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Page 1: Radu Vilceanu - Vanzarea de servicii in Romania. Lead generation online in zona serviciilor netranzactionale (2013.11.27, The HUB Bucharest)

VANZAREA DE SERVICII IN ROMANIA

lead generation online in zona serviciilor netranzactionale

SPEAKER: RADU VILCEANU, CEO CONTENTSPEED

Page 2: Radu Vilceanu - Vanzarea de servicii in Romania. Lead generation online in zona serviciilor netranzactionale (2013.11.27, The HUB Bucharest)

www.contentspeed.ro

marketing pentru ecommerce e simplu, pentru ca e tranzactional

analytics for ecommerce

Page 3: Radu Vilceanu - Vanzarea de servicii in Romania. Lead generation online in zona serviciilor netranzactionale (2013.11.27, The HUB Bucharest)

www.contentspeed.ro

Conversie de +3%?

Page 4: Radu Vilceanu - Vanzarea de servicii in Romania. Lead generation online in zona serviciilor netranzactionale (2013.11.27, The HUB Bucharest)

www.contentspeed.ro

Starniti curiozitatea!

Page 5: Radu Vilceanu - Vanzarea de servicii in Romania. Lead generation online in zona serviciilor netranzactionale (2013.11.27, The HUB Bucharest)

www.contentspeed.ro

De la click pe site la discutie face-to-face

Page 6: Radu Vilceanu - Vanzarea de servicii in Romania. Lead generation online in zona serviciilor netranzactionale (2013.11.27, The HUB Bucharest)

www.contentspeed.ro

pentru vanzarea consultativa

rata medie de conversie in Romania

10%

Page 7: Radu Vilceanu - Vanzarea de servicii in Romania. Lead generation online in zona serviciilor netranzactionale (2013.11.27, The HUB Bucharest)

www.contentspeed.ro

evolutia pietei

anticiparea

obiectivele de business ale clientilor

Page 8: Radu Vilceanu - Vanzarea de servicii in Romania. Lead generation online in zona serviciilor netranzactionale (2013.11.27, The HUB Bucharest)

www.contentspeed.ro

FINETUNINGde la o campanie la alta

optimizarea campaniei de lead generation

Page 9: Radu Vilceanu - Vanzarea de servicii in Romania. Lead generation online in zona serviciilor netranzactionale (2013.11.27, The HUB Bucharest)

www.contentspeed.ro

marketing ROI

Page 10: Radu Vilceanu - Vanzarea de servicii in Romania. Lead generation online in zona serviciilor netranzactionale (2013.11.27, The HUB Bucharest)

www.contentspeed.ro

Costurile serviciilor determina canalele folosite pentru lead

generation

entry level price

SEO, PPC, Remarketing

mid level price

social media

premium services

Public Relations

Page 11: Radu Vilceanu - Vanzarea de servicii in Romania. Lead generation online in zona serviciilor netranzactionale (2013.11.27, The HUB Bucharest)

www.contentspeed.ro

PR

Page 12: Radu Vilceanu - Vanzarea de servicii in Romania. Lead generation online in zona serviciilor netranzactionale (2013.11.27, The HUB Bucharest)

www.contentspeed.ro

Cum sunt leadurile?

online vs. traditional

Page 13: Radu Vilceanu - Vanzarea de servicii in Romania. Lead generation online in zona serviciilor netranzactionale (2013.11.27, The HUB Bucharest)

www.contentspeed.ro

Etape in optimizarea conversieia) Monitorizarea campaniei de lead generationb) Imbunatatirea mesajului in functie de feedbackc) Folosirea canalelor specifice in functie de pozitionarea

serviciului oferit

Page 14: Radu Vilceanu - Vanzarea de servicii in Romania. Lead generation online in zona serviciilor netranzactionale (2013.11.27, The HUB Bucharest)

Social mediawww.linkedin.com/in/raduvilceanuwww.facebook.com/radu.vilceanu

RADU VILCEANU CEO CONTENTSPEEDEmail: [email protected]

Bd. Pierre de Coubertin nr. 7, etaj 1Sector 2, Bucureşti, Cod poştal 021901

(031) 82.10.241(0740) 1600.86

www.contentspeed.rohttp://twitter.com/contentspeedwww.facebook.com/ContentSpeedwww.linkedin.com/company/contentspeed