Bobby Voicu SMS Camp
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Transcript of Bobby Voicu SMS Camp
Social Media in business?
Exemple
Bobby Voicu – Social Media Snowcamp 2011
• Twitter succes• Un magazin de inghetata cu 14
locuri• 300.000 de followeri• Impertinent• Fii diferit!
Inghetata Humphry Slocombe
Emerson Salon
• Twitter, Facebook, blog• 75% dintre clienti de pe social
media• Site personalizat• Clientii din social media sunt mai
fideli si cheltuie mai mult
Uniqlo – 26 de ani
• Twitter to the max• Discount de 10E• 60.000 de persoane au primit
discount• Aprox. 1.500.000 de twit-uri• Doua zile in trending topics
Vamplets
• Facebook Ads• 300% incasari• 250$/luna• 1000$ venituri
Restaurant chinezesc [RO]
• Facebook management – 6 luni• 4 articole pe bloguri• ROI – 120%• S-a livrat lista cu numele celor care
au venit in restaurant, cat au comandat, care a fost profitul restaurantului
ShoeDazzle
• 600% crestere in numarul de share• Sute de mii de like-uri• Userii de pe FB cumpara mai mult si
mai des
• Folosit la maxim optiunile Facebook (Connect, API, Social Graph)
Blogul Zappos
• Nimic despre vanzare• Totul despre cultura companiei• Word of mouth la maxim
• Va doresc sa aveti client o companie asa misto, cu un CEO asa curajos
Stiinta si tehnica [RO]
• Campanie pe bloguri• Facebook Ads• Facebook management• Rezultat: abonamente in valoare
de 5000E
Alte exemple
• Dell: 6.5 milioane dolari in comenzi pe twitter
• Old Spice: brandul numarul pe men body wash
Resurse• 1. http://www.clickz.com/clickz/column/1729013/social-media-case-study-
houlihans-restaurants• 2. http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social-
media-10-case-studies/• 3. http://www.socialmediaexplorer.com/social-media-marketing/social-
media-customer-value/• 4. http://techcrunch.com/2010/07/17/how-social-media-drives-new-
business-six-case-studies/• 5. http://venturebeat.com/2010/06/09/starbucks-social-media/• 6. http://www.robgonda.com/2010/07/15/the-old-spice-social-media-
campaign-stats/• 7. http://www.searchenginejournal.com/facebook-marketing-roi-3-case-
studies/28254/• 8. http://barnraisersllc.com/2011/07/34-case-studies-prove-social-
commerce-roi/• 9. http://www.penn-olson.com/?p=19191• 10.
http://www.nytimes.com/2010/05/27/business/smallbusiness/27sbiz.html
Va multumesc!
• @BobbyVoicu• Facebook.com/BobbyVoicu• Bobbyvoicu.ro