot for 2016Discover more about Cerise,our mascot for 2016, and where

to nd her at the show.

Full list of exhibitors and their products

View a complete list of exhibitors and save them to make sure you don’t

forget them during your visit!

Ticket ofceBuy your tickets now

from our online ticket ofce

NewsGet all the latest news

from the show

#My photo of #SIA2016

A module to take “ofcial” photosat the Paris International

Agricultural Show

Animal competition schedule

View the schedule for all animal competitions

at the General Agricultural Competition

Pick up afloor plan

Make nding your way around the showeasier with the extra-large oor planavailable free at entrances.

Tickets are on sale 24/7.

Download the mobile app.Make your visit easier and

get the latest news by downloading theshow’s app to...


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Take home the Cerise It Bag…

The Paris International Agricultural Show 2016 bag

featuring the show’s mascot, Cerise, is availablefrom all mobile stores

for € 3 including VAT.

“Families welcome!”For all visitors with children, the Paris International Agricultural

Show offers a special experience that starts at Door B.

Fasten the “Zero lost children” braceletaround your children’s wrist

Door B at the show is a specialentrance for families, who get a funbackpack with a kit for the perfectvisit: goodies, a children’s bracelet,and a map pointing out the children’sareas, nursery, etc.

Throughout your visit, children’s areasare available for families who want totake a break (Pavilion 4).

A stress-free visit?Because the aisles of the show areoften very busy, and to avoid thestress of accidently losing sight ofyour child in the crowd, we offer allparents coming with their childrenspecial bracelets marked with theirname and phone number. Thesebracelets are available at Door B,at all checkouts, from security guardsand at information desks.


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The Walkway“Socially-responsible agriculture and food”, beyond words… exploring the challenges.

Event on the walkway between Pavilions 1 and 2.

The General Agricultural Competition for Animals The best of French breeding and livestock

General Agricultural Competition restaurant

Although many of us are familiar withthe phrase “social responsibility”, toother it’s an abstract or vagueconcept. However when you apply thisterm to agriculture and food, it has apractical meaning and impact.The Paris International AgriculturalShow has decided to help visitorslearn more about the theme of thisyear’s show by organizing an

The animals section of the General Agricultural Competition is one ofthe top attractions at the ParisInternational Agricultural Show.The schedules for the world’s biggestanimal competition are made availableonline andfollowed live by morethan 27,000 web users aroundthe world.For livestock breeders, it provides ashowcase for the best of Frenchbreeding and livestock, and promotesthe exchange of technical andbusiness information with nationaland international buyers.

to enjoy the events and fun content onoffer, and to take in part in activitiesand photograph messages to shareon social networks!The symbol of this year’s theme, thewalkway bridges the basic role ofthis dynamic sector with the realityof an industry that’s constantlychanging.

2016 events

7 species of animalsrepresented:

cattle, sheep, goats, pigs, horses,donkeys and dogs.

Discover the very best of Frenchagricultural produce in the General Agricultural Competition restaurantin Pavilion 4.

Pavilion 4

Pavilion 1 Pavilion 2

more than 2,400animals

presented at the General AgriculturalShow - Animals Species

more than1,200livestock breeders

more than350breeds

ground-breaking educational initiative:a set design that places “Socially-responsible agriculture” in itscontext, focused on threeinteractive hubs exploring itsenvironmental, social andeconomic impacts.The main goal will be to shed light on

recent developments in the farmingand food sectors. Visitors are expected


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The green oasis of the Plant Odyssey.

The Learning Farm A realistic and educational lookat life on the farm.

Immerse yourself in a world of plants!

Exploring the theme of “Plants are vital”, this section is divided into fourareas: “sow, protect, harvest and process”.

A key event organisedby the Paris International Agricultural Showin partnershipwith SNVEL and FNSEA and with

support from the Fondation Sommerand GIPSA, the Learning Farmexplores the role played by petsin society.Based around a realisticreconstruction of a modernfarm, this top attractionsheds light on chain-productionmethods, the professionals whowork in this eld and the differencesbetween production and workinganimals and their role in society.

This life-size agricultural holding

includes a farmhouse, cultivated plots,machines and tools to give visitorsan in-depth look at the daily lives ofFrench farmers and the agriculturalsector. Every day, an educational kioskalso showcases professionals,products and innovations in theplant world. The Plant Odyssey gives aninsight into the importance ofFrench crops in animal feedand its many links with the worldof livestock breeding.

Focus on 2016 events:

• model farm visits accompanied byfarmers,• quiz on crops

and plant sector,• seeds “bingo”,• 1..2..3.. crop protection,

from the eld to the end product…• climb the plant wall,• welcome on-board

the combine harvester,• Plant discovery kiosk…

Plant Odyssey partners:

The Plant Odyssey plays host to tenpartners from the plant sector: the

Association des Brasseurs de France(French brewers association), AIBS(joint trade association for beetroot andsugar), CEDUS (Centre for sugar researchand information), Crédit Agricole, FARRE(Ecofriendly integrated farming forum),GNIS (national joint trade group of seedand plant producers), Passion Céréales,Terre OléoPro (French oil and vegetableprotein sector), UIPP (Union of industriesinvolved in protecting plants), and

INTERFEL (fresh fruit and vegetablesinterprofessional organisation).

Pavilion 4

Pavilion 2.2


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#PROFILE

Her name is Cerise.She is a Bazadais cow

She is the mascotof the 53rd

du Paris International Agricultural Show

Are you ready for your close-up Cerise? Carise is preparing for her bigappearance with elegance and nesse,

with her generous curves wrapped in adress with multiple nuances of grey.Her rounded buttocks, muscular thighs,sloping shoulders, and deep chestcomprise some of the characteristicfeatures of a thoroughbred Bazadaiscow. Add a wide head, raised, light-coloured head and wax-yellow hornswith an ovoid base and brown at the

tips, a pink-toned muzzle and mucousmembrane and you have Cerise,

daughter of Ugolin - her father -, andSylvie - her mother.Calm and composed, the 8-year-oldstar of the 2016 Paris International Agricultural Show is awaiting herpublic with dignity. We’re sure shewon’t go unnoticed!

More about CeriseWhich pasture land did she growup on?Cerise grew up in Perquie in theLandes region, on the 160-hectarefamily farm run by Angélique and JoëlSillac. Joël took over the farm from hisfather 25 years ago and his childrenare carrying on the family tradition bystudying agriculture at college. Along with his wife, he is currentlyrearing a herd of 160 animalscomposed of 60 cows, two bulls, 60heifers, young calves and a dozenbeef cattle. Unusually, this livestockfarm, which produced quality beef,has since 1993 grazed two Vosgescows with its Bazadais cattle.

Joël is proud to present Cerise at the2016 Paris International AgriculturalShow:“I’m proud to introduce the publicto this breed and to show that theseanimals are adapted to all types ofagriculture, climates, plains andmountains.I’m also proud to help people learnabout Bazadais cattle, its historyand traditions, and its future, as abreed with excellent breeding andbeef qualities.But I’m also proud to pay tribute tothe “fathers” of the breed, whoprotected it at a time ofstandardisation, and who passed onthe desire to develop this breed tofuture generations.”


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selection goals that help to geneticallyenhance and develop the breed, atechnical and genetic programmewas launched in 1978 to stem thebreed’s decline.

With its excellent beef andsuckler qualities, Bazadais cattlecombine hardiness and an aptitudefor work and adapt to any terrain orclimate. As a result, it’s one of breedswith the highest presence outsideFrance - in England, it is particularlypopular for the ease with which itcalves, in Spain for its remarkablemeat yield, in South America and Australia, it is used to cross with otherbreeds to improve the growth ofproducts with qualities that arehighly appreciate.

A strong symbol of the region, thebreed is traditionally celebrated duringa festival called the Bœufs Gras deCarnaval, on the Thursday beforeShrove Tuesday, and the Tribute tothe Bull, which is held every year on24 June to celebrate the feast ofSaint Jean.

The Bazadais -ambassador ofSouth West France!The Bazadais is probably one of theoldest breeds from the Midi region,and has existed since Roman times.Born on the slopes of the MassifLandais in the commune of Bazas, theBazadais breed now counts 4,000cows in France reared by 135 farmers,mainly in Aquitaine (Gironde, Landes,Lot et Garonne, Pyrénées-Atlantiquesand Dordogne) and the Midi-Pyrénées(Hautes-Pyrénées, Haute-Garonne,Tarn, Ariège, Gers).Bazadais livestock farms also existin other French regionsincluding the Pays de Loire, Limousin,

Brittany, Nord-Pas-de-Calaisand Lorraine.

Originally used as a workingbreed to plough the vines andskid forestry estates, its numbersslumped following mechanisation offarms, to under 1,000 heads of cattlein the 1970s. Breeders now focusmore on suckler cows and beef cattlethanks to the recognised quality of itsmeat. There are still a few livestockfarms producing highly prized “bœufsgras”.The Excellence Bazadaise selectionbody, which helps dene the breed’sfuture direction and sets specic

4,000Bazadais cows in Francereared by 135 farmers

en Aquitaine and Midi-Pyrénées,

but also the Pays de Loire,Limousin, Brittany,the Nord-Pas-de-Calais

and Lorraine.

Cerisea connected cow…

#cerise A digital strategy to shareCerise and interact with her.To share the “Cerise story”,get web users to play gamesand publish photos,

the Paris International AgriculturalShow plans to take advantage

of interest on social media- Facebook, Twitter, Pinterest -and digital media by using the

#cerise hashtag

On the show’swebsite,

www.salon-agriculture.com,“short videos” give a

behind-the-scene look at the shoot,plus an interview with

Joël - Cerise’s breeder, andother “snapshots”

that you can also ndon the mobile app.


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In-depth look at

four key show sectorsLivestock breeding sectors:

more than 3,850 animals under one roof.

Pavilion 5.1 Dogs; Cats

Pavilion 5.3 World livestock

Pavilion 1 Pavilion 6Pavilion 5.1Pavilion 4 Pavilion 5.3

In 2015, the main French livestock sectors, dairy, pork and beef, were hit by a series ofcrises resulting from price wars and occasional overproduction set against a backdrop ofa collapse in global prices and the Russian embargo. And yet the French livestock sectorshave never held so much potential or been so determined to meet the demands ofconsumers concerned about quality and safety and to forge new partnerships to excelin a globalised market based on competitive pricing. Diverse, varied, connected andinnovative, the French livestock sectors are rising to multiple challenges - livestockrearing and production conditions, energy costs and competitiveness in the Europeanand global markets - while delivering quality products to gain a competitive on edgein these markets.

Meat and milk production, as part of a market economy, therefore needs to comply withthe demands of national and international consumers. Agriculture is at a major turningpoint and livestock farmers and the businesses who increase the return on their productsare more determined than ever to listen to the market and meet its needs. Livestockbreeding has a bright future ahead of it, and that’s just as well because France, itsregions, expertise, technical institutions and innovations have so much to offer! Ourlivestock breeding sectors remain a major asset for France - on condition that effortsare made to extract value from production in particular regions by giving them the investment and support they need.

1 Economy: A major livestock breeding centre,

France is the EU Member Statewith the highest concentration ofuseable agricultural area (16.2%of EU UAA) with 27.8 millionhectares in 2010.It benets from abroad base of farmers who producean extensive range of products for astrong and varied processing industry,to meet a growing demand for exportsand the needs of consumers throughconcentrated distribution channels.In the face of increased competition,French livestock sectors are extractingextra value from their activities.

€27 billionturnover in 2013

for the dairy industry

This includes informingconsumers and helping them

understand that it is alwayspossible to make a responsiblepurchase. In France, the organic sector, but alsoshort supply chains, the “Drive” andnew local distribution modelsspecialising in “fresh produce” are instrumental in promoting localproduction, taste, fair pricing andinformation.These innovations have prepared theground and shown the way fortraceability and the development ofmore direct links with producers.These links and this situationalawareness are increasinglywidespread.

The goal is to supply quality products through the involvement of players

across the sector. Globally, the Frenchdairy sector therefore has the capacityto meet the needs of emergingcountries by adapting its offering todemand and drawing on the diversityand dynamism of its regions. Our dairyindustry is one of the agships of ouragrifood industry, with a turnover ofmore than 27 billion and a tradingsurplus of 3.6 billion in 2013.Players in the livestock sector simplywant to express their talent andpotential by responding effectively to the

challenges raised by the food market.

Pavilion 1 Cattle; Sheep;Goats; Pigs

Pavilion 4 Poultry; Farmyard animals

Pavilion 6 Horses; Donkeys

And last but not least The General Agricultural Competitionfor Animals in the rings and… Cerise.


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22Crops & plant sectors:

Pavil ion 2.2 Pavilion 2.3

A breath of fresh air.Large-scale farming and cereal crops. A different view of natural living.New trends in the garden.

2 Sociological/social According to a survey by Agreste,“French meat consumptiondropped slightly over one year”.This trend is primarily the result of a2.1% drop in beef consumption and a3.3% drop in lamb consumption.However, there are slight variationsbetween sectors. The consumptionof pork has increased slightly, alongwith poultry.Highly aware of new consumerdemands for greater sanitarysupervision and transparency onlivestock conditions, livestock farmersare responding in a sustainablemanner to the needs of socially-responsible consumers, and its impacton the relationship between farmersand the animals they rear. This issuegoes beyond the agricultural sphereand forms part of a wider socialapproach, by including veterinaryprofessionals and civil society.

3 Environment: a key sectorin the ght against the greenhouseeffect Agriculture, and particularlylivestock breeding, has many

roles to play. Feeding humanity,ghting climate change andadapting to new developments,but also making a success of theagro-ecological transitionandsuppling raw materials for energy, thechemical industry and materials areamong those roles. We need to makebetter use of available technology toimprove the economic protability oflivestock farms upstream (throughbetter use of genetics, robotic milkingsystems, smart data, etc.) anddownstream (by investing in biogasunits to improve the energy autonomyof holdings).Livestock farmers, keen to extractgreater value from their production,are now aspiring to these sustainableand eco-responsible approaches, inpartnership with bodies working for

the sustainable use of our naturalresources. The technological, nancial andregulatoryframework needed tolaunch methanization in France

requires more investment, but thesocial and political support for such amove has never been stronger.Payments for Environmental Services(PES) also make livestock farmerspartners in the day-to-daymanagement of the environment -part of our shared heritage. As asource of additional income foragricultural enterprises, theenvironment is now of long-termeconomic value. Livestock breeding,which has also been hit by climate

change, as pointed out at COP21 inDecember 2015, has become a playerin theght against climatechange, based on thedevelopment of new technologiesand united action by all playersin the sector.

France once again demonstrated its capacity to produce both in quantity and qualityin 2015 in the arable (cereals, oleaginous and proteaginous crops), fruit andvegetables, and wine-growing sectors. French regularity and reliability, which isprized in internal and international markets, is based on the coordination of “sowingto harvesting” expertise, and is made possible by France’s resilience to the vagariesof the weather (resistance to frost and heatwaves, water management, soil healthand regional variety).

According to estimates issuedon1 November 2015 by the Frenchofce of statistics and forecasting(SSP),the 2015 wine harvest hasincreased by 2% on 2014 and 5%on average over the last ve yearsto 47.9 hectolitres. According toINSEE, fruit and vegetablesexperienced a relatively satisfactoryyear despite the growing weight ofimported fruit and vegetables and isexpected to benet from the new“Fruit, vegetables and potatoes fromFrance” campaign to promote theexcellence of French production to

consumers and guarantee theirtraceability and origin.

The soft wheat harvest exceeded40 million tonnes for the rst timein 2015, andyields topped 78quintals per hectare, while satisfyingquality criteria. (Source: AGPB, August2015)

Although farmers can condentlyrely on a long-term export policyfor soft wheat, other cereals,suchas maize and colza, are experiencingmore problems following a drop inyields and low prices. France alsointends to consolidate itscompetitiveness and autonomy in the

protein market through its dynamicdehydrated alfalfa sector, and thevegetable oil and protein sector more

generally. According to the harvestreview of the beetroot ethanol (CGB)sector, the excellent beetroot harvestof 2015 is unlikely to cause salesproblems, with a decit forecast forinternational markets in the years tocome, since the sector - from plantersto sugar producers - is well-placed tobenet from these latest opportunitiesand determined to do so!

47.9 millionhectolitres of wine harvested

in 2015

40 million tonnesof soft wheat harvested in 2015


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1 Economy: agriculture - aneconomic and social asset The goals set for players in thecrops and plant sectors areto supply our agrifood industries,

meet strong international demandfor our food products, maintainour criteria for excellence, makea signicant contribution togrowth and employment, andstrengthen the resilience ofour economy.

In a globalised and highly competitiveenvironment, France’s plant sector,and particularly its cereal production,enjoy a unique and enviable reputationfor quality, consistency and reliability.It’s important to remind ourselvesthat 90% of French producersare exposed to competition ininternational markets. To staycompetitive and rise to this challenge,they need to adapt by acquiring thelatest agricultural machinery,developing their responsiveness tonew emerging markets, taking aexible approach to internationaltrade, maintaining exports andextracting more value from theirproduction. They also need to increasetheir efciency by working with

organisations and businesses capableof providing them with support inareas other than sales (storage,transport, investment, distribution,etc.). They need to build on thismomentum, driven by France’sadvantage in foodand non-foodmarkets (energy, materials andchemical compositions sourcedfrom renewable raw materials)offered by its plant sector.

Feeding a growing populationset against a backdrop ofdiminishing resources and theeconomic realignment ofmajor world powers is one of themost complex challenges facinghumanity this century.

(Source: “Géopolitique du blé - Un produit vitalpour la sécurité mondiale”, by Sébastien Abis, July2015).

Farmers are increasingly expectedto take a responsible, committedapproach to their production, andspecically to produce moreand better. All players in the French agriculturalsector therefore have a crucial role to

play in 2015: they will be expected tofeed (well) people in France andelsewhere, while respecting andpreserving human health, biodiversity,and natural resources.For many years now, actors in ouragricultural sectors have madepractical changes and implemented sustainable agricultural practices inthe eld, through training, thereduction of inputs, the sharing ofbest practices and wastemanagement.

Two effective and original approachescurrently being taken by farmers areCEDAPA in the Côtes d’Armor region,and Terr’Avenir in Picardy. Launchedin the Côtes d’Armor region by AndréPochon, the autonomous agriculturaldevelopment research centre(CEDAPA) is an association of morethan 150 livestock farmers.It ispromotes farming with highyields, but which is also morecost effective, pollutes less andretains jobs. Centred on people, it

provides farmers with one-to-onesupport and capitalises on theexperienceand results of theseagricultural players who havespent years developingautonomous and cost-efcientsystems.

An innovative initiative in theagricultural sector founded to promotethe social and economic responsibilityof agricultural holdings (SER),Terr’Avenir is an umbrella organisationwith seven members from acrossFrance. Attached to their production,region and roots, the heads of theseagricultural enterprises who are

members of this organisation not onlysharethe same environmentalphilosophy: they have applied it inpractice by implementing aninternationally recognised and

annually controlled standard, theEnvironmental Management ISO14001. Building on their success, theseorganisations are now expanding theiractivities. Twonew regions in additionto Picardy and 103 agriculturalenterprises, representing 25,000hectares, 350 people, and more thanfteen productions are now committedto this environmental, economic andsocial approach.

3 Environment: focus on seedsGenetics and biotechnology featureamong the four main technologicalinnovation levers for agriculturaldevelopment (along with digitaltechnology, robotics and biocontrol)listed in the Agricultural InnovationMission 2025 action planpresented to the French ministersfor agriculture, research and digitaltechnology in October 2015.Both are key components of a sectorof primary economic importanceinternationally and which has astrategic role to play in our plantproduction activities: seeds. Agriculture and plant improvementsenhance biodiversity by creating newvarieties adapted to the needs ofhumanity and by expanding our plantgenetic heritage.Over the past forty years, French plantproduction has achieved its currentvolumes and level of excellencepartly because of plant and seedselection research and development.

Of primary technical andeconomic importance, and theresult of extensive research work,seeds are a key lever forproducing more and betterin a context of climate changeand reduced access to resources(particularly water and soil).(Source: GNIS)

2 Sociological/social: doessustainable farming have a future?Cereals are the perfect example ofhow agricultural issues have astrategic and human role to play inthe 21st century.For example, France has an obvious“moral and political” responsibility tosupply wheat to countries in thesouthern Mediterranean area, the Nearand Middle East, which are experiencinghigh population growth, combined with alimited agricultural capacity and subjectto complex political developments.


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Culinary products A chance to discover new culinary horizons

by exploring the French regions and overseas territories - showcases for our culinaryheritage (Pavilions 3 and 7.1) - and world delights (Pavilion 5.1-5.2) to embark on a journey to33 far-off destinations and learn about agriculture and food in

other countries and talk with their producers.

France’s constantly evolving culinary sector and food culture are its greater livingimmaterial heritage.France is fortunate to have farms located in remarkable regions, producing productsof an extremely high standard and brought to light, over the years, by its foodpreparation industry and a unique agrifood sector. “From production to the table”,agriculture in France is driven by the commitment of the men and women who makeit what is, in a sector nationally and internationally renowned for its quality, diversityand safety.

Pavilion 3 Pavilion 5.1Pavilion 7.1 Pavilion 5.2

Despite some worrying changes inconsumer habits (the decline of setmeal times, particularly outsidethe home, snacking, the popularity ofpractical, cheap products, etc.),several encouraging trends are nowemerging:cooking has made acomeback as a fun group activitycelebrated in cookeryprogrammes and by celebrity chefs; French regional produce isincreasing popular; and ambitiousideas and innovations arebeginning to emerge.But mostencouraging of all are the changinghabits of the younger generation. Inthe new “foodosphere”, ultra-connected, well-informed, responsibleyoung consumers are aware of whatthey are buying and the need to cutwaste, and are taking back France’sculinary heritage and, when they havethe means, displaying a preference forquality, locally-produced food.

Building on its wealth ofgastronomic products and theseexciting new challenges, France iscapable to combining innovationand tradition, excellence and thesupply of all of these differentmarkets, but also its regions andsectors, culinary tourism andculture, common sense andpleasure.

1 Economy: ne foods -a key French cultural assetFrance’s regional products represent amajor economic advantage, and its key players have prepared effectivelyfor the “socially responsible”challenges ahead, which have made amajor difference over the long-term.The leader of the French wines andspirits sector, Champagne, is making adecisive contribution to France’seconomic vitality, for example. Thesource of 30,000 direct jobs, it is theexport leader in its sector with apresence in over 190 countries and, involume, accounts for 13% of globalsparkling wine consumption. In 2003,Champagne was the world’s rst wineregion to calculate its carbon footprintand to outline key areas for action,giving rise to particularly innovativesolutions.

The Champagne sector is now oneof the few economic sectors tohave achieved absolute emissionreductions. All wine producers in the Champagneregion are now part of this approach(Source: CIVC). Although wines and spirits is one ofFrance’s most dynamic segments,some fresh and processed nicheproducts are also performing well.In 2013, France exported oysters tothe value of 64 million, for example.The consumption of foie gras outsideFrance has increased by 15%every year for 10 years. It is favouredby a varied clientele, composed ofne food enthusiasts but alsorestaurant owners and retailers whoare not only keen to sell this leadingexample of France’s culinary heritage,but also “related” products such asne meats, which naturally enjoy areputation for taste and quality.

30,000 direct jobsgenerated by the Champagnemarket

794,000 jobsin food service

trades

of worldwide consumptionof effervescent wines

13%

61.8 billion€ in turnover

generated by French gastronomy


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Theshare of gastronomicproducts in the economy as awhole is just as important, with aturnover of almost € 61.8 billionand employing 794,000 people in

the restaurant sector - France’sfth largest employment sector;the food preparation industry has aturnover of more than € 145 billionand employs 475,000 people; and thetableware sector has a turnover of more than € 1.7 billion. Lastly, thegastronomic industry accounts for13.5% of spending by foreign tourists.(Source: DGCIS 2013)

In Cléder (Finistère), a company calledLa Légumière has made a majorcontribution to reviving forgottenvegetables, which are now back infavour, both in our baskets and our

plates. After years of research, thispioneering family business produces24 different varieties and more than5,000 tonnes of these vegetables.

Livestock breeders (beef, lamb andpoultry) are also committed to anapproach based on quality andlabelling, which has opened upnew outlets with restaurant owners,ne food enthusiasts and butchers forwhom taste and regional approaches,natural rearing practices, and animalwelfare come top of their list of

priorities.Promoting regional produceand gastronomic products This development of rural regions,and the culinary productsproduced by them, is leading producers to form alliances withartisans.

2 Sociological/social: historic

professions regaining popularity The production of gastronomicproducts helps preservetraditional occupations whichwould otherwise havedisappeared under the pressure ofglobalisation.Consumers andrestaurant customers are increasinglydemanding when it comes to thehistory of products, their regionalroots, traceability and impact on theenvironment, and socially-responsiblefood helps to put the spotlight onthose which perform well againstthese criteria. Traditional occupationsare nding new outlets, centuries-oldexpertise is once again valued andhanded down, and bridges are beingbuilt between businesses andartisans.

Various trades and professionsare getting together andenriching each other, setting inmotion a virtuous circle for apromising future.

retailers, public or private institutionalfood services, etc.

In addition to the environmentalbenets, encouraging short

distribution channels andprocuring at local level stimulatesthe local economy, through thepromotion of local know-how andassets.This is well understood by local actorswho are implementing appropriatesolutions. For example, to bettermatch supply with demand in realtime and with optimal efciency,initiatives are taking shape using themost effective communication tools.The website www.restoaquitaine.comis putting consumers, municipalities

and suppliers in contact with eachother to ensure top-quality, local,organic institutional food services in Aquitaine. In the Yonne, the “PublicBuyers’ Club” has been working sincethe spring of 2015 on shortdistribution channels, in an effortmatch businesses with buyersinvolved in supplying products for institutional food services incooperation with the Chamber of Agriculture and the department’smain slaughterhouse.

Locavorism (i.e. eating locally) is alsoa growing trend in Ile-de-Franceunder the impetus of the regional foodand agricultural development andinnovation centre (CERVIA), anorganization created in 2007 andassociated with the Ile-de-Franceregion. This association is thusworking for the promotion anddevelopment of the region’sagricultural and farm products andknow-how, and is also supportingthe sustainability of food businessesin the region.

3 Environment: optimal supply ofculinary establishmentsFighting food waste and eatinglocal and seasonal products arereections of sustainableconsumption: these behaviours,now considered normal by theFrench, are also applicable inother links of the food chain:agricultural production, wholesalemarkets, agro-food companies, mass


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It is indeed impossible to ignorethe digital revolution inagriculture, which has taken on anew dimension and scope. This isreected by the emergence ofnew private players, thenumerous studies and pressarticles relating to agriculture,and the many publications urgingfarmers to invest in a new eld:the eld of the Internet and itsarray of services.From production to the distributionand consumption of agriculturalproducts, the digital revolutionis omnipresent. It is changingnumerous long-standing practices inthe agricultural chain by producinginformation at each stage, which isnow accessible and distributable tothe various stakeholders of this chain,beginning with consumers, stressesthe White Paper published byRenaissance Numérique in November2015, titled “The challenges ofconnected agriculture in the digitalsociety”. Farmers and breeders, whoare henceforth less conned to theirproduction or negotiation roles via thesector’s traditional players, are in theprocess of “transforming theirprofessions”; they now have aplatform of extended tools andsolutions at their disposal – exhibitedat the rst connected agriculture eventin Angers on 15 October 2015 –, tostreamline their tasks and make theirproduction cycle more virtuous.

1 Economy: a giant leap forwardin genetics

Genetic improvement of livestockbreeds actively contributes tostrategies designed to increaseproduction and efciency, by

making it possible to breedanimals capable of adapting tothe constraints of breeders. In fact,France has a wealth of researchinstitutes – both public and private,conducting developmental andfundamental research – which areassisting and supporting breeders intheir quest for excellence and newchallenges. Launched in 1969, androlled out on a wide scale as of 1978,the National Agricultural AnimalIdentication and Traceability Plan hasgradually incorporated a wide range of

technological innovations. Besides thereliability of health checks of thenational livestock herd and geneticinformation systems,this exemplaryplan facilitates the traceability ofproducts from the farm to theconsumer’s plate.

With animal genetics, the goal is toproduce quality animals and improvethe breed. The France GénétiqueÉlevage Association is working toimprove the genetics of more than 50breeds of cattle, sheep and goats,

representing an outstanding geneticheritage. To develop this potential,over 70,000 French breeders are

Agricultural services and professionsProfessions, people and know-how.

From crops to livestock farming to forestry, the issues facing agriculture and the expectations aroundthem are constantly changing. Major players in the agricultural sector, including institutions,organizations and trade unions, are taking advantage of their participation

to present, showcase and share their main concerns.

Pavilion 4

Motivated by an increased awareness of food and environmental challenges to come,farmers and farmers in training, along with all related business segments of theagricultural, agro-food and agro-industrial sectors (mechanization, chemistry, etc.) aregradually changing their ways of producing, training, working and communicating. Theprofessionalization of the farming profession is being accompanied by an unprecedentedtechnological revolution based on new partnerships, a new openness to markets andtrends, development of their data, sharing in real time of know-how and equipment, theuse of drones and sensors and much more.

“Digital technologies will give rise to very profound changes and transformations,and this is not limited to the agricultural world. We will need to innovate in all areas. And beyond technological innovation, we will need to innovate socially as well.This profession must change its social organization itself.” Stéphane Le Foll

70,000 French

breedersare contributing

to genetic improvement or

4 millionhead of livestock

helping to implement effective geneticimprovement programmes. Each stageis conducted by a technicalorganization that is a specialist in itsfunction, which it fulls efciently.

France Génétique Élevage isresponsible for steering,coordinating and continuallyimproving this extremely wide-reaching national collective plan. It ensures the ongoing integrationof new scientic knowledge,technological innovations and QualityManagement methods. Allgenealogical and animal husbandrydata, etc., are recorded via a singleNational Genetic Information Systemfeeding the national database ofgenetic data. Each year, it is used torecord, track and develop informationon over4 million animals, 26million basic milk testing results,

4.5 million inseminations,1.6 million live weights, etc. This breeding data exchange networkand its associated services areimplemented by regional IT serviceorganizations (ARSOE) groupedtogether at national level in FIEA.(Source: France Génétique Élevage)


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2 Sociological/social issues:training: what are the trends? A look at training programmesavailable to young farmers andbreeders to enable them to better

manager their farms. For several years now, agriculturaleducation institutions and networksthroughout France have been offeringtraining programmes on the economicand environmental performance offarms. Farm managers areincreasingly involved “from eld tofork” and increasingly challenged bycivil society, thus becoming over timecommitted agricultural decision-makers more likely to have diplomasand technical qualications. They arefacing huge challenges:they mustlearn to correctly value theirbusiness to ensure it makes aprot, learn to better manage theincreased free time madeavailable through automation andremote control, and learn todiversify their sources of revenueand information.In addition to all the academiccourses and eld experiments,they must also learn to ask theright questions:How is my areaof activity dened across the world,in Europe, in my country, region, andmunicipality? Is my farm identiable,accessible and coherent? Canconsumers nd me easily?How should I best manage my variouswork areas, ranging from the milkingparlour to my ofce and including myprivate living space? What is the bestway to monetize my onsite production:a farm products store, a B&B, directsales, etc.?

While developing their agriculturalenterprises in view of externalparameters (local specicities, theeconomic environment, transportationnetworks, etc.) farmers must strive togain recognition for their expertise andstrategies, including the nalconsumer’s recognition. The issue ofnew occupational requirements andtypes of training needed will continueto be raised and debated. Dependingon their personal preferences, farmerswill take an approach orientedtowards computers and electronics, ortowards sales and data management,while developing a capacity foropenness to the world, with the helpof digital technology and by listeningto their end customers in real time. Young people pursuing advanceddegrees in agricultural education,

now more than ever before, needto acquire real adaptation andinnovation skills, whetherthey arespecializing in agronomy and animalscience, day-to-day farm managementor communication, while taking fulladvantage of all available digital tools.Setting up operations on a farm andgetting their bearings in their workand living environments – the two areoften intrinsically linked – areessential stages for young farmers innding fullment in and optimizingtheir professional lives.Farmers’ lives are more nomadicthan ever before, so they mustreceive training on how to openthemselves up to the outsideworld, and be aware of belongto a territory and a network.

3 Environment: a major economicchange!Protecting the environment canprovide substantial supplementalresources for farmers. In France, this diversication takesvarious forms in agriculturalenterprises: mini-hydroelectric dams,wind turbines, biomass (other than

biogas), biogas (the production ofenergy and electricity from thedecomposition of organic substances,such as plants, wastewater, householdwaste, manure or slurry), thecombustion of straw or wood, solarenergy using photovoltaic, etc.Sometimes viewed initially as a way ofreducing their consumption of fossilfuels, more long term, the productionof clean energy enables farmers toenhance, diversify and sustain theirfarm operations. France, whichembarked on this approach belatedly,is now planning to deploy allengineering and consulting resourcesneeded to help farmers advance inthis direction.

Among new green energy sources,anaerobic digestion, by convertingwaste into energy, is making asignicant contribution to thecircular economy.Currently cited as models and highlysolicited for advice and sharing ofexperience, Mauritz and Jacques-Pierre Quaak, on their mixed farmingoperation located in Seine-et-Marne,have linked their anaerobic digester to

the local natural gas network, thusbecoming producers and sellersof green energy. Their 350-hectareagricultural property is the rstin France to produce biomethane with

an initial investment of 5 million eurosfor the anaerobic digestion unit, 30 %of which was subsidized by theregional authorities and ADEME. The gas is obtained by anaerobicdigestion of manure and graindust , among other things. Productionis sufcient to heat and fully meet thedemand of 3,500 households inneighbouring villages. Every year,12,500 tonnes of waste are collected.Inside the the digester itself, after thewaste is broken down, two othersubstances, in addition to the biogas,are extracted and stored. These liquidand solid substances known as“digestate” are used as replacementsfor 90% of the farm’s chemicalfertilizers!The Quaak brothers’ farm has justpassed the 2 millioncubic metre mark for biomethaneinjected into the network since theirunit was launchedon 28 August 2013. (Sources: La République de Seine et Marne,20 July 2015, Libération “Du biogaz briardbranché avec brio”, 28 May 2015 andLa France agricole “Un gros travail d’information

pour une activité naissante en France”,30 November 2012).Working differently while strengtheningthe vitality of farms: green energy iseasily winning supporters and there aremany other examples, such as in SaintGeorges sur Loire, just a few kilometresfrom Angers, where six livestock farmersassisted by local stakeholders (theChamber of agriculture, the Angers ESA,and the Naskeo company) have foundedan economic and environmental interestgroup (GIEE) dedicated to dry anaerobicdigestion. The electricity produced by

cogeneration is injected back into EDF’sdistribution networks and is sufcient toheat two private homes, the ofcesof the Community of Communes,and a retirement home.(Source: Alim’agri, Oct-Nov-Dec 2015)

In France, regulations are changingand throughout the country, collectiveactions are being taken to encouragefarmers to follow this example andsupport green energy initiatives. At stake: job creation, non-pollutingand renewable energy production,and a new image and new role foragricultural enterprises in theirdirect environment.


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Territorial breakdownIn 2014, about 475,000 French agricultural enterprises produced 73 billion euros ofagricultural products on an agricultural surface area of 29 million hectares. For 10years, with a share ranging from 17.7 % to 19.3 % of the EU-28’s production invalue, France has been the leading European producer. In metropolitan France, thebreakdown of farms in the various agricultural business sectors was quite close in2013 to the 2010 breakdown. However, the share of the eld crops sector hasincreased. This sector is still the largest representing over one quarter of all farms.Cattle farms represent almost another quarter.

The number of corporate farms (154,000) is continuing to increase. Nearly 8 out of10 of them are large operations. The 84,400 limited liability agricultural enterprises(EARL) in France comprise over half of all corporate farms.(Source: GraphAgri France 2015/Figures published by the MAAF)The average usable agricultural area (UAA) of farms has increased by 34 hectaresin the last 25 years and by 5 hectares since 2010, reaching 62 hectares. Thedisappearance of some farms has resulted in the expansion of sustainable farms.

2015 / AGRICULTURAL

INDICATORS

475 000farms in France

€73 billion offarm products

FOCUSOverseas departments:usable agricultural area (UAA)comprises 30% of total surface areain Guadeloupe and Martinique,and barely one fth in La Réunion. In2013, the number of farmingoperations stood at 7,700 in LaRéunion, 7,000 in Guadeloupe and3,000 in Martinique. This number hasstabilized in La Réunion anddecreased by 10% in the Antillessince 2010. This decrease isaffecting farms of less than 5hectares, which remain quitenumerous nonetheless(i.e. three-quarters of farms inGuadeloupe and two-thirds in LaRéunion and Martinique).Main agricultural crops: sugarcane, bananas, pineapple, citrusfruit and tubers. (Source: GraphAgri France 2015/Figures published by the MAAF)

FOCUS ON SETTING UPIN AGRICULTURE

In 2014, 4,945 decisions grantingaid to persons setting up inagriculture were made and 4,432DJAs (setup allocations to youngfarmers) were paid.30% of subsidized setups inagriculture in 2014 comprise setupsoutside a family setting (hors cadrefamilial or HCF). The expression“outside a family setting” designatessetups in which the young person’sfarm was not or will not be transmittedto him or her by family membersup to three times removed. Thesesetups cover various situationsranging from city dwellers withoutprevious links to agriculture tochildren of farmers setting up inanother location.(Source: GraphAgri France 2015/Figures published by the MAAF)

Focus on LIVESTOCKFARMING

• France has the EU’s largest cattleherd

• No. 1 beef producer in the EU• No. 4exporter worldwide of dairy

products• No. 7 producer worldwide of beef

and milk • Over 70 breeds of cattle, sheep

and goats• 17 cattle breeds in selection

programmes• 17 cattle breeds in conservation

programmes• 28 sheep breeds in selection

programmes• 7 dairy goat breeds

in selection programmes• 49 dairy products with an Ofcial

Indication of Origin and Quality• 88 meats with an Ofcial Indication of

Origin and Quality(Source: France Génétique Élevage)


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€331 billion ofunprocessed farm products in the EU

produced in France

€365 Average monthly

budget for food

People's food shopping habits inFrance

FOCUSConnected farmers

• 90% of farmers complete theadministrative procedures for theCAP online

• 79 % use the Internet for personaland professional reasons

• more than 400 mobile apps havebeen developed to help livestockfarmers

• 46% of crop farm tractors are ttedwith GPS systems

• 56% of plots have 3G coverage and12% have no network coveragewhatsoever(Source: “Renaissance numérique” WhitePaper on the challenges of connectedagriculture in a digital society, which includesthe 2014 BVA Ticagri survey of Internet savvyproducers communicated by C. Gentilleau,founder of NTIC Agriconseil)

• In 5 years, usage of farming forumshas more than doubled, while thenumber of people using socialnetworks has increased by 80%(Sources: 2010 survey of Internet savvyproducers compiled by NTIC AGRI CONSEIL– IDDEM / 2014 survey of Internet savvyproducers NTIC AGRI CONSEIL – BVA)

• The Internet provides farmers with50% of the information they seek, butforums and social networks only

account for 5% of this information(2014 survey of Internet savvy producers)

Food consumptionin France

Approximately one fth of totalhousehold consumption in France

is devoted to food. In annualamount per capita, the consumptionof cheese (24 kg in 2014) and meat(89 kg) is increasing slightly afterseveral years of stability or decline.Consumption of cereals (113 kg, as aningredient for pasta, semolina, our,glucose, etc.) is stable. Consumptionof milk and plain yoghurt (62 kg) andwine (42 l) has been trending lower for10 years or more. The decline in the consumptionof milk products has beenconrmed.(Source: GraphAgri France 2015/Figures published by the MAAF)The average monthly food budgetregistered a decline of 6.1% versus2014 and amounted to 365 euros in2015. Price is still the number onecriterion that motivates people'schoices (for 75% of people polled).However, it is losing ground to anumber of more quality-relatedcriteria, such as the product's taste orits nutritional benets, as well aswhether or not it has been organicallyproduced and how natural it is.When it comes to shopping, 40%of people living in France usesupermarkets, 35% go tohypermarkets and 12% go to harddiscount stores.(Source : Sonscope - Opinion Way opinion pollconducted for SOFINCO).

ForestsPrivately-owned forests accountfor three-quarters of total forestedarea in mainland France.They belong to private natural or legalpersons or to public bodies that arenot covered by France's forestryregime. In 2012, more than 10 millionha of forest were divided up amongapproximately 3 million private owners(according to the land registry). Theatmospheric carbon that is stored inthe forests plays a role in preventingclimate change. An average of 76tonnes of carbon per hectare arestored in the trees. By ensuring thatthese trees are able to continue togrow, we can eliminate 20 milliontonnes of carbon from the atmosphere

per year (73 million tonnes of CO2equivalent). That's the equivalent of14% of France's total greenhouse gasemissions (512 million tonnes of CO2equivalent in 2009)(Source: GraphAgri France 2015 /Figures published by the MAAF)

Agro-food

81% of French people believe that thebest way to look after their health is toeat properly (healthy and varied diet).3 in 4 French people think thatproducts made in France are of highquality.79% of French people saythat they would be prepared topay more for a high-qualityproduct.(Source : ANIA, ANIA / OPINION WAY opinion poll:“The French and food"; June 2015)

Supermarket Hypermarket Hard discount

40% 35% 12%

industriesIn 2013, there were some 85,800companies (legal entities) operatingin France's agro-food sector (in thebroadest sense of the term). Itemployed 678,500 full-time people(not including temporary staff). Agro-food companies employ nearly 6%of all full-time employees working innon-nancial and non-farmingcompanies in France. However, theyaccount for 10% of turnover, 12% ofexports and 5% of added value.Following a fall of 1.4% between 2011

and 2012, the added value generated byagro-food companies held steadybetween 2012 and 2013.The agro-food sector plays a key role inFrance's export economy (10 to 12% oftotal French exports). The agship food categories are:wine and beverages, crops anddairy products.(Source : APCA)

The EU's agricultu-ral producer

In 2010, the European Union produced€ 331 billion worth of raw agricultural

products (unprocessed).France accounted for 18.5% of thistotal, contributing€61 billion worthof products.Globally, France is Europe's leadingagricultural producer, although thisranking varies depending on product.The EU's other main producer countriesare Germany (13% of total Europeanproduction), together with Spain andItaly (each accounting for 12% of totalEuropean production)(Source: Assemblée permanente des chambresd'agriculture (permanent assembly of chambers ofagriculture) and Agricultural accounts – Eurostat)

18.5%


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#SIAPRO2016Support livestock farming and the vegetable sector.

Take a stand alongside its exhibitors in order to promote agricultural services andprofessions and get people talking about them.

Invite people to discover the excellence and variety of products from regions throughoutFrance as well as the rest of the world, and learn about the expertise that goes into

making them.Such are the aims that the Paris International Agricultural Show has set itself.

Aims that it has succeeded in meeting!

The Paris International Agricultural Show continues to be driven by a strongambition – an ambition that has resulted in its establishing itself as anunmissable event for the general public. But it is also one of the nerve centresof agriculture in France.Because it showcases farming. Because it sets out tosupport all players across the sector including overseas delegations who are looking to

establish useful contacts, and who have come either to purchase animals or simply tond out about working methods being used in the sector. And in 2016, the ParisInternational Agricultural Show will once again be meeting the expectations ofeverybody who comes to crowd the aisles of the Paris Exhibition Centre from 27February to 6 March. This year's edition will therefore be featuring a number of newconcrete and bespoke initiatives aimed at professional visitors from all over the world…people who – as is the case every year – will be seeking to set up numerous businessmeetings and make useful contacts up and down the show's aisles or in the specialareas set aside for them. The show will have a programme specially for farmingprofessionals – and more specically for livestock farmers. A number of targetedservices will be available for them, suc

Conferinta Sia - Salonul de Agricultura de La Paris

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