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Sloganul electoral

Monica Pascariu

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Aspecte teoretice

A slogan is a phrase used to advertiseor promote a product, service, political

candidate, or organization.

Political candidates rely on slogans topromote themselves as the better choice

against their opponents...

(A.Torres)

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Political Slogans: Creating a

Compelling Campaign Slogan

1. Tie it to Your Message

2. Tap into Core Human Values3. Make it Memorable

4. Get the Word Out

http://www.localvictory.com/communications/political-slogans.html

http://www.localvictory.com/communications/political-slogans.htmlhttp://www.localvictory.com/communications/political-slogans.htmlhttp://www.localvictory.com/communications/political-slogans.htmlhttp://www.localvictory.com/communications/political-slogans.htmlhttp://www.localvictory.com/communications/political-slogans.htmlhttp://www.localvictory.com/communications/political-slogans.htmlhttp://www.localvictory.com/communications/political-slogans.html

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Cuvintele folosite trebuie s fie sonore, s aibritm, s fie uor de scandat.

Poate fi o metafor de efect.

Trebuie s fie durabil n timp S transmit o noutate care s particularizeze

mai bine candidatul

S fie original S se remarce S fie simbolic

S provoace Nu este un titlutrebuie s spun tot de e de

spus despre candidat/partid, n cteva cuvinte(M.Ghilezan)

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Exemple

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USL

Aurelia CristeaCu mintea i inima

pentru clujeni

Irimie Popa - Vocea i votul tu facdiferena, Sunt unul din cei 7,4 milioane

Marius Nicoarmpreun pentrujudeul Cluj

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ARD

Repornete inima Romniei!

Daniel BudaLegi mai bune pentru ovia mai bun!, Din inim pentru inimaTransilvaniei, De 8 ani te reprezint i tesusin

Petru ClianAm promis, am fcut!

Adrian GurzuClujul nu este socialist!

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PPDD

Alexandru ermureDeputatul tu!

Kepiro VasileIubim Gherla! mpreunputem reui

Augustin Dnil - Gndete verde! (?)

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UDMR

Eckstein-Kovcs Pter

Cu cinste, n slujbaclujenilor!

PRM

Dan Nicoar

Vrei s-avei un alt destin?

Votai Vulturul Cretin!

Iurian Mihai

Vrei adevrataschimbare? VotaiPartidul Romnia Mare!

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Alte exemple

Traian Bsescu: S trii bine! Gabriela Vrnceanu Firea (carier n televiziune

20 de ani, nscris n PSD anul acesta): Cine nu

muncete, nici s nu mnnce Liviu Alexa: Independent de politic, dependent

de clujeni, Clujul suntem noi, nu politicienii

Slogan PDL pentru referendumul din 29 iulie, proBsescu: Vara asta se poart alb!

Autoritatea Electoral Permanent: D unRefresh la Faz Gen Voteaz (2012)

http://www.youtube.com/watch?v=8vfUPDBDvNg

http://www.youtube.com/watch?v=8vfUPDBDvNghttp://www.youtube.com/watch?v=8vfUPDBDvNg

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George W. Bush: Yes, America Can! (2004)

Barack Obama: Yes, We Can!, Change WeCan Believe In (2008), Forward (2012)John McCain: Coutry First (2008)

Mitt Romney: Believe in America (2012)Jim Oberweis: Got Guv (Got Milk), 2006

campaing for Governor of Illinois

Juan Domingo Pern: Pern o muerte(Pern or death) slogan folosit n Argentina

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Sloganuri controversate

Adrian Papahagi, candidatul ARD pentru ofuncie n Camera Deputailor din Cluj:

"Fora mea eti tu! Femeie rom, lesbian iatee

"La urma urmei, dac am ajuns s avem unpremier plagiator, pucist i cheguevarist, dece n-am avea n scurt vreme o preedintrom, lesbian i atee.

http://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-

lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.html

http://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.htmlhttp://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.html

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Gabriel Rdun, candidat la Camera

Deputailor al Partidului Ecologist Romn,n judeul Iai:

"Fur mai puin ca ei!

Dac a spune c nu fur, nu a fi crezut.

http://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-

fi-crezut_54920.html

http://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.htmlhttp://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-crezut_54920.html

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Theodor Paleologu, candidat ARD n

Bucureti:

"Drz ca Leonida la Termopile

FII SPARTANII MEI! "No retreat. Nosurrender. That is Spartan law." (Leonidas

in "300")

D i P li did USL

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Dumitru Pelican, candidat USL:

"Un om pentru sector, Dumitru Pelican senator"Pentru micul ntreprinzator, Dumitru Pelican

senator"

"Omul nostru, spaima lor, Dumitru Pelican

senator""Vrei s scapi de clan? Voteaz Pelican

"Este creaia mea i a echipei mele de voluntaricare m-a ajutat, ca vechi gazetar. Nu tiu cuma prins la oameni, unii spun c m potidentifica cu acesta

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Gheorghe Udrite, candidat ARD n sectorul 6(fost director la Metrorex):

"Udrite, Omul Metrou!

Vasile Ciornobreve, candidat PP-DD

(ef de gar):

Prindei ultimul tren!

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Candidaii de la USL Neam:

"USL te scap de stres! Voteaz cu cap!

Reacia oamenilor a fost diferit, unii au nelesmesajul, alii au crezut c le spunem c nu aucap, depinde cu cine vorbeti

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Bibliografie

Anabelle Torres, Trademarks and Political Speech Marius Ghilezan, Cum s reueti n viaa politic http://www.gazetaromaneasca.com/focus/romania/4760-

imaginaie-de-politician-campanie-electoral-cu-sloganuri-

ilare.html http://www.localvictory.com/communications/political-

slogans.html

http://www.rtv.net/slogan-de-candidat-fur-mai-putin-ca-ei-gabriel-raduna-daca-spun-ca-nu-fur-nu-as-fi-

crezut_54920.html http://www.antena3.ro/politica/ard-campanie-bazata-pe-sex-forta-mea-esti-tu-femeie-roma-lesbiana-si-atee-papahagi-are-un-slogan-controversat-193466.html

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