Aubrie Porcelli Portfolio

8/9/2019 Aubrie Porcelli Portfolio

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e: [email protected] (Canada) 647-220-2462 (United States) 561-706-7913

PROJECTCreate a socia l media campaign to increaseawareness about the cl ient s fundraising eventfor char i ty

RESULTS$8,000+ was ra ised at the event (60% mo rethan targeted), c l ient reported increased webtra f f ic and new business was generated

STRATEGYUsed socia l media such as Facebook, Twit ter and demographical ly-targeted onl ine forums togenerate exc i tement with week ly and da i ly posts inc lud ing a contestCreated pre- and post-event press releases to st imulate media at tent ionUt i l ized Photoshop and created the of f ic ia l event poster for both pr int and the web


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PROJECTExpand corporate branding and supplementthe exist ing websi te with a blog to increaseawareness and att ract potent ia l donorsRESULTSAttracted media attent ion and improved webtraf f ic with potent ia l for revenue generat ion

STRATEGYUt i l ized SE O to create blog entr ies that brought organic t raf f ic to the s iteCreated interest ing and informat ive posts on an every-other-day schedule to increase the amount o fsubscr ibersand to keep the b log cur rentAnalyzed t raf f ic data to opt imize content of b log posts to max imize readersh ip


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-ARTICLE PUBLISHED IN THE BROCK NEWS ABOUT OSPCABLOG.CA


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ADDITIONAL WORKPerformed addit ional services for the Ontar io SPCA includingcopyedit ing the off ic ia l newsletter Animals VoiceGenerated new content for the newsletter including ghostwri t ing forthe CEO and EditorCreated copy for an advertor ia l in The Nat ional Post


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PROJECTCreate qual i ty web edi tor ia l that targetshorse owners and r idersRESULTSBui l t a strong readership with thousands ofh i ts and the potent ia l for paidadvert isements on the si te

STRATEGYUt i l ized SEO to create blog entr ies that would br ing organic t raf f ic to the s iteAnalyzed t raf f ic data to opt imize content of b log posts to max imize readersh ipCreated a socia l media campaign to promote the s i te on Facebook, Twi t ter and other on l ine fo rumsto dr ive t raf f ic to the s ite


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NOT QUITE AS GOOD AS BEING THERE, BUTDARN CLOSE . YOUR DESCRIPTIONS,BACKED UP WITH PICS, ARE WONDERFUL.

-MYHORSECHAT.COM SUBSCRIBER


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PRINT PRODUCTION AND PROOFING

PROJECTCreate corporate newsletter for nationaldistr ibut ion RESULTSNewsletter was distr ibuted to 1,400+employeeson t ime and across Canada intwo languages

TRATEGYWorked with corporate staf f to determine scope of the publ icat ion, including art ic les and featuresSuperv ised the pro ject inc lud ing h i r ing and manag ing th i rd-party wr i ters, photographers and pr int incompaniesManaged pr int product ion and copyedi ted a l l mater ia l


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PROJECTAdvertor ia l copywri t ing on packaging forin ternat ional distr ibut ionRESULTSThe copy was used both for pr int and onl inefor the launch of the product

STRATEGYCreated copy that was compel l ing and ent ic ing to consumersResearched part icular ingredients in order to draw out the key benef i ts of each in order to maximizeconsumer impact

Aubrie Porcelli Portfolio

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