Zilele BizNoiembrie 2015

2

multinationale-commerce

company

New operating modelCompany growth

Business model: combined 1P and 3P,

driven by marketing and technology

5

Coun

trie

s eMAG.ro

2012 2013 2014 2015 2001 2011 2016

eMAG.bg eMAG.hu Agito

2010

Business Development

6

Commercial development

Prod

uct c

ateg

ory

Serv

ices

laun

ched

2008 2009 2010 2012 2013 2014 2015 2001 2011 2016 2017

IT Telecom ElectronicsHome

AppliancesBooks and

Media

Toys and Baby

Beauty Pet Shop Auto

Sport

Home & Deco

Supermarket

FashionDIY

Extended warranty and Express Service

Money back in 30 days

eCredit

Open the box before you pay

Private label

2018

24/7 Call Center

7

FY'09 FY'10 FY'11 FY'12 FY'13 FY'14 FY'15

16 1937

62

85101

144

(mil. visits)

*FY (April – March)

Traffic

8

2001 2010 2018 2017 2016 2015 2014 2013 2012

People Development

Performancesystem Internship

2011

eMAGAcademy

Peop

le d

evel

opm

ent

ENPS

Culture andValues

Internal Engagement

Platform

PerformanceRGB

New operating modelOperating Model

RO HQ Middle Management

BG HQ Middle Management

HU HQ Middle Management

PL HQ Middle Management

HQDevelopment

& Support

ROOperations

BG Operations

HU Operations

PL Operations

Thank you!